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My Etrade powered by Bonanza Portfolio Ltd is a name that needs no introduction in the stock market.

About Bonanza Portfolio, most of the pro traders know about this huge financial services and brokerage house which has a pan-India presence.

Bonanza Portfolio Offers

The article below will describe the different aspects of the company ranging from its brokerage plans and how it offers various facilities to the customers.

It will also talk about the pros and cons of the company and will guide you through the trading platforms it offers.

The article can be referred to as My Etrade Review or Bonanza Portfolio brokerage review which can enlighten your knowledge about the company and guide you to take a wiser decision about investment.

Bonanza Portfolio – My Etrade Ratings & Review by Top10StockBroker

Bonanza Portfolio Customer Ratings & Review

About Bonanza Portfolio – My Etrade

Company TypePublic
Broker TypeFull Service Broker
HeadquartersNew Delhi
FounderShiv Kumar Goel, Satya Prakash Goel, Anand Prakash Goel, Vishnu Kumar Agarwal and Surendra Kumar Goel
Established Year1994

With a rich experience of more than 25 years, this company is utmost popular as a discount broker in the country. It falls under one of the top five rapidly growing financial services companies in the country. Its dedicated efforts along with its services and products make it easier for them to be in the list.

The company was established in the year 1994 with its head office in the city of Mumbai.

It is registered as a private firm with more than 1784 outlets in the country and all these outlets are spread across the country in more than 560 cities. It is one of the biggest chains of financial service company and can be termed as a giant in itself looking at its scale of operation.

The company has been working in various verticals of financial services including the equity broking, PMS, mutual funds and many other services are provided by the company.

Company has its membership with the major exchanges in the country and most of them fall under the list as it seems. It is a member of NSE, MCX, BSE, MESI, NCDEX, ICEX, and NMCE.  The depository source of the Bonanza Portfolio is CDSL.

The firm has been awarded and recognized many times because of its outstanding performance in various segments. It has been awarded for the trading platform – web-based in the year 2013 and many other times for its trading platforms.

For the exceptional financial advisory services, it was awarded and recognized as the “India’s NO. 1 Valuable Financial Advisory & Stock Broking Company”. There is a lot of other recognition in its kitty and a lot more to come its way as it can be depicted by its overwhelming services.

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    Bonanza Portfolio Brokerage Charges – My ETrade

    Brokerage Charge & Fees
    Equity DeliveryRs 18 per executed order
    Equity IntradayRs 18 per executed order
    Equity FuturesRs 18 per executed order
    Equity OptionsRs 18 per executed order
    Currency FuturesRs 18 per executed order
    Currency OptionsRs 18 per executed order
    CommodityRs 18 per executed order
    Minimum BrokerageAs per Transaction
    Demat AMC ChargesNIL
    Trading AMC ChargesNIL
    Margin Money75% Margin
    Brokerage CalculatorBonanza Brokerage Calculator

    The brokerage plans of My Etrade plan by Bonanza Portfolio includes three different structure which are –

    • Percentage based brokerage plans
    • Flat brokerage charge; and
    • Monthly plans

    Under the My Etrade plan, the brokerage you have to pay for the equity delivery segment is Flat Rs. 18 per Trade for the equity intraday, futures, and commodities.

    In that case, the flat fee brokerage will be applicable and the trader will be paying only Rs. 18 per trade. In case of options – currency and equity option (both), the charges are fixed at Rs. 18 per lot.

    For the other plan which is the monthly plan, there are four different segments according to the amount of plan you choose. The monthly plan starts from Rs. 1000 goes up to Rs. 27000 plan including the Rs. 3000 and Rs. 7500 plan in between.

    So under these four plans, the brokerage is charged on a percentage of the transaction however, the more expensive plan you opt for the lower brokerage charges you have to pay. For instance, the intraday brokerage charges under Rs. 3000 plan is 0.00375% of the trade whereas it is 0.00281% under the Rs. 27000 plan.

    There is a call & trade option available for the customers and the charges are Rs. 18 for each of the executed orders.

