Nelf Cosmetics IPO – Review, Allotment, Subscription, GMP & DRHP

Nelf Cosmetics Limited is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. Nelf Cosmetics IPO comprises of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs.

Let’s have a detailed review of the company and analytics of the Nelf Cosmetics IPO release date, IPO offer price, subscription, Nelf Cosmetics IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.


Nelf Cosmetics IPO Review & Ratings

IPO Ratings & Review
Criteria Ratings
Industry Sentiments 7.5/10
Industry Ranking 7.8/10
Company Background 7.9/10
Company Reputation 7.9/10
Competitive Edge 7.7/10
Financial Statements 7.8/10
Popularity Index 8.4/10
Promoters Reputation 7.7/10
Retail Appetite 7.9/10
Top Brokers Review 7.9/10
Overall Ratings 8.1/10
Star Ratings ★★★★☆

Summary of Nelf Cosmetics Limited  IPO

Nelf Cosmetics IPONelf Cosmetics Limited  is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. The Public Issue of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs. The Face Value of the Equity Shares is Rs. 10/- per share and the Issue Price is 5.20 times of the face value i.e. Rs. 52/- per share.

From FY 2016-17 to FY 2017-2018, as per the Restated Financial Statements,

  • For four months ended on July 31, 2018, Financial Year ended on March 2018 and 2017, the Company achieved total revenue of Rs. 453.44 Lakhs, Rs. 1447.28 Lakhs and Rs. 391.74 Lakhs.
  • The net worth of the Company is Rs. 540.50 Lakhs, Rs. 192.42 Lakhs and Rs. 117.51 Lakhs as on four months ended July 31, 2018 and financial year ended March 31, 2018 and March 31, 2017 respectively as per the audited restated financial statements.
  • For four months ended on July 31, 2018, Financial Year ended on March 2018 and 2017, the Company achieved Profit After Tax of Rs. 25.69 Lakhs, Rs. 74.91 Lakhs and Rs. 17.51 Lakhs respectively.They consider that the scalable operations are yet to be achieved.

The Promoter of this company is Mr. Rakesh Bansal and Mr. Nishant Jalan. The lead manager to the issue is Sarthi Capital Advisors Private Limited and the Registrar to this issue is Bigshare Services Private Limited.


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Nelf Cosmetics IPO Date

The opening and the closing date of Nelf Cosmetics Limited IPO is not known yet.


Nelf Cosmetics IPO Subscription

Day / Date QIB NII RII Total Subscription
Day 1 
Day 2
Day 3
Day 4
Day 5
Shares Offered or Net Issue

The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.


Nelf Cosmetics IPO Allotment Status

Here, you can find the Allotment Status of this IPO.


Nelf Cosmetics IPO Price Band

The face value of each share is Rs 10, but the price band of the IPO is not yet disclosed. 


Nelf Cosmetics IPO Equity Share Offering

The Public Issue of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs.


Nelf Cosmetics Limited – Company Overview

Two young entrepreneurs, started their partnership firm in the name and style of A-Square Marketing in the year 2011 with the main object of marketing and distribution of brands like Hush Puppies, Arrow, Calzini, MTV Deos and Perfumes etc. Later on “NELF”, an Indian, private label cosmetic brand was introduced in the year 2014.

Headquartered in New Delhi, the Company was thought in the year 2016 and is named as an acronym after an aspiration of the women to look great in the four areas i.e. Nail, Eye, Lip & Face

Nelf Cosmetics Limited  is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. The entire color scheme is conceptualized, designed & created in consultation with Fashion &Color experts. They offer an extensive range of makeup line with over 800 shades, known for their rich pigments, high color payoff, skin friendly & easy accessibility at all the stores.

Company has established 200+ Promoter lead stores in which there are Beauty Advisors to assist the consumers to select the products according to their needs and preferences. market competition in this segment is from renowned market players like Lakme, L’Oreal, Maybelline, Revlon, Color bar and Faces Cosmetics.

The Company is promoted by Mr. Rakesh Bansal and Mr. Nishant Jalan and is the guiding force behind the growth and strategic decisions of the Company.

Competitive Strengths of Nelf Cosmetics Limited:

  • Strong sales and distribution network
  • Team of experts
  • Leveraging the experience of their Promoters and management
  • Online presence
  • Quality assurance
  • Research and development
  • Consumer focus

Business strategies of Nelf Cosmetics Limited:

  • Product procurement.
  • Widen the distribution network by expanding into new territories.
  • Expanding their   reach.
  • Growth through launching new sub-brands.
  • Multiply Consumer.

Nelf Cosmetics Limited – Financial Statements

A quick look into the past financial performance of the company to understand its performance of business and evaluate the growth prospectus:

Financial Summary:

Amount (in INR & Lakhs)
31-July-18 31-Mar-18 31-Mar-17
Total Assets 1175.02 1104.54 389.64
Total Revenue 453.44 1,447.28 391.74
Total Expense 416.09 1,340.08 364.99
Profit After Tax 25.68 74.91 17.51

Earnings per Equity Share (in Lakhs)

31-July-18 31-Mar-18 31-Mar-17
Basic & Diluted 0.71 3.00 0.70

From the above statements, one could find that the Nelf Cosmetics Limited may perform well.


