ICICI Direct vs Upstox – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Upstox. ICICI Direct is renowned for their world class research & advisory wile Upstox is one of the fastest growing discount broker who doesn’t provide any advisory services. This comparison between ICICI Direct & Upstox is very dynamic.

ICICI Direct vs Upstox

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & Upstox comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare UpstoxICICI Direct :

Overview of ICICI Direct & Upstox

Overview ICICI Direct Upstox
Company Type Public Private
Broker Type Full Service Broker Discount Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath
Established Year 1994 2009

ICICI Direct vs RKSV Customer Ratings Comparison

Customer Ratings ICICI Direct Upstox
Experience 7.5/10 5.3/10
Products & Services 8.9/10 6.5/10
Brokerage Charges & Fees 6.0/10 9.5/10
Stock Research & Advisory 8.5/10 3.0/10
Trading Platforms 8.5/10 6.5/10
Overall Ratings 7.9/10 6.2/10
Star Ratings ★★★★★ ★★★☆☆
Total Client Reviews 1488 598

ICICI Direct vs Upstox Demat Account Comparison

Demat Services ICICI Direct Upstox
Depository Source NSDL & CDSL CDSL
Account Opening Charges Zero Rs.150
Demat AMC Charges Rs.500 per Annum Rs.150 per Annum
Trading AMC Charges Rs.975 Free
Margin Money Minimum Rs.20,000 Zero
Offline to Online No No

Upstox vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct Upstox
Equity Delivery Trading 0.55% Zero
Equity Intraday Trading 0.03% – 0.05% Rs.20
Commodity Options Trading NA Rs.20
Equity Futures Trading 0.03% – 0.05% Rs.20
Equity Options Trading Rs.35 – Rs.95 per Lot Rs.20 per lot
Currency Futures Trading 0.03% – 0.05% Rs.20
Currency Options Trading Rs.10 – Rs.35 per Lot Rs.20 per lot
Minimum Brokerage Rs.35 per Trade Rs.20
Demat AMC Charges Rs.500 per Annum Rs.150 per annum
Trading AMC Charges Rs.975 per Annum Free
Margin Money Minimum Rs.20,000 Zero
Brokerage Calculator ICICI Direct Brokerage Calculator Upstox Brokerage Calculator

RKSV & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct Upstox
Transaction Charges 0.00280% of Total Turnover 0.00275% of Total Turnover
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare Upstox & ICICI Direct Offers

Offers ICICI Direct Upstox
Free Demat Account S S
Free Trading Account S R
Discount on Brokerage S R
Trading Happy Hours R S
Flexible Brokerage Plans R S
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs Upstox

Services ICICI Direct Upstox
Demat Services R R
Trading Services R R
3 in 1 Acount R S
Intraday Services R R
IPO Services R R
Stock Recommendations R S
Robo Advisory R R
Trading Institution R S
Trading Exposure Upto 16x Upto 20x

Compare Upstox & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct Upstox
Fundamental Reports R S
Research Reports R S
Company Reports R S
Annual Reports R S
Company Stock Review R S
Free Stock Tips S S
IPO Reports R S
Top Picks S S
Daily Market Review R S
Monthly Reports R S
Weekly Reports R S
Offline Advisory R S
Relationship Manager R S

ICICI Direct vs Upstox Exposure/Leverage

Exposure / Leverage ICICI Direct Upstox
Equity Delivery Upto 8x Upto 5x
Equity Intraday Upto 16x Upto 20x
Equity Futures Upto 8x Upto 7x
Equity Options Upto 5x Upto 8x
Currency Futures Upto 8x Upto 5x
Currency Options Upto 8x Upto 6x
Commodities Upto 12x Upto 7x

ICICI Direct vs Upstox Product Comparison

Products ICICI Direct Upstox
Equity Trading R R
Commodity Trading S No
Currency Trading R R
Options R R
Futures R R
Mutual Funds R S
Forex R S
Banking R S
Insurance R S

ICICI Direct vs Upstox Trading Platform Comparison

Trading Platforms ICICI Direct Upstox
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R R
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs Upstox Customer Support

Customer Support ICICI Direct Upstox
Dedicated Dealer R S
Offline Trading S S
Online Trading R R
24*7 Support S S
Support Number 022-33551122 022 – 6130 9999
Email Support R R
Chat Support S S
Toll Free Number No S
Branches 226 Zero

ICICI Direct vs Upstox Customer Complaints

Complaints (Current Year) ICICI Direct Upstox
Lodged in BSE 225 185
Resolved in BSE 215 126
Lodged in NSE 196 175
Resolved in NSE 182 139

Compare ICICI Direct with other Brokers & Upstox with other Brokers:

ICICI Direct vs Bonanza Portfolio Upstox vs Anand Rathi
ICICI Direct vs HDFC Securities Upstox vs Religare Securities
ICICI Direct vs IIFL Upstox vs Reliance Securities
ICICI Direct vs Reliance Securities Upstox vs Ventura Securities
ICICI Direct vs Ventura Securities Upstox vs SAMCO
ICICI Direct vs SAMCO Upstox vs Bonanza Portfolio
ICICI Direct vs Kotak Securities Upstox vs HDFC Securities
ICICI Direct vs Angel Broking Upstox vs IIFL
ICICI Direct vs Sharekhan Upstox vs Edelweiss
ICICI Direct vs Zerodha Upstox vs Motilal Oswal

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