Alice Blue Online Review, Brokerage Charges, Demat Account, Trading Platforms & more

Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai).  Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.

Alice Blue Online Offers

Alice Blue Online Customer Ratings & Review

Alice Blue Online Review & Ratings
Criteria Ratings
Research & Advisory 5.5/10
Brokerage Charges & Fees 8.5/10
Products & Services 5.6/10
Trading Platforms 5.8/10
Broking Experience 5.9/10
Overall Ratings 6.1/10


About Alice Blue Online

Alice Blue OnlineIt was established in the year 2006 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services and . Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.

Alice Blue has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India. Alice Blue being a discount broker, it provides offline guidance to its clients to answer the various queries. When it comes to choosing such broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.

Company Type Public
Broker Type Discount Broker
Headquarters Bangalore 
Director Sidhavelayutham M
Established Year 2006

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Alice Blue Brokerage Charges

Equity Delivery Trading 0.01%
Equity Intraday Trading 0.01%
Commodity Trading Rs.100
Equity Futures Trading 0.01%
Equity Options Trading Rs.10
Currency Futures Trading Rs.10
Currency Options Trading Rs.10
Minimum Brokerage Rs.10
Demat AMC Charges 350 per Annum
Trading AMC Charges Free
Margin Money Zero

Alice Blue Online Brokerage Plans

Here is the brokerage plan offered by Alice Blue online.

Brokerage Plans Brokerage Charges Subscription Fees (In advance) Validity
Freedom Plan Rs.16 per day Rs.5555 1 year
Rs.6 per day Rs.9999 5 years
Rs.2 per day Rs.14999 10 years
T20 Plan Rs.20 per trade None Lifetime

Alice Blue Online Charges

Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.

Transaction Charges 0.0026% of Total Turnover
STT 0.01% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges)

Alice Blue Demat Account Opening Fees

Depository Source CDSL
Account Opening Charges Rs.118 GST included
Demat AMC Charges Rs.350 per Annum
Trading AMC Charges Free
Margin Money Zero
Offline to Online No

The Account Opening charges are FREE (Lifetime) & Demat AMC of Rs.350 per annum. On the other hand Trading AMC is absolutely free. Another important thing is the alice blue doesn’t ask for any margin money during client on-boarding.

Alice Blue Online Offers

Margin Money No
Free Demat Account No
Free Trading Account No
Discount on Brokerage Yes
Trading Happy Hours No
Flexible Brokerage Plans Yes
1 Month Brokerage Free No
Holiday Offers No
Referral Offers 30% on Amount
Zero Brokerage for Loss Making Trades No

Here is the list of offers rolled out by Alice Blue Online

  • No Margin Money Account
  • Flat brokerage Charges of Rs.10
  • Free Trading Account

How to open Demat account with Alice Blue Online?

  • Fill up the Lead Form
  • Prospect will receive a call from sales team
  • Appointment will be set-up as per prospects availability
  • Sales person will visit the prospect
  • Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
  • Account will be activated within 1 working day

This Entire process takes 1 or 2 days to complete.

Why Open Alice Blue Online Trading account?

  • Account Opening process is very smooth
  • Very smooth working Trading Platforms
  • Good guidance for trade-related issues

Get a Call back from Alice Blue Online

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Alice Blue Online Products & Services

Here are the list of Products & Services provided by the broking house

Alice Blue Online Products

Equity Trading Yes
Commodity Trading Yes
Currency Trading BSE only
Options Yes
Futures Yes
Mutual Funds NO
Forex No
Banking No
Insurance No

List of Products offered are:

  • Equity
  • Derivatives
  • Commodity
  • Currency

Alice Blue Online Services

Demat Account Yes
Trading Account Yes
3 in 1 Acount No
Intraday Services Yes
IPO Services No
Stock Recommendations No
Robo Advisory No
Trading Institution No
Trading Exposure Upto 20x

Alice Blue Online Research, Advisory & Stock Tips

Look at this table for all information about their research & recommendations

Fundamental Reports No
Research Reports No
Company Reports Yes
Annual Reports Yes
Company Stock Review No
Free Stock Tips No
IPO Reports No
Top Picks No
Daily Market Review No
Monthly Reports No
Weekly Reports No
Offline Advisory No
Robo Advisory No
Relationship Manager Yes

Alice Blue Exposure or Leverage

The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters

  • Clients Holdings (Trader client or high value client gets high exposure)
  • Clients History (old client gets high leverage)
  • Type of investment (Equity, Derivatives, Currency, Commodity)
  • Company Scrip (High networth company has high exposure scrip)
Equity Delivery Zero
Equity Intraday Upto 20x
Equity Futures Upto 5x
Equity Options Zero
Currency Futures Upto 5x
Currency Options Zero
Commodities Upto 3x

Alice Blue Online Trading Platforms

The Discount broker provides trading platform for all types of devices & browsers. Here are various features these trading platforms provides.

Features of Alice Blue Online Trading Platforms

Desktop Platform – Windows Yes
Desktop Platform – Mac Yes
Desktop Browser Platform Yes
Mobile Site Platform Yes
Android App Platform Yes
iOS App Platform No
Windows App Platform Yes
Other Mobile OS Platform No
Real time Updates Yes
Portfolio Details Yes
Online MF Buy No
News Flash No
Research Reports Yes
Easy Installation Yes
Global Indices No
Stock Tips No
Personalized Advisory No
Interactive Charts Yes
Live Markets Yes
SMS Alerts Yes
Email Alerts Yes
Multi Account Management No

Alice Blue Online NEST Review: Alice Blue Trading Terminal

This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:

  • Live monitoring and multiple market watch of stock market
  • You can place the orders aftermarket
  • Notifications, news, latest updates and other alerts
  • Admin & auto square-off
  • Advanced computational interface for trading

Alice Blue Mobile App Review

It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick acces. This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.

Other Software:

Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.

Back Office Transformation (BOT): It will help with tracking your everyday transactions.

Alice Blue Online Customer Support

Here is the list of Support they provide to their client

Dedicated Dealer Yes
Offline Trading Yes
Online Trading Yes
24*7 Support No
Support Number 080-6764-5555
Email Support Yes
Chat Support No
Toll Free Number No
Branches 0

Alice Blue Online Complaints & Feedback

Here are the total number of complaints lodged & resolution status of Alice Blue Online for the current year.

Lodged in BSE 98
Resolved in BSE 86
Lodged in NSE 98
Resolved in NSE 86

The broking house do get sizable volume of complaints but they resolve them at good speed.

NOTE* – Their TAT for resolving any kind of complaints are 21 days. This is not so bad.

Alice Blue Online Benefits or Advantages

  • Transparency with the brokerage plans and pricings
  • Leverage or exposure up to 20X in Intraday trading
  • User friendly trading platforms
  • Has a very competitive brokerage rate
  • Refer and earn features

Alice Blue Online Disadvantages

  • Online trading is not that advanced like other brokers
  • They might close the account if found no activity for the continuous 6 months
  • Mobile apps are not frequently upgraded and sometimes cause problem in trading.

Alice Blue Online Conclusion

Alice blue online is presumed to be one of the less known discount broker in the stock broking sector.  They have close to 10k client base & are doing well in their small volume business. Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.

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