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ICICI Direct vs Prabhudas Lilladher – Compare Brokerage Charges, Demat Account & more

Last Updated Date - Oct 14, 2022

Here is a detailed comparison of ICICI Direct vs Prabhudas Lilladher. ICICI Direct is the largest banking broker which provides diverse products & services to its clients along with very strong support while Prabhudas Lilladher is a full service broker which provides great deal of offers to its customers. This comparison between ICICI Direct & Prabhudas Lilladher is a neck to neck affair.

Also, below we have provided you the links for Brokerage Calculator and Margin Money Calculator for all the stock broking companies. This will help give you proper understanding on the Charges and Leverage or Exposure given by these brokers.

ICICI Direct vs Prabhudas Lilladher

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct &  Prabhudas Lilladher comparison will give a very detailed overview of which stock broker is suitable for you.

Now let’s Compare  Prabhudas LilladherICICI Direct

Overview of ICICI Direct & Prabhudas Lilladher

Overview ICICI Direct Prabhudas Lilladher
Company Type Public Private
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, Maharashtra
Founder Vjay Chandok Arun Sheth
Established Year 1994 1944

ICICI Direct vs Prabhudas Lilladher Customer Ratings Comparison

Customer Ratings ICICI Direct Prabhudas Lilladher
Experience 8.8 / 10 6.2/10
Products & Services 8.4 / 10 6.2/10
Brokerage Charges & Fees 8.5 / 10 6.1/10
Stock Research & Advisory 7.9 / 10 6.3/10
Trading Platforms 8.6 / 10 6.4/10
Overall Ratings 8.44 / 10 6.2/10
Star Ratings ★★★★☆ ★★★☆☆
Total Client Reviews 4026 215

ICICI Direct vs Prabhudas Lilladher Demat Account Comparison

Demat Services ICICI Direct Prabhudas Lilladher
Depository Source NSDL & CDSL CDSL & NSDL
Account Opening Charges Zero Rs 0 (Free)
Demat AMC Charges Rs 300 (from 2nd year) Rs. 450
Trading AMC Charges Rs 0 (Free) Zero
Margin Money 75% Margin 75% Margin
Offline to Online S R

Prabhudas Lilladher vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct Prabhudas Lilladher
Equity Delivery Trading 0.55% 0.25%
Equity Intraday Trading Rs 20 per order 0.02% Both side
Commodity Options Trading Rs 20 per order 0.01%
Equity Futures Trading Rs 0 (Free) 0.03%
Equity Options Trading Rs 20 per order Intraday: Rs 20 per lot | Carry Forward: Rs 20 per lot
Currency Futures Trading Rs 20 per order 0.03%
Currency Options Trading Rs 20 per order Intraday: Rs 20 per lot | Carry Forward: Rs 20 per lot
Minimum Brokerage Rs.20 per Trade Percentage of Transaction
Demat AMC Charges Rs.300 per Annum from 2nd year Rs.450
Trading AMC Charges Zero Zero
Margin Money 75% Margin 75% Margin
Brokerage Calculator ICICI Direct Brokerage Calculator Prabhudas Lilladher Brokerage Calculator

Prabhudas Lilladher & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct Prabhudas Lilladher
Transaction Charges 0.00280% of Total Turnover 0.00330% of Total Turnover
STT Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges 0.00005% (Rs. 5/Crore) 0.00005% (Rs. 5/Crore)
Stamp Duty (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST 18% on (Brokerage + Transaction Charge + SEBI Fee) 18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare Prabhudas Lilladher & ICICI Direct Offers

Offers ICICI Direct Prabhudas Lilladher
Free Demat Account R R
Free Trading Account S R
Discount on Brokerage S S
Trading Happy Hours R S
Flexible Brokerage Plans R R
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs Prabhudas Lilladher

Services ICICI Direct Prabhudas Lilladher
Demat Services R R
Trading Services R R
3 in 1 Account R S
Intraday Services R R
IPO Services R R
Stock Recommendations R R
Robo Advisory R R
PMS R R
Trading Institution R S
Trading Exposure Upto 5x Upto 5x

Compare Prabhudas Lilladher & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct Prabhudas Lilladher
Fundamental Reports R S
Research Reports R R
Company Reports R S
Annual Reports R S
Company Stock Review R R
Free Stock Tips S R
IPO Reports R S
Top Picks S R
Daily Market Review R S
Monthly Reports R S
Weekly Reports R S
Offline Advisory R R
Relationship Manager R R

ICICI Direct vs Prabhudas Lilladher Exposure/Leverage

Exposure / Leverage ICICI Direct Prabhudas Lilladher
Equity Delivery 1x 1x
Equity Intraday Upto 5x Upto 5x
Equity Futures 1x 1x
Equity Options 1x 1x
Currency Futures 1x 1x
Currency Options 1x 1x
Commodities 1x 1x
Margin Calculator ICICI Direct Margin Calculator Prabhudas Lilladher Margin Calculator

ICICI Direct vs Prabhudas Lilladher Product Comparison

Products ICICI Direct Prabhudas Lilladher
Equity Trading R R
Commodity Trading S S
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R S
Banking R S
SIP R R
Insurance R R

ICICI Direct vs Prabhudas Lilladher Trading Platform Comparison

Trading Platforms ICICI Direct Prabhudas Lilladher
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R S
Research Reports R S
Easy Installation R S
Global Indices R R
Stock Tips R S
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R S
Email Alerts R S
Multi Account Management R S

ICICI Direct vs Prabhudas Lilladher Customer Support

Customer Support ICICI Direct Prabhudas Lilladher
Dedicated Dealer R R
Offline Trading S R
Online Trading R R
24*7 Support S S
Email Support R R
Chat Support S S
Toll Free Number S S
Branches 226 35

ICICI Direct vs Prabhudas Lilladher Customer Complaints

Complaints (Current Year) ICICI Direct Prabhudas Lilladher
Lodged in BSE 225 3
Resolved in BSE 215 3
Lodged in NSE 196 5
Resolved in NSE 182 5

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