Alice Blue Online Review, Brokerage Charges, Demat Account, Trading Platforms & more
Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.
It got MCX membership in 2007 and also got its membership in NSE by 2008. The company was started in the year 2012 and currently expanded its branches from 5 to 15 all over India.
Alice Blue Online Customer Ratings & Review
| Alice Blue Online Review & Ratings | |
| Criteria | Ratings |
| Research & Advisory | 5.5/10 |
| Brokerage Charges & Fees | 8.5/10 |
| Products & Services | 5.6/10 |
| Trading Platforms | 5.8/10 |
| Broking Experience | 5.9/10 |
| Overall Ratings | 6.1/10 |
A major part of any business depends upon its customer rating as a good customer rating is what holds on to the company’s image.
Coming towards Alice Blue Online, the company has maintained a very reputative image as we can see in table. The company provides various products and services like research and advisory and different trading platforms.
As per its brokerage charges & fees, broking experience on a cumulative basis, the company has secured overall ratings of 6.1/10.
About Alice Blue Online
| Company Type | Private |
| Broker Type | Discount Broker |
| Headquarters | Tamil Nadu |
| Director | Sidhavelayutham M |
| Established Year | 2006 |
It was established in the year 2006 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services and . Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.
The Broking house has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India.
Alice Blue being a discount broker, it provides offline guidance to its clients to answer the various queries. When it comes to choosing such broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.
Open Demat Account with Alice Blue
Alice Blue Brokerage Charges
| Segment | Freedom 20 | Trade Pro Plan |
| Monthly Fee (Fixed) | NA | NA |
| Equity Delivery | Rs 0 (Free) | 0.10% |
| Equity Intraday | Rs 20 per order or 0.01% whichever is lower | 0.01% |
| Equity Futures | Rs 20 per order or 0.01% whichever is lower | 0.01% |
| Equity Options | Rs 20 per order | Rs 20 per lot |
| Currency Futures | Rs 20 per order or 0.01% whichever is lower | Rs 10 per lot |
| Currency Options | Rs 10 per order | Rs 20 per lot |
| Commodity Futures | Rs 20 per order or 0.01% whichever is lower | 0.01% |
| Commodity Options | Rs 20 per order | Rs 20 per lot |
Alice Blue Freedom 20 Brokerage Plans
The first offering made by Alice Blue is the Freedom 20 Plan. Herein, there is no brokerage for the equity delivery segment, which is quite profitable. On the other end, other segments including commodity have a designated charge of brokerage.
The table features each and every segment and the charge levied is provided in the adjacent side.
Alice Blue Trade Pro Brokerage Plans
Even though the Freedom 20 plan is free of brokerage in terms of equity delivery segment, 0.10% brokerage will be levied if you choose this plan.
Rest of the charges are somewhat similar to the freedom 20 brokerage plan, and are quite nominal. You can see the industry average stats, according to which, the charges fixed by Alice Blue are fair enough.
Alice Blue Online Charges
Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.
| Transaction Charges | 0.0026% of Total Turnover |
| STT | 0.01% of Total Turnover |
| SEBI Turnover Charges | 0.00005% (Rs.5/Crore) |
| Stamp Duty | Depends on State (very minimal) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage. These charges are as follows-
Transaction charges – These are the charges applicable on each transaction made with the broking company which is 0.0026% of Total Turnover.
STT – STT or Securities Transaction Tax is tax imposed on transaction of equities or stocks or shares which is 0.01% of total turnover with Alice Blue.
SEBI Turnover Charges- It is basically a tax imposed by the SEBI on both sides of the transaction.
Stamp Duty- It normally depends upon the state and are very minimal in amount.
GST- The GST tax includes 18 percent of the combined value of brokerage, transaction charge plus the SEBI fee.
Alice Blue Demat Account Opening Fees
| Trading Account Opening Charges | Equity Rs 310 | MCX Rs 200 | Rs 500 All segments |
| Account AMC Charges | Rs 0 |
| Demat Account Opening Charges | Rs 0 |
| Demat AMC (Yealy) | Rs 400 |
The Account Opening charges are mentioned in the table. Another important thing is the Alice Blue doesn’t ask for any margin money during client on-boarding.
