ICICI Direct vs Upstox – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Upstox. ICICI Direct is renowned for their world class research & advisory wile Upstox is one of the fastest growing discount broker who doesn’t provide any advisory services. This comparison between ICICI Direct & Upstox is very dynamic.

ICICI Direct vs Upstox

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & Upstox comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare UpstoxICICI Direct :

Overview of ICICI Direct & Upstox

OverviewICICI DirectUpstox
Company TypePublicPrivate
Broker TypeFull Service BrokerDiscount Broker
HeadquartersMumbai, IndiaMumbai, India
FounderVjay ChandokRaghu Kumar, Ravi Kumar & Shrinivas Vishvanath
Established Year19942011

ICICI Direct vs Upstox Customer Ratings Comparison

Customer RatingsICICI DirectUpstox
Experience8.8 / 108.1 / 10
Products & Services8.4 / 108.0 / 10
Brokerage Charges & Fees8.5 / 107.9 / 10
Stock Research & Advisory7.9 / 109.0 / 10
Trading Platforms8.6 / 105.0 / 10
Overall Ratings8.44 / 107.90 / 10
Star Ratings★★★★☆★★★☆☆
Total Client Reviews40262147

ICICI Direct vs Upstox Demat Account Comparison

Demat ServicesICICI DirectUpstox
Depository SourceNSDL & CDSLCDSL
Account Opening ChargesZeroRs 0 (Free)
Demat AMC ChargesRs 300 (from 2nd year)Rs 249
Trading AMC ChargesRs 0 (Free)Free
Margin Money75% Margin75% Margin
Offline to OnlineSS

Upstox vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & FeesICICI DirectUpstox
Equity Delivery Trading0.55%Zero
Equity Intraday TradingRs 20 per orderRs.20 per executed order or 0.05% (whichever is lower)
Commodity Options TradingRs 20 per orderRs.20 per executed order or 0.05% (whichever is lower)
Equity Futures TradingRs 0 (Free)Rs.20 per executed order or 0.05% (whichever is lower)
Equity Options TradingRs 20 per orderFlat Rs.20 per executed order
Currency Futures TradingRs 20 per orderRs.20 per executed order or 0.05% (whichever is lower)
Currency Options TradingRs 20 per orderFlat Rs.20 per executed order
Minimum BrokerageRs.20 per TradeRs.20
Demat AMC ChargesRs.300 per Annum from 2nd yearRs.249
Trading AMC ChargesZeroRs. 354
Margin Money75% Margin75% Margin
Brokerage CalculatorICICI Direct Brokerage CalculatorUpstox Brokerage Calculator

Upstox & ICICI Direct Other Charges Comparison

Other ChargesICICI DirectUpstox
Transaction Charges0.00280% of Total Turnover0.00275% of Total Turnover
STTEquity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges0.00005% (Rs. 5/Crore)0.00005% (Rs. 5/Crore)
Stamp Duty(On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)(On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST18% on (Brokerage + Transaction Charge + SEBI Fee)18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare Upstox & ICICI Direct Offers

OffersICICI DirectUpstox
Free Demat AccountRS
Free Trading AccountSR
Discount on BrokerageSR
Trading Happy HoursRS
Flexible Brokerage PlansRS
1 Month Brokerage FreeSS
Holiday OffersSS
Referral OffersRS
Zero Brokerage for Loss Making TradesRS

Compare Services of ICICI Direct vs Upstox

ServicesICICI DirectUpstox
Demat ServicesRR
Trading ServicesRR
3 in 1 AccountRS
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRS
Robo AdvisoryRR
PMSRS
Trading InstitutionRS
Trading ExposureUpto 5xUpto 5x

Compare Upstox & ICICI Direct Research & Advisory

Research & AdvisoryICICI DirectUpstox
Fundamental ReportsRS
Research ReportsRS
Company ReportsRS
Annual ReportsRS
Company Stock ReviewRS
Free Stock TipsSS
IPO ReportsRS
Top PicksSS
Daily Market ReviewRS
Monthly ReportsRS
Weekly ReportsRS
Offline AdvisoryRS
Relationship ManagerRS

ICICI Direct vs Upstox Exposure/Leverage

Exposure / LeverageICICI DirectUpstox
Equity Delivery1x1x
Equity IntradayUpto 5xUpto 5x
Equity Futures1x1x
Equity Options1x1x
Currency Futures1x1x
Currency Options1x1x
Commodities1x1x
Margin CalculatorICICI Direct Margin CalculatorUpstox Margin Calculator

ICICI Direct vs Upstox Product Comparison

ProductsICICI DirectUpstox
Equity TradingRR
Commodity TradingSS
Currency TradingRR
OptionsRR
FuturesRR
Mutual FundsRS
ForexRS
BankingRS
SIPRS
InsuranceRS

ICICI Direct vs Upstox Trading Platform Comparison

Trading PlatformsICICI DirectUpstox
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRR
Mobile Site PlatformRR
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRR
Research ReportsRR
Easy InstallationRR
Global IndicesRR
Stock TipsRR
Personalized AdvisoryRR
Interactive ChartsRR
Live MarketsRR
SMS AlertsRR
Email AlertsRR
Multi Account ManagementRR

ICICI Direct vs Upstox Customer Support

Customer SupportICICI DirectUpstox
Dedicated DealerRS
Offline TradingSS
Online TradingRR
24*7 SupportSS
Email SupportRR
Chat SupportSS
Toll Free NumberSS
Branches226Zero

ICICI Direct vs Upstox Customer Complaints

Complaints (Current Year)ICICI DirectUpstox
Lodged in BSE225185
Resolved in BSE215126
Lodged in NSE196175
Resolved in NSE182139

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