Firstcry IPO – Review, Bid, Size, Allotment, Subscription, GMP & RHP
Last Updated Date: Aug 20, 2024Let’s have a detailed review of the company and analytics of the Firstcry IPO release date, IPO offer price, subscription, Firstcry Limited IPO allotment, grey market price, and other details like the company’s background, its financial positions, its promoters, and other related things.
| Face Value | Rs 2 |
| Price Band | Rs 440 to Rs 465 |
| Listing At | BSE, NSE |
| Min. Order Quantity | 32 Shares |
| Listing Date | August 13, 2024 |
| Offer for Sale | Rs 2,527.73 Cr. |
| Fresh Issue | Rs 1,666.00 Cr. |
| IPO Size | Rs 4,193.73 Cr. |
| Tick Size | 1 |
Firstcry IPO is listed at a [●] premium. Check out the live share price by clicking on the below link.
| Live Performance – Firstcry Share Price |
Firstcry IPO – Summary
They are India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the Financial Year 2024, according to the RedSeer Report, with a growing presence in select international markets.
In India, they sell Mothers’, Babies’ and Kids’ products through their online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution.
The Promoter of this company DOES NOT HAVE AN IDENTIFIABLE PROMOTER. The lead manager of the issue is Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Private Limited, BofA Securities India Limited, JM Financial Limited, Avendus Capital Private Limited, and the Registrar of this issue is Link Intime India Private Limited.
Firstcry IPO Date
The opening and closing dates of Firstcry IPO are August 6, 2024, and August 8, 2024, respectively.
Firstcry IPO Subscription
| Day / Date | QIB | NII | RII | Emp | Total Subscription |
| 1st Day – 6th Aug | 0.00x | 0.08x | 0.48x | 1.86x | 0.11x |
| 2nd Day – 7th Aug | 0.03x | 0.30x | 1.08x | 3.54x | 0.30x |
| 3rd Day – 8th Aug | 19.30x | 4.68x | 2.31x | 6.57x | 12.22x |
| Shares Offered or Net Issue | 27,036,953 | 13,518,476 | 9,012,317 | 71,258 | 90,194,432 |
The shares subscribed by the public will be updated here.
Firstcry IPO Allotment Status
Here, you can find the Allotment Status of this IPO.
Allotment of Equity Shares pursuant to the Fresh Issue and transfer of the Offered Shares of the Promoter Selling Shareholders pursuant to the Offer for Sale to the successful Bidders. However, the Allotment Status is not yet disclosed.
Firstcry Limited IPO Listing Date
Find the dates below on basis of allotment, refund, listing, and more:
| Basis of Allotment Finalization | August 9, 2024 |
| Refunds Initiation | August 12, 2024 |
| Credit of Shares to Demat Account | August 12, 2024 |
| Share Listing Date | August 13, 2024 |
Firstcry IPO Price Band
The face value of each share is Rs.2, but the price band of the IPO is Rs 440 to Rs 465
Firstcry IPO Equity Size
This Initial Public Issue of 90,187,690 Equity Shares of Rs.2 each for cash at a price of Rs 440 to Rs 465 per equity share aggregating to Rs 4,193.73 Cr.
Firstcry IPO Share Offering
Fresh Issue: The Issue (excluding the Market Maker Reservation Portion) of 35,827,957 Equity Shares of Rs.10/ each.
Issue Size: 90,187,690 Equity Shares of Rs.2 each, aggregating to Rs 4,193.73 Cr.
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Firstcry IPO – Live Performance
The listing date of this IPO is August 13, 2024. You can check the live performance of the IPO here, only after it is listed on exchanges.
| Live IPO Performance – Firstcry Share Price |
Firstcry IPO Grey Market Premium
The Firstcry Limited IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is Rs X.
Firstcry IPO – Company Overview
They launched the FirstCry platform in India in 2010 with the goal of creating a one-stop destination for parenting needs across commerce, content, community engagement, and education. They named their platform “FirstCry” because they believe that a baby’s first cry is a special moment for parents, and they aim to make such moments of the parenting journey filled with joy and happiness.
Also, they seek to develop a tangible, emotional, multi-year relationship with parents, especially mothers, with whom their first engagement begins from their baby’s conception (i.e., nine months before birth) and can continue until their child reaches about 12 years of age.