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    Bonanza Portfolio Charges / My ETrade Charges

    Other Charges
    SEBI Turnover Charges0.00005% (Rs.5/Crore)
    STTEquity Delivery: 0.1% on both Buy and Sell
    Equity Intraday: 0.025% on the Sell Side
    Equity Futures: 0.01% on Sell Side
    Equity Options: 0.05% on Sell Side(on Premium)
    Commodity Futures: 0.01% on sell side (Non-Agri)
    Commodity Options: 0.05% on sell side
    Currency F&O: No STT
    On Exercise transaction: 0.125%
    Right to entitlement: 0.05% on sell side
    Stamp Duty(On buy side only) Delivery: 0.015%, Intraday: 0.002%, Equity Futures: 0.002%, Equity Options: 0.002%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.002% (MCX)
    GST18% on (Brokerage + Transaction Charge + SEBI Fee)
    Margin Funding ChargesNA
    Reactivation ChargesRs 20 per instruction
    Account Closure ChargesRs 20 per instruction
    Dematerialisation ChargesRs 5 per certificate + Rs 25 per request
    Pledge Creation
    If SSL/SBI is the counter party, 0.02% of Value or Min Rs 25 whichever is higher (Plus CDSL Charges)
    Pledge Invocation
    If SSL is not the counter party, 0.04% of Value or Min Rs 50 whichever is higher (Plus CDSL Charges)
    Margin Pledge/Unpledge/ Pledge closureRs. 12.5 per scrip
    Margin RepledgeRs. 12.5 per scrip

    The other charges of the broker include the statutory charges like STT at 0.0126% on the total turnover and the SEBI charges at 0.00005% on the same.

    The transaction charges are at 0.00275% of the particular transaction and the GST is levied on the same including the amount of brokerage for the transaction.

    Percentage of GST is 18% which is levied on the brokerage and the transaction charges of the trade. The stamp duty is also there which the trader has to pay however that is a very nominal amount and differs from one state to the other.

    Bonanza Portfolio Demat Account Opening Fees

    Demat Services
    Trading Charges [One Time]Rs 999
    Trading AMC [Yearly]NIL
    Demat Charges [One Time]NIL
    Demat AMC [Yearly]NIL
    Margin Money75% Margin
    Offline to OnlineNo

    Bonanza Portfolio Demat AMC charges are nil as the firm offers Lifetime account opening to the customers. The charges for opening the demat account is Rs. 999. However, for the trading account there is no such AMC applicable. The brokerage house also charges 75% margin money from the customers on a mandatory basis.

    Bonanza Portfolio Offers

    Free Demat AccountYes
    Free Trading AccountYes
    Discount on BrokerageYes
    Trading Happy HoursNo
    Flexible Brokerage PlansYes
    1 Month Brokerage FreeNo
    Holiday OffersNo
    Referral OffersNo
    Zero Brokerage for Loss Making TradesNo

    The firm comes up with a wide range of offers for the customers and the prospective customers and some of the offers are –

    • Flexible Brokerage charges and plans for the customers. It helps the different types of customers to trade without watching their pockets.
    • There are ample of discounts available on the brokerage charges of the firm for the customers. One can avail them by meeting the set criteria.
    • The trading account offers absolutely free
    • The Demat opening is free as well.

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    How to open Demat Account with Bonanza Portfolio?

    If you want to open an account with Bonanza Portfolio then you can do it either online or you can do it manually.

    For opening Demat account manually with this firm, you can –

    1. Visit any of its branch or outlets of the 1784 outlets in 560 cities. There you will get the application form which you have to fill with the required details.
    2. You have to submit the necessary documents for the verification process and KYC.
    3. Then they will evaluate your application and verify your documents and once found all right, they will approve your application.
    4. Your account will be opened and you will be provided with the login credentials.
    5. You can also call them on this number +91 22-68363904-760 / +91 22-62735568  for any kind of assistance required in making an application.

    For applying through the online mode you have to –

    1. Open their site and you will find the Demat account opening form on the site itself. Register yourself and provide all the details they ask for theirs.
    2. Upload the scan copies of the documents asked along with the form. The most important documents here are PAN, AADHAAR, Voter ID, Address proof and bank statements.
    3. Once you complete the process, it takes a few hours to a day or so to verify the documents and application at their end.
    4. You will receive the login details once your account is approved and opened.

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      Why Open Bonanza Portfolio Trading Account?

