Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.

It got MCX membership in 2007 and also got its membership in NSE by 2008. The company was started in the year 2012 and currently expanded its branches from 5 to 15 all over India.

Alice Blue Online Offers


Alice Blue Online Customer Ratings & Review

Alice Blue Online Review & Ratings
CriteriaRatings
Research & Advisory5.5/10
Brokerage Charges & Fees8.5/10
Products & Services5.6/10
Trading Platforms5.8/10
Broking Experience5.9/10
Overall Ratings6.1/10

A major part of any business depends upon its customer rating as a good customer rating is what holds on to the company’s image.

Coming towards Alice Blue Online, the company has maintained a very repetitive image as we can see in the table. The company provides various products and services like research and advisory and different trading platforms.

As per its brokerage charges & fees, broking experience on a cumulative basis, the company has secured overall ratings of 6.1/10.


About Alice Blue Online

Company TypePrivate
Broker TypeDiscount Broker
HeadquartersTamil Nadu
DirectorSidhavelayutham M
Established Year2006

It was established in the year 2006 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services. Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.

Alice Blue Online

The Broking house has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India.

Alice Blue being a discount broker, provides offline guidance to its clients to answer various queries. When it comes to choosing such a broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.


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    Alice Blue Brokerage Charges

    SegmentFreedom 15
    Monthly Fee (Fixed)NA
    Equity DeliveryRs 0 (Free)
    Equity IntradayRs 15 per order or 0.01% whichever is lower
    Equity FuturesRs 15 per order or 0.01% whichever is lower
    Equity OptionsRs 15 per order
    Currency FuturesRs 15 per order or 0.01% whichever is lower
    Currency OptionsRs 15 per order
    CommodityRs 15 per order or 0.01% whichever is lower

    Alice Blue Freedom 15 Brokerage Plans

    The first offering made by Alice Blue is the Freedom 15 Plan. Herein, there is no brokerage for the equity delivery segment, which is quite profitable. On the other end, other segments including commodity have a designated charge of brokerage. 

    The table features each and every segment and the charge levied is provided in the adjacent side.

    Alice Blue Trade Pro Brokerage Plans

    Even though the Freedom 15 plan is free of brokerage in terms of equity delivery segment, 0.10% brokerage will be levied if you choose this plan. 

    The rest of the charges are somewhat similar to the freedom 15 brokerage plan and are quite nominal. You can see the industry average stats, according to which, the charges fixed by Alice Blue are fair enough.


    Alice Blue Online Charges

    Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.

    SEBI Turnover Charges0.00005% (Rs.5/Crore)
    STTEquity Delivery: 0.1% on both Buy and Sell
    Equity Intraday: 0.025% on the Sell Side
    Equity Futures: 0.01% on Sell Side
    Equity Options: 0.05% on Sell Side(on Premium)
    Commodity Futures: 0.01% on sell side (Non-Agri)
    Commodity Options: 0.05% on sell side
    Currency F&O: No STT
    On Exercise transaction: 0.125%
    Right to entitlement: 0.05% on sell side
    Stamp Duty(On buy side only) Delivery: 0.015%, Intraday: 0.002%, Equity Futures: 0.002%, Equity Options: 0.002%, and Currency F&O: 0.0001%.Commodity Futures: 0.002%, Commodity Options: 0.002% (MCX)
    GST18% on (Brokerage + Transaction Charge + SEBI Fee)
    Margin Funding ChargesNA
    Reactivation ChargesRs 25 per instruction
    Account Closure ChargesRs 35 per instruction
    Dematerialisation ChargesRs 10 per certificate + Rs 50 per request
    Pledge CreationRs 20 + Rs 12 per request (CDSL Charges)
    Pledge InvocationRs 20
    Margin Pledge/Unpledge/ Pledge closureRs 20 + Rs 12 per request (CDSL Charges)
    Margin RepledgeRs 20 + Rs 12 per request (CDSL Charges)

    Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage. These charges are as follows-

    Transaction charges – These are the charges applicable on each transaction made with the broking company which is 0.0026% of Total Turnover.

    STT – STT or Securities Transaction Tax is tax imposed on transaction of equities or stocks or shares which is 0.01% of total turnover with Alice Blue.

    SEBI Turnover Charges- It is basically a tax imposed by the SEBI on both sides of the transaction.

    Stamp Duty- It normally depends upon the state and is very minimal in amount.

    GST- The GST tax includes 18 percent of the combined value of brokerage, transaction charge plus the SEBI fee.


    Alice Blue Demat Account Opening Fees

    Trading Charges [One Time]Rs 0 (Free)
    Trading AMC [Yearly]Rs 0
    Demat Charges [One Time]Rs 0
    Demat AMC [Yearly]Rs 400

    The Account Opening charges are mentioned in the table. Another important thing is the Alice Blue doesn’t ask for any margin money during client on-boarding.

    Moreover, there is no Account AMC charges along with Demat account opening charges alike other brokerage firms. However, there is Demat AMC charges at an annual rate of Rs 400.


