Here is a detailed comparison of ICICI Direct vs Sushil Finance. In this comparison page, you can check both similarities and differences between these two broking companies. This comparison between ICICI Direct & Sushil Finance will help you choose a better company that will fulfill the requirements for trading and investment purposes.
Both of these Stock Broking companies are providing wide range of products and services to the investors.
Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for both the broking companies.
This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
Compare Stock Brokers
This ICICI Direct & Sushil Finance comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare Sushil Finance & ICICI Direct
Overview of ICICI Direct & Sushil Finance |
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| Overview | ICICI Direct | Sushil Finance |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, Maharashtra |
| Founder | Vjay Chandok | Sushil N Shah |
| Established Year | 1994 | 1982 |
ICICI Direct vs Sushil Finance Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | Sushil Finance |
| Experience | 8.8 / 10 | 6.1/10 |
| Products & Services | 8.4 / 10 | 6.2/10 |
| Brokerage Charges & Fees | 8.5 / 10 | 6.4/10 |
| Stock Research & Advisory | 7.9 / 10 | 6.1/10 |
| Trading Platforms | 8.6 / 10 | 6.5/10 |
| Overall Ratings | 8.44 / 10 | 6.3/10 |
| Star Ratings | ★★★★☆ | ★★★☆☆ |
| Total Client Reviews | 4026 | 149 |
ICICI Direct vs Sushil Finance Demat Account Comparison |
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| Demat Services | ICICI Direct | Sushil Finance |
| Depository Source | NSDL & CDSL | CDSL & NSDL |
| Account Opening Charges | Zero | Free |
| Demat AMC Charges | Rs 300 (from 2nd year) | Rs. 300 per annum |
| Trading AMC Charges | Rs 0 (Free) | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | ✖ | ✔ |
Sushil Finance vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | Sushil Finance |
| Equity Delivery Trading | 0.55% | 0.35% |
| Equity Intraday Trading | Rs 20 per order | 0.03% |
| Commodity Options Trading | Rs 20 per order | NA |
| Equity Futures Trading | Rs 0 (Free) | 0.03% |
| Equity Options Trading | Rs 20 per order | Rs 60 per lot |
| Currency Futures Trading | Rs 20 per order | 0.03% |
| Currency Options Trading | Rs 20 per order | Rs 60 per lot |
| Minimum Brokerage | Rs.20 per Trade | Percentage of Transaction |
| Demat AMC Charges | Rs.300 per Annum from 2nd year | Rs.300 |
| Trading AMC Charges | Zero | Free |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Sushil Finance Brokerage Calculator |
Sushil Finance & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | Sushil Finance |
| Transaction Charges | 0.00280% of Total Turnover | 0.00310% of Total Turnover |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | 0.00005% (Rs. 5/Crore) | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Sushil Finance & ICICI Direct Offers |
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| Offers | ICICI Direct | Sushil Finance |
| Free Demat Account | ✔ | ✖ |
| Free Trading Account | ✖ | ✔ |
| Discount on Brokerage | ✖ | ✔ |
| Trading Happy Hours | ✔ | ✖ |
| Flexible Brokerage Plans | ✔ | ✔ |
| 1 Month Brokerage Free | ✖ | ✖ |
| Holiday Offers | ✖ | ✖ |
| Referral Offers | ✔ | ✖ |
| Zero Brokerage for Loss Making Trades | ✔ | ✖ |
Compare Services of ICICI Direct vs Sushil Finance |
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| Services | ICICI Direct | Sushil Finance |
| Demat Services | ✔ | ✔ |
| Trading Services | ✔ | ✔ |
| 3 in 1 Account | ✔ | ✖ |
| Intraday Services | ✔ | ✔ |
| IPO Services | ✔ | ✔ |
| Stock Recommendations | ✔ | ✔ |
| Robo Advisory | ✔ | ✖ |
| PMS | ✔ | ✖ |
| Trading Institution | ✔ | ✖ |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Sushil Finance & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | Sushil Finance |
| Fundamental Reports | ✔ | ✔ |
| Research Reports | ✔ | ✔ |
| Company Reports | ✔ | ✖ |
| Annual Reports | ✔ | ✖ |
| Company Stock Review | ✔ | ✖ |
| Free Stock Tips | ✖ | ✔ |
| IPO Reports | ✔ | ✔ |
| Top Picks | ✖ | ✔ |
| Daily Market Review | ✔ | ✔ |
| Monthly Reports | ✔ | ✖ |
| Weekly Reports | ✔ | ✔ |
| Offline Advisory | ✔ | ✔ |
| Relationship Manager | ✔ | ✔ |
ICICI Direct vs Sushil Finance Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | Sushil Finance |
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | ICICI Direct Margin Calculator | Sushil Finance Margin Calculator |
ICICI Direct vs Sushil Finance Product Comparison |
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| Products | ICICI Direct | Sushil Finance |
| Equity Trading | ✔ | ✔ |
| Commodity Trading | ✖ | ✖ |
| Currency Trading | ✔ | ✔ |
| Options | ✔ | ✔ |
| Futures | ✔ | ✔ |
| Mutual Funds | ✔ | ✔ |
| Forex | ✔ | ✖ |
| Banking | ✔ | ✖ |
| SIP | ✔ | ✔ |
| Insurance | ✔ | ✖ |
ICICI Direct vs Sushil Finance Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | Sushil Finance |
| Desktop Platform – Windows | ✔ | ✔ |
| Desktop Platform – Mac | ✔ | ✔ |
| Desktop Browser Platform | ✔ | ✔ |
| Mobile Site Platform | ✔ | ✖ |
| Android App Platform | ✔ | ✔ |
| iOS App Platform | ✔ | ✔ |
| Windows App Platform | ✖ | ✖ |
| Other Mobile OS Platform | ✖ | ✖ |
| Real time Updates | ✔ | ✔ |
| Portfolio Details | ✔ | ✔ |
| Online MF Buy | ✔ | ✔ |
| News Flash | ✔ | ✔ |
| Research Reports | ✔ | ✖ |
| Easy Installation | ✔ | ✔ |
| Global Indices | ✔ | ✔ |
| Stock Tips | ✔ | ✖ |
| Personalized Advisory | ✔ | ✖ |
| Interactive Charts | ✔ | ✔ |
| Live Markets | ✔ | ✔ |
| SMS Alerts | ✔ | ✖ |
| Email Alerts | ✔ | ✔ |
| Multi Account Management | ✔ | ✖ |
ICICI Direct vs Sushil Finance Customer Support |
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| Customer Support | ICICI Direct | Sushil Finance |
| Dedicated Dealer | ✔ | ✔ |
| Offline Trading | ✖ | ✔ |
| Online Trading | ✔ | ✔ |
| 24*7 Support | ✖ | ✖ |
| Email Support | ✔ | ✔ |
| Chat Support | ✖ | ✖ |
| Toll Free Number | ✖ | ✖ |
| Branches | 226 | 555 |
ICICI Direct vs Sushil Finance Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | Sushil Finance |
| Lodged in BSE | 225 | 22 |
| Resolved in BSE | 215 | 18 |
| Lodged in NSE | 196 | 29 |
| Resolved in NSE | 182 | 22 |
Compare ICICI Direct with other Brokers & Sushil Finance with other Brokers
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