Here is a detailed comparison of Zerodha vs Upstox. Zerodha is the largest discount broker in the country while Upstox is currently growing at a very poor scale. This comparison is quite competitive because both zerodha & upstox are discount brokers.

In this comparison, we are going to touch upon more than 100 metrics. Here are the list top view metrics we are using for comparison:
- Overview
- Customer Ratings
- Demat Account
- Research & Advisory
- Brokerage Charges & Fees
- Other Charges
- Services
- Products
- Exposure/Leverage
- Trading Platform
- Offers
- Customer Support
- Complaints
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This Zerodha & Upstox comparison will give a very detailed overview of which stock broker is suitable for you.
Now let’s Compare Upstox & Zerodha
Overview of Zerodha & Upstox |
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| Overview | Zerodha | Upstox |
| Company Type | Private | Private |
| Broker Type | Discount Broker | Discount Broker |
| Headquarters | Bangalore, India | Mumbai, India |
| Founder | Nithin Kamath, Nikhil Kamath, Dr.Kailash Nadh | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath |
| Established Year | 2010 | 2011 |
Zerodha vs Upstox Customer Ratings Comparison |
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| Customer Ratings | Zerodha | Upstox |
| Experience | 8.7 / 10 | 8.1 / 10 |
| Products & Services | 9.4 / 10 | 8.0 / 10 |
| Brokerage Charges & Fees | 9.5 / 10 | 7.9 / 10 |
| Stock Research & Advisory | 9.6 / 10 | 9.0 / 10 |
| Trading Platforms | 8.5 / 10 | 5.0 / 10 |
| Overall Ratings | 9.14 / 10 | 7.90 / 10 |
| Star Ratings | ★★★★★ | ★★★☆☆ |
| Total Client Reviews | 5893 | 2147 |
Zerodha vs Upstox Demat Account Comparison |
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| Demat Services | Zerodha | Upstox |
| Depository Source | CDSL | CDSL |
| Account Opening Charges | Rs.200 | Rs 0 (Free) |
| Demat AMC Charges | Rs.300 per Annum | Rs 249 |
| Trading AMC Charges | Free | Free |
| Margin Money | 75% Margin | 75% Margin |
| Offline to Online | S | S |
Upstox vs Zerodha Brokerage Charges Comparison |
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| Brokerage Charge & Fees | Zerodha | Upstox |
| Equity Delivery Trading | Rs 0 (Free) | Zero |
| Equity Intraday Trading | Flat Rs 20 or 0.03% (whichever is lower) per executed order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Commodity Options Trading | Flat Rs 20 or 0.03% (whichever is lower) per executed order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Equity Futures Trading | Flat Rs 20 or 0.03% (whichever is lower) per executed order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Equity Options Trading | Flat Rs 20 per executed order (on Turnover) | Flat Rs.20 per executed order |
| Currency Futures Trading | Flat Rs 20 or 0.03% (whichever is lower) per executed order | Rs.20 per executed order or 0.05% (whichever is lower) |
| Currency Options Trading | Flat Rs 20 or 0.03% (whichever is lower) per executed order | Flat Rs.20 per executed order |
| Minimum Brokerage | Zero | Rs.20 |
| Demat AMC Charges | Rs.300 per Annum | Rs.249 |
| Trading AMC Charges | Free | Rs. 354 |
| Margin Money | 75% Margin | 75% Margin |
| Brokerage Calculator | Zerodha Brokerage Calculator | Upstox Brokerage Calculator |
Upstox & Zerodha Other Charges Comparison |
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| Other Charges | Zerodha | Upstox |
| Transaction Charges | 0.00325% of Total Turnover | 0.00275% of Total Turnover |
| STT | Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
Equity Delivery: 0.1% on both Buy and Sell Equity Intraday: 0.025% on the Sell Side Equity Futures: 0.01% on Sell Side Equity Options: 0.05% on Sell Side(on Premium) Commodity Futures: 0.01% on sell side (Non-Agri) Commodity Options: 0.05% on sell side Currency F&O: No STT On Exercise transaction: 0.125% Right to entitlement: 0.05% on sell side |
| SEBI Turnover Charges | Rs 10 / Crore | 0.00005% (Rs. 5/Crore) |
