Mamaearth IPO – Review, Bid, Size, Allotment, Subscription, GMP & RHP

Get ready for the Mamaearth (Honasa Consumer) IPO as this is a big deal in the Indian stock market, and it’s your chance to invest in the beauty and personal care industry.

The shares have a face value of Rs 10 each, and the exact price and lot size are still a mystery, making it even more exciting. Mamaearth, owned by Mamaearth Limited, is a prominent player in e-commerce, known for its safe beauty products.

In this article, we’ll explore the IPO, its potential, background, and what it means for the beauty industry. Whether you’re a seasoned investor or new to the game, this Mamaearth IPO is worth your attention.

Mamaearth IPO Overview

The Mamaearth (Honasa Consumer) IPO, scheduled to take place from October 31, 2023, to November 2, 2023, has generated significant buzz in the financial world.

This IPO, with a face value of Rs 10 per share, is poised to be a landmark event in the Indian stock market. The exact price range and lot size for the shares are yet to be announced, making this IPO even more intriguing for potential investors.

The total issue size remains undisclosed, but the fresh issue of shares will amount to an impressive sum, aggregating up to Rs 365.00 Crores.

Additionally, a substantial portion of the offering consists of an offer for sale, where 41,248,162 shares with a face value of Rs 10 each will be made available to investors. The exact amount these shares will aggregate to remains to be announced, but it adds another layer of diversity to the investment opportunities within the IPO.

Before the IPO, Mamaearth Limited had 310,479,227 shares in circulation. The release of a substantial number of fresh shares and the offer for sale represents an opportunity for both the company and early investors to realize significant financial gains.

The Mamaearth IPO promises to be an exciting investment opportunity, with the potential to attract a wide range of investors.

Mamaearth IPO Important Dates

The Mamaearth IPO is slated to follow a concise schedule of important dates, which is vital for potential investors to note. The IPO subscription period opens on October 31, 2023, offering a brief window for investors to participate. It’s imperative to act swiftly as the IPO concludes on November 2, 2023.

After the closure of subscriptions, the basis of allotment is determined and disclosed on November 7, 2023. This date is significant as it outlines the allocation of shares among applicants. Subsequently, on November 8, 2023, the refund process commences, ensuring that unallocated funds are promptly returned

On November 9, 2023, the allotted shares are credited to demat accounts, allowing investors to assume ownership. The much-anticipated listing date is set for November 10, 2023, when the shares become available for trading on the BSE and NSE, determining their market value.

Lastly, it’s crucial to meet the UPI mandate confirmation deadline, which is at 5 PM on November 2, 2023, to ensure seamless participation. These Mamaearth IPO important dates are key to the IPO process and should be closely monitored by potential investors.

Mamaearth IPO Price, Size, Share Offerings

The Mamaearth IPO, scheduled from October 31, 2023, to November 2, 2023, presents a compelling investment opportunity. Each share has a face value of Rs 10, but the exact Mamaearth IPO Price range and lot size are yet to be disclosed, adding an element of anticipation for investors.

The IPO comprises both a fresh issue and an offer for sale. The fresh issue involves be announced number of shares, raising Rs 365.00 Crores to support the company’s growth plans.

Simultaneously, 41,248,162 shares with a face value of Rs 10 each will be going as Mamaearth IPO share offerings, but the total value remains undisclosed. The IPO utilizes a Book Built Issue mechanism, allowing market forces to determine the final share price based on investor demand.

Upon a successful IPO, Mamaearth Limited’s shares will be listed on the BSE and NSE, expanding trading options.

Before the IPO, the company had 310,479,227 shares in circulation, which may see changes in the shareholding structure post-issue. Notably, the company is led by Varun Alagh and Ghazal Alagh, with a pre-issue shareholding of 37.41%. The post-issue distribution of shares will reflect changes driven by investor participation.

Investors should closely monitor the latest information about this IPO, especially the price range and lot size, and consult financial experts for well-informed decisions regarding this significant financial opportunity.

Mamaearth IPO Grey Market Premium

The Mamaearth IPO has garnered interest not only in the official market but also in the “Grey Market,” where unofficial trading occurs before the stock is officially listed. The Mamaearth IPO GMP was last reported at Rs 32 as of October 25th, 2023, at 08:58 PM.

