Alice Blue Online Review, Brokerage Charges, Demat Account, Trading Platforms & more

Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.

Alice Blue Online Offers

Alice Blue Online Customer Ratings & Review

Alice Blue Online Review & Ratings
Research & Advisory5.5/10
Brokerage Charges & Fees8.5/10
Products & Services5.6/10
Trading Platforms5.8/10
Broking Experience5.9/10
Overall Ratings6.1/10


About Alice Blue Online

Company TypePrivate
Broker TypeDiscount Broker
HeadquartersTamil Nadu
DirectorSidhavelayutham M
Established Year2006

It was established in the year 2006 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services and . Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.

Alice Blue Online

The Broking house has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India.

Alice Blue being a discount broker, it provides offline guidance to its clients to answer the various queries. When it comes to choosing such broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.

Open Demat Account with Alice Blue

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    Alice Blue Brokerage Charges

    Equity Delivery Trading0.01%
    Equity Intraday Trading0.01%
    Commodity TradingRs.100
    Equity Futures Trading0.01%
    Equity Options TradingRs.10
    Currency Futures TradingRs.10
    Currency Options TradingRs.10
    Minimum BrokerageRs.10
    Demat AMC Charges400 per Annum
    Trading AMC ChargesFree
    Margin MoneyZero
    Brokerage CalculatorAlice Blue Brokerage Calculator

    Alice Blue Trade Pro Brokerage Plans

    Here is the brokerage plan offered under Trade Pro plan: (*On Every expiry day Index option limit will be 5X only for selling)

    NSE, BSEEQ Intraday0.01%
    EQ Delivery0.10%
    OPTION20 per lot
    OPTIONRs 20 per lot
    NSE, BSECURRENCY FUTRs 10 per lot
    CURRENCY OPTRs 20 per lot

    Alice Blue Freedom 20 Brokerage Plans

    Here is the brokerage plan offered under Freedom 20 plan: (*On Every expiry day Index option limit will be 5X only for selling)

    NSE, BSEEQ IntradayRs 20 per order or 0.01% whichever is lower
    EQ Delivery0
    FUTRs 20 per order or 0.01% whichever is lower
    OPTIONRs 20 per order
    MCXFUTRs 20 per order or 0.01% whichever is lower
    OPTIONRs 20 per order
    NSE, BSECURRENCY FUTRs 20 per order or 0.01% whichever is lower
    CURRENCY OPTRs 10 per order


    Alice Blue Online Charges

    Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.

    Transaction Charges0.0026% of Total Turnover
    STT0.01% of Total Turnover
    SEBI Turnover Charges0.0002% of Total Turnover
    Stamp DutyDepends on State (very minimal)
    GST18% of (Brokerage + Transaction Charges/ Clearing Charges)

    Alice Blue Demat Account Opening Fees

    Depository SourceCDSL
    Margin MoneyZero
    Offline to OnlineNo

    The Account Opening charges are mentioned in the table. Another important thing is the Alice Blue doesn’t ask for any margin money during client on-boarding.

    NSEEquity, FNO, Currency FNORs. 500
    BSEEquity, FNO, Currency FNO
    MCX Futures & Options
    AMC Charges (Annual)Demat AccountRs. 400

    Alice Blue Online Offers

    Margin MoneyNo
    Free Demat AccountNo
    Free Trading AccountNo
    Discount on BrokerageYes
    Trading Happy HoursNo
    Flexible Brokerage PlansYes
    1 Month Brokerage FreeNo
    Holiday OffersNo
    Referral Offers30% on Amount
    Zero Brokerage for Loss Making TradesNo

    Here is the list of offers rolled out by Alice Blue Online

    • No Margin Money Account
    • Flat brokerage Charges of Rs.10
    • Free Trading Account

    How to open Demat account with Alice Blue Online?

    • Fill up the Lead Form
    • Prospect will receive a call from sales team
    • Appointment will be set-up as per prospects availability
    • Sales person will visit the prospect
    • Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
    • Account will be activated within 1 working day

    This Entire process takes 1 or 2 days to complete.

    Why Open Alice Blue Online Trading account?

    • Account Opening process is very smooth
    • Very smooth working Trading Platforms
    • Good guidance for trade-related issues
    • Fast & Paperless Account Opening Process.
    • Branches all over India. Multi-lingual support available.
    • Single Margin Account for all Segments (NSE & MCX).
    • Very smooth working Trading Platforms for Mobile & Web.
    • Bracket Orders, CO Orders & AMO Orders.
    • Robo Trading & Algo Trading (Mobile & Desktop)
    • MT4 CHART with Automatic Buy and Sell Signal.
    • Personalized Service & Support.
    • Customer Support Team up to 11.55 PM.
    • Pledge your Equity Shares & Trade in Commodity.

