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ICICI Direct vs Profitmart Securities – Compare Brokerage Charges, Demat Account & more

Last Updated Date - Oct 14, 2022

Here is a detailed comparison of ICICI Direct vs Profitmart Securities. In this comparison page, you can check both similarities and differences between these two broking companies. This comparison between ICICI Direct & Profitmart Securities will help you choose a better company that will fulfill the requirements for trading and investment purposes.

Both of these Stock Broking companies are providing wide range of products and services to the investors.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for both the broking companies.

This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.

ICICI Direct vs Profitmart Securities

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This ICICI Direct &  Profitmart Securities comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare Profitmart Securities & ICICI Direct

Overview of ICICI Direct & Profitmart Securities

Overview ICICI Direct Profitmart Securities
Company Type Public Private
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder Vjay Chandok Niranjan Mahajan, Nayan Bhandari, Rudasan R K
Established Year 1994 2010

ICICI Direct vs Profitmart Securities Customer Ratings Comparison

Customer Ratings ICICI Direct Profitmart Securities
Experience 8.8 / 10 6.2/10
Products & Services 8.4 / 10 7.0/10
Brokerage Charges & Fees 8.5 / 10 6.8/10
Stock Research & Advisory 7.9 / 10 7.0/10
Trading Platforms 8.6 / 10 7.0/10
Overall Ratings 8.44 / 10 6.8/10
Star Ratings ★★★★☆ ★★★☆☆
Total Client Reviews 4026 148

ICICI Direct vs Profitmart Securities Demat Account Comparison

Demat Services ICICI Direct Profitmart Securities
Depository Source NSDL & CDSL CDSL
Account Opening Charges Zero Zero
Demat AMC Charges Rs 300 (from 2nd year) Rs 999 One Time Fee
Trading AMC Charges Rs 0 (Free) Free
Margin Money 75% Margin 75% Margin
Offline to Online S R

Profitmart Securities vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct Profitmart Securities
Equity Delivery Trading 0.55% 0.30%
Equity Intraday Trading Rs 20 per order 0.01%
Commodity Options Trading Rs 20 per order 0.01%
Equity Futures Trading Rs 0 (Free) 0.01%
Equity Options Trading Rs 20 per order Rs.25 per lot
Currency Futures Trading Rs 20 per order 0.01%
Currency Options Trading Rs 20 per order Rs.25 per lot
Minimum Brokerage Rs.20 per Trade 0.01% for transaction
Demat AMC Charges Rs.300 per Annum from 2nd year Free
Trading AMC Charges Zero Free
Margin Money 75% Margin 75% Margin
Brokerage Calculator ICICI Direct Brokerage Calculator Profitmart Securities Brokerage Calculator

Profitmart Securities & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct Profitmart Securities
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnover
STT Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges 0.00005% (Rs. 5/Crore) 0.00005% (Rs. 5/Crore)
Stamp Duty (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST 18% on (Brokerage + Transaction Charge + SEBI Fee) 18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare Profitmart Securities & ICICI Direct Offers

Offers ICICI Direct Profitmart Securities
Free Demat Account R S
Free Trading Account S R
Discount on Brokerage S R
Trading Happy Hours R S
Flexible Brokerage Plans R R
1 Month Brokerage Free S S
Holiday Offers S R
Referral Offers R R
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs Profitmart Securities

Services ICICI Direct Profitmart Securities
Demat Services R R
Trading Services R R
3 in 1 Account R S
Intraday Services R R
IPO Services R R
Stock Recommendations R R
Robo Advisory R S
PMS R S
Trading Institution R S
Trading Exposure Upto 5x Upto 5x

Compare Profitmart Securities & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct Profitmart Securities
Fundamental Reports R R
Research Reports R R
Company Reports R R
Annual Reports R R
Company Stock Review R R
Free Stock Tips S R
IPO Reports R S
Top Picks S S
Daily Market Review R R
Monthly Reports R R
Weekly Reports R R
Offline Advisory R R
Relationship Manager R R

ICICI Direct vs Profitmart Securities Exposure/Leverage

Exposure / Leverage ICICI Direct Profitmart Securities
Equity Delivery 1x 1x
Equity Intraday Upto 5x Upto 5x
Equity Futures 1x 1x
Equity Options 1x 1x
Currency Futures 1x 1x
Currency Options 1x 1x
Commodities 1x 1x
Margin Calculator ICICI Direct Margin Calculator Profitmart Securities Margin Calculator

ICICI Direct vs Profitmart Securities Product Comparison

Products ICICI Direct Profitmart Securities
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R S
Futures R R
Mutual Funds R R
Forex R S
Banking R S
SIP R S
Insurance R S

ICICI Direct vs Profitmart Securities Trading Platform Comparison

Trading Platforms ICICI Direct Profitmart Securities
Desktop Platform – Windows R R
Desktop Platform – Mac R S
Desktop Browser Platform R S
Mobile Site Platform R S
Android App Platform R R
iOS App Platform R R
Windows App Platform S R
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R S
Online MF Buy R S
News Flash R S
Research Reports R R
Easy Installation R R
Global Indices R S
Stock Tips R R
Personalized Advisory R S
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R S

ICICI Direct vs Profitmart Securities Customer Support

Customer Support ICICI Direct Profitmart Securities
Dedicated Dealer R R
Offline Trading S S
Online Trading R R
24*7 Support S S
Email Support R R
Chat Support S S
Toll Free Number S S
Branches 226 16

ICICI Direct vs Profitmart Securities Customer Complaints

Complaints (Current Year) ICICI Direct Profitmart Securities
Lodged in BSE 225 0
Resolved in BSE 215 0
Lodged in NSE 196 3
Resolved in NSE 182 3

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