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Axis Direct announces launch of ‘YIELD’ to facilitate investments in bonds

Axis Direct has reportedly launched ‘YIELD’, an online platform to buy and sell bonds and debentures in the secondary market.

Moreover, Axis Direct is the online brand of Axis Securities, a wholly-owned subsidiary of Axis Bank.

YIELD enables retail investors to gain direct access to the debt instruments with a simple investment process.

This in turn removes the hassle of filling up physical forms or the need for separate KYC with the bond institutions.

Further, it only considers AAA’ to ‘A’ rated quality debt instruments available for investment in the secondary market.

The aim is to facilitate transactions only in secure options.

However, YIELD plans to strengthen the decision making ability of investors through various competitive rates and technical know offers.

The BSE NDS platform will have report of the trades and settlement of transactions implemented.

In fact, the ultimate goal is to proffer a seamless online platform via YIELD.

This will give retail investors access to bonds available earlier only to the large corporations, family offices, or HNIs.

Investors looking for new alternative investment avenues for safe and relatively higher returns should invest in bonds through YIELD.

Bond investments also provide safety during market volatility due to fixed coupon rates besides diversification.

This helps Investors to yield better value from their investments with higher fixed returns.

B Gopkumar, Managing Director and CEO of Axis Securities claimed that YIELD empowers investors to make the right investment decision.

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