Axis Direct vs Alice Blue Online – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of Axis Direct vs Alice Blue Online. Axis Direct is the only banking broker known to offer great deals to its clients like happy hour trading, free demat account & more; while Alice Blue Online is one banking broker which is totally against any kind of marketing gimmick. This comparison between Axis Direct & Alice Blue Online will give you an idea to decide, where should you open the Demat account and which company is better for trading and and long term investment purpose.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies.

This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.Axis Direct vs Alice Blue Online

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This Axis Direct & Alice Blue Online comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare Alice Blue Online & Axis Direct

Overview of Axis Direct & Alice Blue Online

Overview Axis Direct Alice Blue Online
Company Type Private Private
Broker Type Full Service Broker Discount Broker
Headquarters Mumbai, India Bangalore, Karnataka
Founder Arun Thukral Sidhavelayutham M
Established Year 2011 2006

Axis Direct vs Alice Blue Online Customer Ratings Comparison

Customer Ratings Axis Direct Alice Blue Online
Experience 6.2/10 5.5/10
Products & Services 6.5/10 8.5/10
Brokerage Charges & Fees 6.2/10 5.6/10
Stock Research & Advisory 6.3/10 5.8/10
Trading Platforms 6.3/10 5.9/10
Overall Ratings 6.3/10 6.1/10
Star Ratings ★★★☆☆ ★★★☆☆
Total Client Reviews 879 135

Axis Direct vs Alice Blue Online Demat Account Comparison

Demat Services Axis Direct Alice Blue Online
Depository Source CDSL & NSDL CDSL & NSDL
Account Opening Charges Rs.999 Rs.100
Demat AMC Charges Rs.650 per annum Rs.350 per Annum
Trading AMC Charges Free Free
Margin Money Rs.25,000 Zero Margin
Offline to Online S R

Alice Blue Online vs Axis Direct Brokerage Charges Comparison

Brokerage Charge & Fees Axis Direct Alice Blue Online
Equity Delivery Trading 0.20% – 0.60% 0.01% or Rs.10 per executed order
Equity Intraday Trading 0.03% – 0.05% 0.01% or Rs.10 per executed order
Commodity Options Trading NA Rs.100
Equity Futures Trading 0.03% – 0.05% 0.01% or Rs.10 per executed order
Equity Options Trading Rs.10 per lot Rs.10  per executed order
Currency Futures Trading 0.03% – 0.05% Rs.10  per executed order
Currency Options Trading Rs.10 per lot Rs.10  per executed order
Minimum Brokerage Percentage of Transaction Rs.10  per executed order
Demat AMC Charges Rs.650 per Annum 350 per Annum
Trading AMC Charges Free Free
Margin Money Rs.25,000 Zero
Brokerage Calculator Axis Direct Brokerage Calculator Alice Blue Brokerage Calculator

Alice Blue Online & Axis Direct Other Charges Comparison

Other Charges Axis Direct Alice Blue Online
Transaction Charges 0.00325% of Total Turnover 0.00260% of Total Turnover
STT 0.0126% of Total Turnover 0.01% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare Alice Blue Online & Axis Direct Offers

Offers Axis Direct Alice Blue Online
Free Demat Account S R
Free Trading Account S R
Discount on Brokerage S R
Trading Happy Hours S S
Flexible Brokerage Plans R S
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers S R
Zero Brokerage for Loss Making Trades S S

Compare Services of Axis Direct vs Alice Blue Online

Services Axis Direct Alice Blue Online
Demat Services R R
Trading Services R R
3 in 1 Account R S
Intraday Services R R
IPO Services R R
Stock Recommendations R S
Robo Advisory S S
PMS R S
Trading Institution S S
Trading Exposure Upto 15x Upto 20X

Compare Alice Blue Online & Axis Direct Research & Advisory

Research & Advisory Axis Direct Alice Blue Online
Fundamental Reports R S
Research Reports R S
Company Reports R S
Annual Reports R S
Company Stock Review R S
Free Stock Tips S R
IPO Reports R S
Top Picks R S
Daily Market Review S S
Monthly Reports R S
Weekly Reports R S
Offline Advisory R S
Relationship Manager R S

Axis Direct vs Alice Blue Online Exposure/Leverage

Exposure / Leverage Axis Direct Alice Blue Online
Equity Delivery Upto 10x Upto 4X
Equity Intraday Upto 15x Upto 20X
Equity Futures Upto 12x Upto 7X
Equity Options Upto 12x Upto 12X
Currency Futures Upto 7x Upto 5X
Currency Options Upto 8x Upto 7X
Commodities NA Upto 10X
Margin Calculator Axis Direct Margin Calculator Alice Blue Online Margin Calculator

Axis Direct vs Alice Blue Online Product Comparison

Products Axis Direct Alice Blue Online
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R S
Banking R S
SIP R R
Insurance R S

Axis Direct vs Alice Blue Online Trading Platform Comparison

Trading Platforms Axis Direct Alice Blue Online
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R S
Easy Installation R R
Global Indices R R
Stock Tips R S
Personalized Advisory R S
Interactive Charts R R
Live Markets R R
SMS Alerts R S
Email Alerts R R
Multi Account Management R S

Axis Direct vs Alice Blue Online Customer Support

Customer Support Axis Direct Alice Blue Online
Dedicated Dealer R S
Offline Trading R S
Online Trading R R
24*7 Support R S
Email Support R R
Chat Support S S
Toll Free Number 1800 210 0808 S
Branches 186 No Branch

Axis Direct vs Alice Blue Online Customer Complaints

Complaints (Current Year) Axis Direct Alice Blue Online
Lodged in BSE 129 156
Resolved in BSE 115 142
Lodged in NSE 189 189
Resolved in NSE 165 172

Compare Axis Direct with other Brokers & Alice Blue Online with other Brokers


Open Demat Account with your Favorite Broker

Fill Your Details Here
  1. Open Demat AccountBecome Sub Broker

Featured Topics:

Top 10 Discount Brokers
Authorised Person
Top 10 Full Service Brokers in India
Best Demat Account in India
Stock Broker Comparison
Top 10 Intraday Trading Brokers
Stock Market Franchise
Top 10 Broking Franchise
Income Tax Calculator

Leave a Reply

Your email address will not be published. Required fields are marked *

Get 90% Discount on Brokerage Now! Open Demat Account