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Imagine Marketing Limited is gearing up to raise money with the help of an IPO and go public. The renowned and very familiar brand “boAt” is the brainchild of the company.

The company came into existence in 2013 and has touched new heights of success in the duration of its operations till now through its innovative brand boAt.

The company has an extensive product and delivers its products through a strong distribution network. Imagine Marketing IPO will be a notable public offer of the year.

So, let’s study more about the IPO with Imagine Marketing IPO Review.

Face Value Rs 1
Price Band Not Disclosed
Listing At BSE, NSE
Min. Order Quantity Not Disclosed
Listing Date Not Disclosed
Offer for Sale Rs.2000 Crore
Fresh Issue Rs.900 Crore
IPO Size Not Disclosed
Tick Size 1


Imagine Marketing IPO Overview

Imagine Marketing IPOImagine Marketing IPO is a mainboard IPO, and the equity shares offered in the issue will be listed on BSE and NSE.

The face value of the shares is Re. 1 each. The IPO will consist of a fresh issue and an offer for sale. Also, in the IPO, reservations for eligible employees will be made for the subscription.

Imagine Marketing might consider a pre-IPO placement of shares before the filing of RHP with RoC for up to Rs. 180 crore.

Imagine Marketing IPO Important Dates

Events Date
IPO Opening Date Not Disclosed
IPO Closing Date Not Disclosed
Basis of Allotment Finalization Not Disclosed
Refunds Initiation Not Disclosed
Credit of Shares to Demat Account Not Disclosed
Share Listing Date Not Disclosed

Imagine Marketing IPO Dates will be declared by the company after filing the Red Herring Prospectus. The company is preparing in full swing to floor the IPO and mop up funds from the general public.

The company filed the Draft Red Herring Prospectus with SEBI in January 2022.

Imagine Marketing IPO Price, Size, Share Offerings

Face Value Rs.1
Price Band Not Disclosed
Offer for Sale Rs.2000 Crore
Fresh Issue Rs.900 Crore
IPO Size Not Disclosed

Imagine Marketing IPO Size consists of shares offered through a Fresh Issue and an Offer for Sale.

The company will be raising around Rs. 2,000 crore with the IPO, wherein Rs. 900 crore will be raised via Fresh issue and the remaining portion by way of an Offer for Sale by the promoters and selling shareholders of the company.

The company and the selling shareholder will determine the Imagine Marketing IPO Price in consultation with the BRLMs.

Imagine Marketing IPO Grey Market Premium

Date GMP (Rs.) Kostak Rate (Rs.) Subject to Sauda (Rs.)
Not Disclosed

Grey Market is also known as a parallel market. It is a financial securities trading market where the shares are traded unofficially before listing on the stock exchange.

Imagine Marketing IPO GMP will be available after the company reveals the IPO dates. Also, the IPO price will be largely influenced by the Grey market trading.

Imagine Marketing IPO Subscription Status

Day / Date QIB NII RII Emp Total Subscription
1st Day
2nd Day
3rd Day
Shares Offered or Net Issue

Imagine Marketing IPO Subscription dates will be soon. The company’s DRHP has been approved. Therefore, now it can proceed toward the RHP filing and finally inviting bids from the public.

Imagine Marketing IPO Allotment Status

The basis of Imagine Marketing IPO Allotment is not determined till now. The company will update all the details in regard to the IPO launch shortly.

The company is preparing to garner funds up to Rs. 2,000 crore through the IPO. The public issue will also help the company attain the benefits of listing on the stock exchange.

Imagine Marketing IPO Live Performance

Imagine Marketing IPO Performance and all other associated updates will be available for the viewers. Also, you will be able to check Imagine Marketing IPO Price instantly.

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    Imagine Marketing – Company Review

    The remarkable journey of the Brand “boAt” was ignited in 2013 by the two founders of the company, Sameer Mehta and Aman Gupta.

    The company was started as a private limited company which was later converted into a public limited company in 2022.

    And subsequently, the name of the company was changed from “Imagine Marketing Private Limited” to “Imagine Marketing Limited.”

    Imagine Marketing Private Limited is a company offering digital-first consumer products. They offer high-quality, wide-ranging, and lifestyle-focused consumer products.

    Also, notably, the prices of the products are easy to access. It primarily offers wired and wireless earphones and headphones, smartwatches, and other mobile & gaming accessories.

