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Debock Sales and Marketing Limited is the manufacturer and trader of agricultural equipment that includes wide range of Tractor, Mounted Disc Harrows, Chaff Cutters, Cultivators, Agricultural Thresher, Tractor Trolley, etc. Let’s have a detailed review of the company and an in-depth analysis of the DSML IPO or Debock IPO release date, IPO offer price, Debock IPO subscription, Debock Sales IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.


Debock IPO Review & Ratings

Debock IPO Ratings & Review
Criteria Ratings
Industry Sentiments  6.3/10
Industry Ranking  6.3/10
Company Background 6.1/10
Company Reputation 6.4/10
Competitive Edge 6.4/10
Financial Statements 6.5/10
Popularity Index 6.2/10
Promoters Reputation 6.3/10
Retail Appetite  6.2/10
Top Brokers Review 6.3/10
Overall Ratings  6.3/10
Star Ratings ★★★☆☆

Summary of Debock IPO or DSML IPO

Debock IPODebock Sales and Marketing Limited is gear manufacturer and trader of wide range of agricultural equipment such as Mould Board Ploughs, Tractor Trolley, Agricultural Thresher, Mounted Disc Ploughs, Tillers, Tanker, Combine, etc. The company is also into hospitality Services and tourism particularly in Rajasthan (Deoli district area).

The company has opened a classic Hotel called Hotel Debock Inn,in July 2015 by signing MOU with Rajasthan Government. The Issue Size is 2,220,000 Equity Shares of Rs 10 and aggregating up to Rs 4.44 Crores. The Promoter of this company is MR. MUKESH MANVEER SINGH. The lead manager to the issue is GRETEX CORPORATE SERVICES PRIVATE LIMITED and the Registrar to this issue is CAMEO CORPORATE SERVICES LIMITED.

Important Dates:

  • Basis of Allotment: 01st June-2018
  • Refunds: 04th June-2018
  • Credit to demat accounts: 05th June-2018
  • Listing: 06 th June-2018

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    Debock IPO or DSML IPO Date

    The opening and the closing date is 24 May 2018 – 28 May 2018.

    Debock IPO or DSML IPO Subscription

      Subscription
    Day 1 X
    Day 2  X
    Day 3 X
    Day 4  X
    Day 5  X

    The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.

    Debock IPO or DSML IPO Allotment Status

    The details of allotment of shares made by the company to the public will be updated herein once the company is through with the allotment process.

    Debock IPO or DSML IPO Price Band

    The IPO is priced at Rs.20 per share which includes a premium of Rs.10 per share.

    Debock IPO or DSML IPO Issue Size

    The Issue Size is 2,220,000 Equity Shares of Rs 10 and aggregating up to Rs 4.44 Crores.

    Debock IPO or DSML IPO Equity Share Offerings

    2,220,000 Equity Shares of Rs 10 and Issue Price is Rs 20 per Equity Share so it will be aggregated to up to Rs 4.44 Crores, of which 1,20,000 equity shares of face value of Rs 10/- each for cash at a price of Rs 20/- per equity share including a share premium of Rs 10/-per equity share aggregating to Rs 24.00 lacs will be reserved for subscription by market maker to the issue (the “market maker reservation portion”).

    The issue less the market maker reservation portion i.e. net issue of 21,00,000 equity shares of face value of Rs 10/- each at a price of Rs 20/- per equity share aggregating to Rs 420.00 lacs are herein after referred to as the “net issue”. the issue and the net issue will constitute 27.01% and 25.55 % respectively of the post issue paid up equity share capital of our company.



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      Debock Sales and Marketing Limited – Company Overview

      Debock Sales and Marketing Limited is gear manufacturer and trader of wide range of agricultural equipment such as Mould Board Ploughs, Tractor Trolley, Agricultural Thresher, Mounted Disc Ploughs, Tillers, Tanker, Combine, etc. The company is also into hospitality Services and tourism particularly in Rajasthan (Deoli district area). The company has opened a classic Hotel called Hotel Debock Inn,in July 2015 by signing MOU with Rajasthan Government.
      The Promoter Mukesh Manveer Singhhas has a good experience in the Real Estate Development, and Hotels, Townships; together with manufacturing of Agriculture equipment and C & F agent of ACE Brand Tractors for Rajasthan.

