ICICI Direct Review, Brokerage Charges, Demat A/C, Platforms & more

ICICI Direct is a retail trading business which provides investment service from ICICI Securities. The broking house as a subsidiary of the ICICI Bank is a technology driven open conciliator working towards providing many financial trading based services to their respective traders and investors throughout the nation.

In today’s article we will converge all our focus on highlighting whether the financial giant is really worth the fame it commands or not.

ICICI Direct Review

We will be dissecting their products and services, offers they extend eventually or regularly, brokerage they charge, other relevant charges they impose in terms of a varied number of taxes and most definitely, the platforms they have to offer to their respective clients for remote based trading.

Lets have a detailed ICICI Direct Review below –


ICICI Direct Customer Ratings & Review

ICICI Direct Ratings
Experience8.8 / 10
Trading Platform8.4 / 10
Product & Services8.5 / 10
Brokerage Charges7.9 / 10
Research8.6 / 10
Overall Rating8.44 / 10
Star Rating★★★★☆
Custumer Reviews4026

About ICICI Direct

Overview
Company TypePublic
Broker TypeFull Service Broker
HeadquartersMumbai, India
MD & CEOVjay Chandok
Established Year1994

ICICI Direct is the 2nd largest retail stock brokering firm in India that offers a wide range of investment to the retail and institutional customers.

ICICI DirectICICI Securities is part of ICICI Group. The broking house provides these services to more than 20,00,000 customers through ICICI Direct.

Their website offers a complete suite of investment products such as Mutual Fund & IPO, Online Equity Trading, Fixed Deposit, Bond, Derivatives Trading, NCD, wealth products, Home Loans, etc. ICICIdirect.com is one of the most visited investment portals in India.

It provides a 3-in-1 account, which includes ICICI Bank Account, ICICI Demat Account and ICICI Trading Account offering for retail stock market investors in India. It is very simple and efficient way to invest in various financial instruments.

The customers can visit any of the ICICI Bank branches or ICICIDirect offices to get in-person help on financial products. ICICIDirect provides timely pay-in and pay-out and hassle-free settlements.


Open Demat Account with ICICIDirect

    Fill Your Details Here
    1. Open Demat Account

    ICICI Direct Brokerage Charges

    Brokerage Charge & Fees
    Delivery Trading0.55%
    Intraday Trading0.03% – 0.05%
    Commodity Options TradingNA
    Futures Trading0.03% – 0.05%
    Equity Options TradingRs.35 – Rs.95 per Lot
    Currency Futures Trading0.03% – 0.05%
    Currency Options TradingRs.10 – Rs.35 per Lot
    Minimum BrokerageRs.35 per Trade
    Demat AMC ChargesRs.500 per Annum
    Trading AMC ChargesRs.975 per Annum
    Margin MoneyMinimum Rs.20,000
    Brokerage CalculatorICICI Direct Brokerage Calculator

    The aforementioned chart of contents has been deliberately positioned there in order to give you a distinctive and proper knowledge about the every sort of brokerage charge which is imposed by ICICI Direct up on their respective clientele.

    As you can conclude from observing the table, they typically impose a brokerage fee worth 0.03 % – 0.05 % with respect to Currency Futures Trading, 0.03 % – 0.05 % with respect to Equity Futures Trading, 0.55 % with respect to Equity Delivery Trading, 0.03 % – 0.05 % with respect to Equity Intraday Trading.

    Brokerage of Rs. 35 – Rs. 95 per lot with respect to Equity Options Trading, Rs. 10 – Rs. 35 per lot with respect to Currency Options Trading, Rs. 35 per trade in terms of Minimum Brokerage is also charged by the broker.

    ICICIDirect charges Rs. 975 per annum with respect to the annual maintenance charges for Trading Account and Rs. 500 per annum with respect to the annual maintenance charges for Trading Account.

    They also have made it mandatory for their respective traders as well as investors to maintain a minimum balance of Rs. 20,000 with respect to the Margin Money in order to trade seamlessly.


