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Let’s have a detailed review of the company and analytics of the Sunrise Efficient Marketing IPO release date, IPO offer price, subscription, Sunrise Efficient Marketing Limited IPO allotment, grey market price, and other details like the company’s background, its financial positions, its promoters, and other related things.

Face ValueRs 10
Price BandRs 121
Listing AtBSE, SME
Min. Order Quantity1000 Shares
Listing DateNA
Offer for SaleRs Lakhs
Fresh IssueRs 1670 Lakhs
IPO SizeRs 1670 Lakhs
Tick Size1

Sunrise Efficient Marketing IPO is listed at a [●] premium. Check out the live share price by clicking on the below link.

Sunrise Efficient Marketing IPO – Summary

Sunrise Efficient Marketing IPOLejas Hemantrai Desai, the promoter of there Company started his journey in the year 2002, as a sole proprietorship concern named as “Sunrise Marketing And Services” which was into the business of selling lighting products of Asian Electronics Limited as Authorized Dealers (Agents).

Later, Lejas Hemantrai Desai founded and incorporated “Sunrise Efficient Marketing Limited” as a Public Limited Company under the provisions of Companies Act, 2013 vide Certificate of Incorporation dated July 09, 2020 bearing Registration Number U17299GJ2020PLC114489 issued by the Registrar of Companies, Central Registration Centre, which commenced the business from the Financial Year 2021. Subsequently, the Company amended its object clause vide the member’s resolution dated January 15, 2022 for taking over the entire business of Sunrise Marketing And Services, a sole proprietorship concern of Lejas Hemantrai Desai.

A fresh Certificate of Registration dated February 02, 2022 with Corporate Identification Number as U29100GJ2020PLC114489 was issued by Registrar of Companies, Ahmedabad.

Sunrise Efficient Marketing IPO Date

The opening and the closing date of Sunrise Efficient Marketing IPO are Mar 30, 2022 and Apr 5, 2022 Respectively.

Sunrise Efficient Marketing IPO Subscription

Day / DateNIIRIITotal Subscription
1st Day – 30th March1.13x0.49x0.81x
2nd Day –  31st March1.18x0.55x0.86x
3rd Day – 1st April1.18x0.57x0.87x
4th Day- 4th April1.22x0.74x0.98x
5th Day – 5th April1.78x1.13x1.46x
Shares Offered or Net Issue651,000651,0001,302,000

The shares subscribed by the public will be updated here.

Check Sunrise Efficient Marketing IPO LIVE Subscription

  • Sunrise Efficient Marketing IPO LIVE Bid details on BSE
  • Sunrise Efficient Marketing IPO LIVE Bid details on SME

For the Latest Bid details click on the above links.

Sunrise Efficient Marketing IPO Allotment Status

Here, you can find the Allotment Status of this IPO.

Allotment of Equity Shares pursuant to the Fresh Issue and transfer of the Offered Shares of the Promoter Selling Shareholders pursuant to the Offer for Sale to the successful Bidders. However, the Allotment Status is not yet disclosed.

Sunrise Efficient Marketing Limited IPO Listing Date

Find the dates below on basis of allotment, refund, listing, and more:

Basis of Allotment FinalizationApr 8, 2022
Refunds InitiationApr 11, 2022
Credit of Shares to Demat AccountApr 12, 2022
Share Listing DateApr 13, 2022

Sunrise Efficient Marketing IPO Price Band / Cash Price

The face value of each share is Rs.10, but the price band of the IPO is Rs.121

Sunrise Efficient Marketing IPO Equity Size

This Initial Public Issue of 1,380,000 Equity Shares of Rs.10 each for cash at a price of Rs.121 per equity share aggregating to Rs.1670 Lakhs.

Sunrise Efficient Marketing IPO Share Offering

Fresh Issue: The Issue (excluding the Market Maker Reservation Portion) of 1,380,000 Equity Shares of Rs.10/ each.

Issue Size: 1,380,000 Equity Shares of Rs.10 each, aggregating to Rs.1670 Lakhs

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    Sunrise Efficient Marketing IPO – Live Performance

    The listing date of this IPO is Apr 13, 2022. You can check the live performance of the IPO here, only after it is listed on exchanges.