    Products or Services

    “boAt” is the flagship brand of Imagine Marketing Limited.

    Under the brand, the company sells the following products briefly: True Wireless Earbuds, Wireless Headphones, Wired Headphones, Wireless Speakers, Home Audio, Mobile Accessories, Smart Watches, TRebel, Misfit, etc.

    Further, with innovative products like boAtheads, Airdopes, smartwatches, and boAt Rockers, the company has to lead itself above all the competitors.

    The products of boAt are distributed and marketed across different regions of India. The company has captured a significant portion of the market in a short span of time.

    Promoters and Holding

    The Promoters of Imagine Marketing Limited are:

    1. Sameer Mehta
    2. Aman Gupta

    The management of the company consists of the following:

    1. Sameer Mehta, Chairman and Executive Director
    2. Aman Gupta, Executive Director
    3. Vivek Gambhir, Chief Executive Officer and Executive Director
    4. Anish Saraf Non-Executive Director (nominee of South Lake)
    5. Purvi Sheth, Independent Director
    6. Aashish Kamat, Independent Director
    7. Anand Ramamoorthy, Independent Director
    8. Deven Waghani, Independent Director
    9. Ankur Sharma, Chief Financial Officer
    10. Shashwat Singh, Chief Information Officer
    11. Prashant Kamal, Head of India Manufacturing and Supply Chain
    12. Dhara Joshi, Company Secretary, and the Compliance Officer

    Is Imagine Marketing good for Investment?

    The flagship brand of Imagine Marketing Limited is extensively popular in the Indian Market. Individuals prefer the brand and its products for various reasons.

    It is one of the pioneers in designing earphones and another wearable with a wide range of colors and options.

    The company’s products are good in quality, reliable, have appealing designs & styles, and come in handy. In a few years of its presence, the company has become a leader in the earphone and smartwatch segment.

    Imagine Marketing is a digital-first consumer products company that has brought great products that fascinate all categories of customers into existence.

    Imagine Marketing Financial Statements

    Amount (in INR & Million)
    30-Sept-21 31-Mar-21 Mar-20 31-Mar-19
    Assets 20,937.32 6,784.27 1,905.00 839.34
    Revenue 15,531.51 13,203.75 6,099.59 2,261.12
    Expense 13,947.38 12,021.56 5,447.41 2,146.99
    Profit After Tax 1,183.15 865.37 477.98 80.37

    Imagine Marketing Limited was established in 2013, and ever since, it has amazed the public of India with its innovative and attractive products.

    It has maintained continuous developments and has introduced new products to keep the audience hooked.

    On the financial front, the company has achieved some magnanimous growth in the last few years. Its income and profits have multiplied over the years and are escalating to new scales.

    In the half-year of the financial year, 2021-22, ended 30 September 2021, the total income of Imagine Marketing Limited was Rs. 15,531.51 million, and its profits for the same period stood at Rs. 1,584.13 million, respectively.

    Earnings per Equity Share (in Million)
    30-Sept-21 31-Mar-21 Mar-20 31-Mar-19
    Basic 11.77 8.53 4.78 0.80
    Diluted 11.71 7.97 4.42 0.79

    As to talking about the company’s EPS, the company is at the forefront. The EPS was Rs. 0.80 as of 31 March 2019, which has shot up to Rs. 11.77 as of 30 September 2021.

    Imagine Marketing IPO Review

    Through the Imagine Marketing IPO, the company is eyeing raising funds of about Rs. 2,000 crore from the public. The Initial Public Offering (IPO) is a combination of a Fresh Issue of Equity Shares worth up to Rs. 900 crore.

    The IPO will also have an Offer for the Sale of equity shares by the company’s founders, Sameer Mehta and Aman Gupta.

    Additionally, one of the company’s early investors, South Lake Investment Ltd, will also offload its stakes in the IPO.

    The primary purpose of the IPO, as stated in the DRHP, is to repay, in full or in part, the outstanding borrowings of the company.

