Here is a detailed comparison of ICICI Direct vs Alice Blue Online. ICICI Direct is the largest banking broker which provides diverse products & services to its clients along with very strong support while Alice Blue Online is a discount broker which provides flat charges to its clients. This comparison between ICICI Direct & Alice Blue Online is a neck to neck affair.
Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies. This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
Compare Stock Brokers
This ICICI Direct & Alice Blue Online comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare Alice Blue Online & ICICI Direct
Overview of ICICI Direct & Alice Blue Online |
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| Overview | ICICI Direct | Alice Blue Online |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Discount Broker |
| Headquarters | Mumbai, India | Tamil Nadu |
| Founder | Vjay Chandok | Sidhavelayutham M |
| Established Year | 1994 | 2006 |
ICICI Direct vs Alice Blue Online Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | Alice Blue Online |
| Experience | 8.8 / 10 | 5.5/10 |
| Products & Services | 8.4 / 10 | 8.5/10 |
| Brokerage Charges & Fees | 8.5 / 10 | 5.6/10 |
| Stock Research & Advisory | 7.9 / 10 | 5.8/10 |
| Trading Platforms | 8.6 / 10 | 5.9/10 |
| Overall Ratings | 8.44 / 10 | 6.1/10 |
| Star Ratings | ★★★★☆ | ★★★☆☆ |
| Total Client Reviews | 4026 | 135 |
ICICI Direct vs Alice Blue Online Demat Account Comparison |
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| Demat Services | ICICI Direct | Alice Blue Online |
| Depository Source | NSDL & CDSL | CDSL & NSDL |
| Account Opening Charges | Zero | Rs 0 (Free) |
| Demat AMC Charges | Rs 300 (from 2nd year) | Rs 400 |
| Trading AMC Charges | Rs 0 (Free) | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | S | R |
Alice Blue Online vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | Alice Blue Online |
| Equity Delivery Trading | 0.55% | Rs 0 (Free) |
| Equity Intraday Trading | Rs 20 per order | Rs 15 per order or 0.01% whichever is lower |
| Commodity Options Trading | Rs 20 per order | Rs 15 per order or 0.01% whichever is lower |
| Equity Futures Trading | Rs 0 (Free) | Rs 15 per order or 0.01% whichever is lower |
| Equity Options Trading | Rs 20 per order | Rs 15 per order |
| Currency Futures Trading | Rs 20 per order | Rs 15 per order or 0.01% whichever is lower |
| Currency Options Trading | Rs 20 per order | Rs 15 per order |
| Minimum Brokerage | Rs.20 per Trade | Rs 15 per order |
| Demat AMC Charges | Rs.300 per Annum from 2nd year | Rs 400 |
| Trading AMC Charges | Zero | Free |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Alice Blue Brokerage Calculator |
Alice Blue Online & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | Alice Blue Online |
| Transaction Charges | 0.00280% of Total Turnover | 0.00260% of Total Turnover |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | 0.00005% (Rs. 5/Crore) | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Alice Blue Online & ICICI Direct Offers |
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| Offers | ICICI Direct | Alice Blue Online |
| Free Demat Account | R | R |
| Free Trading Account | S | R |
| Discount on Brokerage | S | R |
| Trading Happy Hours | R | S |
| Flexible Brokerage Plans | R | S |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | R | R |
| Zero Brokerage for Loss Making Trades | R | S |
Compare Services of ICICI Direct vs Alice Blue Online |
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| Services | ICICI Direct | Alice Blue Online |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Account | R | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | S |
| Robo Advisory | R | S |
| PMS | R | S |
| Trading Institution | R | S |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Alice Blue Online & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | Alice Blue Online |
| Fundamental Reports | R | S |
| Research Reports | R | S |
| Company Reports | R | S |
| Annual Reports | R | S |
| Company Stock Review | R | S |
| Free Stock Tips | S | R |
| IPO Reports | R | S |
| Top Picks | S | S |
| Daily Market Review | R | S |
| Monthly Reports | R | S |
| Weekly Reports | R | S |
| Offline Advisory | R | S |
| Relationship Manager | R | S |
ICICI Direct vs Alice Blue Online Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | Alice Blue Online |
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | ICICI Direct Margin Calculator | Alice Blue Online Margin Calculator |
ICICI Direct vs Alice Blue Online Product Comparison |
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| Products | ICICI Direct | Alice Blue Online |
| Equity Trading | R | R |
| Commodity Trading | S | R |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | R | S |
| Banking | R | S |
| SIP | R | R |
| Insurance | R | S |
ICICI Direct vs Alice Blue Online Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | Alice Blue Online |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | R |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | S |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | S |
| Personalized Advisory | R | S |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | S |
| Email Alerts | R | R |
| Multi Account Management | R | S |
ICICI Direct vs Alice Blue Online Customer Support |
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| Customer Support | ICICI Direct | Alice Blue Online |
| Dedicated Dealer | R | R |
| Offline Trading | S | R |
| Online Trading | R | R |
| 24*7 Support | S | S |
| Email Support | R | R |
| Chat Support | S | R |
| Toll Free Number | S | S |
| Branches | 226 | 15 |
ICICI Direct vs Alice Blue Online Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | Alice Blue Online |
| Lodged in BSE | 225 | 21 |
| Resolved in BSE | 215 | 21 |
| Lodged in NSE | 196 | 30 |
| Resolved in NSE | 182 | 30 |
Compare ICICI Direct with other Brokers & Alice Blue Online with other Brokers
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