ICICI Direct vs IIFL – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs IIFL. ICICI Direct is a well known full service banking broker which provides 3-in-1 account while IIFL is another full service broker with very high client base & massive experience. Lets have a detailed understanding of both the broking giant i.e. ICICI Direct & IIFL.

ICICI Direct vs IIFL

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & IIFL comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare IIFL & ICICI Direct:

Overview of ICICI Direct & IIFL

Overview ICICI Direct IIFL
Company Type Public Public
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder M K Sharma Nirmal Jain
Established Year 1994 1995

ICICI Direct vs IIFL Customer Ratings Comparison

Customer Ratings ICICI Direct IIFL
Experience 7.5/10 8.0/10
Products & Services 8.9/10 8.0/10
Brokerage Charges & Fees 6.0/10 6.3/10
Stock Research & Advisory 8.5/10 6.5/10
Trading Platforms 8.5/10 7.0/10
Overall Ratings 7.9/10 7.1/10
Star Ratings ★★★★★ ★★★★☆
Total Client Reviews 1488 293

ICICI Direct vs India Infoline Demat Account Comparison

Demat Services ICICI Direct IIFL
Depository Source NSDL & CDSL NSDL & CDSL
Account Opening Charges Zero Rs.1300
Demat AMC Charges Rs.500 per Annum Free or Rs.300 per Annum
Trading AMC Charges Rs.975 Free
Margin Money Minimum Rs.20,000 Minimum Rs.25,000
Offline to Online No Yes

IIFL vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct IIFL
Equity Delivery Trading 0.55% 0.50%
Equity Intraday Trading 0.03% – 0.05% 0.05%
Commodity Options Trading NA 0.05%
Equity Futures Trading 0.03% – 0.05% 0.05%
Equity Options Trading Rs.35 – Rs.95 per Lot Rs.100 per Lot or 1% of Premium (Takes higher Amount)
Currency Futures Trading 0.03% – 0.05% 0.05%
Currency Options Trading Rs.10 – Rs.35 per Lot Rs.100 per Lot or 1% of Premium (Takes higher Amount)
Minimum Brokerage Rs.35 per Trade Rs.0.05 per Share
Demat AMC Charges Rs.500 per Annum Free or Rs.300 per Annum
Trading AMC Charges Rs.975 per Annum Free
Margin Money Minimum Rs.20,000 Minimum Rs.25,000
Brokerage Calculator ICICI Direct Brokerage Calculator IIFL Brokerage Calculator

India Infoline & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct IIFL
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnover
STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)

Compare IIFL & ICICI Direct Offers

Offers ICICI Direct IIFL
Free Demat Account S R
Free Trading Account S S
Discount on Brokerage S S
Trading Happy Hours R S
Flexible Brokerage Plans R R
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R R
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs IIFL

Services ICICI Direct IIFL
Demat Services R R
Trading Services R R
3 in 1 Acount R S
Intraday Services R R
IPO Services R R
Stock Recommendations R R
Robo Advisory R S
PMS R R
Trading Institution R S
Trading Exposure Upto 16x Upto 10x

Compare IIFL & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct IIFL
Fundamental Reports R R
Research Reports R R
Company Reports R R
Annual Reports R R
Company Stock Review R R
Free Stock Tips S R
IPO Reports R R
Top Picks S R
Daily Market Review R R
Monthly Reports R R
Weekly Reports R R
Offline Advisory R R
Relationship Manager R R

ICICI Direct vs IIFL Exposure/Leverage

Exposure / Leverage ICICI Direct IIFL
Equity Delivery Upto 8x Upto 5x
Equity Intraday Upto 16x Upto 10x
Equity Futures Upto 8x Upto 7x
Equity Options Upto 5x Upto 5x
Currency Futures Upto 8x Upto 8x
Currency Options Upto 8x Upto 5x
Commodities Upto 12x Upto 8x

ICICI Direct vs IIFL Product Comparison

Products ICICI Direct IIFL
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R R
Banking R S
SIP R R
Insurance R S

ICICI Direct vs IIFL Trading Platform Comparison

Trading Platforms ICICI Direct IIFL
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R R
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs IIFL Customer Support

Customer Support ICICI Direct IIFL
Dedicated Dealer R R
Offline Trading S S
Online Trading R R
24*7 Support S S
Support Number 022-33551122 1800 3000 1155
Email Support R R
Chat Support S R
Toll Free Number No 1800 3000 1155
Branches 226 120

ICICI Direct vs IIFL Customer Complaints

Complaints (Current Year) ICICI Direct IIFL
Lodged in BSE 225 145
Resolved in BSE 215 122
Lodged in NSE 196 214
Resolved in NSE 182 212

Compare ICICI Direct with other Brokers & IIFL with other Brokers:

ICICI Direct vs 5Paisa IIFL vs SBI Cap Securities
ICICI Direct vs Upstox IIFL vs Anand Rathi
ICICI Direct vs Karvy IIFL vs Religare Securities
ICICI Direct vs Axis Direct IIFL vs Reliance Securities
ICICI Direct vs SBI Cap Securities IIFL vs Ventura Securities
ICICI Direct vs Anand Rathi IIFL vs SAMCO
ICICI Direct vs Religare Securities IIFL vs Bonanza Portfolio
ICICI Direct vs Edelweiss IIFL vs HDFC Securities
ICICI Direct vs Motilal Oswal IIFL vs Edelweiss
ICICI Direct vs Bonanza Portfolio IIFL vs Motilal Oswal

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