      If you are looking for reasons to start trading with bonanza, the firm has abundant reasons to give you and the primary ones are –

      • Biggest Network: The firm as mentioned above in the first two sections of the article has 1784 outlets in the present which are operating across 560 cities in the country. This apart from having a pan India presence, it has one of the largest and widest networks. This helps the customers from different cities, places, backgrounds to join and trade using its services even if they are in the remotest areas. You do not have to go and look for an outlet for many days as there must be one at least near to your house.
      • Exceptional Research Support: The brokerage house understand the need for dedicated and experienced research support and thus it provides all kind of important financial advice, research reports to its customers. It has been rated as the best in providing financial advisory and research support as mentioned above.
      • Wide variety of services and products: You name it and they have it – this is the motto of the Bonanza Portfolio as it seems. They have all kind of products and services listed under them and they work in all the segments. It has equities as well as mutual funds. They have options as well as PMS services. To put it simply, they can be termed as a complete financial service company and not just a stockbroker.
      • Excellent technical team: The trading platforms of Bonanza Portfolio has been recognized various times to be the best in the industry and the credit goes to its technical team who are working day and night to make the trading easier and smooth for the customers. Not only are the people in the technical team but also the marketing experts and the customer care experts knowledgeable and dedicated towards the customers.
      • Two-in-one account: The firm offers a 2-in-1 account that means the trading and the Demat account come together as a package and the company also charges no fee for opening them.
      • Recognized and experienced: The firm provides safety and assurance to the customers because of its huge recognition in the market and the amount of experience it has in the market. This ensures that the customers are not going to be fooled or defrauded.

      Bonanza Portfolio Products & Services

      List of products & services provided to its clients

      Bonanza Portfolio Products:

      Equity TradingYes
      Commodity TradingYes
      Currency TradingYes
      Mutual FundsYes
      • Equities of maximum companies working in the country. With its membership with BSE and NSE, the traders get to trade all the shares listed on these two exchanges.
      • Commodities trading are done with the membership in the NCDEX and MCX.
      • The firm also offers currency trading and futures and options trading and for that, it also has membership in other exchanges mentioned above apart from NSE, BSE.
      • It has one of the largest distributorships of the mutual funds in the country and it deals in various mutual funds and SIPS.

      Bonanza Portfolio Services:

      Demat ServicesYes
      Trading ServicesYes
      3 in 1 AcountNo
      Intraday ServicesYes
      IPO ServicesYes
      Stock RecommendationsNo
      Robo AdvisoryNo
      Trading InstitutionNo
      Trading ExposureUpto 5x

      The Bonanza Portfolio services include Demat and trading services. It also allows the customers to take part in the IPOs and they update about IPOs on a daily basis through its online portal.

      The trading service also includes the daily trading service or intraday services.

      Bonanza Portfolio Research, Advisory & Stock Tips

      Research & Advisory
      Fundamental ReportsYes
      Research ReportsYes
      Company ReportsYes
      Annual ReportsNo
      Company Stock ReviewYes
      Free Stock TipsNo
      IPO ReportsYes
      Top PicksNo
      Daily Market ReviewNo
      Monthly ReportsYes
      Weekly ReportsYes
      Offline AdvisoryYes
      Relationship ManagerYes

      The firm as mentioned above has already been recognized and referred to have the most excellent research and advisory team and the reason behind the same is –

      • Fundamental reports: The firm provides fundamental reports of the companies with in-depth analysis of the company. This helps in understanding the fair value of the share price of the company and in turn, helps the traders in taking investment decision that is whether to buy or sell the shares of the particular company.
      • Research Reports: The research team dedicates itself to generate research reports of the stocks and other financial instruments on a periodic
      • Company reports: The firm circulates the company reports amongst its customers.
      • IPO Report: If any new company is going to list its shares and there is a new IPO coming in the market, Bonanza Portfolio is going to update its customers about the same so that the interested traders can buy the shares at the lowest price possible to gain more.
      • It also provides company stock review reports, daily and weekly as well as monthly reports of the shares.
      • The company has a relationship manager’s services as well and offline advisory facilities.

      Bonanza Portfolio Exposure or My ETrade Leverage

      Exposure / Leverage
      Equity Delivery1x
      Equity IntradayUpto 5x
      Equity Futures1x
      Equity Options1x
      Currency Futures1x
      Currency Options1x
      Commodities Future1x
      Commodities Option1x
      Margin CalculatorBonanza Portfolio Margin Calculator

      The exposure or the leverage provided by My ETrade Bonanza Portfolio to its customers are up to a maximum of 5 times of the amount they have in their trading account and this is for the intraday trades.

      For the others like equity delivery, the maximum leverage you can get is up to 1 times and it is 1 times for the equity futures. The maximum exposure for the equity options and commodities are the same at 1 times and it is 1 times for the currency futures and options segment.

