Alice Blue Online Review, Brokerage Charges, Demat Account, Trading Platforms & more

Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). 

Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.

Alice Blue Online Offers

Alice Blue Online Customer Ratings & Review

Alice Blue Online Review & Ratings
Research & Advisory5.5/10
Brokerage Charges & Fees8.5/10
Products & Services5.6/10
Trading Platforms5.8/10
Broking Experience5.9/10
Overall Ratings6.1/10


About Alice Blue Online

Company TypePrivate
Broker TypeDiscount Broker
HeadquartersTamil Nadu
DirectorSidhavelayutham M
Established Year2012

It was established in the year 2012 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services and . Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.

Alice Blue Online

The Broking house has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India.

Alice Blue being a discount broker, it provides offline guidance to its clients to answer the various queries. When it comes to choosing such broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.

Open Demat Account with Alice Blue

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Alice Blue Brokerage Charges

Equity Delivery Trading0.01%
Equity Intraday Trading0.01%
Commodity TradingRs.100
Equity Futures Trading0.01%
Equity Options TradingRs.10
Currency Futures TradingRs.10
Currency Options TradingRs.10
Minimum BrokerageRs.10
Demat AMC Charges350 per Annum
Trading AMC ChargesFree
Margin MoneyZero
Brokerage CalculatorAlice Blue Brokerage Calculator

Alice Blue Online Brokerage Plans

Here is the brokerage plan offered by Alice Blue online.

Brokerage PlansBrokerage ChargesSubscription Fees (In advance)Validity
Freedom PlanRs.16 per dayRs.55551 year
Rs.6 per dayRs.99995 years
Rs.2 per dayRs.1499910 years
T20 PlanRs.20 per tradeNoneLifetime

Alice Blue Online Charges

Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.

Transaction Charges0.0026% of Total Turnover
STT0.01% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)

Alice Blue Demat Account Opening Fees

Depository SourceCDSL
Account Opening ChargesRs.118 GST included
Demat AMC ChargesRs.350 per Annum
Trading AMC ChargesFree
Margin MoneyZero
Offline to OnlineNo

The Account Opening charges are FREE (Lifetime) & Demat AMC of Rs.350 per annum. On the other hand Trading AMC is absolutely free. Another important thing is the alice blue doesn’t ask for any margin money during client on-boarding.

Alice Blue Online Offers

Margin MoneyNo
Free Demat AccountNo
Free Trading AccountNo
Discount on BrokerageYes
Trading Happy HoursNo
Flexible Brokerage PlansYes
1 Month Brokerage FreeNo
Holiday OffersNo
Referral Offers30% on Amount
Zero Brokerage for Loss Making TradesNo

Here is the list of offers rolled out by Alice Blue Online

  • No Margin Money Account
  • Flat brokerage Charges of Rs.10
  • Free Trading Account

How to open Demat account with Alice Blue Online?

  • Fill up the Lead Form
  • Prospect will receive a call from sales team
  • Appointment will be set-up as per prospects availability
  • Sales person will visit the prospect
  • Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
  • Account will be activated within 1 working day

This Entire process takes 1 or 2 days to complete.

Why Open Alice Blue Online Trading account?

  • Account Opening process is very smooth
  • Very smooth working Trading Platforms
  • Good guidance for trade-related issues

Get a Call back from Alice Blue Online

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Alice Blue Online Products & Services

Here are the list of Products & Services provided by the broking house

Alice Blue Online Products

Equity TradingYes
Commodity TradingYes
Currency TradingBSE only
Mutual FundsNO

List of Products offered are:

  • Equity
  • Derivatives
  • Commodity
  • Currency

Alice Blue Online Services

Demat AccountYes
Trading AccountYes
3 in 1 AcountNo
Intraday ServicesYes
IPO ServicesNo
Stock RecommendationsNo
Robo AdvisoryNo
Trading InstitutionNo
Trading ExposureUpto 20x

