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Aditya Birla Money is one of the leading Full Service broker in India. Lets have a detailed Aditya Birla Money Review along with in-depth discussion on Aditya Birla Money Demat Account, Brokerage Charges & other features of the broking house.

Aditya Birla Money Offers

Aditya Birla Money Ratings & Review by Top10StockBroker

Aditya Birla Money Review & Ratings
Research & Advisory6.0/10
Brokerage Charges & Fees6.5/10
Products & Services5.9/10
Trading Platforms6.0/10
Broking Experience5.6/10
Overall Ratings6.0/10

About Aditya Birla Money

Aditya Birla MoneyAditya Birla Money Ltd (Aditya Birla Money) formerly known as Apollo Sindhoori Capital Investments was incorporated in 2000. In 2009, the company become part of Aditya Birla Money Group and diversified their operations into broking business.

Aditay Birla Money Ltd deals in equity and derivatives market through BSE and NSE and trades into currency market through MCX-SX. Company also provides commodity trading on MCX and NCDEX through its subsidiary company, Aditya Birla Commodities Broking Ltd. Aditya Birla Money has its own DP service and registered as a DP with NSDL and CDSL which is rare among discount brokers.

The other services of the company include mutual funds, life insurance and general insurance products, property services, fixed deposits etc. Services of the company include fundamental report, technical report, derivative report, and commodity report and portfolio analysis by experts among others.

The company also offers distribution of structured products, mutual funds, company deposits, alternate investments, property service and wealth management service catering to HNI customers through Aditya Birla Money Mart Ltd.

They have provided request a call back feature which gives you a feel that they care for us, toll free number and few email id’s but lacking behind with online support, online query resolution. They don’t want to disclose their brokerage plans and helps those with deep pocket.

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    Aditya Birla Brokerage Charges

    SegmentBrokerage Fee
    Monthly Fee (Fixed)NA
    Equity Delivery0.20%
    Equity Intraday0.02%
    Equity Futures0.02%
    Equity OptionsRs 50 per lot
    Currency Futures0.02%
    Currency OptionsRs 50 per lot

    Brokerage information is presented to our readers in this section. Furthermore, as per the brokerage rates set by Aditya Birla, they can be considered industry average.

    The rates vary as per the segments you choose to invest in. You can check the rates of each segment of investment, or asset class in the table provided above and then take any necessary step or decision.

    Check out Aditya Birla Money Brokerage Calculator to calculate brokerage, transaction charges & other charges for every type of investment.

    Aditya Birla Money Brokerage plan is quite simple and competitive. The broker charges 0.20% for trading in equity cash, 0.02% for trading in Intraday and Future which is slightly on higher sides. Option trading can be done at Rs 50 per lot which we find quite competitive.

    The brokerage of .20% is significantly less than all the big brokers, such as ICICIDirect, Sharekhan, HDFC Securities, etc.

    For Intraday Trading and future traders, the brokerage rate of .02% is very competitive that cannot be overlooked. It’s the lowest in the full service Broker Industry.

    To avail all this benefits, you should have Demat account with ABML along with trading account. Currency Option and Future trading rates are between Rs 10-15 according to contracts.

    • Trading Account Opening Charges – Rs 750
    • Demat Account Opening Charges -Zero
    • Trading AMC – Nil
    • Demat AMC – Nil

    Minimum Brokerage: Aditya Birla Money charges a minimum of Rs 20 per Contract or 1 paisa per share whichever is higher subject to a max. of 2.5% per share. The Broker serves their clients personally as they have sub-brokers office available across the country.

    Aditya Birla Money Charges

    Here is an insight regarding the charges which are an add on in transactions. They are as well levied alongside the brokerage charges.

    Description%Levied on
    GST18.00%on Brokerage & Tran. Char
    STT -Delivery0.10%Nil
    STT-Speculation0.03%On Sell side
    STT-Futures0.01%On Sell side
    STT-Option0.05%On Sell side
    SEBI fee0.00%on volume
    Clearing chargesRs 0.01per trade (only for BSE)

    First thing noted, the above provided charges are in context with Equity segments. The price range or the charges are vividly presented in the table. So, keeping a track of the other charges, there are GST, STT, Sebi Turnover and also Clearing charges.

    The table also represents the parameters on the basis of which the charge is levied.

