Alice Blue Online is one of the well-known discount broker based out of Bangalore (earlier Chennai). Let’s have a detailed Alice Blue Online Review & get good understanding of Alice Blue Brokerage Charges, Alice Blue Demat Account, Alice Blue Online Trading Platforms & other important features.
Alice Blue Online Customer Ratings & Review
| Alice Blue Online Review & Ratings | |
| Criteria | Ratings |
| Research & Advisory | 5.5/10 |
| Brokerage Charges & Fees | 8.5/10 |
| Products & Services | 5.6/10 |
| Trading Platforms | 5.8/10 |
| Broking Experience | 5.9/10 |
| Overall Ratings | 6.1/10 |
About Alice Blue Online
| Company Type | Private |
| Broker Type | Discount Broker |
| Headquarters | Tamil Nadu |
| Director | Sidhavelayutham M |
| Established Year | 2006 |
It was established in the year 2006 and the Head Office is in Bangalore. The broking house allows trading in various financial segments like Commodity, Equities, Currency, depository services and . Alice Blue has the membership of NSE, BSE, MCX-SX, MCX and NCDEX.
The Broking house has created a good network in India by having around 1000+ Busines Partners pan India and having around 15 direct branches across India.
Alice Blue being a discount broker, it provides offline guidance to its clients to answer the various queries. When it comes to choosing such broker, there are already many active traders in the market. Alice blue helps you with advisory services as well.
Open Demat Account with Alice Blue
Alice Blue Brokerage Charges
| Equity Delivery Trading | 0.01% |
| Equity Intraday Trading | 0.01% |
| Commodity Trading | Rs.100 |
| Equity Futures Trading | 0.01% |
| Equity Options Trading | Rs.10 |
| Currency Futures Trading | Rs.10 |
| Currency Options Trading | Rs.10 |
| Minimum Brokerage | Rs.10 |
| Demat AMC Charges | 400 per Annum |
| Trading AMC Charges | Free |
| Margin Money | Zero |
| Brokerage Calculator | Alice Blue Brokerage Calculator |
Alice Blue Trade Pro Brokerage Plans
Here is the brokerage plan offered under Trade Pro plan: (*On Every expiry day Index option limit will be 5X only for selling)
| Exchange | Segments | Brokerage |
| NSE, BSE | EQ Intraday | 0.01% |
| EQ Delivery | 0.10% | |
| FUT | 0.01% | |
| OPTION | 20 per lot | |
| MCX | FUT | 0.01% |
| OPTION | Rs 20 per lot | |
| NSE, BSE | CURRENCY FUT | Rs 10 per lot |
| CURRENCY OPT | Rs 20 per lot |
Alice Blue Freedom 20 Brokerage Plans
Here is the brokerage plan offered under Freedom 20 plan: (*On Every expiry day Index option limit will be 5X only for selling)
| Exchange | Segments | Brokerage |
| NSE, BSE | EQ Intraday | Rs 20 per order or 0.01% whichever is lower |
| EQ Delivery | 0 | |
| FUT | Rs 20 per order or 0.01% whichever is lower | |
| OPTION | Rs 20 per order | |
| MCX | FUT | Rs 20 per order or 0.01% whichever is lower |
| OPTION | Rs 20 per order | |
| NSE, BSE | CURRENCY FUT | Rs 20 per order or 0.01% whichever is lower |
| CURRENCY OPT | Rs 10 per order |
Alice Blue Online Charges
Other than brokerage charges various other charges are levied to the client but these charges are very small in number & percentage.
| Transaction Charges | 0.0026% of Total Turnover |
| STT | 0.01% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover |
| Stamp Duty | Depends on State (very minimal) |
| GST | 18% of (Brokerage + Transaction Charges/ Clearing Charges) |
Alice Blue Demat Account Opening Fees
| Depository Source | CDSL |
| Margin Money | Zero |
| Offline to Online | No |
The Account Opening charges are mentioned in the table. Another important thing is the Alice Blue doesn’t ask for any margin money during client on-boarding.
| EXCHANGE | SEGMENTS | AMOUNT |
|---|---|---|
| NSE | Equity, FNO, Currency FNO | Rs. 500 |
| BSE | Equity, FNO, Currency FNO | |
| MCX Futures & Options | ||
| AMC Charges (Annual) | Demat Account | Rs. 400 |
Alice Blue Online Offers
| Margin Money | No |
| Free Demat Account | No |
| Free Trading Account | No |
| Discount on Brokerage | Yes |
| Trading Happy Hours | No |
| Flexible Brokerage Plans | Yes |
| 1 Month Brokerage Free | No |
| Holiday Offers | No |
| Referral Offers | 30% on Amount |
| Zero Brokerage for Loss Making Trades | No |
Here is the list of offers rolled out by Alice Blue Online
- No Margin Money Account
- Flat brokerage Charges of Rs.10
- Free Trading Account
How to open Demat account with Alice Blue Online?
