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Smart Ways to Finance Your Startup – Complete Guide

Last Updated Date - Apr 14, 2023

In this article, we’ll go through each financing option in further depth so you can make an informed selection for your startup.

Establishing a new business is an exciting and rewarding experience, but it also necessitates a substantial financial commitment.

It is crucial for the success of your firm to choose a suitable financing solution. government grants and loans, crowdfunding, angel investors, venture capital, personal savings, family/friends loans, business credit cards, and bank loans are all viable options for funding your firm.Finance Your Startup

Government Grants and Loans

Here are some of the most prevalent government financing possibilities for Indian startups:

Startup India

The government started the Startup India program to encourage and assist startups in India. The program offers a variety of perks and incentives, such as tax breaks and financing possibilities. The Fund of Funds for Startups (FFS) is one such option, which provides capital to qualifying businesses through SEBI-registered Venture Funds.

Pradhan Mantri Mudra Yojana (PMMY)

A government initiative that gives loans of up to Rs. 10 lakhs to micro and small businesses, including startups. The loans are made available through a variety of financial organizations, including banks and non-banking financial firms (NBFCs).

Standup India

Another government program that gives loans to women and SC/ST businesses is Standup India. Loans of up to Rs. 1 crore are available under the plan for new companies in the industrial, service, or commerce sectors.

National Small Industries Corporation (NSIC)

The NSIC offers a variety of initiatives to help small firms, including startups. Marketing aid, raw material support, and financial assistance in the form of loans are among the initiatives offered.

Technology Development Board

The TDB offers to fund businesses for the commercialization of cutting-edge technology. The help is given in the form of grants or low-interest loans.

MSME Sambandh Portal

The MSME Sambandh Portal is a website that links new and small enterprises with government initiatives and services. Startups can register on the website, receive information about different government financing possibilities, and submit applications for those funding alternatives.

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    In recent years, crowdfunding has become a popular alternative method of startup financing in India. Crowdfunding is the process of getting little sums of money from lots of people, using an internet platform. These are a few known platforms for entrepreneurs in India:


    Ketto is one of the biggest crowdfunding sites in India, specializing in startups, social causes, and artistic projects. Startups may use Ketto to design a campaign that they can advertise to their network to generate money.


    Another well-liked crowdfunding site in India, Wishberry concentrates on endeavours including movies, music, and artwork. They do, however, also offer a platform for businesses to raise money.


    Milaap is a crowdfunding website that prioritizes startups as well as individual and public concerns. Startups may launch a campaign on Milaap and solicit donations from their network.


    Fundable is a worldwide platform that helps entrepreneurs at different phases of development. On Fundable, startups may launch a campaign to present their company concept to a worldwide audience.


    Catapooolt is a crowdfunding website that specializes in supporting startups and business owners. In Catapooolt, startups may establish a campaign and spread it among their network to pool money.

    Angel Investors

    Angel investors are people that assist firms with early-stage investment in return for stock ownership.

    Thus, Angel investors may assist entrepreneurs with both capital and counsel and mentorship. Following are some popular angel investor networks in India:

    Indian Angel Network (IAN)

    IAN is one of India’s largest angel investor networks, focusing on entrepreneurs in industries such as technology, healthcare, and education.

    Mumbai Angels Network

    Another renowned angel investor network in India, Mumbai Angels Network focuses on businesses in the technology and internet industries.


    LetsVenture is a web-based platform that links companies with angel investors. Thus, LetsVenture allows startups to build a profile and pitch their company concept to a network of investors.

    Venture Catalysts

    Venture Catalysts is an investor network that provides investment and coaching to entrepreneurs in a variety of industries.


    Seedfund is a venture capital fund that provides seed-stage finance to Indian businesses. They make investments in companies in a variety of industries, including consumer internet, mobile, and healthcare.

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    Venture Capital

    Venture capital (VC) companies finance businesses in exchange for stock ownership. So, Venture capital firms can provide startups with the capital they require to scale their operations and realize their full potential.

    These firms, invest in startups with a track record of success, a clear path to profit, and a strong team.

    To attract venture capital funding, startups must have a strong business plan, a good pitch, and a strong team. It is critical to conduct research and target the right VC firm for your startup, as well as prepare a strong pitch and business plan to show investors your potential.

    Personal Savings and Family/Friends’ Loans

    Funding your firm using personal resources and loans from family and friends might be a terrific way to get started without incurring major debt or giving up equity.

    It’s also critical to have a strategy in place for your money, including emergency cash and retirement savings, to ensure that you’re not putting all of your financial resources at risk.

    Here are some things to think about when financing your company with personal savings and loans from family and friends:

    Assess your funds

    Before investing your savings in your firm, analyze your resources and estimate how much you can afford to invest. Create a strategy for your own money, including emergency cash and retirement savings.

    Record all loans

    If you want to borrow money from family or friends, it is critical to document the conditions of the loan, including the amount borrowed, the repayment schedule, and any interest or other stipulations.

    Establish clear expectations

    It’s critical to create clear expectations with family and friends about your company’s aims, goals, and dangers.

    Be careful to outline the various investment risks and results of the investment, as well as to set reasonable expectations for return on investment.

    Last resort

    While personal savings can be a terrific method to finance your company, they should only be used as a last resort.

    Before investing your own money, consider alternative financing possibilities such as government subsidies, loans, or venture capital.

    Bank Loans

    For larger investments and longer-term financial requirements, bank loans are a common option for Indian entrepreneurs to finance their startups. Here are some things to think about before using bank loans to fund your startup:

    Check creditworthiness

    Analyze your creditworthiness to see whether you are capable of repaying a loan before applying for one from a bank. Before applying, be sure to verify your credit score and credit history and fix any problems.

    Choose the appropriate loan type

    Term loans, working capital loans, and equipment loans are some of the numerous forms of bank loans that are offered. Choose a loan based on your startup’s financial needs and capacity for payback.

    Create a thorough business plan

    A thorough business plan will help you show the financial predictions and payback capacity of your firm, which will improve your chances of getting a bank loan.

    Browse around for the best rates and conditions

    Loans from various banks come with varying rates and conditions. To discover the best rate and conditions for your company, shop around and know several possibilities.

    Business Credit Cards

    Business credit cards may be a practical method to finance your company, particularly for minor and recurrent payments.

    However, to prevent harming your credit score, it is important to assess the interest rates and fees connected with the card and to use it properly.

    Business credit cards should not be used as the major source of funding for larger expenses, and entrepreneurs should investigate alternative financing options, such as government grants, loans, or venture capital, for larger investments in their companies.


    Finally, there are various sensible options for Indian businesses to finance their startups.

    Each funding option has its own set of advantages and disadvantages, and entrepreneurs should weigh their startup’s requirements, financial forecasts, and payback capacity before deciding on the best choice for their company.

    In addition, it’s critical to handle funding sensibly and sustainably, with a strong company plan and financial strategy in place.

    By exploring different financing options and making informed decisions, entrepreneurs can find the funding they need to turn their startup dreams into reality.

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