However, the Trading account opening charges for Equity is Rs 310 and for MCX, it is Rs 200. Further, Alice Blue charges only Rs 500 for all segments.
Moreover, there is no Account AMC charges along with Demat account opening charges alike other brokerage firms. However, there is Demat AMC charges at an annual rate of Rs 400.
Alice Blue Online Offers
| Margin Money | No |
| Free Demat Account | No |
| Free Trading Account | No |
| Discount on Brokerage | Yes |
| Trading Happy Hours | No |
| Flexible Brokerage Plans | Yes |
| 1 Month Brokerage Free | No |
| Holiday Offers | No |
| Referral Offers | 30% on Amount |
| Zero Brokerage for Loss Making Trades | No |
Here is the list of offers rolled out by Alice Blue Online
- No Margin Money Account
- Flat brokerage Charges of Rs.10
- Free Trading Account
When it comes to some discounts and benefits, Alice Blue is also not behind. The company rolls out timely discount offers on brokerage that come up with flexible brokerage plans. Also, Alice Broking gives up to 30% profit on several referrals offers.
Some of the other offers also include zero margin money account with flat brokerage charges of Rs 10 and free trading account.
How to open Demat account with Alice Blue Online?
- Fill up the Lead Form
- Prospect will receive a call from sales team
- Appointment will be set-up as per prospects availability
- Sales person will visit the prospect
- Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
- Account will be activated within 1 working day
This Entire process takes 1 or 2 days to complete.
Why Open Alice Blue Online Trading account?
- Account Opening process is very smooth
- Very smooth working Trading Platforms
- Good guidance for trade-related issues
- Fast & Paperless Account Opening Process.
- Branches all over India. Multi-lingual support available.
- Single Margin Account for all Segments (NSE & MCX).
- Very smooth working Trading Platforms for Mobile & Web.
- Bracket Orders, CO Orders & AMO Orders.
- Robo Trading & Algo Trading (Mobile & Desktop)
- MT4 CHART with Automatic Buy and Sell Signal.
- Personalized Service & Support.
- Customer Support Team up to 11.55 PM.
- Pledge your Equity Shares & Trade in Commodity.
Get a Call back from Alice Blue Online
Alice Blue Online Products & Services
Alice Blue provides a wide range of online products and services along with some good offers which are described below-
Alice Blue Online Products
| Equity Trading | Yes |
| Commodity Trading | Yes |
| Currency Trading | Yes (BSE, NSE |
| Options | Yes |
| Futures | Yes |
| Mutual Funds | Yes |
| Forex | No |
| Banking | No |
| SIP | No |
| Insurance | No |
The company provides huge range of online products that deals with Equity, Derivatives, Commodity, Currency and FnO. It also includes other services like Forex and investment products like mutual funds, SIP and insurance etc.
Alice Blue Online Services
Being a discount broker the company makes itself distinct from others by giving the following services:
| Demat Account | Yes |
| Trading Account | Yes |
| 3 in 1 Acount | No |
| Intraday Services | Yes |
| IPO Services | Yes |
| Stock Recommendations | No |
| Robo Advisory | Yes |
| PMS | No |
| Trading Institution | No |
| Trading Exposure | Upto 20x |
The company also covers a wide range of services that covers demat and trading accounts, intraday services, IPO, Robo Advisory along with trading exposure up to 20 times which is very good compared with other firms.
The company also includes depository where you can trade unlimited in the Indian share market online.
Alice Blue Online Research, Advisory & Stock Tips
Look at this table for all information about their research & recommendations
| Fundamental Reports | No |
| Research Reports | No |
| Company Reports | Yes |
| Annual Reports | Yes |
| Company Stock Review | No |
| Free Stock Tips | No |
| IPO Reports | No |
| Top Picks | No |
| Daily Market Review | Yes |
| Monthly Reports | Yes |
| Weekly Reports | No |
| Offline Advisory | No |
| Robo Advisory | Yes |
| Relationship Manager | Yes |
Alice Blue Exposure or Leverage
The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters.
