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Axis Direct vs Alice Blue Online – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of Axis Direct vs Alice Blue Online. Axis Direct is the only banking broker known to offer great deals to its clients like happy hour trading, free demat account & more; while Alice Blue Online is one banking broker which is totally against any kind of marketing gimmick. This comparison between Axis Direct & Alice Blue Online will give you an idea to decide, where should you open the Demat account and which company is better for trading and and long term investment purpose.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies.

This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.Axis Direct vs Alice Blue Online

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This Axis Direct & Alice Blue Online comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare Alice Blue OnlineAxis Direct

Overview of Axis Direct & Alice Blue Online

OverviewAxis DirectAlice Blue Online
Company TypePrivatePrivate
Broker TypeFull Service BrokerDiscount Broker
HeadquartersMumbai, IndiaBangalore, Karnataka
FounderArun ThukralSidhavelayutham M
Established Year20112006

Axis Direct vs Alice Blue Online Customer Ratings Comparison

Customer RatingsAxis DirectAlice Blue Online
Experience6.2/105.5/10
Products & Services6.5/108.5/10
Brokerage Charges & Fees6.2/105.6/10
Stock Research & Advisory6.3/105.8/10
Trading Platforms6.3/105.9/10
Overall Ratings6.3/106.1/10
Star Ratings★★★☆☆★★★☆☆
Total Client Reviews879135

Axis Direct vs Alice Blue Online Demat Account Comparison

Demat ServicesAxis DirectAlice Blue Online
Depository SourceCDSL & NSDLCDSL & NSDL
Account Opening ChargesRs.999Rs.100
Demat AMC ChargesRs.650 per annumRs.350 per Annum
Trading AMC ChargesFreeFree
Margin MoneyRs.25,000Zero Margin
Offline to OnlineSR

Alice Blue Online vs Axis Direct Brokerage Charges Comparison

Brokerage Charge & FeesAxis DirectAlice Blue Online
Equity Delivery Trading0.20% – 0.60%0.01% or Rs.10 per executed order
Equity Intraday Trading0.03% – 0.05%0.01% or Rs.10 per executed order
Commodity Options TradingNARs.100
Equity Futures Trading0.03% – 0.05%0.01% or Rs.10 per executed order
Equity Options TradingRs.10 per lotRs.10  per executed order
Currency Futures Trading0.03% – 0.05%Rs.10  per executed order
Currency Options TradingRs.10 per lotRs.10  per executed order
Minimum BrokeragePercentage of TransactionRs.10  per executed order
Demat AMC ChargesRs.650 per Annum350 per Annum
Trading AMC ChargesFreeFree
Margin MoneyRs.25,000Zero
Brokerage CalculatorAxis Direct Brokerage CalculatorAlice Blue Brokerage Calculator

Alice Blue Online & Axis Direct Other Charges Comparison

Other ChargesAxis DirectAlice Blue Online
Transaction Charges0.00325% of Total Turnover0.00260% of Total Turnover
STT0.0126% of Total Turnover0.01% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Compare Alice Blue Online & Axis Direct Offers

OffersAxis DirectAlice Blue Online
Free Demat AccountSR
Free Trading AccountSR
Discount on BrokerageSR
Trading Happy HoursSS
Flexible Brokerage PlansRS
1 Month Brokerage FreeSS
Holiday OffersSS
Referral OffersSR
Zero Brokerage for Loss Making TradesSS

Compare Services of Axis Direct vs Alice Blue Online

ServicesAxis DirectAlice Blue Online
Demat ServicesRR
Trading ServicesRR
3 in 1 AccountRS
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRS
Robo AdvisorySS
PMSRS
Trading InstitutionSS
Trading ExposureUpto 15xUpto 20X

Compare Alice Blue Online & Axis Direct Research & Advisory

Research & AdvisoryAxis DirectAlice Blue Online
Fundamental ReportsRS
Research ReportsRS
Company ReportsRS
Annual ReportsRS
Company Stock ReviewRS
Free Stock TipsSR
IPO ReportsRS
Top PicksRS
Daily Market ReviewSS
Monthly ReportsRS
Weekly ReportsRS
Offline AdvisoryRS
Relationship ManagerRS