    Get a Call back from Alice Blue Online

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      1. Open Demat Account

      Alice Blue Online Products & Services

      Here are the list of Products & Services provided by the broking house

      Alice Blue Online Products

      Equity TradingYes
      Commodity TradingYes
      Currency TradingYes (BSE, NSE
      Mutual FundsYes

      List of Products offered are:

      • Equity
      • Derivatives
      • Commodity
      • Currency
      • FnO

      Alice Blue Online Services

      Being a discount broker the company makes itself distinct from others by giving the following services:

      Demat AccountYes
      Trading AccountYes
      3 in 1 AcountNo
      Intraday ServicesYes
      IPO ServicesYes
      Stock RecommendationsNo
      Robo AdvisoryYes
      Trading InstitutionNo
      Trading ExposureUpto 20x

      Alice Blue Online Research, Advisory & Stock Tips

      Look at this table for all information about their research & recommendations

      Fundamental ReportsNo
      Research ReportsNo
      Company ReportsYes
      Annual ReportsYes
      Company Stock ReviewNo
      Free Stock TipsNo
      IPO ReportsNo
      Top PicksNo
      Daily Market ReviewYes
      Monthly ReportsYes
      Weekly ReportsNo
      Offline AdvisoryNo
      Robo AdvisoryYes
      Relationship ManagerYes

      Alice Blue Exposure or Leverage

      The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters. c

      • Clients Holdings (Trader client or high value client gets high exposure)
      • Clients History (old client gets high leverage)
      • Type of investment (Equity, Derivatives, Currency, Commodity)
      • Company Scrip (High networth company has high exposure scrip)
      Equity DeliveryZero
      Equity IntradayUpto 20x
      Equity FuturesUpto 5x
      Equity OptionsZero
      Currency FuturesUpto 5x
      Currency OptionsZero
      CommoditiesUpto 3x
      Margin CalculatorAlice Blue Margin Calculator

      Alice Blue Freedom Plan (F20) Exposure Plan or Leverage

      MIS -Intraday10X5X3X5X5X
      Bracket Order10X10XNANA10X
      Cover OrderNA10XNANA10X
      CNC- Delivery3X1X1X1X1X
      A Group ShareAs Per MarginAs Per PremiumAs Per MarginAs Per Margin

      Terms and Conditions: *On Every expiry day Index option limit will be 5X only for selling

      Alice Blue Trade Pro Exposure Plan or Leverage

      MIS -Intraday20X10X3X10X10X
      Bracket Order20X20XNANA20X
      Cover OrderNA20XNANA20X
      CNC- Delivery3X1X1X1X1X
      A Group ShareAs Per MarginAs Per PremiumAs Per MarginAs Per Margin

      Terms and Conditions: *On Every expiry day Index option limit will be 5X only for selling

      Alice Blue Online Trading Platforms

      The Discount broker provides trading platform for all types of devices & browsers. Here are various features these trading platforms provides.

      Features of Alice Blue Online Trading Platforms

      Desktop Platform – WindowsYes
      Desktop Platform – MacYes
      Desktop Browser PlatformYes
      Mobile Site PlatformYes
      Android App PlatformYes
      iOS App PlatformYes
      Windows App PlatformYes
      Other Mobile OS PlatformNo
      Real time UpdatesYes
      Portfolio DetailsYes
      Online MF BuyYes
      News FlashNo
      Research ReportsYes
      Easy InstallationYes
      Global IndicesNo
      Stock TipsNo
      Personalized AdvisoryNo
      Interactive ChartsYes
      Live MarketsYes
      SMS AlertsYes
      Email AlertsYes
      Multi Account ManagementYes

      Alice Blue Online NEST Review: Alice Blue Trading Terminal

      This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:

      • Live monitoring and multiple market watch of stock market
      • You can place the orders aftermarket
      • Notifications, news, latest updates and other alerts
      • Admin & auto square-off
      • Advanced computational interface for trading

      Alice Blue Mobile App Review

      It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick access.

      This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.

      Other Software:

      Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.

      Back Office Transformation (BOT): It will help with tracking your everyday transactions.