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    ICICIDirect Brokerage Plans

    ICICI Direct offers 2-types of brokerage plans:

    ICICI Direct I-Secure & Saver Brokerage Plan

    The brokerage is based on trading volume that is, high brokerage for low volume and low brokerage for high volume trades. Those traders/investors who trade in high volumes and can benefit from low brokerage.

    Monthly Turnover in CroresDeliveryIntradayFuturesCurrency Futures
    Rs.20 Crores or more0.55%0.30%.30%0.30%
    Rs.10 Cr. – Rs.20 Cr.0.55%0.35%.35%0.35%
    Rs.5 Cr. – Rs. 10 Cr.0.55%0.40%.40%0.40%
    Rs.5 Cr. or Less0.55%0.45%0.50%0.50%

    Equity Option & Currency Options

    Lots per MonthEquity OptionsLots per MonthCurrency Options
    Above 4800Rs.35 per LotAbove 1500Rs.10 per Lot
    2401 – 4800Rs.45 per Lot601 – 1500Rs.15 per Lot
    1201 – 2400Rs.55 per Lot301 – 600Rs.20 per Lot
    601 – 1200Rs.65 per Lot0 – 300Rs.25 per Lot
    301 – 600Rs.75 per Lot
    51 – 300Rs.85 per Lot
    01 – 50Rs.95 per Lot

    ICICI Direct Prepaid Brokerage Plan

    Prepaid plan is used by high volume traders who are certain about their trading volumes –

    Equity Delivery, Intraday & Futures

    Prepaid Amount with GSTDeliveryIntradayFutures
    Rs.11,8000.25%0.025%0.025%
    Rs.29,5000.22%0.022%0.022%
    Rs.59,0000.18%0.018%0.018%
    Rs.118,0000.15%0.015%0.015%
    Rs.236,0000.12%0.012%0.012%
    Rs.354,0000.09%0.009%0.009%

    Equity Options, Currency Futures & Options

    Prepaid Amount with GSTEquity OptionsCurrency FuturesCurrency Options
    Rs.11,800Rs.35 per Lot0.00%Rs.0 per Lot
    Rs.29,500Rs.30 per Lot0.00%Rs.0 per Lot
    Rs.59,000Rs.25 per Lot0.00%Rs.0 per Lot
    Rs.118,000Rs.20 per Lot0.00%Rs.0 per Lot
    Rs.236,000Rs.155 per Lot0.00%Rs.0 per Lot
    Rs.354,000Rs.10 per Lot0.00%Rs.0 per Lot

    ICICI Direct Other Charges

    Other Charges
    Transaction Charges0.00280% of Total Turnover
    STT0.0126% of Total Turnover
    SEBI Turnover Charges0.0002% of Total Turnover
    Stamp DutyDepends on State (very minimal)
    GST18% of (Brokerage + Transaction Charges)

    The chart of contents, as mentioned above has been deliberately placed there in order to inform you of all sorts of charges levied by ICICI Direct up on their respective traders and investors in the form of various taxes.

    As you can clearly observe from the table, the company levies a charge worth 0.0002 % with respect to the total turnover value in terms of SEBI Turnover Charges, 0.00280 % with respect to the total turnover value in terms of Transaction Charges.

    Apart from this, they charge 0.0126 % with respect to the total turnover value in terms of Securities Transaction Tax, 18 % with respect to the total turnover value in terms of GST and a minimal charge in terms of Stamp Duty with accordance to the state laws and requirements.

    Few more ICICI Direct Charges are below –

    ICICI Direct Depository Service Charges

    Resident Retail for Customers and Corporate
    Buy-Market and Off-MarketNil
    DematerializationRs 3 for each extra certificate
    Rs 50 for each request form
    Re-materializationRs 25 for every hundred securities or parts
    thereof, subject to max. fee of Rs 300000 or
    flat fee of Rs 25 / certificate (whichever is higher)
    Closure of AccountNil
    Additional Account StatementsRs 20

    ICICI Direct Demat Account Opening Charges

    Demat ServicesICICI Direct
    Depository SourceNSDL & CDSL
    Account Opening ChargesZero
    Demat AMC ChargesRs.500 per Annum
    Trading AMC ChargesRs.975
    Margin MoneyMinimum Rs.20,000
    Offline to OnlineNo

    Being an open conciliator and a wealth trading subsidiary of the ICICI Group, ICICI Direct has always embraced any and every trader or investor interested in trading across a plethora of equity and derivative based assets throughout the country.

