ICICI Direct vs SAMCO – Compare Brokerage Charges, Demat Account & more
Here is a detailed comparison of ICICI Direct vs SAMCO. This comparison includes all metrics required to give a detailed idea about both the stock brokers. In this comparison we will cover the similarities between ICICI Direct vs SAMCO along with differences.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
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This ICICI Direct vs SAMCO comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare ICICI Direct vs SAMCO:
Overview of ICICI Direct & SAMCO |
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| Overview | ICICI Direct | SAMCO |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Discount Broker |
| Headquarters | Mumbai, India | Mumbai, India |
| Founder | M K Sharma | Vipul Modi |
| Established Year | 1994 | 2015 |
ICICI Direct vs SAMCO Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | SAMCO |
| Experience | 7.5/10 | 5.5/10 |
| Products & Services | 8.9/10 | 6.0/10 |
| Brokerage Charges & Fees | 6.0/10 | 8.5/10 |
| Stock Research & Advisory | 8.5/10 | 3.0/10 |
| Trading Platforms | 8.5/10 | 6.2/10 |
| Overall Ratings | 7.9/10 | 5.8/10 |
| Star Ratings | ★★★★★ | ★★★☆☆ |
| Total Client Reviews | 1488 | 426 |
ICICI Direct vs SAMCO Demat Account Comparison |
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| Demat Services | ICICI Direct | SAMCO |
| Depository Source | NSDL & CDSL | CDSL |
| Account Opening Charges | Zero | Free |
| Demat AMC Charges | Rs.500 per Annum | Free |
| Trading AMC Charges | Rs.975 | Rs.400 per annum |
| Margin Money | Minimum Rs.20,000 | Zero |
| Offline to Online | No | No |
SAMCO vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | SAMCO |
| Equity Delivery Trading | 0.55% | 0.2% or Rs.20 |
| Equity Intraday Trading | 0.03% – 0.05% | 0.02% or Rs.20 |
| Commodity Options Trading | NA | 0.02% or Rs.20 |
| Equity Futures Trading | 0.03% – 0.05% | 0.02% or Rs.20 |
| Equity Options Trading | Rs.35 – Rs.95 per Lot | Rs.20 per lot |
| Currency Futures Trading | 0.03% – 0.05% | 0.02% or Rs.20 |
| Currency Options Trading | Rs.10 – Rs.35 per Lot | Rs.20 per lot |
| Minimum Brokerage | Rs.35 per Trade | As per Transaction |
| Demat AMC Charges | Rs.500 per Annum | Free |
| Trading AMC Charges | Rs.975 per Annum | Rs.400 per annum |
| Margin Money | Minimum Rs.20,000 | Zero |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Samco Brokerage Calculator |
SAMCO & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | SAMCO |
| Transaction Charges | 0.00280% of Total Turnover | 0.00325% of Total Turnnover |
| STT | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
| Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
| GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Compare SAMCO & ICICI Direct Offers |
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| Offers | ICICI Direct | SAMCO |
| Free Demat Account | S | R |
| Free Trading Account | S | S |
| Discount on Brokerage | S | R |
| Trading Happy Hours | R | S |
| Flexible Brokerage Plans | R | S |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | R | S |
| Zero Brokerage for Loss Making Trades | R | S |
Compare Services of ICICI Direct vs SAMCO |
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| Services | ICICI Direct | SAMCO |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Acount | R | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | S |
| Robo Advisory | R | S |
| PMS | R | S |
| Trading Institution | R | S |
| Trading Exposure | Upto 16x | Upto 10x |
Compare SAMCO & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | SAMCO |
| Fundamental Reports | R | S |
| Research Reports | R | S |
| Company Reports | R | S |
| Annual Reports | R | S |
| Company Stock Review | R | S |
| Free Stock Tips | S | S |
| IPO Reports | R | S |
| Top Picks | S | S |
| Daily Market Review | R | S |
| Monthly Reports | R | S |
| Weekly Reports | R | S |
| Offline Advisory | R | S |
| Relationship Manager | R | S |
ICICI Direct vs SAMCO Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | SAMCO |
| Equity Delivery | Upto 8x | Upto 5x |
| Equity Intraday | Upto 16x | Upto 10x |
| Equity Futures | Upto 8x | Upto 5x |
| Equity Options | Upto 5x | No |
| Currency Futures | Upto 8x | Upto 5x |
| Currency Options | Upto 8x | No |
| Commodities | Upto 12x | Upto 5x |
ICICI Direct vs SAMCO Product Comparison |
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| Products | ICICI Direct | SAMCO |
| Equity Trading | R | R |
| Commodity Trading | S | R |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | R | S |
| Banking | R | S |
| SIP | R | R |
| Insurance | R | S |
ICICI Direct vs SAMCO Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | SAMCO |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | S |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | S |
| Research Reports | R | R |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | S |
| Personalized Advisory | R | R |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | R |
| Email Alerts | R | R |
| Multi Account Management | R | R |
ICICI Direct vs SAMCO Customer Support |
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| Customer Support | ICICI Direct | SAMCO |
| Dedicated Dealer | R | R |
| Offline Trading | S | S |
| Online Trading | R | R |
| 24*7 Support | S | S |
| Support Number | 022-33551122 | 022 – 2222 7777 |
| Email Support | R | R |
| Chat Support | S | S |
| Toll Free Number | No | S |
| Branches | 226 | S |
ICICI Direct vs SAMCO Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | SAMCO |
| Lodged in BSE | 225 | 89 |
| Resolved in BSE | 215 | 56 |
| Lodged in NSE | 196 | 114 |
| Resolved in NSE | 182 | 78 |
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