Sharekhan vs ICICI Direct – Compare Brokerage Charges, Demat Account & more
Here is a detailed comparison of Sharekhan vs ICICI Direct. Sharekhan is one of the largest full service non-banking broker while ICICI Direct is the largest Full Service Banking Broker with more than 3 million client base. This comparison between both the broking house Sharekhan & ICICI Direct is a head to head affair.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
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This Sharekhan & ICICI Direct comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare ICICI Direct & Sharekhan
Overview of Sharekhan & ICICI Direct | ||
| Overview | Sharekhan | ICICI Direct |
| Company Type | Private | Public |
| Broker Type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, India |
| Founder | Jaideep Arora | M K Sharma |
| Established Year | 2000 | 1994 |
Sharekhan vs ICICI Direct Customer Ratings Comparison | ||
| Customer Ratings | Sharekhan | ICICI Direct |
| Experience | 7.5/10 | 7.5/10 |
| Products & Services | 7.0/10 | 8.9/10 |
| Brokerage Charges & Fees | 6.5/10 | 6.0/10 |
| Stock Research & Advisory | 7.0/10 | 8.5/10 |
| Trading Platforms | 7.5/10 | 8.5/10 |
| Overall Ratings | 7.1/10 | 7.9/10 |
| Star Ratings | ★★★★☆ | ★★★★★ |
| Total Client Reviews | 1236 | 1488 |
Sharekhan vs ICICI Direct Demat Account Comparison | ||
| Demat Services | Sharekhan | ICICI Direct |
| Depository Source | NSDL & CDSL | NSDL & CDSL |
| Account Opening Charges | Zero | Zero |
| Demat AMC Charges | Free or Rs.300 per Annum | Rs.500 per Annum |
| Trading AMC Charges | Free | Rs.975 |
| Margin Money | Zero | Minimum Rs.20,000 |
| Offline to Online | Yes | No |
ICICI Direct vs Sharekhan Brokerage Charges Comparison | ||
| Brokerage Charge & Fees | Sharekhan | ICICI Direct |
| Equity Delivery Trading | 0.50% | 0.55% |
| Equity Intraday Trading | 0.10% | 0.03% – 0.05% |
| Commodity Options Trading | 0.10% | NA |
| Equity Futures Trading | 0.10% | 0.03% – 0.05% |
| Equity Options Trading | Rs.100 per Lot or 2.5% on Premium (Takes higher amount) | Rs.35 – Rs.95 per Lot |
| Currency Futures Trading | 0.10% | 0.03% – 0.05% |
| Currency Options Trading | Rs.30 per Lot or 2.5% on Premium (Takes higher amount) | Rs.10 – Rs.35 per Lot |
| Minimum Brokerage | Rs.20 | Rs.35 per Trade |
| Demat AMC Charges | Free or Rs.300 per Annum | Rs.500 per Annum |
| Trading AMC Charges | Free | Rs.975 per Annum |
| Margin Money | Zero | Minimum Rs.20,000 |
| Brokerage Calculator | Sharekhan Brokerage Calculator | ICICI Direct Brokerage Calculator |
ICICI Direct & Sharekhan Other Charges Comparison | ||
| Other Charges | Sharekhan | ICICI Direct |
| Transaction Charges | 0.00275% of Total Turnover | 0.00280% of Total Turnover |
| STT | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
| Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
| GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Compare ICICI Direct & Sharekhan Offers | ||
| Offers | Sharekhan | ICICI Direct |
| Free Demat Account | R | S |
| Free Trading Account | R | S |
| Discount on Brokerage | R | S |
| Trading Happy Hours | S | R |
| Flexible Brokerage Plans | R | R |
| 1 Month Brokerage Free | R | S |
| Holiday Offers | S | S |
| Referral Offers | R | R |
| Zero Brokerage for Loss Making Trades | S | R |
Compare Services of Sharekhan vs ICICI Direct | ||
| Services | Sharekhan | ICICI Direct |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Acount | S | R |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | R |
| Robo Advisory | R | R |
| PMS | R | R |
| Trading Institution | R | R |
| Trading Exposure | Upto 32x | Upto 16x |
Compare ICICI Direct & Sharekhan Research & Advisory | ||
| Research & Advisory | Sharekhan | ICICI Direct |
| Fundamental Reports | R | R |
| Research Reports | R | R |
| Company Reports | R | R |
| Annual Reports | R | R |
| Company Stock Review | R | R |
| Free Stock Tips | R | S |
| IPO Reports | S | R |
| Top Picks | R | S |
| Daily Market Review | S | R |
| Monthly Reports | R | R |
| Weekly Reports | R | R |
| Offline Advisory | R | R |
| Relationship Manager | R | R |
Sharekhan vs ICICI Direct Exposure/Leverage | ||
| Exposure / Leverage | Sharekhan | ICICI Direct |
| Equity Delivery | Upto 15x | Upto 8x |
| Equity Intraday | Upto 32x | Upto 16x |
| Equity Futures | Upto 15x | Upto 8x |
| Equity Options | Upto 10x | Upto 5x |
| Currency Futures | Upto 8x | Upto 8x |
| Currency Options | Upto 10x | Upto 8x |
| Commodities | Upto 10x | Upto 12x |
Sharekhan vs ICICI Direct Product Comparison | ||
| Products | Sharekhan | ICICI Direct |
| Equity Trading | R | R |
| Commodity Trading | R | S |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | S | R |
| Banking | S | R |
| SIP | R | R |
| Insurance | S | R |
Sharekhan vs ICICI Direct Trading Platform Comparison | ||
| Trading Platforms | Sharekhan | ICICI Direct |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | S | R |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | R |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | R |
| Personalized Advisory | R | R |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | R |
| Email Alerts | R | R |
| Multi Account Management | R | R |
Sharekhan vs ICICI Direct Customer Support | ||
| Customer Support | Sharekhan | ICICI Direct |
| Dedicated Dealer | R | R |
| Offline Trading | R | S |
| Online Trading | R | R |
| 24*7 Support | S | S |
| Support Number | 1800 22 7500 | 022-33551122 |
| Email Support | R | R |
| Chat Support | R | S |
| Toll Free Number | 1800 22 7500 | No |
| Branches | 126 | 226 |
Sharekhan vs ICICI Direct Customer Complaints | ||
| Complaints (Current Year) | Sharekhan | ICICI Direct |
| Lodged in BSE | 198 | 225 |
| Resolved in BSE | 184 | 215 |
| Lodged in NSE | 218 | 196 |
| Resolved in NSE | 217 | 182 |
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