    In fact, if you want to join them as a trader or as an investor, you can register yourself for opening up a Demat or Trading Account with them at no cost at all.

    Nevertheless, the company does require you to pay a charge of Rs.975 per annum with respect to the annual maintenance charge for maintaining a Trading Account and a charge of Rs.500 per annum with respect to the annual maintenance charge for maintaining a Demat Account.

    They also need you maintain a minimum balance of Rs.20,000 in your Demat or Trading Account in terms of minimum Margin Money.


    ICICI Direct Offers

    Offers
    Free Demat AccountYes
    Free Trading AccountNo
    Discount on BrokerageNo
    Trading Happy HoursYes
    Flexible Brokerage PlansYes
    1 Month Brokerage FreeNo
    Holiday OffersNo
    Referral OffersYes
    Zero Brokerage for Loss Making TradesYes

    We have again deliberately put in the above chart of contents in its place so as to enable you to gain proper knowledge about all the offers that ICICI Direct comes up with either regularly or occasionally for their respective traders and investors across the nation.

    ICICI Direct Review & Brokerage Charges

    As you can clearly observe, they have pretty interesting offers in relation with Trading Happy Hours, Free Demat Account, Zero Brokerage for any and every loss making Trade, Flexible Brokerage Plans and Referral Offers.

    Nevertheless, you must also not neglect the part that concludes that the company does not come up with any offer whatsoever in terms of One month worth time for brokerage free trading, Holiday Offers or Discount on Brokerage Charges.


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    How to Open Demat Account with ICICI Direct?

    For Online Stock Trading through ICICIDirect, you need to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account & ICICI Demat Account (DP Account).

    ICICI Direct undoubtedly is amongst one of the finest and the most reputed full service brokerage houses in the entire nation who have been thriving for well over two decade in a row.

    Considering this fact also tells us that you may get interested in joining them as a trader or perhaps as an investor. If that is the case, then this is all you will ever need to do:-

    1. Click on the green button underneath this section that specifically states ‘Open Demat Account’.
    2. This will pop up a new form on your computer screen.
    3. As soon as the from pops up, go through it carefully reading each line and paragraph.
    4. Once you have completed going through the entire form, fill it up with every required information correctly.
    5. After you have completed filling up the form, you will be needed to upload a few documents in order to conclude the KYC verification procedure.
    6. This particular step will require you to have Aadhar Card, PAN Card, and a photograph so as to verify your age, identity and address.
    7. After you conclude all the above steps, you will be contacted by an authorized personnel on behalf of ICICI Direct who will take care of the last few verification procedures.
    8. You can expect to gain complete and hassle free access to your new account with the company in a matter of a few hours as soon as you have correctly completed all the steps as mentioned above.

    Open Demat Account with ICICI Direct

      Fill Your Details Here
      1. Open Demat Account

      Why open ICICI Direct Trading Account?

      In accordance to the government of India and several laws that govern the overall wealth trading industry of the nation, trading within Indian Territory across any segments of equity or derivative based assets requires a person to have at least a Demat or a Trading Account.

      However, there are far more compelling reasons for you to consider that may help you out to make up your mind in order to register yourself with ICICI Direct as a trader or as an investor. Some of them are:-

      • It has 3-in-1 account that integrates your banking, broking and demat accounts. This is truly online trading environment.
      • Many other online trading companies in India which require transferring money to the towards deposits or broker’s pool. But at ICICIDirect you can manage your own demat and bank accounts through same portal ICICIdirect.com.
      • Online investments in IPOs, GOI Bonds, Mutual Funds and Postal Savings Schemes all from one website.
      • General Insurance is can also be available from ICICI Lombard.
      • Trading is available in both BSE and NSE.
      • Low bandwidth website is available for slow internet connection or for trading from mobile devices.
      • You can buy or sell limit orders in equity scripts through myGTC options.