      Company was originally incorporated as Debock Sales and Marketing Private Limited on August 11, 2008 with the
      Registrar of Companies, Rajasthan as a private limited Company under the provisions of the Companies Act,
      1956.Subsequently our Company was converted into public limited Company pursuant to shareholders resolution
      passed at the Extra-Ordinary General Meeting held on May 25, 2017 and the name of our Company was changed to
      Debock Sales and Marketing Limited.

      A fresh certificate of incorporation consequent upon conversion to public limited Company was issued by the Registrar of Companies, Jaipur on July 25, 2017.The Corporate Identification Number of the Company is U52190RJ2008PLC027160. The registered office of the Company was shifted within the local limits of the city from B 1/10, Gandhi Path, Chitrakoot, Vaishali Nagar, Jaipur – 302021 to 51, Lohiya Colony, 200ft Bye Pass, Vaishali Nagar, Jaipur–302 021 w.e.f October 01, 2009

      Competitive Strengths of Debock Sales and Marketing Limited:

      • Well experienced management
      • Location advantage
      • Quality assurance

      Business strategies of Debock Sales and Marketing Limited:

      • Focus on relationship with customers
      • Enhancement in utilization of existing production capacity
      • Expansion of network
      • Improve functional efficiency

      Debock Sales and Marketing Limited – Financial Statements

      A quick look into the past financial performance of the company to understand its performance of business and evaluate the growth prospectus:

      Assets of the Company

      Assets (in INR & Lakhs)

      31-Dec-17 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14 31-Mar-13
      Non-Current 1018.95 918.04 875.69 660.33 372.99 38.59
      Current Assets 3003.47 2,089.32 1221.01 422.66 45.03 2.09
      Total Assets 4,022.42 3,007.36 2,096.70 1,082.99 418.02 40.68

      Revenue & PAT of the Company

       Financial  Record (Rs. in Crore)
      Year Revenue Expense PAT
      2014 0.1 0.06 0.02
      2015 4.09 4.05 0.03
      2016 10.27 10.25 (-0.02)
      2017 16.15 15.42 0.51
      2018 (9Months) 7.72 7.4 0.28

      Earnings per Equity Share (in Lakh)

        31-Mar-17 31-Mar-16 31-Mar-15
      Basic  5.11 (0.52) 20.26
      Diluted  5.11 (0.52) 20.26

      From the above statements, one could find that the Debock Sales and Marketing Limited may perform well.


      Debock IPO or DSML IPO – Promoters

      The Promoter of this company are:

      1. PRAVIN CHOUDHARY
      2. JAYESH CHOUDHARY

      The interest of Promoters in the Promotion of the company

      Promoter is interested in the Company to the extent of his respective Equity shareholding in the Company and to
      such extent any dividend distribution that may be made by the Company in the future.

      Interest in Property
      Except as mentioned in the chapter titled “Our Business”, the Promoter has no interest in any property acquired by the Company within two years from the date of this Prospectus or proposed to be acquired by it or in any transaction in acquisition of land, construction of building and supply of machinery etc.

      Loan to Promoters
      The Promoter is interested to the extent the Company has availed unsecured loans from him which is repayable on
      demand.


