ICICI Direct vs SAMCO – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs SAMCO. This comparison includes all metrics required to give a detailed idea about both the stock brokers. In this comparison we will cover the similarities between ICICI Direct vs SAMCO along with differences.


In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct vs SAMCO comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare ICICI Direct vs SAMCO:

Overview of ICICI Direct & SAMCO

Overview ICICI Direct SAMCO
Company Type Public Private
Broker Type Full Service Broker Discount Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Vipul Modi
Established Year 1994 2015

ICICI Direct vs SAMCO Customer Ratings Comparison

Customer Ratings ICICI Direct SAMCO
Experience 7.5/10 5.5/10
Products & Services 8.9/10 6.0/10
Brokerage Charges & Fees 6.0/10 8.5/10
Stock Research & Advisory 8.5/10 3.0/10
Trading Platforms 8.5/10 6.2/10
Overall Ratings 7.9/10 5.8/10
Star Ratings ★★★★★ ★★★☆☆
Total Client Reviews 1488 426

ICICI Direct vs SAMCO Demat Account Comparison

Demat Services ICICI Direct SAMCO
Depository Source NSDL & CDSL CDSL
Account Opening Charges Zero Free
Demat AMC Charges Rs.500 per Annum Free
Trading AMC Charges Rs.975 Rs.400 per annum
Margin Money Minimum Rs.20,000 Zero
Offline to Online No No

SAMCO vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct SAMCO
Equity Delivery Trading 0.55% 0.2% or Rs.20
Equity Intraday Trading 0.03% – 0.05% 0.02% or Rs.20
Commodity Options Trading NA 0.02% or Rs.20
Equity Futures Trading 0.03% – 0.05% 0.02% or Rs.20
Equity Options Trading Rs.35 – Rs.95 per Lot Rs.20 per lot
Currency Futures Trading 0.03% – 0.05% 0.02% or Rs.20
Currency Options Trading Rs.10 – Rs.35 per Lot Rs.20 per lot
Minimum Brokerage Rs.35 per Trade As per Transaction
Demat AMC Charges Rs.500 per Annum Free
Trading AMC Charges Rs.975 per Annum Rs.400 per annum
Margin Money Minimum Rs.20,000 Zero
Brokerage Calculator ICICI Direct Brokerage Calculator Samco Brokerage Calculator

SAMCO & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct SAMCO
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnnover
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare SAMCO & ICICI Direct Offers

Offers ICICI Direct SAMCO
Free Demat Account S R
Free Trading Account S S
Discount on Brokerage S R
Trading Happy Hours R S
Flexible Brokerage Plans R S
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs SAMCO

Services ICICI Direct SAMCO
Demat Services R R
Trading Services R R
3 in 1 Acount R S
Intraday Services R R
IPO Services R R
Stock Recommendations R S
Robo Advisory R S
Trading Institution R S
Trading Exposure Upto 16x Upto 10x

Compare SAMCO & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct SAMCO
Fundamental Reports R S
Research Reports R S
Company Reports R S
Annual Reports R S
Company Stock Review R S
Free Stock Tips S S
IPO Reports R S
Top Picks S S
Daily Market Review R S
Monthly Reports R S
Weekly Reports R S
Offline Advisory R S
Relationship Manager R S

ICICI Direct vs SAMCO Exposure/Leverage

Exposure / Leverage ICICI Direct SAMCO
Equity Delivery Upto 8x Upto 5x
Equity Intraday Upto 16x Upto 10x
Equity Futures Upto 8x Upto 5x
Equity Options Upto 5x No
Currency Futures Upto 8x Upto 5x
Currency Options Upto 8x No
Commodities Upto 12x Upto 5x

ICICI Direct vs SAMCO Product Comparison

Products ICICI Direct SAMCO
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R S
Banking R S
Insurance R S

ICICI Direct vs SAMCO Trading Platform Comparison

Trading Platforms ICICI Direct SAMCO
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R S
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R S
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R S
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs SAMCO Customer Support

Customer Support ICICI Direct SAMCO
Dedicated Dealer R R
Offline Trading S S
Online Trading R R
24*7 Support S S
Support Number 022-33551122 022 – 2222 7777
Email Support R R
Chat Support S S
Toll Free Number No S
Branches 226 S

ICICI Direct vs SAMCO Customer Complaints

Complaints (Current Year) ICICI Direct SAMCO
Lodged in BSE 225 89
Resolved in BSE 215 56
Lodged in NSE 196 114
Resolved in NSE 182 78

Compare ICICI Direct with other Brokers & SAMCO with other Brokers:

ICICI Direct vs IIFL SAMCO vs 5Paisa
ICICI Direct vs 5Paisa SAMCO vs Upstox
ICICI Direct vs Upstox SAMCO vs Karvy
ICICI Direct vs Karvy SAMCO vs Axis Direct
ICICI Direct vs Axis Direct SAMCO vs SBI Cap Securities
ICICI Direct vs SBI Cap Securities SAMCO vs Anand Rathi
ICICI Direct vs Anand Rathi SAMCO vs Religare Securities
ICICI Direct vs Religare Securities SAMCO vs Edelweiss
ICICI Direct vs Angel Broking SAMCO vs Motilal Oswal
ICICI Direct vs Sharekhan SAMCO vs Bonanza Portfolio
Motilal Oswal vs Zerodha Karvy vs Edelweiss

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