India Advantage Review, Brokerage Charges, Demat Account & more

India advantage allows you to trade across segments including: Equity, Currency Trading, Mutual funds, Commodity Trading, and IPOs.

Their services include portfolio management, e-broking services, investment advisory services, trading, intraday trading, and more. They have equity, commodities, derivatives and money market products in the portfolio.

Let’s dig a little deeper and see if India Advantage is a good broker for you. In this article, we have discussed all details related to brokerage charges, margin limit, offers, etc.

India Advantage Securities offers

India Advantage Customer Ratings & Review

Products & Services3.4/5
Brokerage Charges & Fees3.3/5
Stock Research & Advisory2.6/5
Trading Platforms2.4/5
Overall Ratings2.7/5
Star Ratings★★★☆☆
Total Client Reviews62


About India Advantage

Company TypePrivate
Broker TypeFull Service Broker
HeadquartersMumbai, Maharashtra
FounderPravin Mehta
Established Year1990

India Advantage India Advantage is a full-service stock broking house Incorporated in year 1990 by Pravin Mehra. They have more than 100 branches and more than 5000 customers are currently associated with them.

It is a mid-sized financial services company which is large enough to offer a whole range, yet small enough, of financial services that are flexible and quickly customized.

India Advantage is a reservoir participant with CDSL and is a member of the Bombay Stock Exchange , National Stock Exchange,  National Commodity & Derivatives Exchange Limited and Commodity trading.

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India Advantage Brokerage Charges

Equity Delivery Trading0.2% – 0.5%
Equity Intraday Trading0.02% – 0.05%
Commodity Options Trading0.02% – 0.05%
Equity Futures Trading0.02% – 0.05%
Equity Options TradingRs.20 – Rs.50 per Lot
Currency Futures Trading0.02% – 0.05%
Currency Options TradingRs.10 – Rs.25 per Lot
Minimum BrokeragePercentage of Transaction
Demat AMC ChargesRs.399 per Annum
Trading AMC ChargesFree
Margin MoneyMinimum Rs.10,000
Brokerage CalculatorIndia Advantage Securities Brokerage Calculator

Brokerage Charges are charged from clients for trading. The trading brokerage fees are continuously chargeable on a trading basis and vary depending on the selected account features.

The range of shares depends on the amount of trading.

  • Equity Delivery Brokerage Charges is 0.2% – 0.5% intraday charge is 0.02% – 0.05%.
  • Brokerage Charges for Equity Futures, Commodity Options and Currency Futures is 0.02% – 0.05%.
  • For trading, minimum money should be minimum Rs.10, 000.

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India Advantage Other Charges

Transaction Charges0.00316%
STT0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)
  • Some other transaction fees also reimbursed for trading transactions, including SEBI Turnover, Stamp Duty and GST charges, are exempted from the Brokerage Charges.
  • However, these are very low charges that don’t affect your profit or your return on investment.
  • In addition, detailed transaction charges can also be paid at low costs, as is the case with payments and brokerage fees associated with an account.
  • GST for trading is charged 18%.


India Advantage Demat Account Opening Fees

Depository SourceCDSL & NSDL
Account Opening ChargesRs.249
Demat AMC ChargesRs.399 per Annum
Trading AMC ChargesFree
Margin MoneyMinimum Rs.10,000
Offline to OnlineYes
  • You have to pay account fees paid every year to open an account with this discount stock broker. The CDSL & NSDL is their source.
  • They charge Rs.249 for opening accounts, which means one time charge, and Rs.399 per year for demat account maintenance.
  • The maintenance fee of the trading account is free for trading.
  • For trade, the minimum balance of margin of Rs 10,000 should be available.

India Advantage Offers

Free Demat AccountNo
Free Trading AccountYes
Discount on BrokerageNo
Trading Happy HoursNo
Flexible Brokerage PlansYes
1 Month Brokerage FreeNo
Holiday OffersYes
Referral OffersYes
Zero Brokerage for Loss Making TradesNo
  • India advantage securities make offers to traders to retain their customers.
  • They offer free trading account but demat account is chargeable.
  • Flexible brokerage plans are available to traders.
  • On every referral made they pay as compensation.

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How to Open a Demat Account with India Advantage?

  • To open a Demat account, click on green ‘Open Demat Account’ provided below.
  • After filling the form, the customer representative will contact.
  • They will visit your place and collect the entire required documents.
  • Within a few days, your account will be open.

Why Open India Advantage Trading Account?

  • Provide a complete suite of e – broking services for financial consultation, investment and e retail trading under one roof.
  • Custom solutions for retail individuals and portfolio management services.State of the art technology and the latest tools to serve clients better.
  • Fantastic history of the past performance and growth of our customers.
  • Experienced professional team and driven strategies.
  • Important existence in equity, derivative, MCX and currency trading.

