Add Shop Promotions IPO – Review, Allotment, Subscription, Price, Date & more
Last Updated Date: Nov 15, 2022Add Shop Promotions IPO consists of 23,96,000 Equity shares of Rs.10 each at a price of Rs.26 per Equity Share aggregating to Rs 622.96 lakhs. Add-Shop Promotions Limited is currently engaged in the business of marketing and distribution of products in the categories of Ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name “Add-Shop Promotions”.
Let’s have a detailed review of the company and analytics of the Add-Shop Promotions IPO release date, Add Shop Promotions IPO offer price, subscription, Add Shop Promotions IPO allotment, grey market price and other details like the company’s background, its financial positions, its promoters and other related things.
Add-Shop Promotions IPO Review & Ratings
| Add-Shop Promotions IPO Ratings & Review | |
| Criteria | Ratings |
| Industry Sentiments | 6.3/10 |
| Industry Ranking | 6.7/10 |
| Company Background | 6.9/10 |
| Company Reputation | 6.4/10 |
| Competitive Edge | 6.4/10 |
| Financial Statements | 6.8/10 |
| Popularity Index | 6.2/10 |
| Promoters Reputation | 6.9/10 |
| Retail Appetite | 6.9/10 |
| Top Brokers Review | 6.3/10 |
| Overall Ratings | 6.6/10 |
| Star Ratings | ★★★☆☆ |
Summary of Add Shop Promotions IPO
Add-Shop is one of the leading company involved in the business of marketing and distribution of products in the categories of Ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name “Add-Shop Promotions”. In this era of medicines and food supplements, this company is aiming to focus on ways to bridge the nutrition gap, which is a recognized cause of any diseases, by promoting Ayurveda and its products. They also cater to retailers and wholesalers where they supply products manufactured by select manufacturers under their own brand.
From FY 2015-16 to FY 2016-2017, as per the Restated Financial Statements:
- During the year 2016-17, the total revenue of the company has increased to Rs.455.41 lakhs as against Rs. 192.67 lakhs in year 2015-16. It represents increase of 57.7% of the total revenue.
- Company’s profit/loss after tax as restated for the three months ended June, 2018 and Financial Year 2018, 2017 and 2016 was Rs. 16.37 lakhs, Rs. 22.96 lakhs, 14.69 lakhs and Rs. (0.38)lakhs, respectively
The Promoter of this company is DINESHBHAI PANDYA. The lead manager to the issue is FEDEX SECURITIES LIMITED and the Registrar to this issue is CAMEO CORPORATE SERVICES LIMITED.
Subscribe to Add Shop Promotions IPO
Add-Shop Promotions IPO Date
The opening and the closing date of Add Shop Promotions IPO is 21 Aug 2018 – 30 Aug 2018.
Add Shop Promotions IPO Subscription
| Day / Date | QIB | NII | RII | Total Subscription |
| Day 1 – 21 Aug | – | 0.00x | 0.01x | 0.00x |
| Day 2 – 23 Aug | – | 0.12x | 0.02x | 0.07x |
| Day 3 – 24 Aug | – | 0.12x | 0.06x | 0.09x |
| Day 4 | ||||
| Day 5 |
The shares subscribed by the public will be updated herein on a daily basis, once the IPO is open for subscription.
Add Shop Promotions IPO Allotment Status
Here, you can find the Allotment Status of this IPO.
Add Shop Promotions IPO Price Band
The face value of each share is Rs 10 and the issue price is Rs.26.
AddShop Promotions IPO Equity Share Offering
23,96,000 Equity Shares of Rs 10/- each at an Issue Price of Rs.26 that is with the premium Rs.16 aggregating to Rs.622.96 lakhs.
Add-Shop Promotions Limited – Company Overview
Add Shop Promotions was originally incorporated as as Add-Shop Promotions Private Limited at Rajkot, Gujarat as a Private Limited Company under the provisions of Companies Act, 1956 vide Certificate of Incorporation dated August 20, 2013 bearing Corporate Identification Number U51109GJ2013PTC076482 issued by Registrar of Companies, Dadar and Nagar Havelli, Gujarat. The Company was converted into a Public Limited Company pursuant to special resolution passed by the shareholders at the Extraordinary General Meeting held on June 11, 2018.
