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India advantage allows you to trade across segments including: Equity, Currency Trading, Mutual funds, Commodity Trading, and IPOs.

Their services include portfolio management, e-broking services, investment advisory services, trading, intraday trading, and more. They have equity, commodities, derivatives and money market products in the portfolio.

Let’s dig a little deeper and see if India Advantage is a good broker for you. In this article, we have discussed all details related to brokerage charges, margin limit, offers, etc.

India Advantage Securities offers

India Advantage Customer Ratings & Review

Products & Services3.4/5
Brokerage Charges & Fees3.3/5
Stock Research & Advisory2.6/5
Trading Platforms2.4/5
Overall Ratings2.7/5
Star Ratings★★★☆☆
Total Client Reviews62


About India Advantage

Company TypePrivate
Broker TypeFull Service Broker
HeadquartersMumbai, Maharashtra
FounderPravin Mehta
Established Year1990

India Advantage India Advantage is a full-service stock broking house Incorporated in year 1990 by Pravin Mehra. They have more than 100 branches and more than 5000 customers are currently associated with them.

It is a mid-sized financial services company which is large enough to offer a whole range, yet small enough, of financial services that are flexible and quickly customized.

India Advantage is a reservoir participant with CDSL and is a member of the Bombay Stock Exchange , National Stock Exchange,  National Commodity & Derivatives Exchange Limited and Commodity trading.

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    India Advantage Brokerage Charges

    Equity Delivery Trading0.2% – 0.5%
    Equity Intraday Trading0.02% – 0.05%
    Commodity Options Trading0.02% – 0.05%
    Equity Futures Trading0.02% – 0.05%
    Equity Options TradingRs.20 – Rs.50 per Lot
    Currency Futures Trading0.02% – 0.05%
    Currency Options TradingRs.10 – Rs.25 per Lot
    Minimum BrokeragePercentage of Transaction
    Demat AMC ChargesRs.399 per Annum
    Trading AMC ChargesFree
    Margin MoneyMinimum Rs.10,000
    Brokerage CalculatorIndia Advantage Securities Brokerage Calculator

    Brokerage Charges are charged from clients for trading. The trading brokerage fees are continuously chargeable on a trading basis and vary depending on the selected account features.

    The range of shares depends on the amount of trading.

    • Equity Delivery Brokerage Charges is 0.2% – 0.5% intraday charge is 0.02% – 0.05%.
    • Brokerage Charges for Equity Futures, Commodity Options and Currency Futures is 0.02% – 0.05%.
    • For trading, minimum money should be minimum Rs.10, 000.

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    India Advantage Other Charges

    Transaction Charges0.00316%
    STT0.0126% of Total Turnover
    SEBI Turnover Charges0.0002% of Total Turnover
    Stamp DutyDepends on State (very minimal)
    GST18% of (Brokerage + Transaction Charges)
    • Some other transaction fees also reimbursed for trading transactions, including SEBI Turnover, Stamp Duty and GST charges, are exempted from the Brokerage Charges.
    • However, these are very low charges that don’t affect your profit or your return on investment.
    • In addition, detailed transaction charges can also be paid at low costs, as is the case with payments and brokerage fees associated with an account.
    • GST for trading is charged 18%.


    India Advantage Demat Account Opening Fees

    Depository SourceCDSL & NSDL
    Account Opening ChargesRs.249
    Demat AMC ChargesRs.399 per Annum
    Trading AMC ChargesFree
    Margin MoneyMinimum Rs.10,000
    Offline to OnlineYes
    • You have to pay account fees paid every year to open an account with this discount stock broker. The CDSL & NSDL is their source.
    • They charge Rs.249 for opening accounts, which means one time charge, and Rs.399 per year for demat account maintenance.
    • The maintenance fee of the trading account is free for trading.
    • For trade, the minimum balance of margin of Rs 10,000 should be available.

    India Advantage Offers

    Free Demat AccountNo
    Free Trading AccountYes
    Discount on BrokerageNo
    Trading Happy HoursNo
    Flexible Brokerage PlansYes
    1 Month Brokerage FreeNo
    Holiday OffersYes
    Referral OffersYes
    Zero Brokerage for Loss Making TradesNo
    • India advantage securities make offers to traders to retain their customers.
    • They offer free trading account but demat account is chargeable.
    • Flexible brokerage plans are available to traders.
    • On every referral made they pay as compensation.

    To know about offers of other stock brokers check below

    How to Open a Demat Account with India Advantage?

    • To open a Demat account, click on green ‘Open Demat Account’ provided below.
    • After filling the form, the customer representative will contact.
    • They will visit your place and collect the entire required documents.
    • Within a few days, your account will be open.

    Why Open India Advantage Trading Account?

    • Provide a complete suite of e – broking services for financial consultation, investment and e retail trading under one roof.
    • Custom solutions for retail individuals and portfolio management services.State of the art technology and the latest tools to serve clients better.
    • Fantastic history of the past performance and growth of our customers.
    • Experienced professional team and driven strategies.
    • Important existence in equity, derivative, MCX and currency trading.