Nelf Cosmetics IPO – Promoters

The Promoter of this company are:

  1. Mr. Rakesh Bansal
  2. Mr. Nishant Jalan

List of Related Parties (Key Managerial Personnel)

  • Mr. Rakesh Bansal
  • Mr. Nishant Jalan
  • Ms. Nischal Surana, Company Secretary

Interest in promotion of the Company

Company is currently promoted by the Promoters in order to carry on its present business. Promoters are interested in the Company to the extent of their shareholding and directorship of the Individual Promoter in the Company and the dividend declared, if any, by the Company. The Promoters are interested in the transactions entered into the Company and the Promoter Group.

Property Interest

The promoters along with the promoter group will continue to hold collectively some percentage of the equity share capital of the company. As a result of the same, they will be able to exercise significant influence over the control of the outcome of the matter that requires approval of the majority shareholders vote.

Interest in Intellectual Rights of the Company

Promoters has not shown any interest in acquiring the intellectual rights of the company.


Nelf Cosmetics IPO Offer Details or Issue Details

 Particulars  No. Of Equity Shares
 Equity Shares Offered 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 759.20 Lakhs.
 Of which:
 Reserved for Market Makers 76,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 39.52 Lakhs.
 Net Issue to the Public 13,84,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 719.68 Lakhs.
 Of which:
 Retail Investors Portion 6,92,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share will be available for allocation to investors up to Rs. 2.00 Lakhs.
 Non-Retail Investors Portion 6,92,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share will be available for allocation to investors above Rs. 2.00 Lakhs.
 Equity Shares outstanding prior to the Issue 40,50,000 Equity Shares of face value of Rs.10 each.
 Equity Shares outstanding after the Issue 55,10,000 Equity Shares of face value of Rs.10 each.

Nelf Cosmetics IPO Issue Object

These are the IPO Issue Objects of the company

  • Funding the Working Capital requirements of the Company:
  •  General Corporate Purposes

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Nelf Cosmetics IPO – Basis of the Offer Price

The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

Qualitative factors are:

  • Established Indian Brand;
  • Wide range of Products;
  • Wide distribution network;
  • Online presence;
  • Leveraging the experience of their Promoters;
  • Growing Industry.

The relevant quantitative factors are:

Basic & Diluted EPS RONW (%) NAV (Rs.)
31-Mar-17 0.70 14.90
31-Mar-18 3.00 38.93 7.70
  • Industry P/E Ratio:
Particulars P/E ratio
P/E ratio based on the Basic & Diluted EPS, as adjusted for FY 2017-18 17.33
P/E ratio based on Weighted Average EPS 23.22
  • Competitive Peers:
Particulars Face Value (in Rs.) EPS     (In Rs.) P/E Ratio CMP 
NELF Cosmetics (India) Limited 10.00 3.00 17.33
Kaya Limited 10.00 10.24 NA 1003.65
Emami Limited 1.00  13.64  42.24 578.65

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Nelf Cosmetics IPO Lead Managers

Lead Managers
SARTHI CAPITAL ADVISORS PRIVATE
LIMITED
Unit No. 411, Fourth Floor, Pratap Bhavan,
5 Bahadur Shah Zafar Marg,
New Delhi-110002
Tel: +91 011 23739425-27
Fax:+91 011 23739424
Investor Grievance Email:
Website: www.sarthi.in
Contact Person: Mr. Anand Lakhotia
SEBI Registration No.: INM000012011

Nelf Cosmetics IPO Registrar to offer

Registrar to the Offer
BIGSHARE SERVICES PRIVATE LIMITED
1st Floor, Bharat Tin Works Building,
Opp. Vasant Oasis, Makwana Road,
Marol, Andheri East, Mumbai – 400059
Tel: +91 22 62638200
Fax: +91 22 62638299
E-mail:
Website: www.bigshareonline.com
Contact Person: Mr.Babu Rapheal
SEBI Registration No.:INR000001385

Other Details:

  • Statutory Auditor –  M/s Shiv & Associates, Chartered Accountants
  • Peer Review Auditor – M/s RPMD & ASSOCIATES Chartered Accountants
  • Bankers to the Company – The Saraswat Co-Operative Bank Limited

Nelf Cosmetics IPO Review by Top 10 Stock Brokers

Top Stock Brokers Review Company Reputation Competitive Edge Financial Statement Popularity Index Promoters Reputation
Angel Broking 7.5/10 7.4/10 8.5/10 8.1/10 7.1/10
Sharekhan 7.2/10 7.1/10 8.6/10 8.1/10 7.2/10
Kotak Securities 7.3/10 7.5/10 8.4/10 8.1/10 7.3/10
ICICI Direct 7.3/10 7.3/10 8.7/10 8.1/10 7.1/10
IIFL 7.5/10 7.2/10 8.8/10 8.0/10 7.1/10
Edelweiss 7.5/10 7.4/10 8.4/10 8.3/10 7.2/10
Zerodha 7.4/10 7.1/10 8.5/10 8.1/10 7.0/10
5Paisa 7.1/10 7.1/10 8.4/10 8.1/10 7.1/10
Karvy 7.4/10 7.3/10 8.2/10 8.1/10 7.1/10
Motilal Oswal 7.1/10 7.1/10 8.6/10 8.3/10 7.2/10

Nelf Cosmetics IPO Grey Market Premium

The Nelf Cosmetics IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is X. 


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Nelf Cosmetics IPO News

News 1 – IPO ISSUE OPENS SOON (Download Prospectus)

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