The answer to this is an overwhelming ‘yes’ for cure.fit. Their top executives feel that fitness will continue to be a mix of physical and online.
It is estimated that online business has jumped to an overwhelming 90% and will settle at 30% of the overall revenue. And in the physical gym business, from 10% of the overall revenue, it is expected to reach 70% of the overall business.
This pandemic has proved to be a big boost in their clientele. It has hit local small-scale fitness centers and led to a shift of clientele to online platforms and apps.
The overwhelming shift from the offline to online has led to a realignment of teams, increasing staff and increasing use of technology to track their clients’ progress.
Shamik Sharma, who leads the digital initiatives at Cure.Fit, said that the company has not hired a lot but restructured employees to work on technical projects.
“Over the last six months, we might have grown our tech team by a modest 10 percent, but yes, our internal focus has shifted online drastically,” he said.
Cult.fit is another example of the shift from physical to digital. This gym brand is about to go global but only through digital expansion.
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