    Sunrise Efficient Marketing IPO Grey Market Premium

    The Sunrise Efficient Marketing Limited IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is X. 

    Sunrise Efficient Marketing IPO – Company Overview

    There Company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user.

    Currently, they are authorized dealer of 138 manufacturers. There business model helpsto spread there market risks arising out of fluctuation in the market shares of various brands besides helping them to achieve economies of scale. They follow B2B and B2C business model. The focus is to capture a considerable market share in each of the product categories.

    Sunrise Efficient Marketing IPO – Financial Statements

    A quick look into the past financial performance of the company to understand its performance of the business and evaluate the growth prospectus:

    Financial Summary:

    Amount (in INR & Lakhs)
    Total Assets2,279.361,651.16
    Total Revenue3,006.792,618.52
    Total Expense2,589.282,593.14
    Profit After Tax312.3618.37

    Earnings per Equity Share (in Lakhs)

    Basic & Diluted31.242.10


    Further, their PAT for the period ended on Sept 30, 2021, March 31, 2021 were Rs.312.36 Lakhs and Rs.18.37 Lakhs respectively.

    Sunrise Efficient Marketing IPO – Promoters

    The Promoter of this company is:


    List of Related Parties (Key Managerial Personnel)

    • HEMANTRAI THAKORBHAI DESAI, Chairman & Whole-time Director
    • LEJAS HEMANTRAI DESAI, Managing Director
    • MITALIBEN LEJAS DESAI, Joint Managing Director
    • HIREN KUNVERJI SHAH, Whole-time Director
    • PINKAL SURESHBHAI PANCHOLI, Whole-time Director
    • KRISHNA PRATIK LANKAPATI, Independent Non-Executive Director

    Sunrise Efficient Marketing IPO – Promoters Holding

    • Pre Issue Share Holding – 99.99%
    • Pos Issue Share Holding – %

    Sunrise Efficient Marketing IPO Offer Details or Issue Details

     Particulars No. Of Equity Shares
     Equity Shares Offered Up to X Equity Shares aggregating up to Rs.1700 Lakhs
    of which:
    Issue Reserved for the Market MakersUp to [●] Equity Shares aggregating up to Rs.[●]
    Net Issue to the PublicUp to [●] Equity Shares aggregating up to Rs.[●]
    Of which:
    Retail Investors Portion Not less than [●] Equity Shares
    Other than Retail Individual InvestorsNot more than [●] Equity Shares
     Equity Shares outstanding prior to the Issue36,20,000 Equity Shares
     Equity Shares outstanding after the IssueX Equity Shares

    Sunrise Efficient Marketing IPO Issue Object

    Their Company proposes to utilize the Net Proceeds towards funding the following objects:

    1. Meeting incremental working capital requirements; and
    2. General corporate purposes

    Sunrise Efficient Marketing IPO – Business Strategy

    • Leveraging Market Skills
    • Long Term Relationship with Clients
    • Achieving Operational Efficiencies
    • Expand Distribution Network & Customer Base
    • Adding new products in the existing verticals

    Sunrise Efficient Marketing IPO – Basis of Offer Price

    The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

    Qualitative factors are:

    • Long standing association with leading consumer brands with a low customer concentration;
    • Deep knowledge and understanding of optimal product assortment and strong supplier network enabling procurement at predicable and competitive pricing, leading to an overall efficient cycle;
    • Healthy financial performance;
    • Experienced management and dedicated employee base with a proven track record;
    • Minimum capex required as manufacturing undertaken through Leased facility or on job work basis;
    • Diverse product portfolio with focus on quality;
    • Location Advantage.

    The relevant quantitative factors are:

    Basic & Diluted EPSRONW (%)NAV (Rs.)