      Debock IPO or DSML IPO Offer Details or Issue Details

       Particulars  No. Of Equity Shares
      Issue of Equity Shares by the Company Issue of 22,20,000Equity Shares of Rs.10 each fully paid-up of
      the Company for cash at a price of Rs.20/- per Equity Share
      aggregating to Rs. 444.00Lakh.
       Of which:
      Market Maker Reservation Portion Issue of 1,20,000Equity Shares of Rs.10 each fully paid-up of
      the Company for cash at a price of Rs.20/- per Equity Share
      aggregating to Rs.24.00 Lakh.
       Net Issue to the Public Issue of 21,00,000 Equity Shares of Rs.10 each fully paid-up
      of the Company for cash at a price of Rs.20/- per Equity Share
      aggregating to Rs.420.00 Lakh.
       Of which:
       Retail Investors Portion up to 2 Lakh 10,50,000 Equity Shares of Rs.10 each fully paid-up of the
      Company for cash at a price of Rs.20/- per Equity Share
      aggregating to Rs.210.00 Lakh.
       Non-Retail Investors Portion Above 2 Lakh 10,50,000 Equity Shares of Rs.10 each fully paid-up of the
      Company for cash at a price of Rs.20/- per Equity Share
      aggregating to Rs.210.00 Lakh.
       Equity Shares outstanding prior to the Issue 60,00,000 Equity Shares of Rs.10 each
       Equity Shares outstanding after the Issue 82,20,000 Equity Shares of Rs.10 each

       


      Debock IPO or DSML IPO Issue Object

      These are the IPO Issue Objects of the company

      • Purchase of Plant and Machinery
      • To make up for the general corporate expenses of the company
      • Working Capital Requirement

      These are the main reasons why the IPO is being floated by the company.


      Debock IPO or DSML IPO – Basis of the Offer Price

      The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

      Qualitative factors are:

      • Well experienced management
      • Location advantage
      • Quality assurance
      • Experienced Core Management Team

      The relevant quantitative factors are:

      • Basic and Diluted Earnings per Share (EPS) for the nine months ended December 31, 2017 was 1.13.
      • P/E ratio based on Basic & Diluted EPS for FY 2016-17 is 3.92.
      • Return on Net Worth- RoNW for period ended March 31, 2017 was 31.98.
      • Minimum Return on Total Net Worth post Issue needed to maintain Pre Issue EPS for the year ended Dec 31, 2017 is –4.01%
      • Net Asset Value per Equity Share as of Dec 31, 2017 is 29.66 .
      • Comparison of Accounting Ratios with Peer Group Companies
      Sr. No.  Particulars Face Value  (in Rs.) EPS (In Rs.) P/E Ratio RONW (%)  NAV (In Rs.)
      1 Debock  Sales  and  Marketing 10 5.11 3.91 31.98 15.97
      2 Sprayking  Agro  Equipment 10 0.29 81.72 0.01% 24.77
      3 Indian Hotels Co. Ltd 1 1.43 88.81 0.05% 26.44

       

      Debock IPO or DSML IPO Lead Managers

      Lead Managers
      GRETEX CORPORATE SERVICES PRIVATE LIMITED

      Debock IPO or DSML IPO Registrar to offer

      Registrar to the Offer
      CAMEO CORPORATE SERVICES LIMITED

      Debock IPO or DSML IPO Review by Top 10 Stock Brokers

      Top Stock Brokers Review Company Reputation Competitive Edge Financial Statement Popularity Index Promters Reputation
      Angel Broking 6.5/10 6.6/10 6.6/10 6.4/10 6.4/10
      Sharekhan 6.7/10 6.4/10 6.6/10 6.1/10 6.2/10
      Kotak Securities 6.7/10 6.7/10 6.7/10 6.4/10 6.3/10
      ICICI Direct 6.6/10 6.3/10 6.7/10 6.5/10 6.5/10
      IIFL 6.4/10 6.7/10 6.8/10 6.4/10 6.7/10
      Edelweiss 6.7/10 6.4/10 6.4/10 6.3/10 6.7/10
      Zerodha 6.5/10 6.4/10 6.7/10 6.4/10 6.5/10
      5Paisa 6.7/10 6.4/10 6.3/10 6.7/10 6.5/10
      Karvy 6.8/10 6.3/10 6.7/10 6.4/10 6.0/10
      Motilal Oswal 6.6/10 6.4/10 6.6/10 6.6/10 6.4/10

      The ratings would be updated once the financials and the other details of the IPO are released.


      Debock IPO or DSML IPO Grey Market Premium

      The Debock IPO or DSML IPO Grey Market Premium is yet to be announced. It will be updated as soon as the premium rates are announced.


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        Debock IPO or DSML IPO News

        News 1 – IPO ISSUES OPENS (Download Prospectus)


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