| Stamp Duty | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) | (On buy side only)Delivery: 0.015%, Intraday: 0.003%, Equity Futures: 0.002%, Equity Options: 0.003%, and Currency F&O: 0.0001%. Commodity Futures: 0.002%, Commodity Options: 0.003% (MCX) |
| GST | 18% on (Brokerage + Transaction Charge + SEBI Fee) | 18% on (Brokerage + Transaction Charge + SEBI Fee) |
Compare Upstox & Zerodha Offers |
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| Offers | Zerodha | Upstox |
| Free Demat Account | S | S |
| Free Trading Account | S | R |
| Discount on Brokerage | R | R |
| Trading Happy Hours | S | S |
| Flexible Brokerage Plans | S | S |
| 1 Month Brokerage Free | S | S |
| Holiday Offers | S | S |
| Referral Offers | R | S |
| Zero Brokerage for Loss Making Trades | S | S |
Compare Services of Zerodha vs Upstox |
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| Services | Zerodha | Upstox |
| Demat Services | R | R |
| Trading Services | R | R |
| 3 in 1 Acount | S | S |
| Intraday Services | R | R |
| IPO Services | R | R |
| Stock Recommendations | S | S |
| Robo Advisory | S | R |
| PMS | R | S |
| Trading Institution | S | S |
| Trading Exposure | Upto 5x | Upto 5x |
Compare Upstox & Zerodha Research & Advisory |
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| Research & Advisory | Zerodha | Upstox |
| Fundamental Reports | S | S |
| Research Reports | S | S |
| Company Reports | S | S |
| Annual Reports | S | S |
| Company Stock Review | S | S |
| Free Stock Tips | S | S |
| IPO Reports | S | S |
| Top Picks | S | S |
| Daily Market Review | S | S |
| Monthly Reports | S | S |
| Weekly Reports | S | S |
| Offline Advisory | S | S |
| Relationship Manager | S | S |
Zerodha vs Upstox Exposure/Leverage |
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| Exposure / Leverage | Zerodha | Upstox |
| Equity Delivery | 1x | 1x |
| Equity Intraday | Upto 5x | Upto 5x |
| Equity Futures | 1x | 1x |
| Equity Options | 1x | 1x |
| Currency Futures | 1x | 1x |
| Currency Options | 1x | 1x |
| Commodities | 1x | 1x |
| Margin Calculator | Zerodha Margin Calculator | Upstox Margin Calculator |
Zerodha vs Upstox Product Comparison |
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| Products | Zerodha | Upstox |
| Equity Trading | R | R |
| Commodity Trading | R | S |
| Currency Trading | R | R |
| Options | R | R |
| Futures | R | R |
| Mutual Funds | R | S |
| Forex | S | S |
| Banking | S | S |
| SIP | R | S |
| Insurance | S | S |
Zerodha vs Upstox Trading Platform Comparison |
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| Trading Platforms | Zerodha | Upstox |
| Desktop Platform – Windows | R | R |
| Desktop Platform – Mac | R | R |
| Desktop Browser Platform | R | R |
| Mobile Site Platform | R | R |
| Android App Platform | R | R |
| iOS App Platform | R | R |
| Windows App Platform | S | S |
| Other Mobile OS Platform | S | S |
| Real time Updates | R | R |
| Portfolio Details | R | R |
| Online MF Buy | R | R |
| News Flash | R | R |
| Research Reports | R | R |
| Easy Installation | R | R |
| Global Indices | R | R |
| Stock Tips | R | R |
| Personalized Advisory | R | R |
| Interactive Charts | R | R |
| Live Markets | R | R |
| SMS Alerts | R | R |
| Email Alerts | R | R |
| Multi Account Management | R | R |
Zerodha vs Upstox Customer Support |
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| Customer Support | Zerodha | Upstox |
| Dedicated Dealer | S | S |
| Offline Trading | S | S |
| Online Trading | R | R |
| 24*7 Support | R | S |
| Email Support | R | R |
| Chat Support | R | S |
| Toll Free Number | S | S |
| Branches | Zero | Zero |
Zerodha vs Upstox Customer Complaints |
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| Complaints (Current Year) | Zerodha | Upstox |
| Lodged in BSE | 220 | 185 |
| Resolved in BSE | 217 | 126 |
| Lodged in NSE | 189 | 175 |
| Resolved in NSE | 185 | 139 |
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