      ICICI Direct Products & Services

      The various products & services offered by the broking house are –

      ICICI Direct Product Offerings

      Products
      Equity TradingYes
      Commodity TradingNo
      Currency TradingYes
      OptionsYes
      FuturesYes
      Mutual FundsYes
      ForexYes
      BankingYes
      SIPYes
      InsuranceYes

      The aforementioned chart has again been deliberately positioned there so as to give you a proper information about all the products ICICI Direct, as a full service trading and brokerage firm has to offer to you.

      As you can see, they have exclusive products with respect to Insurance, Equity Trading, Forex, Banking, Futures Trading, Systematic Investment Plans, Options Trading, Mutual Funds and Currency Trading.

      However, they do not extend ant sort of support  or service or deal in any product based up on Commodities Trading.

      Services offered by ICICIDirect

      Services
      Demat ServicesR
      Trading ServicesR
      3 in 1 AcountR
      Intraday ServicesR
      IPO ServicesR
      Stock RecommendationsR
      Robo AdvisoryR
      PMSR
      Trading InstitutionR
      Trading ExposureUpto 16x

      Statistically speaking, ICICI Direct, as a full service proving trading and brokerage house provides every considerable service related to financial trading in India.

      As you can conclude after looking at the aforementioned chart of contents, they typically provide services across Portfolio Management Services, Initial Public Offerings Services, Demat Services, Trading Services, Intraday Services, 3 in 1 Account Services, Stock Recommendations, Robo Advisory and Trading Institution.

      Furthermore, they provide all of the aforementioned services with up to sixteen times the average trading exposure provided by other firms.


      ICICI Direct Research & Advisory

      Research & Advisory
      Fundamental ReportsYes
      Research ReportsYes
      Company ReportsYes
      Annual ReportsYes
      Company Stock ReviewYes
      Free Stock TipsNo
      IPO ReportsYes
      Top PicksNo
      Daily Market ReviewYes
      Monthly ReportsYes
      Weekly ReportsYes
      Offline AdvisoryYes
      Relationship ManagerYes

      By looking at the table of contents provided above, one can easily conclude the fact that ICICI Direct takes Research and Advisory very seriously for their respective traders and investors.

      As a matter of fact, they every possible support with respect to Research Reports, Annual Reports, Fundamental Reports, Company Reports, Relationship manager, Weekly reports, Offline Advisory, Monthly Reports, Daily Market Review, Company Stock Review and Initial Public Offerings Reports.

      However, they do not provide anything with relation to Free Stock Tips or Top Picks.


      ICICI Direct Exposure / Leverage / Margin / Limit

      Exposure / Leverage
      DeliveryUpto 8x
      IntradayUpto 16x
      FuturesUpto 8x
      OptionsUpto 5x
      Currency FuturesUpto 8x
      Currency OptionsUpto 8x
      CommoditiesNA
      Margin CalculatorICICI Direct Margin Calculator

      The aforementioned table of contents has been provided for you to acquire information about every sort of leverage you can expect out of ICICI Direct when trading with them as a trader or as an investor.

      As you can clearly observe from the table of content above, they offer a huge leverage of up to eight times the average exposure on Delivery Trading & up to sixteen times the average exposure on Intraday Trading.

      They also offer up to eight times the average exposure on Currency Futures Trading, up to five times the average exposure on Equity options Trading and up to eight times the average exposure on Currency Options Trading.

      This should be enough for you to get an overall understanding of what kind of exposure to expect from the well-recognized brokerage firm.

      However, if you still want any more and accurate information on the leverage you may expect over a particular set of shares you are looking forward to trade, then you must definitely refer to the company’s dedicated margin calculator tool which goes by the name of ICICI Direct Margin Calculator.


