ICICI Direct vs Axis Direct – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Axis Direct. ICICI Direct is one of the largest full service banking broker in the country with 5 star ratings while Axis Direct is one of the fastest growing full service bank broker in India with 3 star rating. This is one of the best comparison between ICICI Direct vs Axis Direct.

ICICI Direct vs Axis Direct

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & Axis Direct comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare ICICI Direct & Axis Direct:

Overview of ICICI Direct & Axis Direct

Overview ICICI Direct Axis Direct
Company Type Public Private
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Arun Thukral
Established Year 1994 2011

ICICI Direct vs Axis Direct Customer Ratings Comparison

Customer Ratings ICICI Direct Axis Direct
Experience 7.5/10 6.2/10
Products & Services 8.9/10 6.5/10
Brokerage Charges & Fees 6.0/10 6.2/10
Stock Research & Advisory 8.5/10 6.3/10
Trading Platforms 8.5/10 6.3/10
Overall Ratings 7.9/10 6.3/10
Star Ratings ★★★★★ ★★★☆☆
Total Client Reviews 1488 879

ICICI Direct vs Axis Direct Demat Account Comparison

Demat Services ICICI Direct Axis Direct
Depository Source NSDL & CDSL CDSL & NSDL
Account Opening Charges Zero Rs.999
Demat AMC Charges Rs.500 per Annum Rs.650 per annum
Trading AMC Charges Rs.975 Free
Margin Money Minimum Rs.20,000 Rs.25,000
Offline to Online No No

Axis Direct vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct Axis Direct
Equity Delivery Trading 0.55% 0.20% – 0.60%
Equity Intraday Trading 0.03% – 0.05% 0.03% – 0.05%
Commodity Options Trading NA NA
Equity Futures Trading 0.03% – 0.05% 0.03% – 0.05%
Equity Options Trading Rs.35 – Rs.95 per Lot Rs.10 per lot
Currency Futures Trading 0.03% – 0.05% 0.03% – 0.05%
Currency Options Trading Rs.10 – Rs.35 per Lot Rs.10 per lot
Minimum Brokerage Rs.35 per Trade Percentage of Transacton
Demat AMC Charges Rs.500 per Annum Rs.650 per Annum
Trading AMC Charges Rs.975 per Annum Free
Margin Money Minimum Rs.20,000 Rs.25,000
Brokerage Calculator ICICI Direct Brokerage Calculator Axis Direct Brokerage Calculator

Axis Direct & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct Axis Direct
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnnover
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare Axis Direct & ICICI Direct Offers

Offers ICICI Direct Axis Direct
Free Demat Account S S
Free Trading Account S S
Discount on Brokerage S S
Trading Happy Hours R S
Flexible Brokerage Plans R R
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs Axis Direct

Services ICICI Direct Axis Direct
Demat Services R R
Trading Services R R
3 in 1 Acount R R
Intraday Services R R
IPO Services R R
Stock Recommendations R R
Robo Advisory R S
PMS R R
Trading Institution R S
Trading Exposure Upto 16x Upto 15x

Compare Axis Direct & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct Axis Direct
Fundamental Reports R R
Research Reports R R
Company Reports R R
Annual Reports R R
Company Stock Review R R
Free Stock Tips S S
IPO Reports R R
Top Picks S R
Daily Market Review R S
Monthly Reports R R
Weekly Reports R R
Offline Advisory R R
Relationship Manager R R

ICICI Direct vs Axis Direct Exposure/Leverage

Exposure / Leverage ICICI Direct Axis Direct
Equity Delivery Upto 8x Upto 10x
Equity Intraday Upto 16x Upto 15x
Equity Futures Upto 8x Upto 12x
Equity Options Upto 5x Upto 12x
Currency Futures Upto 8x Upto 7x
Currency Options Upto 8x Upto 8x
Commodities Upto 12x NA

ICICI Direct vs Axis Direct Product Comparison

Products ICICI Direct Axis Direct
Equity Trading R R
Commodity Trading S S
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R R
Banking R R
SIP R R
Insurance R R

ICICI Direct vs Axis Direct Trading Platform Comparison

Trading Platforms ICICI Direct Axis Direct
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R R
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs Axis Direct Customer Support

Customer Support ICICI Direct Axis Direct
Dedicated Dealer R R
Offline Trading S R
Online Trading R R
24*7 Support S R
Support Number 022-33551122 1800 210 0808
Email Support R R
Chat Support S S
Toll Free Number No 1800 210 0808
Branches 226 186

ICICI Direct vs Axis Direct Customer Complaints

Complaints (Current Year) ICICI Direct Axis Direct
Lodged in BSE 225 129
Resolved in BSE 215 115
Lodged in NSE 196 189
Resolved in NSE 182 165

Compare ICICI Direct with other Brokers & Axis Direct with other Brokers:

ICICI Direct vs Bonanza Portfolio Axis Direct vs Upstox
ICICI Direct vs HDFC Securities Axis Direct vs Anand Rathi
ICICI Direct vs IIFL Axis Direct vs Ventura Securities
ICICI Direct vs Reliance Securities Axis Direct vs HDFC Securities
ICICI Direct vs Ventura Securities Axis Direct vs Motilal Oswal
ICICI Direct vs SAMCO Axis Direct vs Angel Broking
ICICI Direct vs Kotak Securities Axis Direct vs Karvy
ICICI Direct vs Angel Broking Axis Direct vs Religare Securities
ICICI Direct vs Sharekhan Axis Direct vs SAMCO
ICICI Direct vs Zerodha Axis Direct vs IIFL

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