The Grey Market Premium is essentially the difference between the expected unofficial market price of the shares and their issue price. In this case, the Rs 32 GMP suggests that there is a premium of Rs 32 per share in the Grey Market compared to the IPO’s issue price.

This GMP is a strong indicator of market sentiment and demand for the Mamaearth IPO. A positive GMP often reflects a high level of interest from investors, signalling that the IPO may witness a strong opening in the official market.

However, it’s important to note that Grey Market prices are unofficial and can fluctuate rapidly, so they should be taken with caution.

Mamaearth IPO Subscription Status

The Mamaearth IPO Subscription status is currently not available. As of the provided information, data regarding the subscription levels for this IPO has not been disclosed.

The subscription status is a critical metric that reflects the level of interest and demand among investors for the shares being offered. It is typically presented as the number of times the shares on offer are subscribed to, and it helps provide insights into market sentiment and investor confidence in the IPO.

Given that the subscription data is not yet available, potential investors and market observers are advised to stay tuned to official sources and financial news for updates on the Mamaearth IPO Subscription Status as it becomes available.

This information is essential for understanding the overall response to the IPO and can assist investors in making well-informed decisions.

Mamaearth IPO Allotment Status

As of the current information available, the Mamaearth IPO Allotment status is not yet available. The process of determining how shares will be allocated among the applicants is yet to be completed and disclosed.

Allotment status is a crucial piece of information for investors, as it informs them of the number of shares they have been allocated and whether their subscription to the IPO has been successful.

Investors are advised to stay patient and keep a close watch on official sources, such as the website of the registrar or the stock exchanges where the IPO is listed, for updates on the allotment status. This information typically becomes available a few days after the closure of the IPO.

It’s essential to refrain from making assumptions or relying on unofficial sources for the allotment status, as the official data will provide the most accurate and reliable information regarding the distribution of shares.

Mamaearth IPO Live Performance

As of the current update, specific details regarding the Mamaearth IPO live performance are not available. The IPO’s performance, including its opening and closing prices, trading volume, and any fluctuations in its share value, is not yet accessible.

Investors and stakeholders eagerly await this data to gauge the IPO’s initial reception in the market and its trajectory post-listing.

This information is crucial for making informed investment decisions and assessing the overall market sentiment surrounding Mamaearth Limited’s public offering.

Subscribe to Mamaearth IPO – Open Free Demat Account Now!

Latest Mamaearth IPO News

As of the latest update, there is no latest news on Mamaearth IPO. Investors and stakeholders are advised to stay vigilant and monitor reputable financial news sources for any developments or announcements related to this IPO.

Keeping an eye on the latest news is essential for making well-informed investment decisions in this eagerly awaited IPO.

Mamaearth – Company Review

Mamaearth Private Limited, better known as Mamaearth, is a leading player in e-commerce, specializing in a wide range of products and services. This Indian-based company offers a diverse selection of baby, skin, body, and hair care items, including mosquito protection roll-ons and creams.

Mamaearth, the company’s flagship brand, was born from the visionary minds of founders Ghazal Alagh and Varun Alagh in 2016. Their inspiration to create a brand centered on toxin-free and safe beauty and personal care products was sparked by the arrival of their first child. In the Indian market.

Mamaearth Limited has solidified its position as the top digital-first beauty and personal care company, primarily due to its revenue performance. The company is dedicated to addressing customer needs in the beauty and personal care sector through its extensive product line.

Apart from Mamaearth, Mamaearth Limited also owns other beauty and personal care brands, including Ayuga, BBlunt, Dr Sheth, Aqualogica, and Derma, which offer a broad range of products in segments like baby care, body care, hair care, and colour cosmetics.

The company’s financial track record is impressive, with a striking revenue growth rate, reaching Rs. 9,643.45 million in FY 2022 from Rs. 1,141.67 million in FY 2020. Remarkably, it transitioned from a loss of Rs. 4,280.26 million in FY 2020 to a profit of Rs. 144.43 million in FY 2022.

In summary, Mamaearth Limited’s success story revolves around its flagship brand, Mamaearth, and other brands that have seen rapid growth and profitability, all while offering customers safe and natural beauty products.