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      ICICI Direct Trading Platforms

      ICICI Direct relies a lot on technology to deliver the optimum services to their respective traders and investors throughout the nation.

      As a matter of fact, they have deliberately evolved as a full service trading and brokerage firm over the past twenty five years.

      Trading Platforms
      Desktop Platform – WindowsYes
      Desktop Platform – MacYes
      Desktop Browser PlatformYes
      Mobile Site PlatformYes
      Android App PlatformYes
      iOS App PlatformYes
      Windows App PlatformNo
      Other Mobile OS PlatformNo
      Real time UpdatesYes
      Portfolio DetailsYes
      Online MF BuyYes
      News FlashYes
      Research ReportsYes
      Easy InstallationYes
      Global IndicesYes
      Stock TipsYes
      Personalized AdvisoryYes
      Interactive ChartsYes
      Live MarketsYes
      SMS AlertsYes
      Email AlertsYes
      Multi Account ManagementYes

      Here is a glimpse of the kind of platform they have to offer to their respective traders and investors in order to enable them to trade remotely:-

      ICICI Direct Web Trading Platform – Browser based Platform

      The very website of ICICI Direct, that is icicidirect.com acts as the web based version for their dedicated and home (custom) built remote trading platform.

      The web app is a HTML based development that uses browser to function as a remote based trading platform across a number of different devices like computers (Windows), computers (Mac) and mobile phones.

      This software has been developed with precision and provides the following feature to the respective users:-

      • The web app enables respective users to access the world of trading through live streaming quotes from across several exchanges and indices throughout the nation in real time.
      • It enables the respective users to bring into use the Cash Trading feature that allows the users to take delivery of shares or money.
      • Web application enables the respective users to bring into use the Trend Scanner feature which is a tool with the ability to track Intraday price movements across several exchanges and indices in order to locate the trending scrips by using a number of pre-defined technical parameters.
      • This platform enables the users to bring into use the Live Scanner feature that is basically an integrated tool with the ability to track new highs and new lows for stocks with real time price movement across various exchanges and indices.

      More about ICICI Direct Web Application

      • The web app enables the respective users to bring into use the Snap View feature that allows the users to get a complete image of any particular scrip with exact and appropriate information on Chart, Gross Delivery Data, Market Depth, Peer Group etc.
      • Browser based platform enables the respective users to bring into use another integrated tool that goes by the name of ‘Market @ Finger Tips’. This is a flexible tool that can fetch the scrips with respect to a set of pre-defined searches including bargain buys, highest yielding stocks in Sensex, top profitable companies, top revenue companies, momentum stocks & more.
      • It comes equipped with a number of analytical tools like the Advanced Decline Ratio which is a market breadth indicator meant to compare all the total number of stocks that are trading positive with the total number of stocks that are trading negative with respect to their previous day’s closing prices.
      • This web platform has a feature called the Heat Map which is basically a tabular representation of stocks across a group or an index in accordance to their price based movement with respect to the previous day’s closing price.
      • The web app enables the respective users to access Moving Averages which are supposed to be the most common variables to be used for the sake of technical analyses. These basically average the price of a particular stock across a specified time frame.
      • It comes loaded with a default setting that enables the respective users to access most frequently used widgets using their respective icons that are present within the toolbar section on the top of the screen.
      • This application allows the respective users to customize multiple widgets in accordance to their own conveniences. The users can also opt to auto-hide these widgets anywhere within the web app.

      ICICI Direct Trade Racer – ICICI Direct Trading Terminal

      ICICI Direct has developed their own version of a terminal based remote trading platform that can be accessed through either a Windows based computer or a Mac based computer.