    Alice Blue Online Offers

    Margin MoneyNo
    Free Demat AccountNo
    Free Trading AccountNo
    Discount on BrokerageYes
    Trading Happy HoursNo
    Flexible Brokerage PlansYes
    1 Month Brokerage FreeNo
    Holiday OffersNo
    Referral Offers30% on Amount
    Zero Brokerage for Loss Making TradesNo

    Here is the list of offers rolled out by Alice Blue Online

    • No Margin Money Account
    • Flat brokerage Charges of Rs.15
    • Free Trading Account

    When it comes to some discounts and benefits, Alice Blue is also not behind. The company rolls out timely discount offers on brokerage that come up with flexible brokerage plans. Also, Alice Broking gives up to 30% profit on several referrals offers.

    Some of the other offers also include zero margin money account with flat brokerage charges of Rs 15 and free trading account.


    How to open Demat account with Alice Blue Online?

    • Fill up the Lead Form
    • Prospect will receive a call from sales team
    • Appointment will be set-up as per prospects availability
    • Sales person will visit the prospect
    • Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
    • Account will be activated within 1 working day

    This Entire process takes 1 or 2 days to complete.


    Why Open Alice Blue Online Trading account?

    • Account Opening process is very smooth
    • Very smooth working Trading Platforms
    • Good guidance for trade-related issues
    • Fast & Paperless Account Opening Process.
    • Branches all over India. Multi-lingual support available.
    • Single Margin Account for all Segments (NSE & MCX).
    • Very smooth working Trading Platforms for Mobile & Web.
    • Bracket Orders, CO Orders & AMO Orders.
    • Robo Trading & Algo Trading (Mobile & Desktop)
    • MT4 CHART with Automatic Buy and Sell Signal.
    • Personalized Service & Support.
    • Customer Support Team up to 11.55 PM.
    • Pledge your Equity Shares & Trade in Commodity.

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      Alice Blue Online Products & Services

      Alice Blue provides a wide range of online products and services along with some good offers which are described below-

      Alice Blue Online Products

      Equity TradingYes
      Commodity TradingYes
      Currency TradingYes (BSE, NSE
      OptionsYes
      FuturesYes
      Mutual FundsYes
      ForexNo
      BankingNo
      SIPNo
      InsuranceNo

      The company provides huge range of online products that deals with Equity, Derivatives, Commodity, Currency and FnO. It also includes other services like Forex and investment products like mutual funds, SIP and insurance etc.

      Alice Blue Online Services

      Being a discount broker the company makes itself distinct from others by giving the following services:

      Demat AccountYes
      Trading AccountYes
      3 in 1 AcountNo
      Intraday ServicesYes
      IPO ServicesYes
      Stock RecommendationsNo
      Robo AdvisoryYes
      PMSNo
      Trading InstitutionNo
      Trading ExposureUpto 5x

      The company also covers a wide range of services that covers demat and trading accounts, intraday services, IPO, Robo Advisory along with trading exposure up to 5 times which is very good compared with other firms.

      The company also includes depository where you can trade unlimited in the Indian share market online.


      Alice Blue Online Research, Advisory & Stock Tips

      Look at this table for all information about their research & recommendations

      Fundamental ReportsNo
      Research ReportsNo
      Company ReportsYes
      Annual ReportsYes
      Company Stock ReviewNo
      Free Stock TipsNo
      IPO ReportsNo
      Top PicksNo
      Daily Market ReviewYes
      Monthly ReportsYes
      Weekly ReportsNo
      Offline AdvisoryNo
      Robo AdvisoryYes
      Relationship ManagerYes

      Alice Blue Exposure or Leverage

      The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters.

      • Clients Holdings (Trader client or high value client gets high exposure)
      • Clients History (old client gets high leverage)
      • Type of investment (Equity, Derivatives, Currency, Commodity)
      • Company Scrip (High networth company has high exposure scrip)

      The brokerage firm offers two different Exposure or Leverage plans which we will discuss below.

      Alice Blue Freedom Plan (F15) Exposure Plan or Leverage

      Exposure or Leverage
      Equity Delivery1x
      Equity IntradayUpto 5x
      Equity Futures1x
      Equity Options1x
      Currency Futures1x
      Currency Options1x
      Commodities Future1x
      Commodities Option1x
      Margin CalculatorAlice Blue Margin Calculator

      This plan gives around 5 times exposures on equity with a bracket order upto 5x and the CNC delivery is up to 1x. However, the company offers up to 1x cover orders on options buy.


      Alice Blue Online Trading Platforms

      The Discount broker provides a trading platform for all types of devices & browsers. Here are various features these trading platforms provide.

      Alice Blue Online provides all kinds of trading platforms for all types of devices & browsers. The table represents various features these trading platforms provide.

      As you can see, Alice Blue trading platforms are available for both desktop Windows and Mac as well. It also has its own Mobile ANT app.

      However, the Alice Blue Online Trading Platforms also comes up with interactive charts, live markets, SMS and Email Alerts among many other features to keep the traders updated.

