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The Company has issued 13,50,000 Equity shares of Rs.10 each at a cash price of Rs.10 thereby aggregating to Rs.135 lakhs. Let’s have a detailed review of the company and analytics of the SunGold Media and Entertainment IPO release date, IPO offer price, subscription, SunGold Media and Entertainment IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.

SunGold Media and Entertainment is one of the leading company in India which provides services such as graphics design, web site design, Video Editing, Digital Marketing, Photography, Videography, Mobile App Development, Celebrity Management and distribution services.


SunGold Media and Entertainment IPO Review & Ratings

 Ratings & Review
Criteria Ratings
Industry Sentiments  6.3/10
Industry Ranking  6.3/10
Company Background 6.1/10
Company Reputation 6.4/10
Competitive Edge 6.4/10
Financial Statements 6.5/10
Popularity Index 6.2/10
Promoters Reputation 6.3/10
Retail Appetite  6.2/10
Top Brokers Review 6.3/10
Overall Ratings  6.3/10
Star Ratings ★★★☆☆

Summary of SunGold Media and Entertainment  IPO

SunGold Media and Entertainment IPOSunGold Media and Entertainment provide a complete solution for branding of clients business. SunGold do graphics design, web site design, Video Editing, Digital Marketing, Photography, Videography, Mobile App Development, Celebrity Management and distribution services. They design and develop optimal solutions that maximize their clients brand image. They deliver value in terms of Quality and Cost. They excel in customer service and support and intend to increase their visibility through use of digital channel as well as social media platforms to provide extensive and end to end services to clients.

The Issue comprises of a Public Issue of 13,50,000 Equity shares of face value of Rs.10.00 each fully paid (the “Equity Shares”) for cash at a price of Rs.10.00  aggregating to Rs.135 lakhs.

From FY 2014-15 to FY 2016-2017, as per the Restated Financial Statements:

From fiscal 2016 to 2017, company’s revenue from operations and net profit has increased at a growth rate of 6.23% and 39.61%, respectively.

For the FY 2016-17 and FY 2015-16, its revenue from operations was Rs.59.85 and Rs.56.34, respectively representing growth of 6.23% from the FY 2015-16 to FY 2016-17.

For the FY 2016-17 and FY 2015-16 its net profit was Rs.5.32 and Rs.8.81, respectively, representing a decline of 39.61% from the FY 2015-16 to FY 2016-17.

The Promoter of this company are Mr. Rajiv Rameshchandra Kotia and Mr. Raj Rajiv Kotia . The lead manager to the issue is Finshore Management Services Limited and the Registrar to this issue is Satellite Corporate Services Private Limited.


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    SunGold Media and Entertainment IPO Date

    The opening and the closing date of SunGold Media and Entertainment IPO is Aug 9, 2018 – Aug 14, 2018


    SunGold Media and Entertainment IPO Subscription

      Subscription
    Day 1 – Aug 9, 2018 0.05x
    70000
    Day 2 – Aug 10, 2018 X
    Day 3 X
    Day 4  X
    Day 5  X

    The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.


    SunGold Media and Entertainment IPO Allotment Status

    The Issue is being made through the Fixed Price Process wherein up to 70,000 Equity Shares shall be reserved for Market Maker and the balance of the Total Issue known as Net Issue will be available for allocation on proportionate basis to Non Retail Applicants.


    SunGold Media and Entertainment IPO Price Band

    The face value and Issue price of each share is Rs 10.


    SunGold Media and Entertainment IPO Equity Share Offering

    13,50,000 Equity Shares of Rs 10/- each at an Issue Price of Rs.10 each.


    SunGold Media and Entertainment Limited – Company Overview

    SunGold Media and Entertainment was incorporated as “Shree Krishna Holiday Home and Farms Limited” in Ahmedabad, Gujarat under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated March 09, 1995 bearing Registration Number 024944 issued by the Registrar of Companies, Ahmedabad, Gujarat. They have obtained the Certificate of Commencement dated March 22, 1995. Subsequently, the name and the object clause of the Company was changed from Shree Krishna Holiday Home And Farms Limited to Sungold Media and Entertainment Limited pursuant to a special resolution passed by their Shareholders at the EGM held on April 24, 2017.