      This software has been developed with precision and provides the following feature to the respective users:-

      • The software enables respective users to access the world of trading through live streaming quotes from across several exchanges and indices throughout the nation in real time.
      • Trade Racer enables the respective users to bring into use the Cash Trading feature that allows the users to take delivery of shares or money.
      • Trading Terminal enables the respective users to bring into use the Snap View feature that allows the users to get a complete image of any particular scrip with exact and appropriate information on Chart, Gross Delivery Data, Market Depth, Peer Group etc.
      • It comes equipped with a number of analytical tools like the Advanced Decline Ratio which is a market breadth indicator meant to compare all the total number of stocks that are trading positive with the total number of stocks that are trading negative with respect to their previous day’s closing prices.
      • Software enables the respective users to access Moving Averages which are supposed to be the most common variables to be used for the sake of technical analyses.
      • It comes loaded with a default setting that enables the respective users to access most frequently used widgets using their respective icons that are present within the toolbar section on the top of the screen.
      • Trade Racer allows the respective users to customize multiple widgets in accordance to their own conveniences. The users can also opt to auto-hide these widgets anywhere within the software.

      ICICI Direct Mobile Trading App

      The Full Service Broker also provide their respective traders and investors with the Android based mobile trading platform known as ICICI Direct Mobile that comes loaded with the following features:-

      • ICICI Direct App enable the traders to commence Equity based trading across several exchanges and indices.
      • It enable the traders to commence Futures and Options based trading across several exchanges and indices.
      • This App enable the traders to keep a track of their respective portfolios in real time.
      • The Trading App enable the traders to keep a track of the stock market in real time through quotes across several exchanges and indices and a lot more.

      You can access the Android app within Google’s Play Store or Apple App Store with over 1 lakh downloads and over fifteen thousand ratings with an average of 3.4 stars. Considering the rating and the reviews by the users, this app does need some update.


      ICICI Direct Customer Care

      Customer Support
      Dedicated DealerYes
      Offline TradingNo
      Online TradingYes
      24*7 SupportNo
      Email SupportYes
      Chat SupportNo
      Toll Free NumberNo
      Branches226

      You can easily conclude by looking at the aforementioned table of content that ICICI Direct has a total of 226 branches located throughout the country that provide support regarding a Dedicated Dealer, Online Trading and Email.

      Nevertheless, they do not provide any support with respect to Chat, Offline Trading or 24*7 Support and also do not have any toll free number for their respective clients to access.


      ICICI Direct Complaints (Current Year)

      Complaints (Current Year)
      Lodged in BSE225
      Resolvd in BSE215
      Lodged in NSE196
      Resolved in NSE182

      As of the last year, ICICI Direct received a total of two hundred and twenty five complaints against them in the BSE and one hundred and ninety six complaints against them within the NSE.

      However, approximately two hundred and fifteen and one hundred and eighty two complaints against them has already been resolved within the BSE and the NSE respectively.


      ICICI Direct Disadvantages

      Although considered amongst one of the major and reputed stock brokerage houses within the nation, ICICI Direct still has a few problems that happen to be troublesome for most of their respective traders and investors.

      As a matter of fact even you should be aware of these before deciding to join them:-

      • The brokerage is higher and non-negotiable.
      • It doesn’t offer commodity trading so you cannot trade at MCX or NCDEX.
      • The Demat Account and the Bank Account has to be opened with ICICI Bank only.
      • ICICI minimum brokerage charge is Rs 35 per trade.
      • ICICI charges Rs 75 per month fee for using Trade Racer if the customer pays brokerage less than Rs 750/month.
      • It is very difficult to trade in penny stocks because ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10.
      • ICICI Direct also charges Rs 25 per calling for call & trade after first 20 free-calls in a month.

      ICICI Direct Conclusion

      The banking broker has definitely worked their way to achieve the fame they boast today and they most definitely have one of the best trading institutions throughout the country.

      Nevertheless, ICICIDirect still need to take care of a few shortcomings.


      ICICI Direct Review FAQs

      Ques – Is ICICI Direct safe for trading?

      Answer – The brand is highly recognized in the banking sector, making it one of the most reliable stock brokers. Brand trust and goodwill are notable factors to consider, as it also shows the stock broker’s stability and excellence level. This makes the Broker ICICI Direct highly trustworthy.

