Affle Limited IPO – Review, Allotment status, Subscription, GMP Price & more

Affle Limited are a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Consumer Platform”).

Their Consumer Platform aims to enhance returns on marketing spend by delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations. Affle Limited IPO consists of * Equity shares of Rs.10 each.

Let’s have a detailed review of the company and analytics of the Affle Limited IPO release date, IPO offer price, subscription, Affle Limited IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.


Affle Limited IPO Review & Ratings

IPO Ratings & Review
CriteriaRatings
Industry Sentiments7.8/10
Industry Ranking8.7/10
Company Background7.9/10
Company Reputation8.6/10
Competitive Edge7.7/10
Financial Statements7.8/10
Popularity Index8.7/10
Promoters Reputation7.7/10
Retail Appetite7.9/10
Top Brokers Review7.9/10
Overall Ratings7.9/10
Star Ratings★★★★☆

Summary of Affle Limited  IPO

Affle Limited IPOBanking on the resurgence of global majors and the continuing policy stimulus-driven growth in China, India and similar economies, the outlook for global GDP growth for 2018 is 3.7%. While the U.S. is expected to see a modest growth pick-up due to stronger business and consumer confidence, both Europe and Japan are forecast to have stronger and sustained momentum with diminished political uncertainty and growing private consumption respectively.

E-commerce comprised one-tenth of the total global retail sales at USD 2.29 trillion (Source: eMarketer 2017), with about a fifth of this contribution coming from the United States. The U.S. has over 200 million e-commerce users (comprising 74% of its Internet users) and generated about USD 460 billion in 2017. This market is expected to grow to 250 million by 2022, exceeding USD 640 billion in revenue.

India with its rapidly growing Internet user base has become an attractive destination for international ad tech vendors, including Criteo, Mobvista, FreakOut – who have set up recently, alongside existing companies such as Affle, RevX, InMobi, among others. However, India presents its unique set of challenges such as a disjointed demographic which is just getting habituated to digital applications (such as the use of e-commerce, digital payments, etc.). Only 10% of Internet users are active (i.e., making a purchase at least once per month) e-commerce customers. Frost & Sullivan believes that this makes it a more challenging landscape for marketing tech to be able to discern the users who have the highest propensity to transact online.

According to the Restated Financial Statements,

The Indian e-commerce market had revenues of USD 38.5 billion in 2017 and is likely to grow at a CAGR of 12.4% to
USD 69.2 billion by 2022. However, with further increase in avenues for digital payments, accelerated broadband penetration, and an increasing number of product options across the breadth of the country, the market has the potential to grow to USD 130 billion over the same time period.

M-commerce (goods and services purchased via mobile) contributed about 55% of the total Indian e-commerce a market in 2017. With increasing data speeds, along with falling data access prices, this is likely to grow to over 70% of the e-commerce market by 2022.

The Promoter of this company is Anuj Khanna Sohum and Affle Holdings. The lead manager to the issue is ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited and the Karvy Computershare Private Limited.


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    Affle Limited IPO Date

    The opening and the closing date of Affle Limited IPO is not known yet.


    Affle Limited IPO Subscription

    Day / DateQIBNIIRIITotal Subscription
    Day 1
    Day 2
    Day 3
    Day 4
    Day 5

    The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.


    Affle Limited IPO Allotment Status

    Will be updated soon. 


    Affle Limited IPO Price Band

    The face value of each share is Rs 10, but the price band of the IPO is not yet disclosed. 


    Affle Limited IPO Equity Share Offering

    *Equity Shares of Rs 10/- each but Issue Price is yet to be disclosed so it will be aggregated to Rs (* Issue Price).


    Affle Limited – Company Overview

    Banking on the resurgence of global majors and the continuing policy stimulus-driven growth in China, India and similar economies, the outlook for global GDP growth for 2018 is 3.7%. While the U.S. is expected to see a modest growth pick-up due to stronger business and consumer confidence, both Europe and Japan are forecast to have stronger and sustained momentum with diminished political uncertainty and growing private consumption respectively.

    Digitization, improvement in the labour force and stronger productivity can help sustain the growth momentum and provide a favourable environment for businesses to thrive. Companies, however, need to stay focused on strengthening their growth through an apt combination of technology, innovation and skills.

    Competitive Strengths of Affle Limited:

    • Leading position in India; a high growth market with substantial barriers to entry.
    • Proven international track record.
    • Profitable, low-cost business model built on an asset light, automated and scalable platform.
    • Approximately 1.18 billion consumer profiles with over 140 billion data points, giving us a deep data-driven
      understanding of consumer intent and behaviour.
    • Growth drove, global customer base.
    • Addressing digital fraud and data safety issues that are prevalent in the industry.
    • Experienced and dedicated Key Management Personnel, who are ably supported by their other employees.

    Business strategies of Affle Limited:

    • Enhance their revenue from existing and new customers in India and acquire new consumer profiles beyond Tier 1 cities
    • Expand their international business through local business development efforts and through referrals from their existing customers.
    • Drive further penetration in their top customers and deliver more converted users for large e-commerce companies, such as Amazon.
    • Continue to invest in and develop their technological capabilities.
    • Continue to develop their award-winning fraudulent data detection and prevention platform.
    • Continue to selectively pursue acquisitions.
    • Get new customers for their Consumer Platform business through their Enterprise Business Solutions.

    Affle Limited – Financial Statements

    A quick look into the past financial performance of the company to understand its performance of the business and evaluate the growth prospectus:

    Financial Summary:

    Amount (in INR Millions)
    31-Mar-1831-Mar-1731-Mar-1631-Mar-1531-Mar-14
    Total Assets580.31486.89539.05
    Total Revenue848.78668888.51
    Total Expense712.82660849.92
    Profit After Tax174.0258.319.43

    Earnings per Equity Share (INR Millions)

    31-Dec-1831-Mar-1731-Mar-16
    Basic 3.640.140.99
    Diluted 3.640.140.99

    From the above statements, one could find that the Affle Limited may perform well.