    Competitive Strengths of SunGold Media and Entertainment Limited:

    • Experienced Management Team.
    • Quality Assurance and Standards.
    • Leveraging their Market Skills and Relationships.
    • Established relationship with customers and employees.
    • Established operations.

    Business strategies of SunGold Media and Entertainment Limited:

    • Continue to develop client relationships.
    • Pursue strategic acquisitions.
    • Penetration into global markets.
    • Strengthening their brand.

    SunGold Media and Entertainment Limited – Financial Statements

    A quick look into the past financial performance of the company to understand its performance of business and evaluate the growth prospectus:

    Financial Summary:

    Amount (in INR & Lakhs)
    31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14 31-Mar-13
    Total Assets 568.86 486.85 483.21 473.88 200.10 231.93
    Total Revenue 44.74 59.85 56.34 34.96  14.93 10.80
    Total Expense 40.78 52.35 46.34 25.70 13.61 10.43
    Profit After Tax 2.67 5.32 8.81 6.31 0.91 0.26

    Earnings per Equity Share (in Lakhs)

    31-Dec-18 31-Mar-17 31-Mar-16
    Basic and Diluted 0.06 0.12 0.21

    From the above statements, one could find that the SunGold Media and Entertainment Limited performance could be uncertain.


    SunGold Media and Entertainment IPO – Promoters

    The Promoter of this company are:

    1. Mr. Rajiv Rameshchandra Kotia 
    2. Mr. Raj Rajiv Kotia

    Interest in promotion of the Company

    Company is currently promoted by the Promoters in order to carry on its present business. Promoters are interested in the Company to the extent of their shareholding and directorship of the Individual Promoter in the Company and the dividend declared, if any, by the Company. The Promoters are interested in the transactions entered into the Company and the Promoter Group.

    Property Interest

    The promoters along with the promoter group will continue to hold collectively some percentage of the equity share capital of the company. As a result of the same, they will be able to exercise significant influence over the control of the outcome of the matter that requires approval of the majority shareholders vote.

    Interest in Intellectual Rights of the Company

    Promoters has not shown any interest in acquiring the intellectual rights of the company.


    SunGold Media and Entertainment IPO Offer Details or Issue Details

     Particulars  No. Of Equity Shares
     Equity Shares Offered 13,50,000 Equity Shares of Rs 10/- each at an Issue Price of Rs.10 per Equity Share aggregating Rs. 135.00 Lakhs.
     Of which:
     Reserved for Market Makers 70000 Equity Shares of Rs 10/- each fully paid of the Company for cash at price of Rs. 10 per Equity Share aggregating Rs. 7.00 Lakhs
     Net Issue to the Public 12,80,000 Equity Shares of face value of Rs.10 each fully paid of the Company for cash at price of Rs. 10 per Equity Share aggregating to Rs. 128.00 Lakhs
     Of which:
     Retail Investors Portion 6,40,000 Equity Shares of Rs 10/- each fully paid of the Company for cash at price of Rs. 10 per Equity Share aggregating to Rs. 64.00 Lakhs to Investors of upto Rs.2 lakhs
     Non-Retail Investors Portion 6,40,000 Equity Shares of Rs 10/- each fully paid of the Company for cash at price of Rs. 10 per Equity Share aggregating to Rs. 64.00 Lakhs to Investors of above Rs.2 lakhs
     Equity Shares outstanding prior to the Issue 5,00,00,000 Equity Shares of Rs 10/- each
     Equity Shares outstanding after the Issue 5,00,00,000 Equity Shares of Rs 10/- each

    SunGold Media and Entertainment IPO Issue Object

    These are the IPO Issue Objects of the company-

    • To carry out the sale of 13,50,000 Equity Shares
    •  To enhance visibility, brand name and provide liquidity to the existing shareholders.
    • To provide a public market for the Equity Shares in India