- Fill up the Lead Form
- Prospect will receive a call from sales team
- Appointment will be set-up as per prospects availability
- Sales person will visit the prospect
- Prospect will have to provide few information & documents like Aadhaar Details, PAN Details, Account Opening Fees & POA
- Account will be activated within 1 working day
This Entire process takes 1 or 2 days to complete.
Why Open Alice Blue Online Trading account?
- Account Opening process is very smooth
- Very smooth working Trading Platforms
- Good guidance for trade-related issues
- Fast & Paperless Account Opening Process.
- Branches all over India. Multi-lingual support available.
- Single Margin Account for all Segments (NSE & MCX).
- Very smooth working Trading Platforms for Mobile & Web.
- Bracket Orders, CO Orders & AMO Orders.
- Robo Trading & Algo Trading (Mobile & Desktop)
- MT4 CHART with Automatic Buy and Sell Signal.
- Personalized Service & Support.
- Customer Support Team up to 11.55 PM.
- Pledge your Equity Shares & Trade in Commodity.
Get a Call back from Alice Blue Online
Alice Blue Online Products & Services
Here are the list of Products & Services provided by the broking house
Alice Blue Online Products
| Equity Trading | Yes |
| Commodity Trading | Yes |
| Currency Trading | Yes (BSE, NSE |
| Options | Yes |
| Futures | Yes |
| Mutual Funds | Yes |
| Forex | No |
| Banking | No |
| SIP | No |
| Insurance | No |
List of Products offered are:
- Equity
- Derivatives
- Commodity
- Currency
- FnO
Alice Blue Online Services
Being a discount broker the company makes itself distinct from others by giving the following services:
| Demat Account | Yes |
| Trading Account | Yes |
| 3 in 1 Acount | No |
| Intraday Services | Yes |
| IPO Services | Yes |
| Stock Recommendations | No |
| Robo Advisory | Yes |
| PMS | No |
| Trading Institution | No |
| Trading Exposure | Upto 20x |
Alice Blue Online Research, Advisory & Stock Tips
Look at this table for all information about their research & recommendations
| Fundamental Reports | No |
| Research Reports | No |
| Company Reports | Yes |
| Annual Reports | Yes |
| Company Stock Review | No |
| Free Stock Tips | No |
| IPO Reports | No |
| Top Picks | No |
| Daily Market Review | Yes |
| Monthly Reports | Yes |
| Weekly Reports | No |
| Offline Advisory | No |
| Robo Advisory | Yes |
| Relationship Manager | Yes |
Alice Blue Exposure or Leverage
The broking company provides upto 20x exposure to their clients. Exposure varies on various parameters. c
- Clients Holdings (Trader client or high value client gets high exposure)
- Clients History (old client gets high leverage)
- Type of investment (Equity, Derivatives, Currency, Commodity)
- Company Scrip (High networth company has high exposure scrip)
| Equity Delivery | Zero |
| Equity Intraday | Upto 20x |
| Equity Futures | Upto 5x |
| Equity Options | Zero |
| Currency Futures | Upto 5x |
| Currency Options | Zero |
| Commodities | Upto 3x |
| Margin Calculator | Alice Blue Margin Calculator |
Alice Blue Freedom Plan (F20) Exposure Plan or Leverage
| Segments | EQUITY | FUTURE | OPT BUY | OPT SELL | MCX |
| MIS -Intraday | 10X | 5X | 3X | 5X | 5X |
| Bracket Order | 10X | 10X | NA | NA | 10X |
| Cover Order | NA | 10X | NA | NA | 10X |
| CNC- Delivery | 3X | 1X | 1X | 1X | 1X |
| A Group Share | As Per Margin | As Per Premium | As Per Margin | As Per Margin |
Terms and Conditions: *On Every expiry day Index option limit will be 5X only for selling
Alice Blue Trade Pro Exposure Plan or Leverage
| Segments | EQUITY | FUTURE | OPT BUY | OPT SELL | MCX |
| MIS -Intraday | 20X | 10X | 3X | 10X | 10X |
| Bracket Order | 20X | 20X | NA | NA | 20X |
| Cover Order | NA | 20X | NA | NA | 20X |
| CNC- Delivery | 3X | 1X | 1X | 1X | 1X |
| A Group Share | As Per Margin | As Per Premium | As Per Margin | As Per Margin |
Terms and Conditions: *On Every expiry day Index option limit will be 5X only for selling
Alice Blue Online Trading Platforms
The Discount broker provides trading platform for all types of devices & browsers. Here are various features these trading platforms provides.