- Clients Holdings (Trader client or high value client gets high exposure)
- Clients History (old client gets high leverage)
- Type of investment (Equity, Derivatives, Currency, Commodity)
- Company Scrip (High networth company has high exposure scrip)
The brokerage firm offers two different Exposure or Leverage plans which we will discuss below.
Alice Blue Freedom Plan (F20) Exposure Plan or Leverage
| Segments | Intraday | Bracket Order | Cover Order | CNC- Delivery | |
| Equity | 10X | Upto 20X | NA | 3X | A Group Share |
| Future | 4X | 4X | 4X | 1X | As Per Margin |
| Options Buy | 1X | NA | Upto 2x | 1X | As Per Premium |
| Options Sell | 4X | 4x | 4x | 1X | As Per Margin |
| MCX | 4X | 4X | 4X | 1X | As Per Margin |
| CDS | 4X | NA | NA | 1X | As Per Margin |
| Margin Calculator | Alice Blue Margin Calculator | ||||
This plan gives around 10 times exposures on equity with a bracket order upto 20x and the CNC delivery is up to 3x. However, the company offers up to 2x cover order on options buy.
Alice Blue Trade Pro Exposure Plan or Leverage
| Segments | MIS -Intraday | Bracket Order | Cover Order | CNC- Delivery | |
| Equity | 10X | Upto 20X | NA | 3X | A Group Share |
| Future | 4X | 4X | 4X | 1X | As Per Margin |
| Options Buy | 1X | NA | Upto 4X | 1X | As Per Premium |
| Options Sell | 4X | NA | NA | 1X | As Per Premium |
| MCX | 4X | 4x | 4X | 1X | As Per Margin |
| CDS | 4X | NA | NA | 1X | As Per Margin |
However, both the plans cover almost the same things, but with Alice Blue Trade Pro Exposure Plan the traders will get up to 4x cover order on option buy unlike the previous plan.
Alice Blue Online Trading Platforms
The Discount broker provides trading platform for all types of devices & browsers. Here are various features these trading platforms provides.
Alice Blue Online provides all kinds of trading platform for all types of devices & browsers. The table represents various features these trading platforms provides.
As you can see, Alice Blue trading platforms are available for both desktop Windows and Mac as well. It also has its own Mobile ANT app.
However, the Alice Blue Online Trading Platforms also comes up with interactive charts, live markets, SMS and Email Alerts among many other features to keep the traders updated.
Features of Alice Blue Online Trading Platforms
| Desktop Platform – Windows | Yes |
| Desktop Platform – Mac | Yes |
| Desktop Browser Platform | Yes |
| Mobile Site Platform | Yes |
| Android App Platform | Yes |
| iOS App Platform | Yes |
| Windows App Platform | Yes |
| Other Mobile OS Platform | No |
| Real time Updates | Yes |
| Portfolio Details | Yes |
| Online MF Buy | Yes |
| News Flash | No |
| Research Reports | Yes |
| Easy Installation | Yes |
| Global Indices | No |
| Stock Tips | No |
| Personalized Advisory | No |
| Interactive Charts | Yes |
| Live Markets | Yes |
| SMS Alerts | Yes |
| Email Alerts | Yes |
| Multi Account Management | Yes |
Alice Blue Online NEST Review: Alice Blue Trading Terminal
This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:
- Live monitoring and multiple market watch of stock market
- You can place the orders aftermarket
- Notifications, news, latest updates and other alerts
- Admin & auto square-off
- Advanced computational interface for trading
Alice Blue Mobile App Review
It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick access.
This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.
Other Software:
Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.
Back Office Transformation (BOT): It will help with tracking your everyday transactions.