      Features of Alice Blue Online Trading Platforms

      Desktop Platform – WindowsYes
      Desktop Platform – MacYes
      Desktop Browser PlatformYes
      Mobile Site PlatformYes
      Android App PlatformYes
      iOS App PlatformYes
      Windows App PlatformYes
      Other Mobile OS PlatformNo
      Real-time UpdatesYes
      Portfolio DetailsYes
      Online MF BuyYes
      News FlashNo
      Research ReportsYes
      Easy InstallationYes
      Global IndicesNo
      Stock TipsNo
      Personalized AdvisoryNo
      Interactive ChartsYes
      Live MarketsYes
      SMS AlertsYes
      Email AlertsYes
      Multi-Account ManagementYes

      Alice Blue Online NEST Review: Alice Blue Trading Terminal

      This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal-based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:

      • Live monitoring and multiple market watch of stock market
      • You can place the orders aftermarket
      • Notifications, news, latest updates and other alerts
      • Admin & auto square-off
      • Advanced computational interface for trading

      Alice Blue Mobile App Review

      It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick access.

      This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.

      Other Software:

      Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.

      Back Office Transformation (BOT): It will help with tracking your everyday transactions.


      Alice Blue Online Customer Support

      Here is the list of Support they provide to their client

      Dedicated DealerYes
      Offline TradingYes
      Online TradingYes
      24*7 SupportNo
      Support Number
      Email SupportYes
      Chat SupportYes
      Toll-Free NumberNo
      Branches15

      Alice Blue Online Complaints & Feedback

      Here are the total number of complaints lodged & the resolution status of Alice Blue Online for the current year.

      Complaints (Current Year)
      Lodged in BSE21
      Resolved in BSE21
      Lodged in NSE30
      Resolved in NSE30
      Percentage of No. of Complaints Received Against Number of Active Clients0.67

      The broking house does get the sizable volume of complaints but they resolve them at a good speed.

      NOTE* – Their TAT for resolving any kind of complaint is 21 days. This is not so bad.


      Alice Blue Online Benefits or Advantages

      • Transparency with the brokerage plans and pricings
      • Leverage or exposure up to 5x in Intraday trading
      • User-friendly trading platforms
      • Has a very competitive brokerage rate
      • Refer and earn features

      Alice Blue Online Disadvantages

      • Online trading is not that advanced like other brokers
      • They might close the account if found no activity for the continuous 6 months
      • Mobile apps are not frequently upgraded and sometimes cause problem in trading.

      Alice Blue Online Conclusion

      Alice blue online is presumed to be one of the less known discount broker in the stock broking sector.  They have close to 1 Lakh client base & are doing well in their small volume business.

      Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.


      Alice Blue Review FAQs

      Ques – Is Alice Blue safe for trading?

      Answer – Yes, you can count on this stock broker in terms of guarantee, reliability and trust them to serve you well. They have a lot of items to offer, and it is done in the most customer friendly manner. The serves are of quality and the prices are cost effective.

      Ques – What is the brokerage of Alice Blue?

      Answer – Perks of investing with this stockbroker include low brokerage. Here investing in Intraday, delivery, Futures is subject to the different plans they provide. You have to select from two plans provided, i.e. Freedom 20 and the trade pro plan.

      Ques – How to open Alice Blue Demat online?

      Answer – For the first thing, click on the “Open Demat Account” button from this page. Provide all the details as asked in the pop for the next thing. Now, a representative of the company will follow up with you, and you need to simply follow up with them.

      Ques – Can I invest in IPO via Alice Blue?

      Answer – Yes, this stockbroker provides their client with IPO services where they can invest in the latest IPO of their choice. The process can be done entirely online and also seamlessly. You can fill-up the form online and go through the process, check all the terms and conditions prior to investment.

      Ques – What Leverage does Alice Blue provide?

      Answer – Alice Blue does not provide leverage for a lot of investment segments, and it includes the cover order and bracket order domain. As for the leverage amount in general, it will depend on the plan that you choose.

      Ques – Does Alice Blue have a trading App?

      Answer – Yes, the stock has incorporated a mobile app with the view to providing better mobility to the services and products it renders. The app is available to the users of android, iOS as well as windows as well. This ensures the clients can trade from anywhere and everywhere.

      Ques – How to contact Alice Blue customer care?

      Answer – The stock broker provides online as well as offline assistance. It facilitates a dedicated dealer, and as for online reach, it provides email support and also toll-free number. Anyone with queries can choose to contact the broker and seek for its resolution seamlessly.

      Ques – Does Alice Blue provide Research?

      Answer – You cannot rely upon the company for fundamental analysis, as they do not provide such service. However, you can rely on them in terms of information regarding company reports, annual reports, market reviews, monthly reports, Robo advisory and relationship manager.

      Ques – Is Alice Blue good for Beginners?

      Answer – Yes, this stock broker is a pretty good opt for the people who wish to enter the stock market investment. The prime reason is that they have a low brokerage plan, which is suitable for beginners who are generally low of funds since the motive is to start small.

      Ques – Who Founded Alice Blue?

      Answer – Alice blue is founded by Sidhavelayutham Mohan in the year 2006. It is based out of Bangalore and is a discount broker. They have maintained a remarkable track record from their year of emergence with the view of making investment cheap.


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