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      India Advantage Products & Services:

      Here are the list of Products & Services provided by India Advantage:

      Products Offered by India Advantage:

      Equity TradingYes
      Commodity TradingYes
      Currency TradingYes
      Mutual FundsYes
      • They provide wide range of financial product under one roof to trade- equity, commodity, derivative and currency.
      • Provide financial investing platform – SIP and mutual funds

      India Advantage Service Offerings:

      Demat ServicesYes
      Trading ServicesYes
      3 in 1 AcountNo
      Intraday ServicesYes
      IPO ServicesYes
      Stock RecommendationsNo
      Robo AdvisoryNo
      Trading InstitutionYes
      Trading ExposureUpto 5X
      • They propose service to help the trader to have hassle free trading.
      • They suggest Demat service to each customer.
      • Their services are intraday.
      • Make available IPO service to their traders.


      India Advantage Research, Advisory and Stock Tips

      Fundamental ReportsNo
      Research ReportsNo
      Company ReportsNo
      Annual ReportsNo
      Company Stock ReviewNo
      Free Stock TipsYes
      IPO ReportsYes
      Top PicksYes
      Daily Market ReviewYes
      Monthly ReportsYes
      Weekly ReportsYes
      Offline AdvisoryYes
      Relationship ManagerYes
      • The research report helps you to get basis with key information that can shape the markets.
      • At India advantage security, they understand your need for timely and in-depth investment research.
      • Their research reports educate you about industry trends, sectors, which company stocks to buy, sell or hold, etc.
      • Simple, complete and helpful share market reports making informed investment decisions alone while efficiently carrying out your choices.
      • They provide free stock tips, market review, stock picks, etc.
      • They appoint a relationship manager to facilitate traders.

      India Advantage Exposure or Leverage

      Equity DeliveryUpto 2X
      Equity IntradayUpto 5X
      Equity FuturesUpto 2X
      Equity OptionsUpto 5X
      Currency FuturesUpto 2X
      Currency OptionsUpto 2X
      CommoditiesUpto 1X
      Margin CalculatorIndia Advantage Margin Calculator

      India Advantage securities offer its customers up to 5 times their leverage. They give Intraday and Option a maximum exposure. Compared with other brokers they offer very low trading exposure.

      They do not provide any exposure for trading in the commodity.

      Find Exposure or Margin of other Stock Brokers

      India Advantage Trading Platforms

      Here are the thorough details on various trading platforms offered by India Advantage to its consumers. All the platforms have been established in-house and always get progressed on an unremitting basis.

      Desktop Platform – WindowsYes
      Desktop Platform – MacYes
      Desktop Browser PlatformNo
      Mobile Site PlatformNo
      Android App PlatformYes
      iOS App PlatformYes
      Windows App PlatformNo
      Other Mobile OS PlatformNo
      Real time UpdatesYes
      Portfolio DetailsYes
      Online MF BuyYes
      News FlashYes
      Research ReportsNo
      Easy InstallationNo
      Global IndicesYes
      Stock TipsYes
      Personalized AdvisoryNo
      Interactive ChartsNo
      Live MarketsYes
      SMS AlertsNo
      Email AlertsYes
      Multi Account ManagementNo

      Below are the various types of trading terminal provided by India Advantage Securities:

      India advantage securities Trading Terminal

      • Super-Fast trading across Equities, Derivatives, Commodities, Currencies.
      • Multi-Asset Watch lists with real-time quotes & advanced charts
      • Quick and convenient, one-time login feature along with a secured trading experience
      • Ability to get recommendations across asset classes at your fingertips

      India advantage securities Mobile Site Platform

      • Get instant notifications on all important market update
      • Know your portfolio’s net worth across asset classes
      • Check your margin in both cash & commodities segment
      • Know your mark to market & open positions
      • Get instant info on global indices, market top gainers & losers

      India Advantage Customer Care

      Dedicated DealerNo
      Offline TradingYes
      Online TradingYes
      24*7 SupportNo
      Support Number
      Email SupportYes
      Chat SupportNo
      Toll Free NumberNo

      As a full – service stockbroker, its customers expect greater quality & performance of resolution from their customers. They provide below average support to their customers.

      • In order to reach customers, the broker provides Email Support as communication channels.
      • They provide online and offline trading support.
      • They have 380 branch office, customers can visit and get their query resolved.

      India Advantage Complaints and Feedback

      Find the list of complaint against India Advantage:

      Lodged in BSE0
      Resolved in BSE0
      Lodged in NSE3
      Resolved in NSE3

      This report help to know total complaint filed against them on last year.

      • No complaints were lodge in BSE.
      • In NSE total 3 complaints were lodged and all were resolved.

      India Advantage Advantages and Disadvantages:

      Below mentioned is the list of pros and cons of India Advantage:

      Cons of India Advantage

      Discuss some of the worries if you make use of this full-service trader for your stock market trading:

      • Since they do not have banking services, they do not offer a 3-in-1 account.
      • There is a provision of minimum brokerage charges irrespective of the value of the trade, making the overall practice relatively costly.
      • The broker must ensure that the application of trading software is easy to use.

      India Advantage Conclusion

      India Advantage can be preferred for many reasons. The company provides decent services across the board & also has variety of products to invest on. They have all types of trading platforms like trading terminal & mobile app like any big broking house. The brokerage rates are also very competitive which can attract new clients. At overall level, India Advantage securities is a good broking house to invest with.

      Benefits of India Advantage Franchise

      Some of the major benefits of India Advantage franchise comprise:

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