Here is a detailed comparison of ICICI Direct vs Upstox. ICICI Direct is renowned for their world class research & advisory wile Upstox is one of the fastest growing discount broker who doesn’t provide any advisory services. This comparison between ICICI Direct & Upstox is very dynamic.
In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
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This ICICI Direct & Upstox comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare Upstox & ICICI Direct :
Overview of ICICI Direct & Upstox |
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| Overview | ICICI Direct | Upstox |
| Company Type | Public | Private |
| Broker Type | Full Service Broker | Discount Broker |
| Headquarters | Mumbai, India | Mumbai, India |
| Founder | Vjay Chandok | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath |
| Established Year | 1994 | 2011 |
ICICI Direct vs Upstox Customer Ratings Comparison |
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| Customer Ratings | ICICI Direct | Upstox |
| Experience | 8.8 / 10 | 8.1 / 10 |
| Products & Services | 8.4 / 10 | 8.0 / 10 |
| Brokerage Charges & Fees | 8.5 / 10 | 7.9 / 10 |
| Stock Research & Advisory | 7.9 / 10 | 9.0 / 10 |
| Trading Platforms | 8.6 / 10 | 5.0 / 10 |
| Overall Ratings | 8.44 / 10 | 7.90 / 10 |
| Star Ratings | ★★★★☆ | ★★★☆☆ |
| Total Client Reviews | 4026 | 2147 |
ICICI Direct vs Upstox Demat Account Comparison |
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| Demat Services | ICICI Direct | Upstox |
| Depository Source | NSDL & CDSL | CDSL |
| Account Opening Charges | Zero | Rs 0 (Free) |
| Demat AMC Charges | Rs 300 (from 2nd year) | Rs 249 |
| Trading AMC Charges | Rs 0 (Free) | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | S | S |
Upstox vs ICICI Direct Brokerage Charges Comparison |
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| Brokerage Charge & Fees | ICICI Direct | Upstox |
| Equity Delivery Trading | 0.55% | Zero |
| Equity Intraday Trading | Rs 20 per order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Commodity Options Trading | Rs 20 per order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Equity Futures Trading | Rs 0 (Free) | Rs.20 per executed order or 0.05% (whichever is lower) |
| Equity Options Trading | Rs 20 per order | Flat Rs.20 per executed order |
| Currency Futures Trading | Rs 20 per order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Currency Options Trading | Rs 20 per order | Flat Rs.20 per executed order |
| Minimum Brokerage | Rs.20 per Trade | Rs.20 |
| Demat AMC Charges | Rs.300 per Annum from 2nd year | Rs.249 |
| Trading AMC Charges | Zero | Rs. 354 |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | ICICI Direct Brokerage Calculator | Upstox Brokerage Calculator |
Upstox & ICICI Direct Other Charges Comparison |
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| Other Charges | ICICI Direct | Upstox |
| Transaction Charges | 0.00280% of Total Turnover | 0.00275% of Total Turnover |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | 0.00005% (Rs. 5/Crore) | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Upstox & ICICI Direct Offers |
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| Offers | ICICI Direct | Upstox |
| Free Demat Account | R | S |
| Free Trading Account | S | R |
| Discount on Brokerage | S | R |
| Trading Happy Hours | R | S |
| Flexible Brokerage Plans | R | S |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | R | S |
| Zero Brokerage for Loss Making Trades | R | S |
Compare Services of ICICI Direct vs Upstox |
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| Services | ICICI Direct | Upstox |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Account | R | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | R | S |
| Robo Advisory | R | R |
| PMS | R | S |
| Trading Institution | R | S |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Upstox & ICICI Direct Research & Advisory |
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| Research & Advisory | ICICI Direct | Upstox |
| Fundamental Reports | R | S |
| Research Reports | R | S |
| Company Reports | R | S |
| Annual Reports | R | S |
| Company Stock Review | R | S |
| Free Stock Tips | S | S |
| IPO Reports | R | S |
| Top Picks | S | S |
| Daily Market Review | R | S |
| Monthly Reports | R | S |
| Weekly Reports | R | S |
| Offline Advisory | R | S |
| Relationship Manager | R | S |
ICICI Direct vs Upstox Exposure/Leverage |
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| Exposure / Leverage | ICICI Direct | Upstox |
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | ICICI Direct Margin Calculator | Upstox Margin Calculator |
ICICI Direct vs Upstox Product Comparison |
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| Products | ICICI Direct | Upstox |
| Equity Trading | R | R |
| Commodity Trading | S | S |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | S |
| Forex | R | S |
| Banking | R | S |
| SIP | R | S |
| Insurance | R | S |
ICICI Direct vs Upstox Trading Platform Comparison |
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| Trading Platforms | ICICI Direct | Upstox |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | R |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | R |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | R |
| Personalized Advisory | R | R |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | R |
| Email Alerts | R | R |
| Multi Account Management | R | R |
ICICI Direct vs Upstox Customer Support |
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| Customer Support | ICICI Direct | Upstox |
| Dedicated Dealer | R | S |
| Offline Trading | S | S |
| Online Trading | R | R |
| 24*7 Support | S | S |
| Email Support | R | R |
| Chat Support | S | S |
| Toll Free Number | S | S |
| Branches | 226 | Zero |
ICICI Direct vs Upstox Customer Complaints |
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| Complaints (Current Year) | ICICI Direct | Upstox |
| Lodged in BSE | 225 | 185 |
| Resolved in BSE | 215 | 126 |
| Lodged in NSE | 196 | 175 |
| Resolved in NSE | 182 | 139 |
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