Here is a detailed comparison of Axis Direct vs Sushil Finance. Axis Direct is the only banking broker known to offer great deals to its clients like happy hour trading, free demat account & more while Sushil Finance is a non-banking broker which is totally against any kind of marketing gimmick. This comparison between Axis Direct & Sushil Finance is a neck to neck affair.
Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies.
This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers. 
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
Compare Stock Brokers
This Axis Direct & Sushil Finance comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s compare Sushil Finance & Axis Direct
Overview of Axis Direct & Sushil Finance |
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| Overview | Axis Direct | Sushil Finance |
| Company Type | Private | Private |
| Broker Type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, Maharashtra |
| Founder | Arun Thukral | Sushil N Shah |
| Established Year | 2011 | 1982 |
Axis Direct vs Sushil Finance Customer Ratings Comparison |
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| Customer Ratings | Axis Direct | Sushil Finance |
| Experience | 6.2/10 | 6.1/10 |
| Products & Services | 6.5/10 | 6.2/10 |
| Brokerage Charges & Fees | 6.2/10 | 6.4/10 |
| Stock Research & Advisory | 6.3/10 | 6.1/10 |
| Trading Platforms | 6.3/10 | 6.5/10 |
| Overall Ratings | 6.3/10 | 6.3/10 |
| Star Ratings | ★★★★☆ | ★★★☆☆ |
| Total Client Reviews | 879 | 149 |
Axis Direct vs Sushil Finance Demat Account Comparison |
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| Demat Services | Axis Direct | Sushil Finance |
| Depository Source | CDSL & NSDL | CDSL & NSDL |
| Account Opening Charges | Rs 900 | Free |
| Demat AMC Charges | Rs.650 per annum | Rs. 300 per annum |
| Trading AMC Charges | Free | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | S | R |
Sushil Finance vs Axis Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | Axis Direct | Sushil Finance |
| Equity Delivery Trading | 0.50% | 0.35% |
| Equity Intraday Trading | 0.05% | 0.03% |
| Commodity Options Trading | 0.03% / Rs 50 per lot | NA |
| Equity Futures Trading | 0.05% | 0.03% |
| Equity Options Trading | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Rs 60 per lot |
| Currency Futures Trading | 0.05% | 0.03% |
| Currency Options Trading | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Rs 60 per lot |
| Minimum Brokerage | Percentage of Transaction | Percentage of Transaction |
| Demat AMC Charges | Rs.650 per Annum | Rs.300 |
| Trading AMC Charges | Free | Free |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | Axis Direct Brokerage Calculator | Sushil Finance Brokerage Calculator |
Sushil Finance & Axis Direct Other Charges Comparison |
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| Other Charges | Axis Direct | Sushil Finance |
| Transaction Charges | 0.00325% of Total Turnover | 0.00310% of Total Turnover |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | 0.00005% (Rs. 5/Crore) | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Sushil Finance & Axis Direct Offers |
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| Offers | Axis Direct | Sushil Finance |
| Free Demat Account | S | S |
| Free Trading Account | S | R |
| Discount on Brokerage | S | R |
| Trading Happy Hours | S | S |
| Flexible Brokerage Plans | R | R |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | S | S |
| Zero Brokerage for Loss Making Trades | S | S |
Compare Services of Axis Direct vs Sushil Finance |
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| Services | Axis Direct | Sushil Finance |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Account | R | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | R |
| Robo Advisory | S | S |
| PMS | R | S |
| Trading Institution | S | S |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Sushil Finance & Axis Direct Research & Advisory |
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| Research & Advisory | Axis Direct | Sushil Finance |
| Fundamental Reports | R | R |
| Research Reports | R | R |
| Company Reports | R | S |
| Annual Reports | R | S |
| Company Stock Review | R | S |
| Free Stock Tips | S | R |
| IPO Reports | R | R |
| Top Picks | R | R |
| Daily Market Review | S | R |
| Monthly Reports | R | S |
| Weekly Reports | R | R |
| Offline Advisory | R | R |
| Relationship Manager | R | R |
Axis Direct vs Sushil Finance Exposure/Leverage |
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| Exposure / Leverage | Axis Direct | Sushil Finance |
| Equity Delivery | 1x | 1x |
| Equity Intraday | 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | Axis Direct Margin Calculator | Sushil Finance Margin Calculator |
Axis Direct vs Sushil Finance Product Comparison |
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| Products | Axis Direct | Sushil Finance |
| Equity Trading | R | R |
| Commodity Trading | S | S |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | R | S |
| Banking | R | S |
| SIP | R | R |
| Insurance | R | S |
Axis Direct vs Sushil Finance Trading Platform Comparison |
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| Trading Platforms | Axis Direct | Sushil Finance |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | S |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | S |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | S |
| Personalized Advisory | R | S |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | S |
| Email Alerts | R | R |
| Multi Account Management | R | S |
Axis Direct vs Sushil Finance Customer Support |
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| Customer Support | Axis Direct | Sushil Finance |
| Dedicated Dealer | R | R |
| Offline Trading | R | R |
| Online Trading | R | R |
| 24*7 Support | R | S |
| Email Support | R | R |
| Chat Support | S | S |
| Toll Free Number | 1800 210 0808 | S |
| Branches | 186 | 555 |
Axis Direct vs Sushil Finance Customer Complaints |
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| Complaints (Current Year) | Axis Direct | Sushil Finance |
| Lodged in BSE | 129 | 22 |
| Resolved in BSE | 115 | 18 |
| Lodged in NSE | 189 | 29 |
| Resolved in NSE | 165 | 22 |
Compare Axis Direct with other Brokers & Sushil Finance with other Brokers
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