    Sunrise Efficient Marketing IPO: Competitive Peers

    Face Value (Rs.)P/EEPS  (Rs.)Return on Net Worth (%)Total Income (Rs. in Lakhs)
    Sunrise Efficient Marketing Limited10[●]9.9815.522,618.52
    Listed Peers

    Sunrise Efficient Marketing IPO Lead Managers

    Lead Managers
    B 7, 3rd Floor, Jay Chambers, Dayaldas Road, Vile Parle
    (East), Mumbai – 400 057, Maharashtra, India
    Tel No.: +91 81049 85249
    E-mail: mb@fedsec.in
    Website: www.fedsec.in
    Contact Person: Yash Kadakia
    SEBI Registration Number: INM000010163
    Investor Grievance E-Mail: mb@fedsec.in

    Sunrise Efficient Marketing IPO Registrar to offer

    Registrar to the Offer
    Selenium Tower-B, Plot 31 & 32, Gachibowli, Financial District,
    Nanakramguda, Serilingampally, Hyderabad – 500 032,
    Tel No: +91 40 6716 2222
    Fax No: +91 40 2343 1551
    E-mail Id: seml.ipo@kfintech.com
    Website: www.kfintech.com
    Contact Person: M. Murali Krishna
    SEBI Registration No: INR000000221

    Sunrise Efficient Marketing IPO – Other Details

    • Statutory Auditor – SBMG & CO., Chartered Accountants
    • Legal Counsel to the Company – SHAH ADVOCATES
    • Bankers to the Company –  Axis Bank, Standard Chartered Bank

    Sunrise Efficient Marketing IPO Review by Stock Brokers

    Top Stock Brokers ReviewCompany ReputationCompetitive EdgeFinancial StatementPopularity IndexPromoters Reputation
    Angel Broking7.5/107.4/108.5/108.1/107.1/10
    Kotak Securities7.3/107.5/108.4/108.1/107.3/10
    ICICI Direct7.3/107.3/108.7/108.1/107.1/10
    Motilal Oswal7.1/107.1/108.6/108.3/107.2/10


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      Sunrise Efficient Marketing Limited IPO News

      News 1 – IPO DRHP Download

      News 2 – IPO RHP Download

      Sunrise Efficient Marketing IPO Review FAQs

      Ques – What is the Issue Size of Sunrise Efficient Marketing IPO?

      Answer – The Company is making an initial public offer of NA equity shares. They vividly portray the aspects of the issue in this article. You can check the stats on the fresh issue, Offer for sale, and the net issue.

      Ques – What is the Price band of Sunrise Efficient Marketing IPO?

      Answer – The price band for this particular IPO ranges between Rs.121. As far as the face value of the share is of concern, it is Rs.10 per share.

      Ques – What is the Sunrise Efficient Marketing IPO Open Date?

      Answer – The opening and closing dates for this IPO have been updated. The IPO is set to open on Mar 30, 2022, while the closing date is set at Apr 5, 2022.

      Ques – What is the Sunrise Efficient Marketing IPO Allotment Date?

      Answer – They also have the news regarding the respective allotment dates of this IPO. Basis of Allotment finalization is on Apr 8, 2022, refund initiation is on Apr 11, 2022, credit of shares is on Apr 12, 2022, and share listing date is on Apr 13, 2022.

      Ques – What is the Sunrise Efficient Marketing IPO Listing Date?

      Answer – Shares of this company shall be listed in the exchanges Apr 13, 2022. The date, when the listing would be done, is stagnant on Apr 13, 2022.

      Ques – Who is the Registrar of Sunrise Efficient Marketing IPO?

      Answer – One of the reputed registrars is managing the issue of this IPO, i.e. KFIN TECHNOLOGIES PRIVATE LIMITED. Their website will help you regarding the further information you are on the lookout for.

      Ques – Who is the Promoter of Sunrise Efficient Marketing IPO?

      Answer – Here are the promoters of this IPO – : LEJAS HEMANTRAI DESAI. You can refer to the RHP for further information on the promoter. You will find the link to RHP in the article.

      Ques – What is GMP of Sunrise Efficient Marketing IPO?

      Answer – They have obtained the GMP of this IPO and it is NA. Further insights of Kostak rate and subject to sauda or SS are as well included in this report.

      Ques – Is Sunrise Efficient Marketing IPO good for Investment?

      Answer – They have further provided the financial status of the company in this article, from the past few years. You can refer to the same, and also check the line of operations they are into and then decide to invest in the IPO.

      Ques – What is the PAT of Sunrise Efficient Marketing Company?

      Answer – They have the information of company financials, and according to that, they have the figures from the last few years to provide. PAT for the financial year 2021 in Lakhs is 18.37. PAT from Sep 2021 is 312.36.

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      Asset ClassROI (Rs.)Profit (Rs.)Profit (%)
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