Alice Blue Online Customer Support
Here is the list of Support they provide to their client
| Dedicated Dealer | Yes |
| Offline Trading | Yes |
| Online Trading | Yes |
| 24*7 Support | No |
| Support Number | — |
| Email Support | Yes |
| Chat Support | Yes |
| Toll Free Number | No |
| Branches | 15 |
Alice Blue Online Complaints & Feedback
Here are the total number of complaints lodged & resolution status of Alice Blue Online for the current year.
| Complaints (Current Year) | |
| Lodged in BSE | 21 |
| Resolved in BSE | 21 |
| Lodged in NSE | 30 |
| Resolved in NSE | 30 |
| Percentage of No. of Complaints Received Against Number of Active Clients | 0.67 |
The broking house do get sizable volume of complaints but they resolve them at good speed.
NOTE* – Their TAT for resolving any kind of complaints are 21 days. This is not so bad.
Alice Blue Online Benefits or Advantages
- Transparency with the brokerage plans and pricings
- Leverage or exposure up to 20X in Intraday trading
- User friendly trading platforms
- Has a very competitive brokerage rate
- Refer and earn features
Alice Blue Online Disadvantages
- Online trading is not that advanced like other brokers
- They might close the account if found no activity for the continuous 6 months
- Mobile apps are not frequently upgraded and sometimes cause problem in trading.
Alice Blue Online Conclusion
Alice blue online is presumed to be one of the less known discount broker in the stock broking sector. They have close to 1 Lakh client base & are doing well in their small volume business.
Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.
Alice Blue Review FAQs
Ques – Is Alice Blue safe for trading?
Answer – Yes, you can count on this stock broker in terms of guarantee, reliability and trust them to serve you well. They have a lot of items to offer, and it is done in the most customer friendly manner. The serves are of quality and the prices are cost effective.
Ques – What is the brokerage of Alice Blue?
Answer – Perks of investing with this stock broker includes low brokerage. Here investing in Intraday, delivery, Futures is subject to the different plans they provide. You have to select from two plans provided, i.e. Freedom 20 and the trade pro plan.
Ques – How to open Alice Blue demat online?
Answer – For the first thing, click on the “Open Demat Account” button from this page. Provide all the details as asked in the pop for the next thing. Now, a representative of the company will follow up with you, and you need to simply follow up with them.
Ques – Can I invest in IPO via Alice Blue?
Answer – Yes, this stock broker provides their client with IPO services where they can invest in the latest IPO of their choice. The process can be done entirely online and also seamlessly. You can fill up the form online and go through the process, check all the terms and conditions prior to investment.
Ques – What Leverage does Alice Blue provide?
Answer – Alice Blue does not provide leverage for a lot of investment segments, and it includes the cover order and bracket order domain. As for the leverage amount in general, it will depend on the plan that you choose.
Ques – Does Alice Blue have trading App?
Answer – Yes, the stock has incorporated a mobile app with the view to providing better mobility to the services and products it renders. The app is available to the users of android, iOS as well as windows as well. This ensures they clients can trade from anywhere and everywhere.
Ques – How to contact Alice Blue customer care?
Answer – The stock broker provides online as well as offline assistance. It facilitates a dedicated dealer, and as for online reach, it provides email support and also toll free number. Anyone with queries can choose to contact the broker and seek for its resolution seamlessly.
Ques – Does Alice Blue provide Research?
Answer – You cannot rely upon the company for fundamental analysis, as they do not provide such service. However, you can rely on them in terms of information regarding company reports, annual reports, market review, monthly reports, robo advisory and relationship manager.
Ques – Is Alice Blue good for Beginners?
Answer – Yes, this stock broker is a pretty good opt for the people who wish to enter the stock market investment. The prime reason is because they have a low brokerage plan, which is suitable for beginners who are generally low of funds, since the motive is to start small.
Ques – Who Founded Alice Blue?
Answer – Alice blue is founded by Sidhavelayutham Mohan in the year 2006. It is based out from Bangalore and is a discount broker. They have maintained a remarkable track record from their year of emergence with the view of making investment cheap.
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Hi – I have been using AliceBlue since sometimes & have noticed that overnight my freecash gets lesser. Today my freecash automatically from 25,000 rs got reduced to 8000 rs..I am not able to view any of the past trades done. The holdings which were squared off previous day suddenly appears back with negative balance.