Here is a detailed comparison of ICICI Direct vs Choice Broking. ICICI Direct is the largest banking broker which provides diverse products & services to its clients along with very strong support while Choice Broking is a full service broker which provides great deal of offers to its customers. This comparison between ICICI Direct & Choice Broking is a neck to neck affair.
Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies. This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
Compare Stock Brokers
This ICICI Direct & Choice Broking comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare Choice Broking & ICICI Direct
Overview of ICICI Direct & Choice Broking |
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| Overview | ICICI Direct | Choice Broking |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Full Service Broker |
| Headquarters | Mumbai, India | Mumbai, Maharashtra |
| Founder | Vjay Chandok | Kamal Poddar |
| Established Year | 1994 | 1992 |
ICICI Direct vs Choice Broking Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | Choice Broking |
| Experience | 8.8 / 10 | 5.8/10 |
| Products & Services | 8.4 / 10 | 6.8/10 |
| Brokerage Charges & Fees | 8.5 / 10 | 6.2/10 |
| Stock Research & Advisory | 7.9 / 10 | 6.6/10 |
| Trading Platforms | 8.6 / 10 | 5.8/10 |
| Overall Ratings | 8.44 / 10 | 6.4/10 |
| Star Ratings | ★★★★☆ | ★★★☆☆ |
| Total Client Reviews | 4026 | 152 |
ICICI Direct vs Choice Broking Demat Account Comparison |
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| Demat Services | ICICI Direct | Choice Broking |
| Depository Source | NSDL & CDSL | CDSL & NSDL |
| Account Opening Charges | Zero | Rs.250 |
| Demat AMC Charges | Rs 300 (from 2nd year) | Free |
| Trading AMC Charges | Rs 0 (Free) | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | S | R |
Choice Broking vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | Choice Broking |
| Equity Delivery Trading | 0.55% | 0.20% |
| Equity Intraday Trading | Rs 20 per order | 0.02% |
| Commodity Options Trading | Rs 20 per order | Rs.50 per Lot |
| Equity Futures Trading | Rs 0 (Free) | 0.02% |
| Equity Options Trading | Rs 20 per order | Rs.25 per Lot |
| Currency Futures Trading | Rs 20 per order | 0.02% |
| Currency Options Trading | Rs 20 per order | Rs.20 per Lot |
| Minimum Brokerage | Rs.20 per Trade | Percentage of Transaction |
| Demat AMC Charges | Rs.300 per Annum from 2nd year | Free |
| Trading AMC Charges | Zero | Free |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Choice Equity Brokerage Calculator |
Choice Broking & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | Choice Broking |
| Transaction Charges | 0.00280% of Total Turnover | 0.0000285 |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | 0.00005% (Rs. 5/Crore) | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Choice Broking & ICICI Direct Offers |
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| Offers | ICICI Direct | Choice Broking |
| Free Demat Account | R | R |
| Free Trading Account | S | R |
| Discount on Brokerage | S | R |
| Trading Happy Hours | R | S |
| Flexible Brokerage Plans | R | S |
| 1 Month Brokerage Free | S | R |
| Holiday Offers | S | S |
| Referral Offers | R | R |
| Zero Brokerage for Loss Making Trades | R | S |
Compare Services of ICICI Direct vs Choice Broking |
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| Services | ICICI Direct | Choice Broking |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Account | R | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | S |
| Robo Advisory | R | S |
| PMS | R | S |
| Trading Institution | R | S |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Choice Broking & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | Choice Broking |
| Fundamental Reports | R | S |
| Research Reports | R | S |
| Company Reports | R | S |
| Annual Reports | R | S |
| Company Stock Review | R | S |
| Free Stock Tips | S | R |
| IPO Reports | R | R |
| Top Picks | S | R |
| Daily Market Review | R | R |
| Monthly Reports | R | R |
| Weekly Reports | R | R |
| Offline Advisory | R | R |
| Relationship Manager | R | R |
ICICI Direct vs Choice Broking Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | Choice Broking |
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | ICICI Direct Margin Calculator | Choice Broking Margin Calculator |
ICICI Direct vs Choice Broking Product Comparison |
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| Products | ICICI Direct | Choice Broking |
| Equity Trading | R | R |
| Commodity Trading | S | R |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | R |
| Forex | R | S |
| Banking | R | S |
| SIP | R | R |
| Insurance | R | R |
ICICI Direct vs Choice Broking Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | Choice Broking |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | S |
| Mobile Site Platform | R | S |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | S |
| Easy Installation | R | S |
| Global Indices | R | R |
| Stock Tips | R | R |
| Personalized Advisory | R | S |
| Interactive Charts | R | S |
| Live Markets | R | R |
| SMS Alerts | R | S |
| Email Alerts | R | R |
| Multi Account Management | R | S |
ICICI Direct vs Choice Broking Customer Support |
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| Customer Support | ICICI Direct | Choice Broking |
| Dedicated Dealer | R | S |
| Offline Trading | S | R |
| Online Trading | R | R |
| 24*7 Support | S | S |
| Email Support | R | R |
| Chat Support | S | S |
| Toll Free Number | S | S |
| Branches | 226 | 480 |
ICICI Direct vs Choice Broking Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | Choice Broking |
| Lodged in BSE | 225 | 2 |
| Resolved in BSE | 215 | 2 |
| Lodged in NSE | 196 | 15 |
| Resolved in NSE | 182 | 15 |
Compare ICICI Direct with other Brokers & Choice Broking with other Brokers
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