Products or Services

• Mamaearth: Natural hair, skin, body, and baby care with MadeSafe certification.
• The Derma Co.: Science-backed skincare solutions.
• Aqualogica: Vegan, cruelty-free products for hydration.
• Ayuga: Bridging Ayurveda with modern formats.
• BBlunt: Salon-like hair care at home.
• Dr Sheth’s: Dermatologist-formulated skincare for Indian skin.
• BBlunt: Premium hair and beauty services.

Promoters and Holding

Varun Alagh and Ghazal Alagh are the Promoters, holding 116,801,850 Equity Shares, equivalent to 37.35% of the total equity capital, fully diluted. Varun Alagh, aged 39, is the Chairman, Whole-time Director, and Chief Executive Officer. Ghazal Alagh, aged 35, is a Whole-time Director and Chief Innovation Officer.

Is Mamaearth Good for Investment?

Mamaearth Private Limited, widely recognized as Mamaearth, stands as a prominent e-commerce player, specializing in a diverse array of products and services. This India-based company boasts an extensive product line, featuring baby care, skincare, body care, and hair care items, with offerings extending to mosquito protection roll-ons and creams.

Mamaearth, the company’s flagship brand, was conceived by founders Ghazal Alagh and Varun Alagh in 2016. Their vision for Mamaearth was ignited by the birth of their first child, driving them to create a brand centred on safe, toxin-free beauty and personal care products.

Within the Indian market, Mamaearth Private Limited has firmly established itself as the leading digital-first company in the beauty and personal care sector, driven substantially by its impressive revenue performance. The company remains committed to meeting the diverse needs of consumers in the beauty and personal care industry through its expansive product portfolio.

Beyond Mamaearth, Mamaearth Private Limited is the proud owner of several other brands in the beauty and personal care space, including Ayuga, BBlunt, Dr. Sheth, Aqualogica, and Derma. These brands cater to a wide range of products spanning baby care, body care, hair care, and colour cosmetics.

The company’s financial performance is noteworthy, characterized by remarkable revenue growth, surging from Rs. 1,141.67 million in FY 2020 to an impressive Rs. 9,643.45 million in FY 2022. Notably, it transitioned from a loss of Rs. 4,280.26 million in FY 2020 to a profit of Rs. 144.43 million in FY 2022.

In essence, the success narrative of Mamaearth Private Limited revolves around its flagship brand, Mamaearth, along with other rapidly growing and profitable brands, all united in the mission to provide customers with safe and natural beauty products.

Mamaearth Financial Statements

Mamaearth IPO Review

The Mamaearth IPO is generating significant anticipation in the financial world. With a face value of Rs 10 per share, it promises to be a substantial event in the Indian stock market.

The total issue size remains undisclosed, but the fresh issue of shares aims to raise Rs 365.00 Crores, supporting the company’s growth. A Grey Market Premium (GMP) of Rs 32, as of October 25th, 2023, reflects strong demand.

However, its profitability is uncertain and depends on the final issue price and market performance. Caution and expert advice are advisable for potential investors.

Mamaearth IPO Details

Here are a few more details you need to know before investing in Mamaearth IPO –

Mamaearth IPO Issue Object

Thus, Mamaearth has proposed diverse objectives for making the IPO offer and some of the objectives are:

• Advertisement expenses towards enhancing the awareness and visibility of our brands;
• Capital expenditure to be incurred by our Company for setting up new EBOs;
• Investment in our Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons; and
• General corporate purposes and unidentified inorganic acquisition. 

Mamaearth IPO – Basis of Offer Price

The issue price is determined by the company in consultation with the Lead manager on the basis of the following qualitative and quantitative factors.

Qualitative factors are:

• Brand-building capabilities and repeatable playbooks;
• Customer-centric product innovation;
• Digital-first omnichannel distribution;
• Data-driven contextualised marketing;
• Ability to drive growth and profitability in a capital-efficient manner; and
• Founder-led company with strong professional management.