      Alice Blue Online Customer Support

      Here is the list of Support they provide to their client

      Dedicated DealerYes
      Offline TradingYes
      Online TradingYes
      24*7 SupportNo
      Support Number
      Email SupportYes
      Chat SupportYes
      Toll Free NumberNo

      Alice Blue Online Complaints & Feedback

      Here are the total number of complaints lodged & resolution status of Alice Blue Online for the current year.

      Lodged in BSE98
      Resolved in BSE86
      Lodged in NSE98
      Resolved in NSE86

      The broking house do get sizable volume of complaints but they resolve them at good speed.

      NOTE* – Their TAT for resolving any kind of complaints are 21 days. This is not so bad.

      Alice Blue Online Benefits or Advantages

      • Transparency with the brokerage plans and pricings
      • Leverage or exposure up to 20X in Intraday trading
      • User friendly trading platforms
      • Has a very competitive brokerage rate
      • Refer and earn features

      Alice Blue Online Disadvantages

      • Online trading is not that advanced like other brokers
      • They might close the account if found no activity for the continuous 6 months
      • Mobile apps are not frequently upgraded and sometimes cause problem in trading.

      Alice Blue Online Conclusion

      Alice blue online is presumed to be one of the less known discount broker in the stock broking sector.  They have close to 1 Lakh client base & are doing well in their small volume business.

      Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.

      Alice Blue Review FAQs

      Ques – Is Alice Blue safe for trading?

      Answer – Yes, you can count on this stock broker in terms of guarantee, reliability and trust them to serve you well. They have a lot of items to offer, and it is done in the most customer friendly manner. The serves are of quality and the prices are cost effective.

      Ques – What is the brokerage of Alice Blue?

      Answer – Perks of investing with this stock broker includes low brokerage. Here investing in Intraday, delivery, Futures is the same, i.e. 0.01%. Whereas, investing in currency Futures, Equity Options and Currency Options you will be charged Rs.10. Rs.100 is the charge for commodity trading.

      Ques – How to open Alice Blue demat online?

      Answer – For the first thing, click on the “Open Demat Account” button from this page. Provide all the details as asked in the pop for the next thing. Now, a representative of the company will follow up with you, and you need to simply follow up with them.

      Ques – Can I invest in IPO via Alice Blue?

      Answer – Yes, this stock broker provides their client with IPO services where they can invest in the latest IPO of their choice. The process can be done entirely online and also seamlessly. You can fill up the form online and go through the process, check all the terms and conditions prior to investment.

      Ques – What Leverage does Alice Blue provide?

      Answer – Alice Blue does not provide leverage for a lot of investment segments, and it includes the delivery, options, and currency options domain. As for the intraday segment up to 20x exposure is provided, for commodities up to 3x exposure is provided, whereas for futures and currency futures, upto 5x exposure is provided.

      Ques – Does Alice Blue have trading App?

      Answer – Yes, the stock has incorporated a mobile app with the view to providing better mobility to the services and products it renders. The app is available to the users of android, iOS as well as windows as well. This ensures they clients can trade from anywhere and everywhere.

      Ques – How to contact Alice Blue customer care?

      Answer – The stock broker provides online as well as offline assistance. It facilitates a dedicated dealer, and as for online reach, it provides email support and also toll free number. Anyone with queries can choose to contact the broker and seek for its resolution seamlessly.

      Ques – Does Alice Blue provide Research?

      Answer – You cannot rely upon the company for fundamental analysis, as they do not provide such service. However, you can rely on them in terms of information regarding company reports, annual reports, market review, monthly reports, robo advisory and relationship manager.

      Ques – Is Alice Blue good for Beginners?

      Answer – Yes, this stock broker is a pretty good opt for the people who wish to enter the stock market investment. The prime reason is because they have a low brokerage plan, which is suitable for beginners who are generally low of funds, since the motive is to start small.

      Ques – Who Founded Alice Blue?

      Answer – Alice blue is founded by Sidhavelayutham Mohan in the year 2006. It is based out from Bangalore and is a discount broker. They have maintained a remarkable track record from their year of emergence with the view of making investment cheap.

      Check detailed review of similar discount brokers:

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        2 thoughts on “Alice Blue Online Review, Brokerage Charges, Demat Account, Trading Platforms & more

        • April 8, 2020 at 16:51

          Expect,I will get better sevice.

          • April 9, 2020 at 12:18

            Dear Amrit Sir,

            If you have any difficulty, do let us know. We can connect you directly with Alice Blue Team.



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