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ICICI Direct vs Axis Direct – Compare Brokerage Charges, Demat Account & more

Last Updated Date - Aug 29, 2023

Here is a detailed comparison of ICICI Direct vs Axis Direct. ICICI Direct is one of the largest full service banking broker in the country with 5 star ratings while Axis Direct is one of the fastest growing full service bank broker in India with 3 star rating. This is one of the best comparison between ICICI Direct vs Axis Direct.

ICICI Direct vs Axis Direct

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:

  • Overview
  • Customer Ratings
  • Demat Account
  • Research & Advisory
  • Brokerage Charges & Fees
  • Other Charges
  • Services
  • Products
  • Exposure/Leverage
  • Trading Platform
  • Offers
  • Customer Support
  • Complaints

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This ICICI Direct & Axis Direct comparison will give a very detailed overview of which stock broker is suitable for you.


Now let’s Compare ICICI Direct & Axis Direct:

Overview of ICICI Direct & Axis Direct

Overview ICICI Direct Axis Direct
Company Type Public Private
Broker Type Full Service Broker Full Service Broker
Headquarters Mumbai, India Mumbai, India
Founder Vjay Chandok Arun Thukral
Established Year 1994 2011

ICICI Direct vs Axis Direct Customer Ratings Comparison

Customer Ratings ICICI Direct Axis Direct
Experience 8.8 / 10 6.2/10
Products & Services 8.4 / 10 6.5/10
Brokerage Charges & Fees 8.5 / 10 6.2/10
Stock Research & Advisory 7.9 / 10 6.3/10
Trading Platforms 8.6 / 10 6.3/10
Overall Ratings 8.44 / 10 6.3/10
Star Ratings ★★★★☆ ★★★★☆
Total Client Reviews 4026 879

ICICI Direct vs Axis Direct Demat Account Comparison

Demat Services ICICI Direct Axis Direct
Depository Source NSDL & CDSL CDSL & NSDL
Account Opening Charges Zero Rs 900
Demat AMC Charges Rs 300 (from 2nd year) Rs.650 per annum
Trading AMC Charges Rs 0 (Free) Free
Margin Money 75% Margin 75% Margin
Offline to Online S S

Axis Direct vs ICICI Direct Brokerage Charges Comparison

Brokerage Charge & Fees ICICI Direct Axis Direct
Equity Delivery Trading 0.55% 0.50%
Equity Intraday Trading Rs 20 per order 0.05%
Commodity Options Trading Rs 20 per order 0.03% / Rs 50 per lot
Equity Futures Trading Rs 0 (Free) 0.05%
Equity Options Trading Rs 20 per order Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot
Currency Futures Trading Rs 20 per order 0.05%
Currency Options Trading Rs 20 per order Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot
Minimum Brokerage Rs.20 per Trade Percentage of Transaction
Demat AMC Charges Rs.300 per Annum from 2nd year Rs.650 per Annum
Trading AMC Charges Zero Free
Margin Money 75% Margin 75% Margin
Brokerage Calculator ICICI Direct Brokerage Calculator Axis Direct Brokerage Calculator

Axis Direct & ICICI Direct Other Charges Comparison

Other Charges ICICI Direct Axis Direct
Transaction Charges 0.00280% of Total Turnover 0.00325% of Total Turnover
STT Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
Equity Delivery: 0.1% on both Buy and Sell
Equity Intraday: 0.025% on the Sell Side
Equity Futures: 0.01% on Sell Side
Equity Options: 0.05% on Sell Side(on Premium)
Commodity Futures: 0.01% on sell side (Non-Agri)
Commodity Options: 0.05% on sell side
Currency F&O: No STT
On Exercise transaction: 0.125%
Right to entitlement: 0.05% on sell side
SEBI Turnover Charges 0.00005% (Rs. 5/Crore) 0.00005% (Rs. 5/Crore)
Stamp Duty (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX)
GST 18% on (Brokerage + Transaction Charge + SEBI Fee) 18% on (Brokerage + Transaction Charge + SEBI Fee)

Compare Axis Direct & ICICI Direct Offers

Offers ICICI Direct Axis Direct
Free Demat Account R S
Free Trading Account S S
Discount on Brokerage S S
Trading Happy Hours R S
Flexible Brokerage Plans R R
1 Month Brokerage Free S S
Holiday Offers S S
Referral Offers R S
Zero Brokerage for Loss Making Trades R S

Compare Services of ICICI Direct vs Axis Direct

Services ICICI Direct Axis Direct
Demat Services R R
Trading Services R R
3 in 1 Account R R
Intraday Services R R
IPO Services R R
Stock Recommendations R R
Robo Advisory R S
PMS R R
Trading Institution R S
Trading Exposure Upto 5x Upto 5x

Compare Axis Direct & ICICI Direct Research & Advisory

Research & Advisory ICICI Direct Axis Direct
Fundamental Reports R R
Research Reports R R
Company Reports R R
Annual Reports R R
Company Stock Review R R
Free Stock Tips S S
IPO Reports R R
Top Picks S R
Daily Market Review R S
Monthly Reports R R
Weekly Reports R R
Offline Advisory R R
Relationship Manager R R

ICICI Direct vs Axis Direct Exposure/Leverage

Exposure / Leverage ICICI Direct Axis Direct
Equity Delivery 1x 1x
Equity Intraday Upto 5x 5x
Equity Futures 1x 1x
Equity Options 1x 1x
Currency Futures 1x 1x
Currency Options 1x 1x
Commodities 1x 1x
Margin Calculator ICICI Direct Margin Calculator Axis Direct Margin Calculator

ICICI Direct vs Axis Direct Product Comparison

Products ICICI Direct Axis Direct
Equity Trading R R
Commodity Trading S S
Currency Trading R R
Options R R
Futures R R
Mutual Funds R R
Forex R R
Banking R R
SIP R R
Insurance R R

ICICI Direct vs Axis Direct Trading Platform Comparison

Trading Platforms ICICI Direct Axis Direct
Desktop Platform – Windows R R
Desktop Platform – Mac R R
Desktop Browser Platform R R
Mobile Site Platform R R
Android App Platform R R
iOS App Platform R R
Windows App Platform S S
Other Mobile OS Platform S S
Real time Updates R R
Portfolio Details R R
Online MF Buy R R
News Flash R R
Research Reports R R
Easy Installation R R
Global Indices R R
Stock Tips R R
Personalized Advisory R R
Interactive Charts R R
Live Markets R R
SMS Alerts R R
Email Alerts R R
Multi Account Management R R

ICICI Direct vs Axis Direct Customer Support

Customer Support ICICI Direct Axis Direct
Dedicated Dealer R R
Offline Trading S R
Online Trading R R
24*7 Support S R
Email Support R R
Chat Support S S
Toll Free Number S 1800 210 0808
Branches 226 186

ICICI Direct vs Axis Direct Customer Complaints

Complaints (Current Year) ICICI Direct Axis Direct
Lodged in BSE 225 129
Resolved in BSE 215 115
Lodged in NSE 196 189
Resolved in NSE 182 165

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