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Nelf Cosmetics Limited is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. Nelf Cosmetics IPO comprises of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs.

Let’s have a detailed review of the company and analytics of the Nelf Cosmetics IPO release date, IPO offer price, subscription, Nelf Cosmetics IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.Open Demat Account - Offers


Nelf Cosmetics IPO Review & Ratings

IPO Ratings & Review
CriteriaRatings
Industry Sentiments7.5/10
Industry Ranking7.8/10
Company Background7.9/10
Company Reputation7.9/10
Competitive Edge7.7/10
Financial Statements7.8/10
Popularity Index8.4/10
Promoters Reputation7.7/10
Retail Appetite7.9/10
Top Brokers Review7.9/10
Overall Ratings8.1/10
Star Ratings★★★★☆

Summary of Nelf Cosmetics Limited  IPO

Nelf Cosmetics IPONelf Cosmetics Limited  is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. The Public Issue of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs. The Face Value of the Equity Shares is Rs. 10/- per share and the Issue Price is 5.20 times of the face value i.e. Rs. 52/- per share.

From FY 2016-17 to FY 2017-2018, as per the Restated Financial Statements,

  • For four months ended on July 31, 2018, Financial Year ended on March 2018 and 2017, the Company achieved total revenue of Rs. 453.44 Lakhs, Rs. 1447.28 Lakhs and Rs. 391.74 Lakhs.
  • The net worth of the Company is Rs. 540.50 Lakhs, Rs. 192.42 Lakhs and Rs. 117.51 Lakhs as on four months ended July 31, 2018 and financial year ended March 31, 2018 and March 31, 2017 respectively as per the audited restated financial statements.
  • For four months ended on July 31, 2018, Financial Year ended on March 2018 and 2017, the Company achieved Profit After Tax of Rs. 25.69 Lakhs, Rs. 74.91 Lakhs and Rs. 17.51 Lakhs respectively.They consider that the scalable operations are yet to be achieved.

The Promoter of this company is Mr. Rakesh Bansal and Mr. Nishant Jalan. The lead manager to the issue is Sarthi Capital Advisors Private Limited and the Registrar to this issue is Bigshare Services Private Limited.


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    Nelf Cosmetics IPO Date

    The opening and the closing date of Nelf Cosmetics Limited IPO is not known yet.


    Nelf Cosmetics IPO Subscription

    Day / DateQIBNIIRIITotal Subscription
    Day 1 
    Day 2
    Day 3
    Day 4
    Day 5
    Shares Offered or Net Issue

    The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.


    Nelf Cosmetics IPO Allotment Status

    Here, you can find the Allotment Status of this IPO.


    Nelf Cosmetics IPO Price Band

    The face value of each share is Rs 10, but the price band of the IPO is not yet disclosed. 


    Nelf Cosmetics IPO Equity Share Offering

    The Public Issue of 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid for cash at a price of Rs. 52/- per Equity Share aggregating to Rs. 759.20 Lakhs.


    Nelf Cosmetics Limited – Company Overview

    Two young entrepreneurs, started their partnership firm in the name and style of A-Square Marketing in the year 2011 with the main object of marketing and distribution of brands like Hush Puppies, Arrow, Calzini, MTV Deos and Perfumes etc. Later on “NELF”, an Indian, private label cosmetic brand was introduced in the year 2014.

    Headquartered in New Delhi, the Company was thought in the year 2016 and is named as an acronym after an aspiration of the women to look great in the four areas i.e. Nail, Eye, Lip & Face

    Nelf Cosmetics Limited  is one of the Indian color cosmetic brands.  The products are specifically researched and designed for the style-conscious woman. The entire color scheme is conceptualized, designed & created in consultation with Fashion &Color experts. They offer an extensive range of makeup line with over 800 shades, known for their rich pigments, high color payoff, skin friendly & easy accessibility at all the stores.

    Company has established 200+ Promoter lead stores in which there are Beauty Advisors to assist the consumers to select the products according to their needs and preferences. market competition in this segment is from renowned market players like Lakme, L’Oreal, Maybelline, Revlon, Color bar and Faces Cosmetics.

    The Company is promoted by Mr. Rakesh Bansal and Mr. Nishant Jalan and is the guiding force behind the growth and strategic decisions of the Company.

    Competitive Strengths of Nelf Cosmetics Limited:

    • Strong sales and distribution network
    • Team of experts
    • Leveraging the experience of their Promoters and management
    • Online presence
    • Quality assurance
    • Research and development
    • Consumer focus

    Business strategies of Nelf Cosmetics Limited:

    • Product procurement.
    • Widen the distribution network by expanding into new territories.
    • Expanding their   reach.
    • Growth through launching new sub-brands.
    • Multiply Consumer.

    Nelf Cosmetics Limited – Financial Statements

    A quick look into the past financial performance of the company to understand its performance of business and evaluate the growth prospectus:

    Financial Summary:

    Amount (in INR & Lakhs)
    31-July-1831-Mar-1831-Mar-17
    Total Assets1175.021104.54389.64
    Total Revenue453.441,447.28391.74
    Total Expense416.091,340.08364.99
    Profit After Tax25.6874.9117.51

    Earnings per Equity Share (in Lakhs)

    31-July-1831-Mar-1831-Mar-17
    Basic & Diluted0.713.000.70

    From the above statements, one could find that the Nelf Cosmetics Limited may perform well.