Axis Direct vs Alice Blue Online Exposure/Leverage

Exposure / LeverageAxis DirectAlice Blue Online
Equity DeliveryUpto 10xUpto 4X
Equity IntradayUpto 15xUpto 20X
Equity FuturesUpto 12xUpto 7X
Equity OptionsUpto 12xUpto 12X
Currency FuturesUpto 7xUpto 5X
Currency OptionsUpto 8xUpto 7X
CommoditiesNAUpto 10X
Margin CalculatorAxis Direct Margin CalculatorAlice Blue Online Margin Calculator

Axis Direct vs Alice Blue Online Product Comparison

ProductsAxis DirectAlice Blue Online
Equity TradingRR
Commodity TradingSR
Currency TradingRR
OptionsRR
FuturesRR
Mutual FundsRR
ForexRS
BankingRS
SIPRR
InsuranceRS

Axis Direct vs Alice Blue Online Trading Platform Comparison

Trading PlatformsAxis DirectAlice Blue Online
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRR
Mobile Site PlatformRR
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRR
Research ReportsRS
Easy InstallationRR
Global IndicesRR
Stock TipsRS
Personalized AdvisoryRS
Interactive ChartsRR
Live MarketsRR
SMS AlertsRS
Email AlertsRR
Multi Account ManagementRS

Axis Direct vs Alice Blue Online Customer Support

Customer SupportAxis DirectAlice Blue Online
Dedicated DealerRS
Offline TradingRS
Online TradingRR
24*7 SupportRS
Email SupportRR
Chat SupportSS
Toll Free Number1800 210 0808S
Branches186No Branch

Axis Direct vs Alice Blue Online Customer Complaints

Complaints (Current Year)Axis DirectAlice Blue Online
Lodged in BSE129156
Resolved in BSE115142
Lodged in NSE189189
Resolved in NSE165172

Compare Axis Direct with other Brokers & Alice Blue Online with other Brokers

Axis Direct vs Aditya Birla MoneyAlice Blue Online vs Arihant Capital
Axis Direct vs Alice Blue OnlineAlice Blue Online vs Fyers
Axis Direct vs Anand RathiAlice Blue Online vs Geojit Finance
Axis Direct vs Arihant CapitalAlice Blue Online vs Smc Global
Axis Direct vs Asit C Mehta5Paisa vs Alice Blue Online
Axis Direct vs Astha TradeAditya Birla Money vs Alice Blue Online
Axis Direct vs Bonanza PortfolioAnand Rathi vs Alice Blue Online
Axis Direct vs Choice BrokingAngel Broking vs Alice Blue Online
Axis Direct vs Eureka SecuritiesAsit C Mehta vs Alice Blue Online
Axis Direct vs FyersAstha Trade vs Alice Blue Online
Axis Direct vs Geojit FinanceAxis Direct vs Alice Blue Online
Axis Direct vs Idbi DirectBonanza Portfolio vs Alice Blue Online
Axis Direct vs Jainam Share ConsultantsChoice Broking vs Alice Blue Online
Axis Direct vs Jhaveri SecuritiesEdelweiss vs Alice Blue Online
Axis Direct vs Jm FinancialEureka Securities vs Alice Blue Online
Axis Direct vs Kifs TradeHdfc Securities vs Alice Blue Online
Axis Direct vs Lkp SecuritiesIcici Direct vs Alice Blue Online
Axis Direct vs Mastertrust CapitalIdbi Direct vs Alice Blue Online
Axis Direct vs Monarch Networth CapitalIifl vs Alice Blue Online
Axis Direct vs Nirmal BangJainam Share Consultants vs Alice Blue Online
Axis Direct vs Nj WealthJhaveri Securities vs Alice Blue Online
Axis Direct vs Prabhudas LilladherJm Financial vs Alice Blue Online
Axis Direct vs Profitmart SecuritiesKarvy vs Alice Blue Online
Axis Direct vs Reliance SecuritiesKifs Trade vs Alice Blue Online
Axis Direct vs Religare SecuritiesLkp Securities vs Alice Blue Online

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