ICICI Direct vs SAMCO – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs SAMCO. This comparison includes all metrics required to give a detailed idea about both the stock brokers. In this comparison we will cover the similarities between ICICI Direct vs SAMCO along with differences.


In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct vs SAMCO comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare ICICI Direct vs SAMCO:

Overview of ICICI Direct & SAMCO

OverviewICICI DirectSAMCO
Company TypePublicPrivate
Broker TypeFull Service BrokerDiscount Broker
HeadquartersMumbai, IndiaMumbai, India
FounderM K SharmaVipul Modi
Established Year19942015

ICICI Direct vs SAMCO Customer Ratings Comparison

Customer RatingsICICI DirectSAMCO
Products & Services8.9/106.0/10
Brokerage Charges & Fees6.0/108.5/10
Stock Research & Advisory8.5/103.0/10
Trading Platforms8.5/106.2/10
Overall Ratings7.9/105.8/10
Star Ratings★★★★★★★★☆☆
Total Client Reviews1488426

ICICI Direct vs SAMCO Demat Account Comparison

Demat ServicesICICI DirectSAMCO
Depository SourceNSDL & CDSLCDSL
Account Opening ChargesZeroFree
Demat AMC ChargesRs.500 per AnnumFree
Trading AMC ChargesRs.975Rs.400 per annum
Margin MoneyMinimum Rs.20,000Zero
Offline to OnlineNoNo

SAMCO vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & FeesICICI DirectSAMCO
Equity Delivery Trading0.55%0.2% or Rs.20
Equity Intraday Trading0.03% – 0.05%0.02% or Rs.20
Commodity Options TradingNA0.02% or Rs.20
Equity Futures Trading0.03% – 0.05%0.02% or Rs.20
Equity Options TradingRs.35 – Rs.95 per LotRs.20 per lot
Currency Futures Trading0.03% – 0.05%0.02% or Rs.20
Currency Options TradingRs.10 – Rs.35 per LotRs.20 per lot
Minimum BrokerageRs.35 per TradeAs per Transaction
Demat AMC ChargesRs.500 per AnnumFree
Trading AMC ChargesRs.975 per AnnumRs.400 per annum
Margin MoneyMinimum Rs.20,000Zero
Brokerage CalculatorICICI Direct Brokerage CalculatorSamco Brokerage Calculator

SAMCO & ICICI Direct Other Charges Comparison

Other ChargesICICI DirectSAMCO
Transaction Charges0.00280% of Total Turnover0.00325% of Total Turnnover
STT0.0126% of Total Turnover0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Compare SAMCO & ICICI Direct Offers

Free Demat AccountSR
Free Trading AccountSS
Discount on BrokerageSR
Trading Happy HoursRS
Flexible Brokerage PlansRS
1 Month Brokerage FreeSS
Holiday OffersSS
Referral OffersRS
Zero Brokerage for Loss Making TradesRS

Compare Services of ICICI Direct vs SAMCO

ServicesICICI DirectSAMCO
Demat ServicesRR
Trading ServicesRR
3 in 1 AcountRS
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRS
Robo AdvisoryRS
Trading InstitutionRS
Trading ExposureUpto 16xUpto 10x

Compare SAMCO & ICICI Direct Research & Advisory

Research & AdvisoryICICI DirectSAMCO
Fundamental ReportsRS
Research ReportsRS
Company ReportsRS
Annual ReportsRS
Company Stock ReviewRS
Free Stock TipsSS
IPO ReportsRS
Top PicksSS
Daily Market ReviewRS
Monthly ReportsRS
Weekly ReportsRS
Offline AdvisoryRS
Relationship ManagerRS

ICICI Direct vs SAMCO Exposure/Leverage

Exposure / LeverageICICI DirectSAMCO
Equity DeliveryUpto 8xUpto 5x
Equity IntradayUpto 16xUpto 10x
Equity FuturesUpto 8xUpto 5x
Equity OptionsUpto 5xNo
Currency FuturesUpto 8xUpto 5x
Currency OptionsUpto 8xNo
CommoditiesUpto 12xUpto 5x

ICICI Direct vs SAMCO Product Comparison

ProductsICICI DirectSAMCO
Equity TradingRR
Commodity TradingSR
Currency TradingRR
Mutual FundsRR

ICICI Direct vs SAMCO Trading Platform Comparison

Trading PlatformsICICI DirectSAMCO
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRR
Mobile Site PlatformRS
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRS
Research ReportsRR
Easy InstallationRR
Global IndicesRR
Stock TipsRS
Personalized AdvisoryRR
Interactive ChartsRR
Live MarketsRR
SMS AlertsRR
Email AlertsRR
Multi Account ManagementRR

ICICI Direct vs SAMCO Customer Support

Customer SupportICICI DirectSAMCO
Dedicated DealerRR
Offline TradingSS
Online TradingRR
24*7 SupportSS
Support Number022-33551122022 – 2222 7777
Email SupportRR
Chat SupportSS
Toll Free NumberNoS

ICICI Direct vs SAMCO Customer Complaints

Complaints (Current Year)ICICI DirectSAMCO
Lodged in BSE22589
Resolved in BSE21556
Lodged in NSE196114
Resolved in NSE18278

Compare ICICI Direct with other Brokers & SAMCO with other Brokers:

ICICI Direct vs IIFLSAMCO vs 5Paisa
ICICI Direct vs 5PaisaSAMCO vs Upstox
ICICI Direct vs UpstoxSAMCO vs Karvy
ICICI Direct vs KarvySAMCO vs Axis Direct
ICICI Direct vs Axis DirectSAMCO vs SBI Cap Securities
ICICI Direct vs SBI Cap SecuritiesSAMCO vs Anand Rathi
ICICI Direct vs Anand RathiSAMCO vs Religare Securities
ICICI Direct vs Religare SecuritiesSAMCO vs Edelweiss
ICICI Direct vs Angel BrokingSAMCO vs Motilal Oswal
ICICI Direct vs SharekhanSAMCO vs Bonanza Portfolio
Motilal Oswal vs ZerodhaKarvy vs Edelweiss

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