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Snap to take its India localisation strategy to the world

According to reports, Snap Inc. will extend its India localisation strategy to grow its base in several other countries.

The parent company of social media platform Snapchat will not augment its in-house team in India.

This is until the country is ready for `full Snap monetization as per the company.

Moreover, India was one of the first markets where Snap Inc. made investments to localise its product.

It includes building local augmented-reality creator communities, adding local content, and investing in local marketing initiatives.

Earlier this month, Snapchat crossed the 60 million users-mark in the country, clocking 150% year-on-year growth.

It claims to have over 5,000 local lens creators after training over a thousand students in building AR-based experiences.

This is through both offline and online workshops at several high schools and colleges like Pearl Academy, Symbiosis Pune etc.

Back in 2018, in India, Snap collaborated with Gurugram-based media firm Tyroo for monetization.

Further, the company aims to add more in-house teams in country once it touches the audience growth trajectory.

Monetization is one of the major challenges the country is facing despite being the second largest market for Snap.

However, it’s global revenue was $911 million for the quarter ending December 2020.

The focus is on doubling the user base in India besides extending the company’s playbook to more countries.

In terms of revenue, Europe has the second largest market At $142 million for the quarter ending December 2020.

It is willing to offer communication resources for B2B marketing, translation tools and real market intelligence.


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