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  1. Open Demat Account

India Advantage Products & Services:

Here are the list of Products & Services provided by India Advantage:

Products Offered by India Advantage:

Equity TradingYes
Commodity TradingYes
Currency TradingYes
Mutual FundsYes
  • They provide wide range of financial product under one roof to trade- equity, commodity, derivative and currency.
  • Provide financial investing platform – SIP and mutual funds

India Advantage Service Offerings:

Demat ServicesYes
Trading ServicesYes
3 in 1 AcountNo
Intraday ServicesYes
IPO ServicesYes
Stock RecommendationsNo
Robo AdvisoryNo
Trading InstitutionYes
Trading ExposureUpto 5X
  • They propose service to help the trader to have hassle free trading.
  • They suggest Demat service to each customer.
  • Their services are intraday.
  • Make available IPO service to their traders.


India Advantage Research, Advisory and Stock Tips

Fundamental ReportsNo
Research ReportsNo
Company ReportsNo
Annual ReportsNo
Company Stock ReviewNo
Free Stock TipsYes
IPO ReportsYes
Top PicksYes
Daily Market ReviewYes
Monthly ReportsYes
Weekly ReportsYes
Offline AdvisoryYes
Relationship ManagerYes
  • The research report helps you to get basis with key information that can shape the markets.
  • At India advantage security, they understand your need for timely and in-depth investment research.
  • Their research reports educate you about industry trends, sectors, which company stocks to buy, sell or hold, etc.
  • Simple, complete and helpful share market reports making informed investment decisions alone while efficiently carrying out your choices.
  • They provide free stock tips, market review, stock picks, etc.
  • They appoint a relationship manager to facilitate traders.

India Advantage Exposure or Leverage

Equity DeliveryUpto 2X
Equity IntradayUpto 5X
Equity FuturesUpto 2X
Equity OptionsUpto 5X
Currency FuturesUpto 2X
Currency OptionsUpto 2X
CommoditiesUpto 1X
Margin CalculatorIndia Advantage Margin Calculator

India Advantage securities offer its customers up to 5 times their leverage. They give Intraday and Option a maximum exposure. Compared with other brokers they offer very low trading exposure.

They do not provide any exposure for trading in the commodity.

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India Advantage Trading Platforms

Here are the thorough details on various trading platforms offered by India Advantage to its consumers. All the platforms have been established in-house and always get progressed on an unremitting basis.

Desktop Platform – WindowsYes
Desktop Platform – MacYes
Desktop Browser PlatformNo
Mobile Site PlatformNo
Android App PlatformYes
iOS App PlatformYes
Windows App PlatformNo
Other Mobile OS PlatformNo
Real time UpdatesYes
Portfolio DetailsYes
Online MF BuyYes
News FlashYes
Research ReportsNo
Easy InstallationNo
Global IndicesYes
Stock TipsYes
Personalized AdvisoryNo
Interactive ChartsNo
Live MarketsYes
SMS AlertsNo
Email AlertsYes
Multi Account ManagementNo

Below are the various types of trading terminal provided by India Advantage Securities:

India advantage securities Trading Terminal

  • Super-Fast trading across Equities, Derivatives, Commodities, Currencies.
  • Multi-Asset Watch lists with real-time quotes & advanced charts
  • Quick and convenient, one-time login feature along with a secured trading experience
  • Ability to get recommendations across asset classes at your fingertips

India advantage securities Mobile Site Platform

  • Get instant notifications on all important market update
  • Know your portfolio’s net worth across asset classes
  • Check your margin in both cash & commodities segment
  • Know your mark to market & open positions
  • Get instant info on global indices, market top gainers & losers

India Advantage Customer Care

Dedicated DealerNo
Offline TradingYes
Online TradingYes
24*7 SupportNo
Support Number
Email SupportYes
Chat SupportNo
Toll Free NumberNo

As a full – service stockbroker, its customers expect greater quality & performance of resolution from their customers. They provide below average support to their customers.

  • In order to reach customers, the broker provides Email Support as communication channels.
  • They provide online and offline trading support.
  • They have 380 branch office, customers can visit and get their query resolved.

India Advantage Complaints and Feedback

Find the list of complaint against India Advantage:

Lodged in BSE0
Resolved in BSE0
Lodged in NSE3
Resolved in NSE3

This report help to know total complaint filed against them on last year.

  • No complaints were lodge in BSE.
  • In NSE total 3 complaints were lodged and all were resolved.

India Advantage Advantages and Disadvantages:

Below mentioned is the list of pros and cons of India Advantage:

Cons of India Advantage

Discuss some of the worries if you make use of this full-service trader for your stock market trading:

  • Since they do not have banking services, they do not offer a 3-in-1 account.
  • There is a provision of minimum brokerage charges irrespective of the value of the trade, making the overall practice relatively costly.
  • The broker must ensure that the application of trading software is easy to use.

India Advantage Conclusion

India Advantage can be preferred for many reasons. The company provides decent services across the board & also has variety of products to invest on. They have all types of trading platforms like trading terminal & mobile app like any big broking house. The brokerage rates are also very competitive which can attract new clients. At overall level, India Advantage securities is a good broking house to invest with.

Benefits of India Advantage Franchise

Some of the major benefits of India Advantage franchise comprise:

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