    Aditya Birla Money DP Charges for Commodity

    %Levied on
    GST18.00%on Brokerage
    CTT -Delivery0.01%Selling side for Non-Agri products
    Stamp Duty0.00%on volume
    RMS FEE0.00%only for NCDEX
    SEBI FEE0.00%on volume

    The table from this section displays the Depository participant charges for commodity segment. You can see the multiple kind of charges which are taken on commodity segment trading. We have also showcased, on the basis of what factors the percentage is levied.

    Aditya Birla Money Account Opening Fees

    Trading Charges [One Time]Rs 750
    Trading AMC [Yearly]NIL
    Demat Charges [One Time]NIL
    Demat AMC [Yearly]Rs 426

    Account Opening and also the Account maintenance charges are a major concern. It is because one fee must be paid at the time of opening the account, while the other must be paid on an annually basis.

    The charges are different for both trading and demat account. While the charge of Rs 750 is levied on trading account opening, there is no AMC for the same.

    On a similar note, the account opening charges for demat account is nil, while the AMC is taken on a one time basis. If you choose to pay Rs 426, you will be able to use the account free of AMC for 5 years.

    On the contrary, paying Rs.999 will waive off the AMC for the lifetime of holding the account.

    How to Open Aditya Birla Money Demat Account?

    For online trading with Aditya Birla Money, investor has to open 2-in-1 account (Trading and Demat). Following are the ways to open an account with Aditya Birla Money:

    • Fill an online Application Form: Fill the Contact Form
    • Website: http:Adityabirlamoney.com
    • Contact Phone Number/helpline: 1800 300 29999
    • Contact email: abm.care@adityabirla.com
    • Registered Office: Aditya Birla Money, Indian Rayon Compound, Veraval, Gujarat – 362266
    • Corporate Office: Aditya Birla Money, Ali Centre, No. 53, Greams Road, Chennai – 600006

    Why Open Aditya Birla Money Demat Account?

    Here are the reasons of opening a demat account with aditya birla money

    • Investment and trading advisory services based on technical, fundamental and market research.
    • All investment options – Equities, IPO, Mutual Funds, ETFs, F&O, Currencies & Commodities.
    • 800 + Branches spread pan India
    • Free Call & Trade service
    • Integrated Trading, Back-office & DP platform

    Aditya Birla Money Products & Services

    Find the list of products & services offered

    Aditya Birla Money Products

    • Equity
    • Derivatives
    • Mutual Fund
    • Insurance
    • Commodity
    • Currency
    • Fixed Deposit

    Aditya Birla Money Services

    Get detailed information on Aditya Birla Money brokerage charges & offers

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      Aditya Birla Money Trading Platforms Review

      ABM offers terminal based, web based and mobile app based trading to its customers. Other than trading platform ABM is providing a Portfolio Tracker and online analytical for better decision making.

      ABM Desktop based Trading Platform: ABM OMNESYS Nest Trader Review

      Aditya Birla Money uses OMNESYS NEST Trader as their primary desktop trading terminal.

      Key feature of NEST trading platform are as follows:

      • Real-time market data and live price quotes of NSE, BSE, CDS, MCX and NCDEX
      • Live Alert – Receive livestock recommendations on your trading screen as pop-up alerts
      • Advanced Charting – it shows you a 21-day intraday charts, historical charts and over 50 indicators.
      • Market Movers – This will show you Value leaders, Volume Leaders, Top Gainers and Losers of stock.
      • Option Chain – Is the easiest form of presentation as the clients can understand the price behavior and they can compare between call options and can also put options of similar strike and different strikes in a single window.
      • Market Monitor – Portrays 52 week high/low, Day’s high & day’s low, Upper and Lower Circuit breakers
      • Online fund transfer (pay-in & pay-out facility)
      • One can access all account related information like Statement of Accounts, Portfolio Tracker, Capital Gains, DP Holdings and back office Report
      • And many more like
        • Basket Order Placement
        • Exercise Window
        • Heat Mapping
        • VWAP Calculator
        • TOP N Calculator
        • Trade Modify/Cancel
        • Options Calculator
        • Hourly Statistics

      Aditya Birla Money Web based trading Platform: ABM Web Trade i.e. ABM Classic Review

      Aditya birla money Web Trade – “ABM Classic” is a power-packed online trading platform, which provides you with Live streaming quotes (Sensex movements) and research calls, and integrated fund transfer system along with multiple watch list facility.

