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ICICI Direct vs SAMCO – Compare Brokerage Charges, Demat Account & more

Last Updated Date - Aug 29, 2023

Here is a detailed comparison of ICICI Direct vs SAMCO. This comparison includes all metrics required to give a detailed idea about both the stock brokers. In this comparison we will cover the similarities between ICICI Direct vs SAMCO along with differences.

ICICI Direct vs SAMCO

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct vs SAMCO comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare ICICI Direct vs SAMCO:

Overview of ICICI Direct & SAMCO

Overview ICICI Direct SAMCO
Company Type Public Public
Broker Type Full Service Broker Discount Broker
Headquarters Mumbai, India Mumbai, India
Founder Vjay Chandok Jimeet Modi
Established Year 1994 1993

ICICI Direct vs SAMCO Customer Ratings Comparison

Customer Ratings ICICI Direct SAMCO
Experience 8.8 / 10 5.5/10
Products & Services 8.4 / 10 6.0/10
Brokerage Charges & Fees 8.5 / 10 8.5/10
Stock Research & Advisory 7.9 / 10 3.0/10
Trading Platforms 8.6 / 10 6.2/10
Overall Ratings 8.44 / 10 5.8/10
Star Ratings ★★★★☆ ★★★☆☆
Total Client Reviews 4026 426

ICICI Direct vs SAMCO Demat Account Comparison

Demat Services ICICI Direct SAMCO
Depository Source NSDL & CDSL CDSL
Account Opening Charges Zero Free
Demat AMC Charges Rs 300 (from 2nd year) Free 1st Year and 2nd Year 400 + GST
Trading AMC Charges Rs 0 (Free) Free
Margin Money 75% Margin 75% Margin
Offline to Online S S

SAMCO vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct SAMCO
Equity Delivery Trading 0.55% Rs 20 per executed order
Equity Intraday Trading Rs 20 per order Rs 20 per executed order
Commodity Options Trading Rs 20 per order Rs 20 per executed order
Equity Futures Trading Rs 0 (Free) Rs 20 per executed order
Equity Options Trading Rs 20 per order Rs 20 per executed order
Currency Futures Trading Rs 20 per order Rs 20 per executed order
Currency Options Trading Rs 20 per order Rs 20 per executed order
Minimum Brokerage Rs.20 per Trade As per Transaction
Demat AMC Charges Rs.300 per Annum from 2nd year Free
Trading AMC Charges Zero Rs.400 per annum from second year
Margin Money 75% Margin 75% Margin
Brokerage Calculator ICICI Direct Brokerage Calculator Samco Brokerage Calculator

SAMCO & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct SAMCO
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnover
STT Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges 0.00005% (Rs. 5/Crore) 0.00005% (Rs. 5/Crore)
Stamp Duty (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST 18% on (Brokerage + Transaction Charge + SEBI Fee) 18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare SAMCO & ICICI Direct Offers

Offers ICICI Direct SAMCO
Free Demat Account R S
Free Trading Account S S
Discount on Brokerage S R
Trading Happy Hours R S
Flexible Brokerage Plans R S
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs SAMCO

Services ICICI Direct SAMCO
Demat Services R R
Trading Services R R
3 in 1 Account R S
Intraday Services R R
IPO Services R R
Stock Recommendations R S
Robo Advisory R S
PMS R S
Trading Institution R S
Trading Exposure Upto 5x Upto 5x

Compare SAMCO & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct SAMCO
Fundamental Reports R S
Research Reports R S
Company Reports R S
Annual Reports R S
Company Stock Review R S
Free Stock Tips S S
IPO Reports R S
Top Picks S S
Daily Market Review R S
Monthly Reports R S
Weekly Reports R S
Offline Advisory R S
Relationship Manager R S

ICICI Direct vs SAMCO Exposure/Leverage

Exposure / Leverage ICICI Direct SAMCO
Equity Delivery 1x 1x
Equity Intraday Upto 5x Upto 5x
Equity Futures 1x 1x
Equity Options 1x 1x
Currency Futures 1x 1x
Currency Options 1x 1x
Commodities 1x 1x
Margin Calculator ICICI Direct Margin Calculator SAMCO Margin Calculator

ICICI Direct vs SAMCO Product Comparison

Products ICICI Direct SAMCO
Equity Trading R R
Commodity Trading S R
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R S
Banking R S
SIP R R
Insurance R S

ICICI Direct vs SAMCO Trading Platform Comparison

Trading Platforms ICICI Direct SAMCO
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R S
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R S
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R S
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs SAMCO Customer Support

Customer Support ICICI Direct SAMCO
Dedicated Dealer R R
Offline Trading S S
Online Trading R R
24*7 Support S S
Email Support R R
Chat Support S S
Toll Free Number S S
Branches 226 S

ICICI Direct vs SAMCO Customer Complaints

Complaints (Current Year) ICICI Direct SAMCO
Lodged in BSE 225 89
Resolved in BSE 215 56
Lodged in NSE 196 114
Resolved in NSE 182 78

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