      Ques – What is the brokerage of ICICI Direct?

      Answer – Delivery trading has highest designated brokerage, i.e. 0.55%. Intraday, Futures and Currency Futures commonly have the brokerage of 0.03% – 0.05%. Commodity trading is not yet available with this broker, whereas brokerage for Options is Rs.35 – Rs.95 per Lot and for currency options it is Rs.10 – Rs.35 per Lot.

      Ques – How to open ICICI Direct demat online?

      Answer – Opening an ICICI Direct Demat account online is absolutely easy. We have simplified the process for you, and you can begin the same right from this page. Click on the green button you see at the bottom of the screen, and then provide all the details asked for. The broking house will follow up accordingly.

      Ques – Can I invest in IPO via ICICI Direct?

      Answer – Yes, investment in IPO can be made via ICICI Direct either online or through the offline process. You have to fill up an IPO application form for the same. Also, you must check out the conditions stated by broker for IPO Investment.

      Ques – What Leverage does ICICI Direct provide?

      Answer – Exposure provided depends on a lot of factors, including the concerned stock and also the trader. Weighing all the factors, the stock broker makes the decision of providing leverage. However, you can expect up to 8x for delivery, futures and currency; 16x for intraday and 5x for options.

      Ques – Does ICICI Direct have trading App?

      Answer – Yes, a mobile based trading facilitation is provided to the traders. The app is stuffed with rich features for ease in transaction, with access to all tools and features. You can trade on the go via the mobile app provided by the stock broker.

      Ques – How to contact ICICI Direct customer care?

      Answer – The brand has 226 branches and hence, they have a wide offline reach, which is a great way to connect with them. Now, the other medium of connection is email assistance. They have a fixed working time, and you must follow up with them during the provided time.

      Ques – Does ICICI Direct provide Research?

      Answer – Research service is a major part of the stock broker and you can rely upon them in terms of tips and stock market assistance. They are a full service broker and their operational structure includes Research and advisory assistance.

      Ques – Is ICICI Direct good for Beginners?

      Answer – Yes, this stock broker provides assistance in the domains of Fundamental, research, company, annual, company stock reports. It also provides various reports which lend a hand to beginners. However they are quite expensive in terms of brokerage charges, and may not be the right for traders who wish to start small.

      Ques – Who Founded ICICI Direct?

      Answer – ICICI Direct is the subsidiary of ICICI Bank ltd. It was set up in the year 1995 and provides four lines of services – broking, distribution of financial products, wealth management, and investment banking. Vijay Chandok is the Managing Director Chief Executive Officer of ICICI Securities.


      Open Demat Account with ICICI Direct

        Fill Your Details Here
        1. Open Demat Account

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        7 thoughts on “ICICI Direct Review, Brokerage Charges, Demat A/C, Platforms & more

        • February 6, 2018 at 16:34
          Permalink

          Very Bad service.
          I have submitted my document on 20th January 2018.Still No response.
          Its almost 20 days still my account is not activated

          Reply
          • February 6, 2018 at 23:15
            Permalink

            Dear Ashwini,

            Which broker you applied for? Let us know in detail..we will take it ahead.

            Reply
        • June 25, 2019 at 15:47
          Permalink

          Very high brokerage plans bad service.

          Reply
          • June 25, 2019 at 20:06
            Permalink

            Dear Shubham,

            Really sorry to hear that. We are connecting you will some of the best brokers available will very decent brokerage.

            Reply
        • February 26, 2020 at 12:24
          Permalink

          amazing Article, Thanks for sharing!

          Reply
        • July 7, 2020 at 22:50
          Permalink

          Best reliable stock brokers in India who have presence throughout India and abroad also are ICICI Direct , Sharekhan and IIFL .
          High brokerage is not matter , matter is to secure your hard earn money . All these 3 are leading Brand and Backed by Great Companies. Its for investors only not for gamblers i.e intraday trader. For them discount broker enough.

          Reply

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