Features of Alice Blue Online Trading Platforms
| Desktop Platform – Windows | Yes |
| Desktop Platform – Mac | Yes |
| Desktop Browser Platform | Yes |
| Mobile Site Platform | Yes |
| Android App Platform | Yes |
| iOS App Platform | Yes |
| Windows App Platform | Yes |
| Other Mobile OS Platform | No |
| Real time Updates | Yes |
| Portfolio Details | Yes |
| Online MF Buy | Yes |
| News Flash | No |
| Research Reports | Yes |
| Easy Installation | Yes |
| Global Indices | No |
| Stock Tips | No |
| Personalized Advisory | No |
| Interactive Charts | Yes |
| Live Markets | Yes |
| SMS Alerts | Yes |
| Email Alerts | Yes |
| Multi Account Management | Yes |
Alice Blue Online NEST Review: Alice Blue Trading Terminal
This software is available on their website and can be very easily downloaded to desktops and mobiles. Alice Blue NEST is a terminal based software offered by Omnesys Technologies. The software is downloaded locally into the system. The features of NEST are:
- Live monitoring and multiple market watch of stock market
- You can place the orders aftermarket
- Notifications, news, latest updates and other alerts
- Admin & auto square-off
- Advanced computational interface for trading
Alice Blue Mobile App Review
It gives you great information about your previous orders, holdings, account limits, market watch, etc. with easy and quick access.
This app is around 38.1 MB in size and has a variety of features but so many issues have been found during the trading period. If internet speed slow the app may not work or hang. Sometimes it gets closed automatically.
Other Software:
Analyze & Trade – ANT: It give you a window to analyze and trade accordingly. It is available as ANT-meta, ANT-Desk, ANT-mobi and ANT scanner.
Back Office Transformation (BOT): It will help with tracking your everyday transactions.
Alice Blue Online Customer Support
Here is the list of Support they provide to their client
| Dedicated Dealer | Yes |
| Offline Trading | Yes |
| Online Trading | Yes |
| 24*7 Support | No |
| Support Number | — |
| Email Support | Yes |
| Chat Support | Yes |
| Toll Free Number | No |
| Branches | 15 |
Alice Blue Online Complaints & Feedback
Here are the total number of complaints lodged & resolution status of Alice Blue Online for the current year.
| Lodged in BSE | 98 |
| Resolved in BSE | 86 |
| Lodged in NSE | 98 |
| Resolved in NSE | 86 |
The broking house do get sizable volume of complaints but they resolve them at good speed.
NOTE* – Their TAT for resolving any kind of complaints are 21 days. This is not so bad.
Alice Blue Online Benefits or Advantages
- Transparency with the brokerage plans and pricings
- Leverage or exposure up to 20X in Intraday trading
- User friendly trading platforms
- Has a very competitive brokerage rate
- Refer and earn features
Alice Blue Online Disadvantages
- Online trading is not that advanced like other brokers
- They might close the account if found no activity for the continuous 6 months
- Mobile apps are not frequently upgraded and sometimes cause problem in trading.
Alice Blue Online Conclusion
Alice blue online is presumed to be one of the less known discount broker in the stock broking sector. They have close to 1 Lakh client base & are doing well in their small volume business.
Their expansion plan seems to be really good & they are hoping to get high volume client closures over a period of next few years. They are a very good choice but always think that there a many other & better brokers available.
Check detailed review of similar discount brokers:
| Trade Smart Online | Tradejini | Beeline Broking | Compositedge | RK Global | Achiievers Equities |
Check Brokerage Calculator of other Discount brokers:
Open Demat Account with Alice Blue
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