Alice Blue Online Research, Advisory & Stock Tips

Look at this table for all information about their research & recommendations

Fundamental ReportsNo
Research ReportsNo
Company ReportsYes
Annual ReportsYes
Company Stock ReviewNo
Free Stock TipsNo
IPO ReportsNo
Top PicksNo
Daily Market ReviewNo
Monthly ReportsNo
Weekly ReportsNo
Offline AdvisoryNo
Robo AdvisoryNo
Relationship ManagerYes

Alice Blue Exposure or Leverage

The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters

  • Clients Holdings (Trader client or high value client gets high exposure)
  • Clients History (old client gets high leverage)
  • Type of investment (Equity, Derivatives, Currency, Commodity)
  • Company Scrip (High networth company has high exposure scrip)
Equity DeliveryZero
Equity IntradayUpto 20x
Equity FuturesUpto 5x
Equity OptionsZero
Currency FuturesUpto 5x
Currency OptionsZero
CommoditiesUpto 3x
Margin CalculatorAlice Blue Margin Calculator

Alice Blue Online Trading Platforms

The Discount broker provides trading platform for all types of devices & browsers. Here are various features these trading platforms provides.

Features of Alice Blue Online Trading Platforms

Desktop Platform – WindowsYes
Desktop Platform – MacYes
Desktop Browser PlatformYes
Mobile Site PlatformYes
Android App PlatformYes
iOS App PlatformNo
Windows App PlatformYes
Other Mobile OS PlatformNo
Real time UpdatesYes
Portfolio DetailsYes
Online MF BuyNo
News FlashNo
Research ReportsYes
Easy InstallationYes
Global IndicesNo
Stock TipsNo
Personalized AdvisoryNo
Interactive ChartsYes
Live MarketsYes
SMS AlertsYes
Email AlertsYes
Multi Account ManagementNo

Alice Blue Online NEST Review: Alice Blue Trading Terminal

This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:

  • Live monitoring and multiple market watch of stock market
  • You can place the orders aftermarket
  • Notifications, news, latest updates and other alerts
  • Admin & auto square-off
  • Advanced computational interface for trading

Alice Blue Mobile App Review

It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick access.

This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.

Other Software:

Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.

Back Office Transformation (BOT): It will help with tracking your everyday transactions.

Alice Blue Online Customer Support

Here is the list of Support they provide to their client

Dedicated DealerYes
Offline TradingYes
Online TradingYes
24*7 SupportNo
Support Number080-6764-5555
Email SupportYes
Chat SupportNo
Toll Free NumberNo

Alice Blue Online Complaints & Feedback

Here are the total number of complaints lodged & resolution status of Alice Blue Online for the current year.

Lodged in BSE98
Resolved in BSE86
Lodged in NSE98
Resolved in NSE86

The broking house do get sizable volume of complaints but they resolve them at good speed.

NOTE* – Their TAT for resolving any kind of complaints are 21 days. This is not so bad.

Alice Blue Online Benefits or Advantages

  • Transparency with the brokerage plans and pricings
  • Leverage or exposure up to 20X in Intraday trading
  • User friendly trading platforms
  • Has a very competitive brokerage rate
  • Refer and earn features

Alice Blue Online Disadvantages

  • Online trading is not that advanced like other brokers
  • They might close the account if found no activity for the continuous 6 months
  • Mobile apps are not frequently upgraded and sometimes cause problem in trading.

Alice Blue Online Conclusion

Alice blue online is presumed to be one of the less known discount broker in the stock broking sector.  They have close to 10k client base & are doing well in their small volume business.

Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.

Check detailed review of similar discount brokers:

Trade Smart OnlineTradejiniBeeline BrokingCompositedgeRK GlobalAchiievers Equities

Check Brokerage Calculator of other Discount brokers:

Just Trade Brokerage CalculatorWisdom Capital Brokerage CalculatorTradeJini Brokerage Calculator
Beeline Broking Brokerage CalculatorCompositEdge Brokerage CalculatorTrade Smart Online Brokerage Calculator

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Featured Topics:

Top 10 Discount Brokers in India
Top 10 Full Service Brokers in India
Best Stock Broker in India
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Best Demat Account in India
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