ICICI Direct vs Choice Broking – Compare Brokerage Charges, Demat Account & more

Here is a detailed comparison of ICICI Direct vs Choice Broking. ICICI Direct is the largest banking broker which provides diverse products & services to its clients along with very strong support while Choice Broking is a full service broker which provides great deal of offers to its customers. This comparison between ICICI Direct & Choice Broking is a neck to neck affair.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies. This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.

ICICI Direct vs Choice Broking

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

Compare Stock Brokers


This ICICI Direct &  Choice Broking comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare  Choice Broking & ICICI Direct

Overview of ICICI Direct & Choice Broking

OverviewICICI DirectChoice Broking
Company TypePublicPrivate
Broker TypeFull Service BrokerFull Service Broker
HeadquartersMumbai, IndiaMumbai, Maharashtra
FounderM K SharmaKamal Poddar
Established Year19941992

ICICI Direct vs Choice Broking Customer Ratings Comparison

Customer RatingsICICI DirectChoice Broking
Experience7.5/105.8/10
Products & Services8.9/106.8/10
Brokerage Charges & Fees6.0/106.2/10
Stock Research & Advisory8.5/106.6/10
Trading Platforms8.5/105.8/10
Overall Ratings7.9/106.4/10
Star Ratings★★★★☆★★★☆☆
Total Client Reviews1488152

ICICI Direct vs Choice Broking Demat Account Comparison

Demat ServicesICICI DirectChoice Broking
Depository SourceNSDL & CDSLCDSL & NSDL
Account Opening ChargesZeroRs.250
Demat AMC ChargesRs.500 per AnnumFree
Trading AMC ChargesRs.975Free
Margin MoneyMinimum Rs.20,000Minimum Rs.5,000
Offline to OnlineSR

Choice Broking vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & FeesICICI DirectChoice Broking
Equity Delivery Trading0.55%0.33%
Equity Intraday Trading0.03% – 0.05%0.03%
Commodity Options TradingNA0.03%
Equity Futures Trading0.03% – 0.05%0.03%
Equity Options TradingRs.35 – Rs.95 per LotRs.20 per Lot
Currency Futures Trading0.03% – 0.05%0.03%
Currency Options TradingRs.10 – Rs.35 per LotRs.30 per Lot
Minimum BrokerageRs.35 per TradePercentage of Transaction
Demat AMC ChargesRs.500 per AnnumFree
Trading AMC ChargesRs.975 per AnnumFree
Margin MoneyMinimum Rs.20,000Minimum Rs.5,000
Brokerage CalculatorICICI Direct Brokerage CalculatorChoice Broking Brokerage Calculator

Choice Broking & ICICI Direct Other Charges Comparison

Other ChargesICICI DirectChoice Broking
Transaction Charges0.00280% of Total Turnover0.0000285
STT0.0126% of Total Turnover0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Compare Choice Broking & ICICI Direct Offers

OffersICICI DirectChoice Broking
Free Demat AccountSR
Free Trading AccountSR
Discount on BrokerageSR
Trading Happy HoursRS
Flexible Brokerage PlansRS
1 Month Brokerage FreeSR
Holiday OffersSS
Referral OffersRR
Zero Brokerage for Loss Making TradesRS

Compare Services of ICICI Direct vs Choice Broking

ServicesICICI DirectChoice Broking
Demat ServicesRR
Trading ServicesRR
3 in 1 AccountRS
Intraday ServicesRR
IPO ServicesRR
Stock RecommendationsRS
Robo AdvisoryRS
PMSRS
Trading InstitutionRS
Trading ExposureUpto 16xUpto 5X

Compare Choice Broking & ICICI Direct Research & Advisory

Research & AdvisoryICICI DirectChoice Broking
Fundamental ReportsRS
Research ReportsRS
Company ReportsRS
Annual ReportsRS
Company Stock ReviewRS
Free Stock TipsSR
IPO ReportsRR
Top PicksSR
Daily Market ReviewRR
Monthly ReportsRR
Weekly ReportsRR
Offline AdvisoryRR
Relationship ManagerRR