    Imagine Marketing IPO Details

    Here are few more details you need to know before investing in Imagine Marketing IPO –

    Imagine Marketing IPO Issue Object

    Imagine Marketing has proposed diverse objectives for making the IPO offer and some of the objectives are:

    • Repayment/prepayment, in full or part, of certain borrowings availed of by their Company.
    • General corporate purposes

    Imagine Marketing IPO – Basis of Offer Price

    The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

    Qualitative factors are:

    • One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories;
    • Their flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition;
    • Their digital-first platform capabilities are targeted to enable growth and continue to allow them to build a presence across multiple consumer categories; and
    • Professional, founder-driven management team with deep industry expertise and track record, and an experienced consumer products CEO

    Quantitative factors are:

    Basic EPS Diluted EPS RONW (%) NAV (Rs.)
    31-Mar-21 8.53 7.97 18.64 46.18
    31-Mar-20 4.78 4.42 66.82
    Mar-19 0.80 0.79 34.80

    Imagine Marketing IPO Lead Managers

    Here are the list of Lead managers –

    • Axis Capital Limited
    • BofA Securities India Limited
    • Credit Suisse Securities (India) Private Limited
    • ICICI Securities Limited

    Imagine Marketing IPO Registrar to offer

    Check out the details of the registrar here –

    Link Intime India Private Limited
    C-101, 247 Park
    L.B.S. Marg
    Vikhroli (West) Mumbai- 400083
    Tel: +91 22 4918 6200
    E-mail: imagine.ipo@linkintime.co.in
    Investor Grievance E-mail: imagine.ipo@linkintime.co.in
    Website: www.linkintime.co.in
    Contact Person: Shanthi Gopalkrishnan
    SEBI Registration No.: INR000004058

    Imagine Marketing IPO – Other Details

    • Statutory Auditor – B S R & Co. LLP
    • Legal Counsel to the Company – Shardul Amarchand Mangaldas & Co
    • Bankers to the Company – The Hongkong and Shanghai Banking Corporation Limited, HDFC Bank Limited, CitiBank NA, ICICI Bank Limited, RBL Bank Limited, Standard Chartered Bank Limited

    Imagine Marketing IPO – Conclusion

    Imagine Marketing Limited is a profit-making company engaged in catering the lifestyle-oriented product categories. The company has a wide product profile comprising innovative products designed for a diversified customer base.

    Financially, the company is on the right foot. Their income is rising with every year. They are making remarkable growth and have emerged as one of the largest digital-first companies in value and volume.

    The Imagine Marketing IPO will help the company repay its debts and improve its balance sheet of the company. Therefore, investors should consider the IPO after considering the risk and growth factors of the company.

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      Imagine Marketing IPO Review FAQs

      Check out the FAQs on Imagine Marketing IPO –

      What is the Issue Size of Imagine Marketing IPO?

      The Company is making an initial public offer of NA equity shares. They vividly portray the aspects of the issue in this article.

      You can check the stats on the fresh issue, Offer for sale, and net issue.

      What is the Price band of Imagine Marketing IPO?

      The price band for this particular IPO ranges between Rs.NA. As far as the face value of the share is of concern, it is Rs.1 per share.

      What is the Imagine Marketing IPO Open Date?

      The opening and closing dates for this IPO have been updated. The IPO is set to open on NA, while the closing date is set at NA.

      What is the Imagine Marketing IPO Allotment Date?

      They also have the news regarding the respective allotment dates of this IPO.

      Basis of Allotment finalization is on NA, refund initiation is on NA, credit of shares is on NA, and share listing date is on NA.

      What is the Imagine Marketing IPO Listing Date?

      Shares of this company shall be listed in the exchanges NA. The date, when the listing would be done, is stagnant on NA.

      Who is the Registrar of Imagine Marketing IPO?

      One of the reputed registrars is managing the issue of this IPO, i.e. Link Intime India Private Limited. Their website will help you regarding the further information you are on the lookout for.

      Who is the Promoter of Imagine Marketing IPO?

      Here are the promoters of this IPO – SAMEER MEHTA AND AMAN GUPTA. You can refer to the RHP for further information on the promoter. You will find the link to RHP in the article.

      What is the GMP of Imagine Marketing IPO?

      They have obtained the GMP of this IPO and it is NA. Further insights of Kostak rate and subject to sauda or SS are as well included in this report.

      Is Imagine Marketing IPO good for Investment?

      They have further provided the financial status of the company in this article, from the past few years.

      You can refer to the same, and also check the line of operations they are into and then decide to invest in the IPO.

      What is the PAT of Imagine Marketing Company?

      They have the information of company financials, and according to that, they have the figures from the last few years to provide.

      PAT for the financial year 2021 in Million is 865.37, 2020 is 477.98, 2019 is 80.37. PAT from Sept 2021 is 1,183.15.

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