    Affle Limited IPO – Promoters

    The Promoter of this company are:

    1. Anuj Khanna Sohum and
    2. Affle Holdings

    List of Related Parties (Key Managerial Personnel)

    • Arjun A Mehrotra/ Rishi Tiwari/ Nidhi Wangnoo
    • Chirag Shah / Srishti Tyagi
    • Murali Krishna

    Interest in the promotion of the Company

    Their Promoters are interested in their Company to the extent of their shareholding and the directorship/ employment of their individual Promoter in their Company, as well as any dividends, declared and remuneration and employment-related benefits paid by their Company to them, as applicable.

    Their Promoters do not have any interest in any property acquired by their Company within two years preceding the date of this Draft Red Herring Prospectus or proposed to be acquired by their Company as on the date of this Draft Red Herring Prospectus or in any transaction for acquisition of land, construction of buildings and supply of machinery etc.

    Property Interest

    The promoters along with the promoter group will continue to hold collectively some percentage of the equity share capital of the company. As a result of the same, they will be able to exercise significant influence over the control of the outcome of the matter that requires the approval of the majority shareholders vote.

    Interest in Intellectual Rights of the Company

    Promoters have not shown any interest in acquiring the intellectual rights of the company.


    Affle Limited IPO Offer Details or Issue Details 

    OfferUp to * Equity Shares aggregating up to Rs *million
    Of which
    Fresh IssueUp to [•] Equity Shares aggregating up to Rs. 900 million
    Offer for SaleUp to * Equity Shares aggregating up to ` [●] million
     of which
    Offer for sale by promotersUp to * Equity Shares aggregating up to ` [●] million
    Of which:
    – Available for allocation to Mutual Funds only (5% of the QIB Category (excluding the Anchor Investor Portion))Up to * Equity Shares
    Pre and post-Offer Equity Shares
    Equity Shares outstanding as of the date of this Draft* Equity Shares
    Equity Shares outstanding prior to the Offer24,288,314 Equity Shares
    Equity Shares outstanding after to the offer* Equity Shares
    Use of Offer ProceedsAs the Offer comprises an Offer for Sale, their Company will not receive any proceeds from the Offer.

    Affle Limited IPO Issue Object

    • Monitoring of Utilization of Funds and
    • General corporate purposes.

    Affle Limited IPO – Basis of the Offer Price

    The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

    Qualitative factors are:

    • Leading position in India, a high growth market with substantial barriers to entry.
    • Proven international track record.
    • Profitable, low-cost business model built on an asset light, automated and scalable platform.
    • Approximately 1.18 billion consumer profiles with over 140 billion data points, giving us a deep data-driven
      understanding of consumer intent and behaviour.
    • Growth drove, global customer base.
    • Addressing digital fraud and data safety issues that are prevalent in the industry.
    • Experienced and dedicated Key Management Personnel ably supported by other employees and advisors.

    The relevant quantitative factors are:

    Basic & Diluted EPSRONW (%)NAV (Rs.)
    31-Mar-183.6429.312.42
    31-Mar-170.141.6
    31-Mar-160.9911.9
    • Industry P/E Ratio:
    ParticularsP/E ratio
    Average
    Highest
    Lowest
    • Competitive Peers:

    There are no comparable listed companies in India engaged substantially in the same line of business as their Company, hence the comparison with industry peers is not applicable.


    Manorama Industries IPO Lead Managers

    Lead Managers
    ICICI Securities Limited

    Nomura Financial Advisory and Securities (India) Private Limited

     

    Registrar to the Offer
    Karvy Computershare Private Limited
    Karvy Selenium Tower B Plot 31-32, Gachibowli
    Financial District, Nanakramguda
    Hyderabad 500 032, India
    Tel: +91 40 6716 2222, Fax: +91 40 2343 1551
    E-mail: einward.ris@karvy.com
    Investor Grievance E-mail: affletechnology.ipo@karvy.com
    Website: https://karisma.karvy.com
    Contact Person: Murali Krishna
    SEBI Registration No.: INR000000221

    Other Details:

    • Statutory Auditor – S. R. Batliboi & Associates LLP, Chartered Accountants
    • Bankers to the Company –  HDFC Bank Limited

    Affle Limited IPO Review by Top 10 Stock Brokers

    Top Stock Brokers ReviewCompany ReputationCompetitive EdgeFinancial StatementPopularity IndexPromoters Reputation
    Angel Broking7.7/107.7/107.8/107.3/107.7/10
    Sharekhan7.4/107.4/107.5/107.7/107.8/10
    Kotak Securities7.7/107.4/107.3/107.8/107.5/10
    ICICI Direct7.8/107.7/107.5/107.5/107.7/10
    IIFL7.5/107.8/107.3/107.7/107.5/10
    Edelweiss7.3/107.5/107.7/107.3/107.3/10
    Zerodha7.7/107.3/107.7/107.5/107.7/10
    5Paisa7.9/107.5/107.8/107.3/107.3/10
    Karvy7.7/107.3/107.5/107.5/107.7/10
    Motilal Oswal7.9/107.7/107.3/107.3/107.7/10

    The ratings would be updated once the financials and the other details of the IPO are released.


    Affle Limited IPO Grey Market Premium

    The Affle Limited IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is X. 


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      Affle Limited IPO News

      News 1 – IPO ISSUE OPENS SOON (Download Prospectus)


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