Alice Blue Franchise / Partner / Sub Broker / Authorized Person Review

Alice Blue Franchise or Sub Broker is one of the leading broking house company. In 2013, Alice Blue was awarded with the best investment company in South India. Alice Blue has a membership with NSE, BSE, MCX-SX, MCX and NCDEX. The traders like to open their Demat and trading account with Alice Blue because this broking house has advanced trading platforms and tools and very lucrative brokerage plans as compared to other broking house, across different segments. Even though they don’t give much exposure to their clients. Lets have a detailed review of Alice Blue Franchise or Sub Broker business, their revenue sharing model, support & advisory.


Alice Blue Franchise Customer Ratings & Review

Criteria Rating
Experience 7.4
Market Share 6.8
Product & Services 6.2
Revenue Sharing 7.5
Holistic Support 7.4
Overall Rating 7.3

About Alice Blue Franchise or Sub Broker or Alice blue AP

Alice Blue FranchiseAlice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). It was incorporated in the year 2006, Chennai and later the Headquarter shifted to Bangalore. Today, they are among leading brokerage houses and well known for advanced trading platform and services among discount brokers. The broking house allows trading in various financial segments like Equities, Currency, depository services and commodity. Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.

The revenue sharing to the business partners are always on time which month and they have never faced any difficulty with the payouts. Alice Blue has a great back office support for trading and easily accessible customer care service. Aliceblue is now a registered member of NSE, BSE, MCX, MCX-SX & CDSL. So the traders can trade unlimited full time in equity, commodity and currency using those customized brokerage plans.

It is easier to manage AliceBlue clients and franchises using their powerful technical tools. The company provide a well structured training to franchisees in order to tackle and manage everything in a very sublime way. Their back office support is always helping 24×7.

Alice Blue Franchise is across India in more than 100 plus cities and now around 800 sub broking branches. The clients of Alice Blue also rely on the advisory tips provided by them.

Types of Alice Blue Business Partnership

Currently, this company is offering 2 types of business partnership:

  • Authorized Person (AP)
  • Business Development Relationship Manager (BDR)

Get the call from Alice Blue Franchise Manager!

Fill Your Details Here
  1. Become Sub BrokerOpen Demat Account


Alice Blue Franchise or Sub Broker Revenue Sharing, Initial Investment & Fees

Lets have a detailed understanding of Alice Blue Revenue Sharing, Security Deposit & more.

Alice Blue Partner Initial Investment for Authorized Person or AP:

The investment required under this category includes various types of refundable and non refundable investments. The company will ask you to pay Rs 6180 (non refundable) for exchange registration for all segments. You need to pay Rs. 250 per month for NEST terminal.
Also, they facilitate trade for customers in bulk order, they charged Rs. 20 per transaction (but no charges for modification or cancellation or changes in any order). In Options, they recharge Rs 10 per lot.

In Authorized Person, you need to deposit security amount that starts from Rs 25000 to Rs 3 lacs (refundable). This also ensures your percentage of revenue sharing from 75% to 90%. The charge 5% TDS each month which is refundable.
In Authorized Person, there is a minimum target, for example: Rs 10 crore trading turnover per day; and each month 3-5 new client acquisition or conversion to run a successful business.

Investment to become Business Development Relationship Manager or BDR:

Under this category, no deposits are required. The business partners are not provided with trading terminals. They just have to refer and convert the clients under their account. In this, the revenue sharing is 70:30, where you receive 70% of the brokerage revenue generated through trading.

The company will deduct 10% from your profit each month as Financial Maintenance Charge (FMC). In this category you have a target to convert at least 2 new clients each month.

Alice Blue Partner Revenue Sharing & Fees

The revenue sharing with Alice Blue Partner depends upon the security Amount deposited with the broking house and so the brokerage sharing there is from 70% to 90%. The amount of revenue sharing you can receive completely depends upon your negotiating skills and your active business and client base. If you are really very much efficient in stock market, then the company can give you more benefits and facilities. This can help you save more money. Since you know that the revenue sharing is completely customizable. Below is the chart for general revenue sharing and security deposit amount, for your reference:

General Harvest Frequent Eventual
Sharing Ratio 70 and 30 70 and 25 80 and 20 85 and 15
Option Sharing Per Lot 20 20 20 20
Advance Security deposit N/A 15000 25000 50000
Security deposit by Monthly Deduction 25000 10000 25000 50000
Benefit Deposit Amount has been deduct to his/her payout Gross Brokerage generate Rs.50,000 Gross Brokerage generate Rs.75,000 Gross Brokerage generate Rs.100,000

In Authorized Person: Payments will be released on last working day of every month, (if its a holiday Payment will be processed on next working day)


Alice Blue Franchise or Sub Broker Offerings

Alice Blue does not offers wide range of financial product to client they want to trade into, since it is a Discount Broker. Alice Blue is known for its Limit & Exposure value. They are currently providing the following exposure or limit for trading:

  • Equity Intraday  – 20X ,
  • Delivery – 3X,
  • F&O – 10X 
  • MCX – 10X (Intraday)

Alice Blue also offers you online discount broking if your client is self-sufficient and wants to trade with minimum brokerages. This broking house is also a registered merchant banker registered under SEBI. They offer equity, commodities, currency trading and derivatives. But investment in IPO is not possible for this moment.


Alice Blue Franchise or Sub Broker – Support / Advisory

The company will offer you training at the regional office which is free of cost. The training will be provided to you and your employees for a 1 week span. This training will give you and your employees the idea of products and services, company ethics, information on various tools and softwares related to trading and trading terminals, communication with clients and their conversion. They will train you for NEST desktop and mobile apps, ANT (Analyse and Trade) software and other related tools for calculating tax. 

The company will not provide you any desktop or laptop or voice recording devices. You will have to bear expenses for the office space and rent, electricity and telephone bills, stationery, business cards, employees, etc.

The company will not provide you any marketing material for your business promotions. They don’t provide advisory tips recommendations for your clients. You will have to take care of these things by your own. They also have premium advisory options with them for your potential clients. 


How to become a business partner with Alice Blue ?

Provide these documents & one can easily become sub broker of Alice Blue. Few documents required are:

  1. Pan Card
  2. Aadhaar card
  3. Educational certificate (minimum one should be 12th pass), and 21 years of age.
  4. Cancelled Cheque or Bank Statement of last 6 months.
  5. 2 photos
  6. NISM certificate is mandatory for Authorized Person.

Once you submit all the necessary documents mentioned above, you need to open an individual trading account with Aliceblue.
After this process, the company will prepare and annexure agreement stamp paper of Rs 100/- and you need to take a colour xerox of this paper and sign and mail it to Alice blue. Within 3 to 4 working days, they will create your Franchise ID. After that you can start with your own business franchise under Alice blue.


Start your Broking Business with Alice Blue

Fill Your Details Here
  1. Become Sub BrokerOpen Demat Account


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