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      Bonanza Portfolio Trading Platforms

      Trading Platforms
      Desktop Platform – WindowsYes
      Desktop Platform – MacYes
      Desktop Browser PlatformYes
      Mobile Site PlatformNo
      Android App PlatformYes
      iOS App PlatformYes
      Windows App PlatformNo
      Other Mobile OS PlatformNo
      Real time UpdatesYes
      Portfolio DetailsYes
      Online MF BuyYes
      News FlashNo
      Research ReportsYes
      Easy InstallationYes
      Global IndicesYes
      Stock TipsNo
      Personalized AdvisoryYes
      Interactive ChartsYes
      Live MarketsYes
      SMS AlertsYes
      Email AlertsYes
      Multi Account ManagementYes

      The trading platforms of Bonanza Portfolio are referred to as one of the most advanced and upgraded and easy to use the platform in the market and the industry at present. There are three types of platforms that are offered by Bonanza Portfolio which are –

      Bonanza ODIN Diet Trading Platform:

      This is the trading terminal which is accessible through the desktop or laptop as any other software. This is also downloadable and you can easily install it on your system. The platform has certain features which need to be highlighted as they make the platform one of its kind and they are –

      • It is a single screen terminal for trading all your financial instruments.
      • The abundance of research reports, fundamental calls, intraday calls, and many other facilities are accessible using this platform with just a few
      • The platform has technical indicators, charts, historical data to assist you in your daily trading and help in assessing the market well in advance and in the right direction.
      • Market watch is customizable to the infinite extent that is you can accommodate any number of the scrip on your market watch and alter them anytime you want.

      Bonanza My ETrade

      This is the online platform which you can use to trade your stocks from anywhere and at any time during the market hours.

      it is the advanced web-based trading platform which has been built in-house by the firm for its customers. It has the lowest cost and highest flexibility and offers one of the fastest and smooth trading experiences in any part of the world. The features which make it extraordinary are –

      • You have access to any of the exchanges that Bonanza is a member of via this platform. This, in turn, means that you are being able to trade across all the segments using this online platform.
      • The platform provides one of the most accurate technical analysis charts and historical data
      • There is helpdesk to assist you in your trading
      • There are educational videos to understand the trading process and about how to use the platform.
      • It is accessible from any of the devices whether it is a laptop or a desktop or a mobile or tablet.

      Bonanza Touch

      This is a mobile application trading platform offered by Bonanza Portfolio to its customers. The mobile trading application is one of the latest application with all the advanced features and technology intact.

      The application offers a variety of features that are there on the trading terminal and online platform. You can trade from your mobile screen whenever you want with just one single application. The features include –

      • Market watch – real-time data and updates are available
      • News updates are available
      • Trading facility across every segment is possible with the mobile application
      • It is accessible on android mobile or tablet.
      • There are email alerts, SMS alerts facilities.

      Bonanza Portfolio Customer Support

      Customer Support
      Dedicated DealerYes
      Offline TradingYes
      Online TradingYes
      24*7 SupportNo
      Email SupportYes
      Chat SupportNo
      Toll Free NumberNo

      The customer care of Bonanza Portfolio is renowned for its exceptional management of the customers and they are prudent in handling the customers when they face any difficulty.

      They are friendly and understanding. They provide offline and online customer services. You can mail them at contact@bonanzaonline.com.

      Bonanza Portfolio Complaints & Feedback

      Find the list of total complaints lodged & resolved at both the exchanges.

      Complaints (Current Year)
      Lodged in BSE135
      Resolvd in BSE106
      Lodged in NSE114
      Resolved in NSE89

      The number of complaints received against Bonanza Portfolio is 114 on NSE and 135 on BSE as per the records of last year. The firm resolved 89 and 106 complaints out of the respective numbers mentioned on both exchanges.

      Bonanza Portfolio Disadvantages

      • There is no 3-in-1 account that is bank account together with Demat and trading account.
      • There is no support or services for the NRIs.
      • They do not have any referral program
      • The brokerage charges are quite confusing and not very transparent.

      Bonanza Portfolio Conclusion

      Being one of the most reputed and recognized stockbroking and financial services in the country, the firm has been trying to make it bigger and better every day.

      They put dedicated efforts to reach the customers with its widest network and range of services. There are very few loopholes which the firm can fix in the upcoming days to make it beneficial for the customers.

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