    Nelf Cosmetics IPO – Promoters

    The Promoter of this company are:

    1. Mr. Rakesh Bansal
    2. Mr. Nishant Jalan

    List of Related Parties (Key Managerial Personnel)

    • Mr. Rakesh Bansal
    • Mr. Nishant Jalan
    • Ms. Nischal Surana, Company Secretary

    Interest in promotion of the Company

    Company is currently promoted by the Promoters in order to carry on its present business. Promoters are interested in the Company to the extent of their shareholding and directorship of the Individual Promoter in the Company and the dividend declared, if any, by the Company. The Promoters are interested in the transactions entered into the Company and the Promoter Group.

    Property Interest

    The promoters along with the promoter group will continue to hold collectively some percentage of the equity share capital of the company. As a result of the same, they will be able to exercise significant influence over the control of the outcome of the matter that requires approval of the majority shareholders vote.

    Interest in Intellectual Rights of the Company

    Promoters has not shown any interest in acquiring the intellectual rights of the company.


    Nelf Cosmetics IPO Offer Details or Issue Details

     Particulars No. Of Equity Shares
     Equity Shares Offered 14,60,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 759.20 Lakhs.
     Of which:
     Reserved for Market Makers 76,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 39.52 Lakhs.
     Net Issue to the Public 13,84,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share aggregating Rs. 719.68 Lakhs.
     Of which:
     Retail Investors Portion 6,92,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share will be available for allocation to investors up to Rs. 2.00 Lakhs.
     Non-Retail Investors Portion6,92,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 52/- per Equity Share will be available for allocation to investors above Rs. 2.00 Lakhs.
     Equity Shares outstanding prior to the Issue40,50,000 Equity Shares of face value of Rs.10 each.
     Equity Shares outstanding after the Issue55,10,000 Equity Shares of face value of Rs.10 each.

    Nelf Cosmetics IPO Issue Object

    These are the IPO Issue Objects of the company

    • Funding the Working Capital requirements of the Company:
    •  General Corporate Purposes

     


    Nelf Cosmetics IPO – Basis of the Offer Price

    The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

    Qualitative factors are:

    • Established Indian Brand;
    • Wide range of Products;
    • Wide distribution network;
    • Online presence;
    • Leveraging the experience of their Promoters;
    • Growing Industry.

    The relevant quantitative factors are:

    Basic & Diluted EPSRONW (%)NAV (Rs.)
    31-Mar-170.7014.90
    31-Mar-183.0038.937.70
    • Industry P/E Ratio:
    ParticularsP/E ratio
    P/E ratio based on the Basic & Diluted EPS, as adjusted for FY 2017-1817.33
    P/E ratio based on Weighted Average EPS23.22
    • Competitive Peers:
    ParticularsFace Value (in Rs.)EPS     (In Rs.)P/E RatioCMP 
    NELF Cosmetics (India) Limited10.003.0017.33
    Kaya Limited10.0010.24NA1003.65
    Emami Limited1.00 13.64 42.24578.65

     

    Nelf Cosmetics IPO Lead Managers

    Lead Managers
    SARTHI CAPITAL ADVISORS PRIVATE
    LIMITED
    Unit No. 411, Fourth Floor, Pratap Bhavan,
    5 Bahadur Shah Zafar Marg,
    New Delhi-110002
    Tel: +91 011 23739425-27
    Fax:+91 011 23739424
    Investor Grievance Email: ipo@sarthiwm.in
    Website: www.sarthi.in
    Contact Person: Mr. Anand Lakhotia
    SEBI Registration No.: INM000012011

    Nelf Cosmetics IPO Registrar to offer

    Registrar to the Offer
    BIGSHARE SERVICES PRIVATE LIMITED
    1st Floor, Bharat Tin Works Building,
    Opp. Vasant Oasis, Makwana Road,
    Marol, Andheri East, Mumbai – 400059
    Tel: +91 22 62638200
    Fax: +91 22 62638299
    E-mail: ipo@bigshareonline.com
    Website: www.bigshareonline.com
    Contact Person: Mr.Babu Rapheal
    SEBI Registration No.:INR000001385

    Other Details:

    • Statutory Auditor –  M/s Shiv & Associates, Chartered Accountants
    • Peer Review Auditor – M/s RPMD & ASSOCIATES Chartered Accountants
    • Bankers to the Company – The Saraswat Co-Operative Bank Limited

    Nelf Cosmetics IPO Review by Top 10 Stock Brokers

    Top Stock Brokers ReviewCompany ReputationCompetitive EdgeFinancial StatementPopularity IndexPromoters Reputation
    Angel Broking7.5/107.4/108.5/108.1/107.1/10
    Sharekhan7.2/107.1/108.6/108.1/107.2/10
    Kotak Securities7.3/107.5/108.4/108.1/107.3/10
    ICICI Direct7.3/107.3/108.7/108.1/107.1/10
    IIFL7.5/107.2/108.8/108.0/107.1/10
    Edelweiss7.5/107.4/108.4/108.3/107.2/10
    Zerodha7.4/107.1/108.5/108.1/107.0/10
    5Paisa7.1/107.1/108.4/108.1/107.1/10
    Karvy7.4/107.3/108.2/108.1/107.1/10
    Motilal Oswal7.1/107.1/108.6/108.3/107.2/10

    Nelf Cosmetics IPO Grey Market Premium

    The Nelf Cosmetics IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is X. 


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