      Key feature of ABM classic:

      • Single login for Trading, Back-office & DP
      • Integrated Market Watch (A single platform for multiple exchanges BSE – Cash, and NSE – Cash & F&O, Commodity & Currency & MFSS)
      • Live streaming quotes, Predefined Market watch
      • Various order types– Normal, Basket, spread, Cover Order & After-market Orders
      • Integrated real time Portfolio Tracker
      • Hot functional keys similar to Brokers Terminal
      • Easy order entry for Equities and Derivatives
      • Simplified tracking of Orders, Trades and Positions
      • Online fund transfer facility from around 11 banks
      • Ability to set and receive alerts via E-Mail
      • Viewing of real-time positions, limits and holdings
      • Stock Market News and recommendations on the market watch screen
      • Comprehensive research reports
      • Completely customizable streaming Market Watch
      • Single-click 360 stock information
      • Tools & Calculators

      Aditya Birla Money Mobile App based Trading Platform: ABM Invest Pro Review

      Aditya Birla Money Mobile Invest pro – It is a premium trading application and its key features are as follows:

      • Convenience of Voice & Touch – Avail the added convenience of voice activated company search and quote search functionality
      • Real-time Stock Quotes – streaming price quotes broadcast updates by the tick at Real time, with detailed information including ‘Market Best Picture’ for any company scrip.
      • Instant Buy/Sell – Never miss a trading opportunity, trade instantly on equity and derivatives of NSE & BSE
      • Alerts – Set and receive price & trade alerts and tap opportunities any time anywhere
      • Positions & Portfolio tracker – Monitor open positions and track of your investment portfolio with the built in linkages to your trade / order book with modify & cancel options, Positions & Holdings portfolio
      • Premium Research – Get access to premium segmented research and advisory corner through Trade tracker & Calls chamber, ranging from Intraday, BTST, Momentum calls to fundamental picks and Future & Options strategies. Buy /Sell stocks at a single click
      • Account Summary – Account information module to view your personal information, communication details, bank, DP and exchanges enabled to trade

      ABM Portfolio Tracker platform

      Aditya Birla Money Portfolio Tracker – Its one stop shop for your entire portfolio and below given key features:

      • Live tracking of portfolio performance
      • Buy and sell feature built-in with the module
      • Profit & loss, dividend report
      • transaction update and gain/loss report real time
      • Tax returns report
      • Holding view option with average cost for decision making
      • Single login with ABM classic

      ABM Trade Metri(s)ks Analytics Platform

      ABM Trade Metri(s)ks – It is among the best tool for analysis and making better trading decision. The generated reports benchmark the trading parameters against the best practices in industry and helps you make better decisions for trading.

      The key features are:

      • Success Ratio – Gives an analysis of profit trades or loss trades for a selected period.
      • Average P&L per Trade – Calculates Average P&L of trades by dividing the total trading P/L generated by the number of P/L trades.
      • Profit to Loss Ratio -Provides the result of average profits per trade against average losses per trade.
      • Avg. Trades per Margin applied that gives an understanding into the trade margin utilization.
      • Average Exposure Ratio – Shows the exposure/position against the margin available for the respective trade.
      • Detailed insight of your trading patterns, Better trading analysis and More scientific trading.

      Aditya Birla Money Exposure or Leverage

      SegmentTrading Margin
      Equity Delivery1x
      Equity IntradayUpto 5x
      Equity Futures1x
      Equity Options1x
      Currency Futures1x
      Currency Options1x
      Commodities Future1x
      Commodities Option1x

      Traders who rely upon leverage or margin can learn about the same from this section. The maximum leverage provided is up to 5x, but for selected Nifty 50 stocks for Trade.

      There is 1x provision of leverage for the segments Equity Option, & currency option and commodity option is 1x. But the information of rest of the asset classes is provided in the table, which is 1x for Delivery, 1x for equity future and currency future, and 1x for commodity future.

      Aditya Birla Money Complaint at NSE

      Complaints (Current Year)
      Lodged in BSE40
      Resolved in BSE40
      Lodged in NSE57
      Resolved in NSE57
      Percentage of No. of Complaints Received Against Number of Active Clients0.14

      The end to end details on client tackling is provided to you. You can refer to each of the section above and understand how customer centric this stock broker is.