Quantitative factors are:

Mamaearth IPO Lead Managers

Here is the list of Lead managers –

• Kotak Mahindra Capital Company Limited
• Citigroup Global Markets India Private Limited
• JM Financial Limited
• J.P. Morgan India Private Limited

Mamaearth IPO Registrar to offer

Check out the details of the registrar here –

KFin Technologies Limited
(formerly known as KFin Technologies Private Limited)
Selenium, Tower B, Plot No. 31 and 32
Financial District Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032 Telangana, India
Tel: +91 40 6716 2222
E-mail: hcl.ipo@kfintech.com
Investor grievance e-mail: einward.ris@kfintech.com
Website: www.kfintech.com
Contact Person: M. Murali Krishna
SEBI Registration No.: INR000000221

Mamaearth IPO – Other Details

• Statutory Auditor – S.R. Batliboi & Associates LLP
• Legal Counsel to the Company – Cyril Amarchand Mangaldas
• Bankers to the Company – HDFC Bank Limited, Kotak Mahindra Bank Ltd, Kotak Securities Limited  and JM Financial Services Limited

Mamaearth IPO Verdict by Stock Brokers

The Mamaearth IPO, set to occur from October 31, 2023, to November 2, 2023, is generating substantial interest in the financial market. The exact share price and lot size remain undisclosed. This IPO offers a fresh issue of shares that will raise Rs 365.00 Crores to fuel the company’s expansion plans.

In addition, it includes an offer for sale, making 41,248,162 shares available to potential investors. Key dates to note include the subscription period running from October 31, 2023, to November 2, 2023, and the listing date on November 10, 2023. The Grey Market Premium (GMP) of Rs 32 as of October 25th, 2023, suggests strong market interest and demand.

The profitability of the Mamaearth IPO will depend on factors. Such as the final issue price, market dynamics, and the company’s future performance, making it crucial for investors to stay informed and seek expert advice.

As of now, subscription status, allotment status, and live performance data are yet to be revealed. Stay updated on the latest news is vital for well-informed investment decisions.

Mamaearth IPO – Conclusion

In conclusion, the Mamaearth IPO, taking place from October 31 to November 2, 2023, has generated significant interest.

With its flagship brand, Mamaearth, and a diverse product line, Mamaearth Limited has established a strong presence in the beauty and personal care sector.

The IPO’s success and profitability will depend on various factors. It includes the final issue price, market dynamics, and the company’s future performance.

Potential investors should stay informed and consider seeking expert advice. The subscription status, allotment status, and live performance data are still pending. Keeping an eye on the latest news is essential for making well-informed investment decisions.

To Subscribe to Mamaearth IPO – Open Demat Account Now!

Mamaearth IPO Review FAQs

Check out the FAQs on Mamaearth IPO –

What is the Issue Size of Mamaearth IPO?

The Company is making an initial public offer of 41,248,162 equity shares. They vividly portray the aspects of the issue in this article. You can check the stats on the fresh issue, Offer for sale, and net issue.

What is the Price band of Mamaearth IPO?

The price band for this particular IPO ranges between Rs 308 to Rs 324. As far as the face value of the share is concerned, it is Rs.10 per share.

What is the Mamaearth IPO Open Date?

The opening and closing dates for this IPO have been updated. The IPO is set to open on October 31, 2023, while the closing date is set at November 2, 2023.

What is the Mamaearth IPO Allotment Date?

They also have the news regarding the respective allotment dates of this IPO. The basis of Allotment finalization is on November 7, 2023, refund initiation is on November 8, 2023, credit of shares is on November 9, 2023, and share listing date is on November 10, 2023.

What is the Mamaearth IPO Listing Date?

Shares of this company shall be listed in the exchanges on November 10, 2023. The date, when the listing would be done, is stagnant on November 10, 2023.

Who is the Registrar of Mamaearth IPO?

One of the reputed registrars is managing the issue of this IPO, i.e. KFin Technologies Limited. Their website will help you regarding the further information you are on the lookout for.

Who is the Promoter of Mamaearth IPO?

Here are the promoters of this IPO – VARUN ALAGH AND GHAZAL ALAGH. You can refer to the RHP for further information on the promoter. You will find the link to RHP in the article.

What is the GMP of Mamaearth IPO?

They have obtained the GMP of this IPO and it is Rs. 30. Further insights of the Kostak rate and subject to sauda or SS are also included in this report.

Is Mamaearth IPO Good for Investment?

They have further provided the financial status of the company in this article, from the past few years. You can refer to the same, and also check the line of operations they are into and then decide to invest in the IPO.

What is the PAT of Mamaearth Company?

They have the information on company financials, and according to that, they have the figures from the last few years to provide. PAT for the financial year 2023 in Million is (1,506.87), 2022 is 145.47, and 2021 is (13,322.07). PAT from Jun 2023 is 243.63.

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