    List of Upcoming IPOs in 2018


    SunGold Media and Entertainment IPO – Basis of the Offer Price

    The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

    Qualitative factors are:

    • Established marketing set-up
    • Tremendous Goodwill and Trust of the Company amongst investors
    • Scalable business model
    • Management expertise

    The relevant quantitative factors are:

    Basic & Diluted EPS RONW (%) NAV (Rs.)
    31-Mar-15 0.22 1.34 10.97
    31-Mar-16 0.21 1.84 11.16
    31-Mar-17 0.12 1.10 11.29
    • Industry P/E Ratio:
    Particulars P/E ratio
    Average 27.7
    Highest 150.4
    Lowest 9.8
    • Competitive Peers:
      Particulars Face Value EPS P/E ratio RoNW(%) NAV per Equity Share
      SunGold Media and Entertainment Limited 10 .09 111.11 0.48 11.16
      Peer Group
      Balaji Telefilms Limited 2 2.8 31.9 4.90% 105.5
      Cineline India Limited 5 3.8 18.3 11.90% 33.6
      Eros International India Limited 10 13.7 21.6 10.20% 142.1

    List of Latest IPOs of 2018


    SunGold Media and Entertainment IPO Lead Managers

    Lead Managers
    Finshore Management Services Limited
    Anandlok, Block-A, 2nd Floor, Room No. 207,
    227 A.J.C. Bose Road,Kolkata-700020, India
    Telephone: +91-33-22895101
    Facsimile: +91-33-22895101
    Email: ramakrishna@finshoregroup.com
    Investor grievance email:info@finshoregroup.com
    Contact Person: Mr. S. Ramakrishna Iyengar
    Website:www.finshoregroup.com
    SEBI Registration Number: INM000012185

    SunGold Media and Entertainment IPO Registrar to offer

    Registrar to the Offer
    Satellite Corporate Services Private Limited
    Unit. No 49, Building No. 13 AB,
    2nd Floor, Samhita Commercial Co-Op Society Ltd,
    Off Andheri Kurla Road, MTNL Lane, Saki naka, Mumbai- 400 072
    Tel. : +91-22- 28520461/462,
    Fax:+91-22- 28511809
    SEBI Registration No: INR000003639
    Email Id: service@satellitecorporate.com
    Website: www.satellitecorporate.com
    Contact Person: Mr. Michael Monteiro

    Other Details:

    • Statutory & Peer Review Auditor –Bhatter & Company, Chartered Accountants.
    • Bankers to the Company –  HDFC Bank Limited.
    • Legal Advisor– Mr. Sudhir R. Mishra.

    SunGold Media and Entertainment IPO Review by Top 10 Stock Brokers

    Top Stock Brokers Review Company Reputation Competitive Edge Financial Statement Popularity Index Promoters Reputation
    Angel Broking 6.5/10 6.6/10 6.6/10 6.4/10 6.4/10
    Sharekhan 6.7/10 6.4/10 6.6/10 6.1/10 6.2/10
    Kotak Securities 6.7/10 6.7/10 6.7/10 6.4/10 6.3/10
    ICICI Direct 6.6/10 6.3/10 6.7/10 6.5/10 6.5/10
    IIFL 6.4/10 6.7/10 6.8/10 6.4/10 6.7/10
    Edelweiss 6.7/10 6.4/10 6.4/10 6.3/10 6.7/10
    Zerodha 6.5/10 6.4/10 6.7/10 6.4/10 6.5/10
    5Paisa 6.7/10 6.4/10 6.3/10 6.7/10 6.5/10
    Karvy 6.8/10 6.3/10 6.7/10 6.4/10 6.0/10
    Motilal Oswal 6.6/10 6.4/10 6.6/10 6.6/10 6.4/10

    The ratings would be updated once the financials and the other details of the IPO are released.


    SunGold Media and Entertainment IPO Grey Market Premium

    The SunGold Media and Entertainment IPO Grey Market Premium is yet to be announced. It will be updated as soon as the premium rates are announced.


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