      As for the both of the platforms, i.e. BSE and NSE, the list of all the complaints are presented in the table provided above. The resolution status they attained and how efficient they are speaks in terms of numbers.

      Aditya Birla Money Advantages / Disadvantages:

      Aditya Birla Money is a huge share brokerage Industry with over 800+ branches and partners network, powerful online trading tools, Research based investment advice, portfolio manager and multiple investment options. ABM is best suited for newbies in the market who can get help from its branches in your neighborhood but only at the cost of paying high brokerage. The challenge ABM and all other full service brokers are facing with emerge of new discount brokers in market is inevitable and has to compete hard to stay in business.


      • More than 800+ branches
      • Award Winning Research
      • Robust online platform and Mobile trade
      • Fund transfer facility from more than 11 banks
      • Highly skilled dedicated advisory


      • Minimum brokerage charges
      • Inconsistent eMail/Online Support
      • Hidden charges and catches in Brokerage plans
      • No brokerage plans available onsite

      Aditya Birla Money – Conclusion

      There are a lot of parameters to consider, on the basis of which a stock broker must be chosen. We have tried our best to make the decision and the research business easy for you. Just with a look at all the parameters from this article, you shall be able to figure out how reliable this stock broker is.

      Also, you can furthermore use the data to compare different stock broker to that of Aditya Birla Money and then make the right call.

      Aditya Birla Money Review FAQs

      Ques – Is Aditya Birla Money safe for trading?

      Answer – Yes, this stock broking belongs to one of the most reputed financials groups, and is highly trusted by a lot of Investors in general. They have achieved excellence in all domains of investment they provide, and are the priority and choice for a lot of investors.

      Ques – What is the brokerage of Aditya Birla Money?

      Answer – If you wish to check for the brokerage of this stock broking house, we have the stats for you. The delivery segment has the charge of 0.30% attached with it, whereas the intraday and both futures segment have 0.03% charge. The brokerage for Options is Rs 50 per lot, and currency options is Rs 50 per lot.

      Ques – How to open Aditya Birla Money demat online?

      Answer – If you are looking forward to open a demat account with this stock broking house, we have the right means for you. You first need to click on the “Open Demat Account” button you see in this page. You must now fill the form you see and submit. The next process is of KYC.

      Ques – Can I invest in IPO via Aditya Birla Money?

      Answer – Yes, there is a provision of investment in IPO extended by this stock broking house. So, as a result, you can enjoy the IPO services and invest in the latest IPO you wish to. Well, there is a point to note that you need to keep into account all the terms and conditions.

      Ques – What Leverage does Aditya Birla Money provide?

      Answer – Leverage service is very attractive and a lot of active traders look out for this facilitation as per their need. So, investing with Aditya Birla Money, you can avail for leverage as much as 5x, which is for the segment of intraday, the segment which possesses the highest rate.

      Ques – Does Aditya Birla Money have trading App?

      Answer – Yes, trading apps are the need of the hour, since it is the first choice of a lot of traders, who wish to keep their investment process on, even while travelling. Through the mobile app of Aditya Birla, the restrictions of place of trading vanished.

      Ques – How to contact Aditya Birla Money customer care?

      Answer – If you are in a lookout to connect with the stock broking house, then there are multiple ways in which you can connect with them. First is the branch facility, where you can seek for the Offline facility and then, you also have the email address and the helpline number.

      Ques – Does Aditya Birla Money provide Research?

      Answer – Yes, research and advisory services are definitely extended out by this stock broking house. It is a full service stock broker and as a result, they carry out a fully fledged financial services provision, which includes research advisory and tips.

      Ques – Is Aditya Birla Money good for Beginners?

      Answer – Yes, this stock broker is a great choice for the beginners as it provides the research and advisory facility for all of its clients. So, according to the needs newbie investors have – tips, low brokerage are the basic needs, which stock broking house provides.

      Ques – Who Founded Aditya Birla Money?

      Answer – This stock broking house is a subsidiary of Aditya Birla financial Services Group. It began its operations from the year 1995. Sudhakar Ramasubramanian is the present CEO of this stock broking house, and Gopi Krishna Tulsian is the Chairman .

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