Company is currently engaged in the business of marketing and distribution of products in the categories of ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name “Add-Shop Promotions”.They primarily cater to retailers and wholesalers where they supply products manufactured by select manufacturers under their brand. They procure the finished products from their G.M.P and I.S.O certified manufacturers and thereafter market the product through various intermediaries and sales agents.This Company distributes organic products to farmers for their agriculture use as well organic cattle feed products for their livestock.
This Company has entered into agreements with Panchlingeshwara Enterprises, in Karnataka., Just Need United Trading, Maharashtra and Good Life Enterprises Telangana
The promoter has been awarded “Golden Books of records” for most village assemblies addressed by a differently able person. The Company was incorporated by him with a vision to find and implement solutions for two very deep-rooted challenges of our nation like unemployment & unhealthiness of the citizens.
Competitive Strengths of Add-Shop Promotions Limited:
- Tie up with the Suppliers.
- Experienced Promoter and Management team.
- Relationship with distributors and Customers.
- Focused Market Area.
- Widespread domestic presence and distribution network.
- Range of Product Offerings.
Business strategies of Add-Shop Promotions Limited:
- Focus on increasing geographical presence.
- Customer Satisfaction.
- Manufacturing of New Products.
- Focused on Diverse business Model.
Add Shop Promotions Limited – Financial Statements
A quick look into the past financial performance of the company to understand its performance of business and evaluate the growth prospectus:
Financial Summary:
| Amount (in INR & Lakhs) | |||||
| 31-June-18 | 31-Mar-18 | 31-Mar-17 | 31-Mar-16 | 31-Mar-15 | |
| Total Assets | 806.69 | 757.72 | 83.85 | 41.58 | 1.00 |
| Total Revenue | 384.42 | 1255.51 | 458.5 | 192.67 | – |
| Total Expense | 363.25 | 1223.40 | 436.85 | 191.98 | – |
| Profit After Tax | 16.37 | 22.95 | 41.96 | (0.38) | – |
Earnings per Equity Share (in Lakhs)
| 31-Mar-18 | 31-Mar-17 | 31-Mar-16 | |
| Basic | 16.4 | 146.92 | (3.80) |
| Diluted | 16.4 | 146.92 | (3.80) |
From the above statements, one could find that the Add-Shop Promotions Limited may perform well.
Add Shop Promotions IPO – Promoters
The Promoter of this company is DINESHBHAI PANDYA.
List of Related Parties (Key Managerial Personnel)
- Jayshree Pandya
- Kanubhai Kheni
- Shivani Panwar
- Manusukh Suhagiya
- Devang Pandya
- Jigar Pandya
Interest in promotion of the Company
Company is currently promoted by the Promoters in order to carry on its present business. Promoters are interested in the Company to the extent of their shareholding and directorship of the Individual Promoter in the Company and the dividend declared, if any, by the Company. The Promoters are interested in the transactions entered into the Company and the Promoter Group.
Property Interest
The promoters along with the promoter group will continue to hold collectively some percentage of the equity share capital of the company. As a result of the same, they will be able to exercise significant influence over the control of the outcome of the matter that requires approval of the majority shareholders vote.
Interest in Intellectual Rights of the Company
Promoters has not shown any interest in acquiring the intellectual rights of the company.
Add-Shop Promotions IPO Offer Details or Issue Details
| Particulars | No. Of Equity Shares |
| Equity Shares Offered | 2396000 Equity Shares of Rs 10/- each at an Issue Price at Rs.26 |
| Of which: | |
| Reserved for Market Makers | 132000 Equity Shares of Rs 10/- each |
| Net Issue to the Public | 2264000 Equity Shares of Rs 10/- each |
| Of which: | |
| Retail Investors Portion | 11,32,000 Equity Shares of face value of Rs. 10.00 each fully paid for cash at price of Rs. 26.00 per Equity Share aggregating Rs. 294.32 lakhs will be available for allocation to investors up to Rs. 2.00 lakhs |
| Non-Retail Investors Portion | 11,32,000 Equity Shares of face value of Rs. 10.00 each fully paid for cash at price of Rs. 26.00 per Equity Share aggregating Rs. 294.32 lakhs will be available for allocation to investors up to Rs. 2.00 lakhs |
| Equity Shares outstanding prior to the Issue | 40,78,125 Equity Shares of face value of Rs. 10.00 each |
| Equity Shares outstanding after the Issue | 64,74,125 Equity Shares of face value of Rs. 10.00 each |
Add-Shop Promotions IPO Issue Object
These are the IPO Issue Objects of the company-
- Funding of working capital requirements of the Company
- General Corporate Purpose
- Brand Building and Advertisement
- Setting up of herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products at Village Padawala, Taluka Kotdasangani, District Rajkot (“Project”)
Add-Shop Promotions IPO – Basis of the Offer Price
The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.
