ICICI Direct vs Axis Direct – Compare Brokerage Charges, Demat Account & more
Here is a detailed comparison of ICICI Direct vs Axis Direct. ICICI Direct is one of the largest full service banking broker in the country with 5 star ratings while Axis Direct is one of the fastest growing full service bank broker in India with 3 star rating. This is one of the best comparison between ICICI Direct vs Axis Direct.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
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This ICICI Direct & Axis Direct comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare ICICI Direct & Axis Direct:
Overview of ICICI Direct & Axis Direct |
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| Overview | ICICI Direct | Axis Direct |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, India |
| Founder | M K Sharma | Arun Thukral |
| Established Year | 1994 | 2011 |
ICICI Direct vs Axis Direct Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | Axis Direct |
| Experience | 7.5/10 | 6.2/10 |
| Products & Services | 8.9/10 | 6.5/10 |
| Brokerage Charges & Fees | 6.0/10 | 6.2/10 |
| Stock Research & Advisory | 8.5/10 | 6.3/10 |
| Trading Platforms | 8.5/10 | 6.3/10 |
| Overall Ratings | 7.9/10 | 6.3/10 |
| Star Ratings | ★★★★★ | ★★★☆☆ |
| Total Client Reviews | 1488 | 879 |
ICICI Direct vs Axis Direct Demat Account Comparison |
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| Demat Services | ICICI Direct | Axis Direct |
| Depository Source | NSDL & CDSL | CDSL & NSDL |
| Account Opening Charges | Zero | Rs.999 |
| Demat AMC Charges | Rs.500 per Annum | Rs.650 per annum |
| Trading AMC Charges | Rs.975 | Free |
| Margin Money | Minimum Rs.20,000 | Rs.25,000 |
| Offline to Online | No | No |
Axis Direct vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | Axis Direct |
| Equity Delivery Trading | 0.55% | 0.20% – 0.60% |
| Equity Intraday Trading | 0.03% – 0.05% | 0.03% – 0.05% |
| Commodity Options Trading | NA | NA |
| Equity Futures Trading | 0.03% – 0.05% | 0.03% – 0.05% |
| Equity Options Trading | Rs.35 – Rs.95 per Lot | Rs.10 per lot |
| Currency Futures Trading | 0.03% – 0.05% | 0.03% – 0.05% |
| Currency Options Trading | Rs.10 – Rs.35 per Lot | Rs.10 per lot |
| Minimum Brokerage | Rs.35 per Trade | Percentage of Transacton |
| Demat AMC Charges | Rs.500 per Annum | Rs.650 per Annum |
| Trading AMC Charges | Rs.975 per Annum | Free |
| Margin Money | Minimum Rs.20,000 | Rs.25,000 |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Axis Direct Brokerage Calculator |
Axis Direct & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | Axis Direct |
| Transaction Charges | 0.00280% of Total Turnover | 0.00325% of Total Turnnover |
| STT | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
| Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
| GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Compare Axis Direct & ICICI Direct Offers |
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| Offers | ICICI Direct | Axis Direct |
| Free Demat Account | S | S |
| Free Trading Account | S | S |
| Discount on Brokerage | S | S |
| Trading Happy Hours | R | S |
| Flexible Brokerage Plans | R | R |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | R | S |
| Zero Brokerage for Loss Making Trades | R | S |
Compare Services of ICICI Direct vs Axis Direct |
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| Services | ICICI Direct | Axis Direct |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Acount | R | R |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | R |
| Robo Advisory | R | S |
| PMS | R | R |
| Trading Institution | R | S |
| Trading Exposure | Upto 16x | Upto 15x |
Compare Axis Direct & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | Axis Direct |
| Fundamental Reports | R | R |
| Research Reports | R | R |
| Company Reports | R | R |
| Annual Reports | R | R |
| Company Stock Review | R | R |
| Free Stock Tips | S | S |
| IPO Reports | R | R |
| Top Picks | S | R |
| Daily Market Review | R | S |
| Monthly Reports | R | R |
| Weekly Reports | R | R |
| Offline Advisory | R | R |
| Relationship Manager | R | R |
ICICI Direct vs Axis Direct Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | Axis Direct |
| Equity Delivery | Upto 8x | Upto 10x |
| Equity Intraday | Upto 16x | Upto 15x |
| Equity Futures | Upto 8x | Upto 12x |
| Equity Options | Upto 5x | Upto 12x |
| Currency Futures | Upto 8x | Upto 7x |
| Currency Options | Upto 8x | Upto 8x |
| Commodities | Upto 12x | NA |
ICICI Direct vs Axis Direct Product Comparison |
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| Products | ICICI Direct | Axis Direct |
| Equity Trading | R | R |
| Commodity Trading | S | S |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | R | R |
| Banking | R | R |
| SIP | R | R |
| Insurance | R | R |
ICICI Direct vs Axis Direct Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | Axis Direct |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | R |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | R |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | R |
| Personalized Advisory | R | R |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | R |
| Email Alerts | R | R |
| Multi Account Management | R | R |
ICICI Direct vs Axis Direct Customer Support |
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| Customer Support | ICICI Direct | Axis Direct |
| Dedicated Dealer | R | R |
| Offline Trading | S | R |
| Online Trading | R | R |
| 24*7 Support | S | R |
| Support Number | 022-33551122 | 1800 210 0808 |
| Email Support | R | R |
| Chat Support | S | S |
| Toll Free Number | No | 1800 210 0808 |
| Branches | 226 | 186 |
ICICI Direct vs Axis Direct Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | Axis Direct |
| Lodged in BSE | 225 | 129 |
| Resolved in BSE | 215 | 115 |
| Lodged in NSE | 196 | 189 |
| Resolved in NSE | 182 | 165 |
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