ICICI Direct vs Alice Blue Online – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Alice Blue Online. ICICI Direct is the largest banking broker which provides diverse products & services to its clients along with very strong support while Alice Blue Online is a discount broker which provides flat charges to its clients. This comparison between ICICI Direct & Alice Blue Online is a neck to neck affair.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies. This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.

ICICI Direct vs Alice Blue Online

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This ICICI Direct &  Alice Blue Online comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare  Alice Blue OnlineICICI Direct

Overview of ICICI Direct & Alice Blue Online

OverviewICICI DirectAlice Blue Online
Company TypePublicPrivate
Broker TypeFull Service BrokerDiscount Broker
HeadquartersMumbai, IndiaTamil Nadu
FounderVjay ChandokSidhavelayutham M
Established Year19942006

ICICI Direct vs Alice Blue Online Customer Ratings Comparison

Customer RatingsICICI DirectAlice Blue Online
Experience8.8 / 105.5/10
Products & Services8.4 / 108.5/10
Brokerage Charges & Fees8.5 / 105.6/10
Stock Research & Advisory7.9 / 105.8/10
Trading Platforms8.6 / 105.9/10
Overall Ratings8.44 / 106.1/10
Star Ratings★★★★☆★★★☆☆
Total Client Reviews4026135

ICICI Direct vs Alice Blue Online Demat Account Comparison

Demat ServicesICICI DirectAlice Blue Online
Depository SourceNSDL & CDSLCDSL & NSDL
Account Opening ChargesZeroRs 0 (Free)
Demat AMC ChargesRs 300 (from 2nd year)Rs 400
Trading AMC ChargesRs 0 (Free)Free
Margin Money75% Margin75% Margin
Offline to OnlineSR

Alice Blue Online vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & FeesICICI DirectAlice Blue Online
Equity Delivery Trading0.55%Rs 0 (Free)
Equity Intraday TradingRs 20 per orderRs 15 per order or 0.01% whichever is lower
Commodity Options TradingRs 20 per orderRs 15 per order or 0.01% whichever is lower
Equity Futures TradingRs 0 (Free)Rs 15 per order or 0.01% whichever is lower
Equity Options TradingRs 20 per orderRs 15 per order
Currency Futures TradingRs 20 per orderRs 15 per order or 0.01% whichever is lower
Currency Options TradingRs 20 per orderRs 15 per order
Minimum BrokerageRs.20 per TradeRs 15 per order
Demat AMC ChargesRs.300 per Annum from 2nd yearRs 400
Trading AMC ChargesZeroFree
Margin Money75% Margin75% Margin
Brokerage CalculatorICICI Direct Brokerage CalculatorAlice Blue Brokerage Calculator

Alice Blue Online & ICICI Direct Other Charges Comparison

Other ChargesICICI DirectAlice Blue Online
Transaction Charges0.00280% of Total Turnover0.00260% of Total Turnover
STTEquity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges0.00005% (Rs. 5/Crore)0.00005% (Rs. 5/Crore)
Stamp Duty(On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)(On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST18% on (Brokerage + Transaction Charge + SEBI Fee)18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare Alice Blue Online & ICICI Direct Offers

OffersICICI DirectAlice Blue Online
Free Demat AccountRR
Free Trading AccountSR
Discount on BrokerageSR
Trading Happy HoursRS
Flexible Brokerage PlansRS
1 Month Brokerage FreeSS
Holiday OffersSS
Referral OffersRR
Zero Brokerage for Loss Making TradesRS

Compare Services of ICICI Direct vs Alice Blue Online

ServicesICICI DirectAlice Blue Online
Demat ServicesRR
Trading ServicesRR
3 in 1 AccountRS
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRS
Robo AdvisoryRS
PMSRS
Trading InstitutionRS
Trading ExposureUpto 5xUpto 5x

Compare Alice Blue Online & ICICI Direct Research & Advisory

Research & AdvisoryICICI DirectAlice Blue Online
Fundamental ReportsRS
Research ReportsRS
Company ReportsRS
Annual ReportsRS
Company Stock ReviewRS
Free Stock TipsSR
IPO ReportsRS
Top PicksSS
Daily Market ReviewRS
Monthly ReportsRS
Weekly ReportsRS
Offline AdvisoryRS
Relationship ManagerRS

ICICI Direct vs Alice Blue Online Exposure/Leverage

Exposure / LeverageICICI DirectAlice Blue Online
Equity Delivery1x1x
Equity IntradayUpto 5xUpto 5x
Equity Futures1x1x
Equity Options1x1x
Currency Futures1x1x
Currency Options1x1x
Commodities1x1x
Margin CalculatorICICI Direct Margin CalculatorAlice Blue Online Margin Calculator

ICICI Direct vs Alice Blue Online Product Comparison

ProductsICICI DirectAlice Blue Online
Equity TradingRR
Commodity TradingSR
Currency TradingRR
OptionsRR
FuturesRR
Mutual FundsRR
ForexRS
BankingRS
SIPRR
InsuranceRS

ICICI Direct vs Alice Blue Online Trading Platform Comparison

Trading PlatformsICICI DirectAlice Blue Online
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRR
Mobile Site PlatformRR
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRR
Research ReportsRS
Easy InstallationRR
Global IndicesRR
Stock TipsRS
Personalized AdvisoryRS
Interactive ChartsRR
Live MarketsRR
SMS AlertsRS
Email AlertsRR
Multi Account ManagementRS

ICICI Direct vs Alice Blue Online Customer Support

Customer SupportICICI DirectAlice Blue Online
Dedicated DealerRR
Offline TradingSR
Online TradingRR
24*7 SupportSS
Email SupportRR
Chat SupportSR
Toll Free NumberSS
Branches22615

ICICI Direct vs Alice Blue Online Customer Complaints

Complaints (Current Year)ICICI DirectAlice Blue Online
Lodged in BSE22521
Resolved in BSE21521
Lodged in NSE19630
Resolved in NSE18230

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