According to the RedSeer Report, childcare is a non-discretionary, essential expense, for which there is perpetual need. They operate in a retail category with high purchase frequency, in which children outgrow clothing sizes quickly and need consumables such as diapers and other baby products along with other needs that evolve with age.
Firstcry IPO – Financial Statements
A quick look into the past financial performance of the company to understand its performance of the business and evaluate the growth prospectus:
Financial Summary:
| Amount (in INR & Million) | |||
| 31-Mar-24 | Mar-23 | 31-Mar-22 | |
| Total Assets | 75,103.83 | 71,198.27 | 61,971.63 |
| *Total Revenue | 65,750.81 | 57,312.76 | 25,169.16 |
| Total Expense | 68,966.01 | 63,156.67 | 25,680.60 |
| Profit After Tax | (3,215.07) | (4,860.56) | (786.85) |
Earnings per Equity Share (in Million)
| 31-Mar-24 | Mar-23 | 31-Mar-22 | |
| Basic & Diluted | (6.20) | (9.97) | (1.74) |
Further, their PAT for the period ended on March 31, 2024, March 31, 2023, and March 31, 2022, were Rs. (3,215.07) Million, Rs. (4,860.56) Million and Rs. (786.85) Million respectively.
Firstcry IPO – Promoters
The Promoter of this company is:
- DOES NOT HAVE AN IDENTIFIABLE PROMOTER
List of Related Parties (Key Managerial Personnel)
- Supam Maheshwari, Managing Director and Chief Executive Officer
- Sanket Hattimattur, Executive Director and Chief of Staff
- Paul Davison, Non-Executive Director
- Puneet Renjhen, Non-Executive Director
Firstcry IPO – Promoters Holding
- Pre-Issue Share Holding – %
- Post-Issue Share Holding – %
Firstcry IPO Offer Details or Issue Details
| Particulars | No. Of Equity Shares |
| Equity Shares Offered | Up to 90,187,690 Equity Shares aggregating up to Rs.4,193.73 Cr. |
| of which: | |
| Issue Reserved for the Market Makers | Up to [●] Equity Shares aggregating up to Rs.[●] Million |
| Net Issue to the Public | Up to [●] Equity Shares aggregating up to Rs.[●] Million |
| Of which: | |
| Retail Investors Portion | Not less than [●] Equity Shares |
| Other than Retail Individual Investors | Not more than [●] Equity Shares |
| Equity Shares outstanding prior to the Issue | 483,349,470 Equity Shares |
| Equity Shares outstanding after the Issue | X Equity Shares |
Firstcry IPO Issue Object
Their Company proposes to utilize the Net Proceeds towards funding the following objects:
- Expenditure by their Company for (i) setting up new modern stores under the “BabyHug” brand; and (ii) setting up a warehouse, in India;
- Expenditure for lease payments for their existing identified modern stores owned and operated by their Company, in India;
Firstcry IPO – Business Strategy
- Grow their customer base by continuing to invest in the brand, technology, products and their membership program
- Grow their offline and online touchpoints to strengthen their multi-channel competitive advantage
- Continue to expand their portfolio of home brands
- Expand general trade retail distribution of their home brands
Firstcry IPO – Basis of Offer Price
The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.