Qualitative factors are:
- Tie-up with their suppliers.
- Experienced Promoter and Management team.
- Relationship with distributors and Customers.
The relevant quantitative factors are:
| Year | Basic & Diluted EPS | RONW (%) |
| 31-Mar-16 | (3.80) | (61.40) |
| 31-Mar-17 | 146.92 | 95.95 |
| 31-Mar-18 | 16.4 | 59.99 |
- NAV:
| Particulars | Amount in Rs |
| Net Asset Value per Equity Share as of March 31, 2018 | 27.33 |
| Net Asset Value per Equity Share as of June 30, 2018 | 10.82 |
| Net Asset Value per Equity Share after the Issue | 16.44 |
| Issue Price per equity share | 26 |
- Industry P/E Ratio:
| Particulars | P/E ratio |
| P/E ratio based on Basic EPS as at March 31, 2018 | 1.59 |
| P/E ratio based on Weighted Average EPS (Basic) | 0.46 |
Add-Shop Promotions IPO Lead Managers
| Lead Managers |
| FEDEX SECURITIES LIMITED 305, Enterprise Centre, Nehru Road, Vile Parle (East), Mumbai 400099, Maharashtra, India. Tel No.: +91 22 26117553/ 26178936 Fax No.: 022 2618 6966 E-mail: mb@fedsec.in Website: www.fedsec.in Contact Person: Rinkesh Saraiya SEBI Registration Number: INM000010163 Investor Grievance E-mail: mb@fedsec.in |
Add Shop Promotions IPO Registrar to offer
| Registrar to the Offer |
| CAMEO CORPORATE SERVICES LIMITED Submaramanian Building No. 1 Club House Road, Chennai-600 002, India. Tel No.: +91 44 2846 0390/1989 Fax No.: +91 44 2846 0129 E-mail: cameo@cameoindia.com Website: www.cameoindia.com Contact Person: Mr. R. D. Ramasamy SEBI Registration No.: INR000003753 Investor Grievance E-mail: cameo@cameoindia.com |
Other Details of Add Shop Promotions IPO:
- Statutory Auditor – C.S. Gajera & Co.
- Peer Review Auditor –Loonia & Associates
- Bankers to the Company – Axis Bank Limited
Add-Shop Promotions IPO Review by Top 10 Stock Brokers
| Top Stock Brokers Review | Company Reputation | Competitive Edge | Financial Statement | Popularity Index | Promoters Reputation |
| Angel Broking | 6.5/10 | 6.6/10 | 6.6/10 | 6.4/10 | 6.4/10 |
| Sharekhan | 6.7/10 | 6.4/10 | 6.6/10 | 6.1/10 | 6.2/10 |
| Kotak Securities | 6.7/10 | 6.7/10 | 6.7/10 | 6.4/10 | 6.3/10 |
| ICICI Direct | 6.6/10 | 6.3/10 | 6.7/10 | 6.5/10 | 6.5/10 |
| IIFL | 6.4/10 | 6.7/10 | 6.8/10 | 6.4/10 | 6.7/10 |
| Edelweiss | 6.7/10 | 6.4/10 | 6.4/10 | 6.3/10 | 6.7/10 |
| Zerodha | 6.5/10 | 6.4/10 | 6.7/10 | 6.4/10 | 6.5/10 |
| 5Paisa | 6.7/10 | 6.4/10 | 6.3/10 | 6.7/10 | 6.5/10 |
| Karvy | 6.8/10 | 6.3/10 | 6.7/10 | 6.4/10 | 6.0/10 |
| Motilal Oswal | 6.6/10 | 6.4/10 | 6.6/10 | 6.6/10 | 6.4/10 |
The ratings would be updated once the financials and the other details of the IPO are released.
Add-Shop Promotions IPO Grey Market Premium
The Add-Shop Promotions IPO Grey Market Premium price is Rs X, the Kostak rate is Rs X and the Subject to Sauda is X.
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Add-Shop Promotions IPO News
News 1 – IPO ISSUE OPENS SOON (Download Prospectus)
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