Axis Direct vs Choice Broking – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of Axis Direct vs Choice Broking. Axis Direct is the only banking broker known to offer great deals to its clients like happy hour trading, free demat account & more while Choice Broking is famous for their services and low margin and high exposure for traders. This comparison between Axis Direct & Choice Broking will help you find the better options for opening Demat and trading account.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies.

This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.

           Axis Direct vs Choice Broking

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This Axis Direct & Choice Broking  comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s compare Choice Broking& Axis Direct

Overview of Axis Direct & Choice Broking

Overview Axis Direct Choice Broking
Company Type Private Private
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, Maharashtra
Founder Arun Thukral Kamal Poddar
Established Year 2011 1992

Axis Direct vs Choice Broking Customer Ratings Comparison

Customer Ratings Axis Direct Choice Broking
Experience 6.2/10 5.8/10
Products & Services 6.5/10 6.8/10
Brokerage Charges & Fees 6.2/10 6.2/10
Stock Research & Advisory 6.3/10 6.6/10
Trading Platforms 6.3/10 5.8/10
Overall Ratings 6.3/10 6.4/10
Star Ratings ★★★☆☆ ★★★☆☆
Total Client Reviews 879 152

Axis Direct vs Choice Broking Demat Account Comparison

Demat Services Axis Direct Choice Broking
Depository Source CDSL & NSDL CDSL & NSDL
Account Opening Charges Rs.999 Rs.250
Demat AMC Charges Rs.650 per annum Free
Trading AMC Charges Free Free
Margin Money Rs.25,000 Minimum Rs.5,000
Offline to Online S R

Choice Broking vs Axis Direct Brokerage Charges Comparison

Brokerage Charge & Fees Axis Direct Choice Broking
Equity Delivery Trading 0.20% – 0.60% 0.33%
Equity Intraday Trading 0.03% – 0.05% 0.03%
Commodity Options Trading NA 0.03%
Equity Futures Trading 0.03% – 0.05% 0.03%
Equity Options Trading Rs.10 per lot Rs.20 per Lot
Currency Futures Trading 0.03% – 0.05% 0.03%
Currency Options Trading Rs.10 per lot Rs.30 per Lot
Minimum Brokerage Percentage of Transaction Percentage of Transaction
Demat AMC Charges Rs.650 per Annum Free
Trading AMC Charges Free Free
Margin Money Rs.25,000 Minimum Rs.5,000
Brokerage Calculator Axis Direct Brokerage Calculator Choice Equity Brokerage Calculator

Choice Broking & Axis Direct Other Charges Comparison

Other Charges Axis Direct Choice Broking
Transaction Charges 0.00325% of Total Turnover 0.0000285
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare Choice Broking & Axis Direct Offers

Offers Axis Direct Choice Broking
Free Demat Account S R
Free Trading Account S R
Discount on Brokerage S R
Trading Happy Hours S S
Flexible Brokerage Plans R S
1 Month Brokerage Free S R
Holiday Offers S S
Referral Offers S R
Zero Brokerage for Loss Making Trades S S

Compare Services of Axis Direct vs Choice Broking

Services Axis Direct Choice Broking
Demat Services R R
Trading Services R R
3 in 1 Account R S
Intraday Services R R
IPO Services R R
Stock Recommendations R S
Robo Advisory S S
PMS R S
Trading Institution S S
Trading Exposure Upto 15x Upto 5X

Compare Choice Broking & Axis Direct Research & Advisory

Research & Advisory Axis Direct Choice Broking
Fundamental Reports R S
Research Reports R S
Company Reports R S
Annual Reports R S
Company Stock Review R S
Free Stock Tips S R
IPO Reports R R
Top Picks R R
Daily Market Review S R
Monthly Reports R R
Weekly Reports R R
Offline Advisory R R
Relationship Manager R R

Axis Direct vs Choice Broking Exposure/Leverage

Exposure / Leverage Axis Direct Choice Broking
Equity Delivery Upto 10x Upto 3X
Equity Intraday Upto 15x Upto 5X
Equity Futures Upto 12x Upto 1X
Equity Options Upto 12x Upto 5X
Currency Futures Upto 7x Upto 2X
Currency Options Upto 8x Upto 6X
Commodities NA Upto 1X
Margin Calculator Axis Direct Margin Calculator Choice Broking Margin Calculator

Axis Direct vs Choice Broking Product Comparison

Products Axis Direct Choice Broking
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R S
Banking R S
SIP R R
Insurance R R

Axis Direct vs Choice Broking Trading Platform Comparison

Trading Platforms Axis Direct Choice Broking
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R S
Mobile Site Platform R S
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R S
Easy Installation R S
Global Indices R R
Stock Tips R R
Personalized Advisory R S
Interactive Charts R S
Live Markets R R
SMS Alerts R S
Email Alerts R R
Multi Account Management R S

Axis Direct vs Choice Broking Customer Support

Customer Support Axis Direct Choice Broking
Dedicated Dealer R S
Offline Trading R R
Online Trading R R
24*7 Support R S
Email Support R R
Chat Support S S
Toll Free Number 1800 210 0808 S
Branches 186 480

Axis Direct vs Choice Broking Customer Complaints

Complaints (Current Year) Axis Direct Choice Broking
Lodged in BSE 129 2
Resolved in BSE 115 2
Lodged in NSE 189 15
Resolved in NSE 165 15

Compare Axis Direct with other Brokers & Choice Broking with other Brokers


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