ICICI Direct vs Choice Broking Exposure/Leverage

Exposure / LeverageICICI DirectChoice Broking
Equity DeliveryUpto 8xUpto 3X
Equity IntradayUpto 16xUpto 5X
Equity FuturesUpto 8xUpto 1X
Equity OptionsUpto 5xUpto 5X
Currency FuturesUpto 8xUpto 2X
Currency OptionsUpto 8xUpto 6X
CommoditiesUpto 12xUpto 1X
Margin CalculatorICICI Direct Margin CalculatorChoice Broking Margin Calculator

ICICI Direct vs Choice Broking Product Comparison

ProductsICICI DirectChoice Broking
Equity TradingRR
Commodity TradingSR
Currency TradingRR
OptionsRR
FuturesRR
Mutual FundsRR
ForexRS
BankingRS
SIPRR
InsuranceRR

ICICI Direct vs Choice Broking Trading Platform Comparison

Trading PlatformsICICI DirectChoice Broking
Desktop Platform – WindowsRR
Desktop Platform – MacRR
Desktop Browser PlatformRS
Mobile Site PlatformRS
Android App PlatformRR
iOS App PlatformRR
Windows App PlatformSS
Other Mobile OS PlatformSS
Real time UpdatesRR
Portfolio DetailsRR
Online MF BuyRR
News FlashRR
Research ReportsRS
Easy InstallationRS
Global IndicesRR
Stock TipsRR
Personalized AdvisoryRS
Interactive ChartsRS
Live MarketsRR
SMS AlertsRS
Email AlertsRR
Multi Account ManagementRS

ICICI Direct vs Choice Broking Customer Support

Customer SupportICICI DirectChoice Broking
Dedicated DealerRS
Offline TradingSR
Online TradingRR
24*7 SupportSS
Email SupportRR
Chat SupportSS
Toll Free NumberNoS
Branches226480

ICICI Direct vs Choice Broking Customer Complaints

Complaints (Current Year)ICICI DirectChoice Broking
Lodged in BSE2252
Resolved in BSE2152
Lodged in NSE19615
Resolved in NSE18215

Compare ICICI Direct with other Brokers & Choice Broking with other Brokers

Angel Broking vs Icici DirectChoice Broking vs Aditya Birla Money
Icici Direct vs 5PaisaChoice Broking vs Alice Blue Online
Icici Direct vs Aditya Birla MoneyChoice Broking vs Arihant Capital
Icici Direct vs Alice Blue OnlineChoice Broking vs Astha Trade
Icici Direct vs Anand RathiChoice Broking vs Eureka Securities
Icici Direct vs Arihant CapitalChoice Broking vs Fyers
Icici Direct vs Asit C MehtaChoice Broking vs Geojit Finance
Icici Direct vs Astha TradeChoice Broking vs Jainam Share Consultants
Icici Direct vs Axis DirectChoice Broking vs Jhaveri Securities
Icici Direct vs Bonanza PortfolioChoice Broking vs Jm Financial
Icici Direct vs Choice BrokingChoice Broking vs Kifs Trade
Icici Direct vs EdelweissChoice Broking vs Lkp Securities
Icici Direct vs Eureka SecuritiesChoice Broking vs Mastertrust Capital
Icici Direct vs FyersChoice Broking vs Monarch Networth Capital
Icici Direct vs Geojit FinanceChoice Broking vs Nirmal Bang
Icici Direct vs Hdfc SecuritiesChoice Broking vs Nj Wealth
Icici Direct vs Idbi DirectChoice Broking vs Prabhudas Lilladher
Icici Direct vs IiflChoice Broking vs Profitmart Securities
Icici Direct vs Jainam Share ConsultantsChoice Broking vs Shri Parasram Holdings
Icici Direct vs Jhaveri SecuritiesChoice Broking vs Shriram Insight
Icici Direct vs Jm FinancialChoice Broking vs Smc Global
Icici Direct vs KarvyChoice Broking vs Sushil Finance
Icici Direct vs Kifs Trade5Paisa vs Choice Broking
Icici Direct vs Lkp SecuritiesAnand Rathi vs Choice Broking
Icici Direct vs Mastertrust CapitalAngel Broking vs Choice Broking

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