ICICI Direct vs Axis Direct – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Axis Direct. ICICI Direct is one of the largest full service banking broker in the country with 5 star ratings while Axis Direct is one of the fastest growing full service bank broker in India with 3 star rating. This is one of the best comparison between ICICI Direct vs Axis Direct.

ICICI Direct vs Axis Direct

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & Axis Direct comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare ICICI Direct & Axis Direct:

Overview of ICICI Direct & Axis Direct

OverviewICICI DirectAxis Direct
Company TypePublicPrivate
Broker TypeFull Service BrokerFull Service Broker
HeadquartersMumbai, IndiaMumbai, India
FounderM K SharmaArun Thukral
Established Year19942011

ICICI Direct vs Axis Direct Customer Ratings Comparison

Customer RatingsICICI DirectAxis Direct
Experience7.5/106.2/10
Products & Services8.9/106.5/10
Brokerage Charges & Fees6.0/106.2/10
Stock Research & Advisory8.5/106.3/10
Trading Platforms8.5/106.3/10
Overall Ratings7.9/106.3/10
Star Ratings★★★★★★★★☆☆
Total Client Reviews1488879

ICICI Direct vs Axis Direct Demat Account Comparison

Demat ServicesICICI DirectAxis Direct
Depository SourceNSDL & CDSLCDSL & NSDL
Account Opening ChargesZeroRs.999
Demat AMC ChargesRs.500 per AnnumRs.650 per annum
Trading AMC ChargesRs.975Free
Margin MoneyMinimum Rs.20,000Rs.25,000
Offline to OnlineNoNo

Axis Direct vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & FeesICICI DirectAxis Direct
Equity Delivery Trading0.55%0.20% – 0.60%
Equity Intraday Trading0.03% – 0.05%0.03% – 0.05%
Commodity Options TradingNANA
Equity Futures Trading0.03% – 0.05%0.03% – 0.05%
Equity Options TradingRs.35 – Rs.95 per LotRs.10 per lot
Currency Futures Trading0.03% – 0.05%0.03% – 0.05%
Currency Options TradingRs.10 – Rs.35 per LotRs.10 per lot
Minimum BrokerageRs.35 per TradePercentage of Transacton
Demat AMC ChargesRs.500 per AnnumRs.650 per Annum
Trading AMC ChargesRs.975 per AnnumFree
Margin MoneyMinimum Rs.20,000Rs.25,000
Brokerage CalculatorICICI Direct Brokerage CalculatorAxis Direct Brokerage Calculator

Axis Direct & ICICI Direct Other Charges Comparison

Other ChargesICICI DirectAxis Direct
Transaction Charges0.00280% of Total Turnover0.00325% of Total Turnnover
STT0.0126% of Total Turnover0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Compare Axis Direct & ICICI Direct Offers

OffersICICI DirectAxis Direct
Free Demat AccountSS
Free Trading AccountSS
Discount on BrokerageSS
Trading Happy HoursRS
Flexible Brokerage PlansRR
1 Month Brokerage FreeSS
Holiday OffersSS
Referral OffersRS
Zero Brokerage for Loss Making TradesRS

Compare Services of ICICI Direct vs Axis Direct

ServicesICICI DirectAxis Direct
Demat ServicesRR
Trading ServicesRR
3 in 1 AcountRR
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRR
Robo AdvisoryRS
PMSRR
Trading InstitutionRS
Trading ExposureUpto 16xUpto 15x

Compare Axis Direct & ICICI Direct Research & Advisory

Research & AdvisoryICICI DirectAxis Direct
Fundamental ReportsRR
Research ReportsRR
Company ReportsRR
Annual ReportsRR
Company Stock ReviewRR
Free Stock TipsSS
IPO ReportsRR
Top PicksSR
Daily Market ReviewRS
Monthly ReportsRR
Weekly ReportsRR
Offline AdvisoryRR
Relationship ManagerRR

ICICI Direct vs Axis Direct Exposure/Leverage

Exposure / LeverageICICI DirectAxis Direct
Equity DeliveryUpto 8xUpto 10x
Equity IntradayUpto 16xUpto 15x
Equity FuturesUpto 8xUpto 12x
Equity OptionsUpto 5xUpto 12x
Currency FuturesUpto 8xUpto 7x
Currency OptionsUpto 8xUpto 8x
CommoditiesUpto 12xNA

ICICI Direct vs Axis Direct Product Comparison

ProductsICICI DirectAxis Direct
Equity TradingRR
Commodity TradingSS
Currency TradingRR
OptionsRR
FuturesRR
Mutual FundsRR
ForexRR
BankingRR
SIPRR
InsuranceRR

ICICI Direct vs Axis Direct Trading Platform Comparison

Trading PlatformsICICI DirectAxis Direct
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRR
Mobile Site PlatformRR
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRR
Research ReportsRR
Easy InstallationRR
Global IndicesRR
Stock TipsRR
Personalized AdvisoryRR
Interactive ChartsRR
Live MarketsRR
SMS AlertsRR
Email AlertsRR
Multi Account ManagementRR

ICICI Direct vs Axis Direct Customer Support

Customer SupportICICI DirectAxis Direct
Dedicated DealerRR
Offline TradingSR
Online TradingRR
24*7 SupportSR
Support Number022-335511221800 210 0808
Email SupportRR
Chat SupportSS
Toll Free NumberNo1800 210 0808
Branches226186

ICICI Direct vs Axis Direct Customer Complaints

Complaints (Current Year)ICICI DirectAxis Direct
Lodged in BSE225129
Resolved in BSE215115
Lodged in NSE196189
Resolved in NSE182165

Compare ICICI Direct with other Brokers & Axis Direct with other Brokers:

ICICI Direct vs Bonanza PortfolioAxis Direct vs Upstox
ICICI Direct vs HDFC SecuritiesAxis Direct vs Anand Rathi
ICICI Direct vs IIFLAxis Direct vs Ventura Securities
ICICI Direct vs Reliance SecuritiesAxis Direct vs HDFC Securities
ICICI Direct vs Ventura SecuritiesAxis Direct vs Motilal Oswal
ICICI Direct vs SAMCOAxis Direct vs Angel Broking
ICICI Direct vs Kotak SecuritiesAxis Direct vs Karvy
ICICI Direct vs Angel BrokingAxis Direct vs Religare Securities
ICICI Direct vs SharekhanAxis Direct vs SAMCO
ICICI Direct vs ZerodhaAxis Direct vs IIFL

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