Qualitative factors are:
- They are India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ Products
- Their platform has powerful network effects driven by content, brands and data;
- Brand affinity, loyalty and trust of customers in the FirstCry brand;
- Combination of curating growing home brands and relationships with third-party brands;
The relevant quantitative factors are:
| Basic & Diluted EPS | RONW (%) | NAV (Rs.) | |
| 31-Mar-24 | (6.20) | (8.65) | 66.68 |
| 31-Mar-23 | (9.97) | (12.76) | 73.26 |
| Mar-22 | (1.74) | (2.04) | 82.72 |
Firstcry IPO: Competitive Peers
| Face Value (Rs.) | P/E | EPS (Rs.) | Return on Net Worth (%) | Total Income (Rs. in Millions) | |
| Firstcry Limited | 2 | [●] | (6.20) | (8.65) | 65,750.81 |
| Listed Peers | |||||
| NA | – | – | – | – | – |
Firstcry IPO Lead Managers
| Lead Managers |
|
Kotak Mahindra Capital Company Limited
Morgan Stanley India Company Private Limited
BofA Securities India Limited
JM Financial Limited
Avendus Capital Private Limited
|
Firstcry IPO Registrar to offer
| Registrar to the Offer |
| Link Intime India Private Limited C-101, 1st Floor, 247 Park L.B.S. Marg, Vikhroli (West) Mumbai 400 083 Maharashtra, India Tel: +918108114949 E-mail:brainbees.ipo@linkintime.co.in Website: www.linkintime.co.in Investor grievance e-mail: brainbees.ipo@linkintime.co.in Contact person: Shanti Gopalkrishnan SEBI registration no.:INR000004058 |
Firstcry IPO – Other Details
- Statutory Auditor – Walker Chandiok & Co LLP, Chartered Accountants
- Legal Counsel to the Company – Shardul Amarchand Mangaldas & Co
- Bankers to the Company –Kotak Mahindra Bank Limited, HDFC Bank Limited etc
Firstcry IPO Review by Stock Brokers
| Top Stock Brokers Review | Company Reputation | Competitive Edge | Financial Statement | Popularity Index | Promoters Reputation |
| Angel Broking | 7.5/10 | 7.4/10 | 8.5/10 | 8.1/10 | 7.1/10 |
| Sharekhan | 7.2/10 | 7.1/10 | 8.6/10 | 8.1/10 | 7.2/10 |
| Kotak Securities | 7.3/10 | 7.5/10 | 8.4/10 | 8.1/10 | 7.3/10 |
| ICICI Direct | 7.3/10 | 7.3/10 | 8.7/10 | 8.1/10 | 7.1/10 |
| IIFL | 7.5/10 | 7.2/10 | 8.8/10 | 8.0/10 | 7.1/10 |
| Edelweiss | 7.5/10 | 7.4/10 | 8.4/10 | 8.3/10 | 7.2/10 |
| Zerodha | 7.4/10 | 7.1/10 | 8.5/10 | 8.1/10 | 7.0/10 |
| 5Paisa | 7.1/10 | 7.1/10 | 8.4/10 | 8.1/10 | 7.1/10 |
| Karvy | 7.4/10 | 7.3/10 | 8.2/10 | 8.1/10 | 7.1/10 |
| Motilal Oswal | 7.1/10 | 7.1/10 | 8.6/10 | 8.3/10 | 7.2/10 |
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Firstcry Limited IPO News
News 1 – IPO DRHP Download
News 2 – IPO RHP Prospectus Download
Firstcry IPO Review FAQs
Check out various FAQs related to Firstcry IPO:
What is the Issue Size of Firstcry IPO?
The Company is making an initial public offer of 90,187,690 equity shares. They vividly portray the aspects of the issue in this article. You can check the stats on the fresh issue, Offer for sale, and net issue.
What is the Price band of Firstcry IPO?
The price band for this particular IPO ranges between Rs 440 to Rs 465. As far as the face value of the share is concerned, it is Rs. 2 per share.
What is the Firstcry IPO Open Date?
The opening and closing dates for this IPO have been updated. The IPO is set to open on August 6, 2024, while the closing date is set at August 8, 2024.
What is the Firstcry IPO Allotment Date?
They also have the news regarding the respective allotment dates of this IPO. The basis of Allotment finalization is on August 9, 2024, refund initiation is on August 12, 2024, credit of shares is on August 12, 2024, and the share listing date is on August 13, 2024.
What is the Firstcry IPO Listing Date?
Shares of this company shall be listed in the exchanges on August 13, 2024. The date, when the listing would be done, is stagnant on August 13, 2024.
Who is the Registrar of Firstcry IPO?
One of the reputed registrars is managing the issue of this IPO, i.e. Link Intime India Private Limited. Their website will help you regarding the further information you are on the lookout for.
Who is the Promoter of Firstcry IPO?
Here are the promoters of this IPO – DOES NOT HAVE AN IDENTIFIABLE PROMOTER. You can refer to the RHP for further information on the promoter. You will find the link to RHP in the article.
What is the GMP of Firstcry IPO?
They have obtained the GMP of this IPO and it is Rs NA. Further insights into the Kostak rate and subject to sauda or SS are as well included in this report.
Is Firstcry IPO Good for Investment?
They have further provided the financial status of the company in this article, from the past few years. You can refer to the same, and also check the line of operations they are into and then decide to invest in the IPO.
What is the PAT of Firstcry Company?
They have the information on company financials, and according to that, they have the figures from the last few years to provide. PAT for the financial year 2024 in Million is (3,215.07), 2023 is (4,860.56), and 2022 is (786.85).
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